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Why Catalogs Value of Print
| Date post: | 18-Dec-2014 |
| Category: |
Business |
| Upload: | arandell-corporation |
| View: | 38 times |
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Why Catalogs
Value of Print
Going beyond
Mail order catalogs have long been one of the top ways for new product entrepreneurs and inventors to sell their products. Today catalogs are still the most powerful tools for most multichannel merchants to create sales. Catalogs can help you very effectively meet your sales goals and are often used as a launch pad for a new product. So you ask “Why Catalogs”?
Value of Print
Going beyond
Catalogs can: Let you sell to a small market that can’t be reached in any other way. Help you overcome retailers’ reluctance to handle a product from a one-product company by proving that your product can really sell. Be your primary sales channel. Help you gain enough momentum for sales representatives to take your product on either for full- or part-time promotion.
Benefits of Catalogs
Going beyond
Since most catalogs are aimed at specific niches, catalogs work best for new product entrepreneurs and inventors with specialty products. Products suited for catalogs usually have four characteristics:
Virtually any type of product can be sold
through catalogs.
Going beyond
They meet a need buyers already know they have. People skim catalogs and only notice products that catch their interest. That happens when the product meets a specific customer need. They have a new or unique positioning statement. Most people think of products in categories. A consumer might see a new sleeping pillow and think it’s just like the neck-bracing pillows sold in the past. Your product has to stand out in the market.
Virtually any type of product can be sold
through catalogs.
Going beyond
They are easily understood. You’re lucky if readers even give your product a glance. Your invention needs to be understood in one to two seconds, or the prospect will move on. They are priced appropriately for the catalog. Products priced from $12.95 to $29.95 do best in general-merchandise catalogs. Specialty and premium catalogs favor products priced from $40 to $500. Catalogers look carefully at how many dollars a product generates relative to the space it occupies on the page.
Virtually any type of product can be sold
through catalogs.
Going beyond
At Arandell, we are know as a premier catalog printing. We have experts on hand to drive strategies that accelerate sales.• Creative Consultation• Print Production• Circulation Planning and Management• Transactional Data• Mailing Strategies• Digital Catalog/Interactive PDF/Tablet App’s• Mobile Marketing
Arandell is here to serve as a compass to our customers – to guide them through the dynamic world of multichannel marketing.
Going Beyond the Printed Page
