Cutting-edge Methods and

Future Technology

EVP Arbita Inc httpjmpshally

Recruiting since 1996

6 yrs Corporate sourcing leadership

5 yrs contingency ran $1M+ full desk

4 years consulting with over 200 organizations

Architected and managed centralized research teams

at Motorola Cisco Coke (CCE) Google Microsoft

Raised in Colombia South America

(English is my second language)

Returned Peace Corps Volunteer (Nicaragua rsquo94)

BS in International Business from RIT

EVP Arbita Inc httpjmpshally

Recruiting since 1996

6 yrs Corporate sourcing leadership

5 yrs contingency ran $1M+ full desk

4 years consulting with over 200 organizations

Architected and managed centralized research teams

at Motorola Cisco Coke (CCE) Google Microsoft

Raised in Colombia South America

(English is my second language)

Returned Peace Corps Volunteer (Nicaragua rsquo94)

BS in International Business from RIT

To replenish maintain or increase the talent ranks of an organization

Section 1 Social Media - 10am to 1pm

bull Networking activity content automation metrics SEOSEM

LUNCH

Section 2 Lab - 2pm to 5pm

bull Finding passive talent from non-traditional sources

bull Tools to source filter grab and move data increase your productivity

4

Five Advantages Social Media Brings To The Table

Increased presence in

social media elevates

your brand

It is important to

participate and

engage with prospects

on othersrsquo Facebook

pages LinkedIn

Groups Twitter

accounts and Blogs

Many Social Media

communities allow

members access to their

total membership

Your recruiters may use

member email and other

contact information to

make direct and reciprocal

contact with specific

individuals of interest

Your organizationrsquos

activity on Facebook

LinkedIn Twitter and

Blogs results in favorable

organic ranking by

search engines

Drive traffic to your

careers page and

dramatically reduce your

advertising budget

LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo

Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect

Social Media communities are replete with ldquoword on the streetrdquo

Actionable intelligence gives you a heads-up

Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards

Five Initiatives You Must Have In Order To Succeed

Is a dialog not a broadcast

A message is not a conversation

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

Section 1 Social Media - 10am to 1pm

bull Networking activity content automation metrics SEOSEM

LUNCH

Section 2 Lab - 2pm to 5pm

bull Finding passive talent from non-traditional sources

bull Tools to source filter grab and move data increase your productivity

4

Five Advantages Social Media Brings To The Table

Increased presence in

social media elevates

your brand

It is important to

participate and

engage with prospects

on othersrsquo Facebook

pages LinkedIn

Groups Twitter

accounts and Blogs

Many Social Media

communities allow

members access to their

total membership

Your recruiters may use

member email and other

contact information to

make direct and reciprocal

contact with specific

individuals of interest

Your organizationrsquos

activity on Facebook

LinkedIn Twitter and

Blogs results in favorable

organic ranking by

search engines

Drive traffic to your

careers page and

dramatically reduce your

advertising budget

LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo

Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect

Social Media communities are replete with ldquoword on the streetrdquo

Actionable intelligence gives you a heads-up

Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards

Five Initiatives You Must Have In Order To Succeed

Is a dialog not a broadcast

A message is not a conversation

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

Five Advantages Social Media Brings To The Table

Increased presence in

social media elevates

your brand

It is important to

participate and

engage with prospects

on othersrsquo Facebook

pages LinkedIn

Groups Twitter

accounts and Blogs

Many Social Media

communities allow

members access to their

total membership

Your recruiters may use

member email and other

contact information to

make direct and reciprocal

contact with specific

individuals of interest

Your organizationrsquos

activity on Facebook

LinkedIn Twitter and

Blogs results in favorable

organic ranking by

search engines

Drive traffic to your

careers page and

dramatically reduce your

advertising budget

LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo

Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect

Social Media communities are replete with ldquoword on the streetrdquo

Actionable intelligence gives you a heads-up

Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards

Five Initiatives You Must Have In Order To Succeed

Is a dialog not a broadcast

A message is not a conversation

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

Increased presence in

social media elevates

your brand

It is important to

participate and

engage with prospects

on othersrsquo Facebook

pages LinkedIn

Groups Twitter

accounts and Blogs

Many Social Media

communities allow

members access to their

total membership

Your recruiters may use

member email and other

contact information to

make direct and reciprocal

contact with specific

individuals of interest

Your organizationrsquos

activity on Facebook

LinkedIn Twitter and

Blogs results in favorable

organic ranking by

search engines

Drive traffic to your

careers page and

dramatically reduce your

advertising budget

LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo

Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect

Social Media communities are replete with ldquoword on the streetrdquo

Actionable intelligence gives you a heads-up

Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards

Five Initiatives You Must Have In Order To Succeed

Is a dialog not a broadcast

A message is not a conversation

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

Many Social Media

communities allow

members access to their

total membership

Your recruiters may use

member email and other

contact information to

make direct and reciprocal

contact with specific

individuals of interest

Your organizationrsquos

activity on Facebook

LinkedIn Twitter and

Blogs results in favorable

organic ranking by

search engines

Drive traffic to your

careers page and

dramatically reduce your

advertising budget

LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo

Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect

Social Media communities are replete with ldquoword on the streetrdquo

Actionable intelligence gives you a heads-up

Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards

Five Initiatives You Must Have In Order To Succeed

Is a dialog not a broadcast

A message is not a conversation

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

Your organizationrsquos

activity on Facebook

LinkedIn Twitter and

Blogs results in favorable

organic ranking by

search engines

Drive traffic to your

careers page and

dramatically reduce your

advertising budget

LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo

Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect

Social Media communities are replete with ldquoword on the streetrdquo

Actionable intelligence gives you a heads-up

Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards

Five Initiatives You Must Have In Order To Succeed

Is a dialog not a broadcast

A message is not a conversation

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

LinkedIn users friends on Facebook and ldquofollowersrdquo on Twitter (etc) you can usually see the complete list of ldquofriends of a friendrdquo

Your recruiters will find that each single social media contact becomes a gateway to a broader community ndash this is known as the viral networking effect

Social Media communities are replete with ldquoword on the streetrdquo

Actionable intelligence gives you a heads-up

Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards

Five Initiatives You Must Have In Order To Succeed

Is a dialog not a broadcast

A message is not a conversation

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

Social Media communities are replete with ldquoword on the streetrdquo

Actionable intelligence gives you a heads-up

Gain industry buzz competitive intelligence on where the talent pool is headed and other key indicators that donrsquot come through job boards

Five Initiatives You Must Have In Order To Succeed

Is a dialog not a broadcast

A message is not a conversation

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

Five Initiatives You Must Have In Order To Succeed

Is a dialog not a broadcast

A message is not a conversation

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

Is a dialog not a broadcast

A message is not a conversation

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

1 Go where your prospects are not where you think

they should be - identify key talent channels within

varied social media platforms online Social

Networking reflects our real-world social proclivities

we hang out with others who share our interests and

affiliations

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

2 Compose a Vision Statement describing a robust

approach to social media recruitment to include

acquisition validation analysis and application of

actionable knowledge about key stakeholders for

goal-setting strategy formulation and support HR amp

recruitment missions

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

3 Based on identification of channels above craft a

roadmap on how the entire organization should

engage connect and participate with skill-set

relevant niche sites and online subject matter

influencers to heighten identification of

organizational employment brand

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

4 Assign social media activities in each channel to key

recruitment personnel with an emphasis on

outreach engagement and organic attraction of

dedicated talent audiences

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

5 Implement a communications strategy that fosters

genuine candidate relationships utilizing Web 20 or

ldquosocial mediardquo channels of communication

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

Are Social Networks A Useful Source of Candidates

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

Arbitarsquos Recruitment Genome Project is the single most wide-reaching and thorough market

research project ever conducted in the recruitment community

bull Focus group interviews

bull Multiple survey instruments

bull Exhaustive secondary research

bull Analysis from top industry thought leaders

bull Practical wisdom from over 4000 decision makers

bull Ranked list of key sourcing initiatives

bull Participate and get the reports for free

No Social Recruiting works only when you empower and

deputize your entire organization to be recruiting evangelists

The way wersquore doing it now there is little reward in comparison

to amount of work Most companies lack an effective strategy for

sourcing they depend on web-savvy recruiters ldquofiguring it outrdquo

as they go often reinventing the wheel

Blogs among the largest and most active social networking

destinations are almost completely ignored by recruiters

Most companies mistakenly push nothing but job ads to social

networks and in such frequency that it becomes noise nobody

listens to with little to no value-add

70 of companies have no strategy for sourcing from niche and

regional networks and 83 have no strategy for sourcing on

blogs both massive yet remain widely overlooked

Not all the tried-and-true methods have been supplanted 90

say Employee Referral programs are much or somewhat better

than social networks The challenge going forward is how to

make social networks and employee referral programs

synergistic

RECRUITMENT MARKETING INITIATIVES

USED ON HARD-TO-FILL JOBS

85 Job Boards

78 Social Networks

49 Recruiting Services

41 Sourcing Services

24 SEO

16 SEM

28 ldquootherrdquo

WHICH RECRUITMENT MARKETING

CHANNELS YIELDED MOST QUALIFIED

24 Social Networks

16 Recruiting Services

11 Job Boards

11 Sourcing Services

3 SEO

1 SEM

34 ldquootherrdquo (from ldquono ideardquo to

word of mouth referrals internal

sourcing team etc)

Stand out among billions

100 complete profile ndash fill summary and specialties

with wordsphrases describing your expertise

Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl

Your past experience should go back 10 years

Concisely explain what you did at each company

Writeget recommendations askanswer questions

Link to your websites (your jobs RSS team blog etc)

Remember its not who you know itrsquos who knows YOU

Blogs among the largest and most active social networking

destinations are almost completely ignored by recruiters

Most companies mistakenly push nothing but job ads to social

networks and in such frequency that it becomes noise nobody

listens to with little to no value-add

70 of companies have no strategy for sourcing from niche and

regional networks and 83 have no strategy for sourcing on

blogs both massive yet remain widely overlooked

Not all the tried-and-true methods have been supplanted 90

say Employee Referral programs are much or somewhat better

than social networks The challenge going forward is how to

make social networks and employee referral programs

synergistic

RECRUITMENT MARKETING INITIATIVES

USED ON HARD-TO-FILL JOBS

85 Job Boards

78 Social Networks

49 Recruiting Services

41 Sourcing Services

24 SEO

16 SEM

28 ldquootherrdquo

WHICH RECRUITMENT MARKETING

CHANNELS YIELDED MOST QUALIFIED

24 Social Networks

16 Recruiting Services

11 Job Boards

11 Sourcing Services

3 SEO

1 SEM

34 ldquootherrdquo (from ldquono ideardquo to

word of mouth referrals internal

sourcing team etc)

Stand out among billions

100 complete profile ndash fill summary and specialties

with wordsphrases describing your expertise

Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl

Your past experience should go back 10 years

Concisely explain what you did at each company

Writeget recommendations askanswer questions

Link to your websites (your jobs RSS team blog etc)

Remember its not who you know itrsquos who knows YOU

70 of companies have no strategy for sourcing from niche and

regional networks and 83 have no strategy for sourcing on

blogs both massive yet remain widely overlooked

Not all the tried-and-true methods have been supplanted 90

say Employee Referral programs are much or somewhat better

than social networks The challenge going forward is how to

make social networks and employee referral programs

synergistic

RECRUITMENT MARKETING INITIATIVES

USED ON HARD-TO-FILL JOBS

85 Job Boards

78 Social Networks

49 Recruiting Services

41 Sourcing Services

24 SEO

16 SEM

28 ldquootherrdquo

WHICH RECRUITMENT MARKETING

CHANNELS YIELDED MOST QUALIFIED

24 Social Networks

16 Recruiting Services

11 Job Boards

11 Sourcing Services

3 SEO

1 SEM

34 ldquootherrdquo (from ldquono ideardquo to

word of mouth referrals internal

sourcing team etc)

Stand out among billions

100 complete profile ndash fill summary and specialties

with wordsphrases describing your expertise

Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl

Your past experience should go back 10 years

Concisely explain what you did at each company

Writeget recommendations askanswer questions

Link to your websites (your jobs RSS team blog etc)

Remember its not who you know itrsquos who knows YOU

RECRUITMENT MARKETING INITIATIVES

USED ON HARD-TO-FILL JOBS

85 Job Boards

78 Social Networks

49 Recruiting Services

41 Sourcing Services

24 SEO

16 SEM

28 ldquootherrdquo

WHICH RECRUITMENT MARKETING

CHANNELS YIELDED MOST QUALIFIED

24 Social Networks

16 Recruiting Services

11 Job Boards

11 Sourcing Services

3 SEO

1 SEM

34 ldquootherrdquo (from ldquono ideardquo to

word of mouth referrals internal

sourcing team etc)

Stand out among billions

100 complete profile ndash fill summary and specialties

with wordsphrases describing your expertise

Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl

Your past experience should go back 10 years

Concisely explain what you did at each company

Writeget recommendations askanswer questions

Link to your websites (your jobs RSS team blog etc)

Remember its not who you know itrsquos who knows YOU

Stand out among billions

100 complete profile ndash fill summary and specialties

with wordsphrases describing your expertise

Vanity URL (your name) make your profile ldquopublicrdquo linkedincominshally or facebookcomshallysteckerl

Your past experience should go back 10 years

Concisely explain what you did at each company

Writeget recommendations askanswer questions

Link to your websites (your jobs RSS team blog etc)

Remember its not who you know itrsquos who knows YOU

Donrsquot be a schitzo - be the same person on all your networks

You are your brand - skip the canned branding rhetoric express your passion for your

industry your job your role branding will come naturally

Donrsquot sell share Advertising turns away connections Share what is useful interesting bits

about you or your company or your product You gain more if you do not sell Donrsquot reveal

the recipe but a little taste goes a long way

Be real People want to relate with people not ldquoconstructsrdquo - be YOU be honest about who

you are and what you care about and what you are doing even an occasional tip about your

favorite burger joint You have multiple interests express that

Write well Bad spelling grammar or punctuation and hasty abbreviations should be

avoided You canrsquot always get it right but confident prose and concise eloquence go a long

way to establish your brand

One you get it stay committed If you are going to do it then

donrsquot just stick your feet in jump all the way in and stick to it

This doesnrsquot mean you have to write constantly every day but

stay involved at some level of frequently at least once every

other week or even weekly

1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo

2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community

3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate

Automation metrics and SEOSEM

Focus on balance gradual and selective growth

You canrsquot build infrastructure to address all objectives overnight

Start with lt than 1 hr a day until you can prove ROI then increase slowly

Divide activities into 80 high-priority projects and 20 pilot

experiments

High-priority examples

bull Where employees come from where they go when they leave

bull Key thought leaders in your target organizationsrsquo ecosystems

Pilot experiment example

bull Identifying influential online social networking groups (LI FB Blogs)

bull What keywords do your target people Google most frequently

29

Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations

You need various types of involvement

bull Creators (writebroadcast)

bull Critics (ratereviewcommentcontribute)

bull Collectors (RSS feedstag)

bull Joiners (visit socnetscreate profile)

bull Spectators (ReadWatchListen)

30

1 Participation in to many tools ndash You donrsquot want ldquonaked profilesrdquo

2 Self Promotion Overload ndash Using SM platforms as a promotion platform doesnt provide anything to the community

3 Setting amp Forgetting ndash Time investment involved continual process ndash Listen amp Participate

Automation metrics and SEOSEM

Focus on balance gradual and selective growth

You canrsquot build infrastructure to address all objectives overnight

Start with lt than 1 hr a day until you can prove ROI then increase slowly

Divide activities into 80 high-priority projects and 20 pilot

experiments

High-priority examples

bull Where employees come from where they go when they leave

bull Key thought leaders in your target organizationsrsquo ecosystems

Pilot experiment example

bull Identifying influential online social networking groups (LI FB Blogs)

bull What keywords do your target people Google most frequently

29

Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations

You need various types of involvement

bull Creators (writebroadcast)

bull Critics (ratereviewcommentcontribute)

bull Collectors (RSS feedstag)

bull Joiners (visit socnetscreate profile)

bull Spectators (ReadWatchListen)

30

Automation metrics and SEOSEM

Focus on balance gradual and selective growth

You canrsquot build infrastructure to address all objectives overnight

Start with lt than 1 hr a day until you can prove ROI then increase slowly

Divide activities into 80 high-priority projects and 20 pilot

experiments

High-priority examples

bull Where employees come from where they go when they leave

bull Key thought leaders in your target organizationsrsquo ecosystems

Pilot experiment example

bull Identifying influential online social networking groups (LI FB Blogs)

bull What keywords do your target people Google most frequently

29

Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations

You need various types of involvement

bull Creators (writebroadcast)

bull Critics (ratereviewcommentcontribute)

bull Collectors (RSS feedstag)

bull Joiners (visit socnetscreate profile)

bull Spectators (ReadWatchListen)

30

Focus on balance gradual and selective growth

You canrsquot build infrastructure to address all objectives overnight

Start with lt than 1 hr a day until you can prove ROI then increase slowly

Divide activities into 80 high-priority projects and 20 pilot

experiments

High-priority examples

bull Where employees come from where they go when they leave

bull Key thought leaders in your target organizationsrsquo ecosystems

Pilot experiment example

bull Identifying influential online social networking groups (LI FB Blogs)

bull What keywords do your target people Google most frequently

29

Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations

You need various types of involvement

bull Creators (writebroadcast)

bull Critics (ratereviewcommentcontribute)

bull Collectors (RSS feedstag)

bull Joiners (visit socnetscreate profile)

bull Spectators (ReadWatchListen)

30

Groundswell = a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations

You need various types of involvement

bull Creators (writebroadcast)

bull Critics (ratereviewcommentcontribute)

bull Collectors (RSS feedstag)

bull Joiners (visit socnetscreate profile)

bull Spectators (ReadWatchListen)

30

For social content

bull 21 of online US consumers are Creators

bull 37 are Critics

bull 69 are Spectators 90-9-1 principle by Jake McKee

bull 90 of visitors will just view content

bull 9 only comment or react to content

bull 1 create it

31

Determine top 5 direct competitors research their stats (who is linking to them)

Competition is not who you think Find what your potential customers are seeing (Spyfu)

Submit your URLs to directories like Google Yahoo MSN and DMOZ Jayde Yelo etc

Add your site to every known Blog Directory (Top 50 supplement in appendix)

Conduct reciprocal link-building strategies with a goal of 15 new back links per week

Generate inbound links from blogs social networking sites social bookmarking sites

List yourself on Location Based Services (FB Places Foursquare Yelp Gowalla Whrrl)

Get your content republished on Facebook Pages Google Groups Yahoo Groups

Keyword research

bull What do people type into Google when they look for your company

bull What do people type into your websitersquos search box

32

Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you

Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links

Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs

bull Publish press releases (many free PR submittal sites)

bull Invite guest bloggers to write a blog which will create back link from that persons site to yours

bull NOTE Do not duplicate websites or posts this will get you penalized

33

1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral

2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)

3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)

34

Monitor your evangelists content - and ask them to crosspost notable items of

interest to your target audience (internal and external news)

Source for newsworthy content that your audience will find interesting push to your

networks (use a social distribution tools like Hootsuite Ping or Hellotxt)

Maintain a mobile texting jobsnews list via SMS shortcode that people can

subscribe to (Michael Marlatt recommends the free TextMarks service)

Whenever you see an external online thread that hits one of your sweetspots have

your team comment simultaneously there (gets more attention than a single

response)

ClipIt Diigo Digg Delicious share info you find interesting

35

Place keywords ldquoin contentrdquo ndash write custom pages focused on keyword topics people use when they search for you

Optimize keywords in Meta tags and title tag ldquoin contextsrdquo ndash embedded in hyperlinks image alt tags HTML Site Map XML Site Map Robottxt file One-way links Directory links Reciprocal links

Update content every 30-60 days bull Minimum 1 new blogs post per week Tuesdays and Thursdays are the best days to post blogs

bull Publish press releases (many free PR submittal sites)

bull Invite guest bloggers to write a blog which will create back link from that persons site to yours

bull NOTE Do not duplicate websites or posts this will get you penalized

33

1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral

2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)

3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)

34

Monitor your evangelists content - and ask them to crosspost notable items of

interest to your target audience (internal and external news)

Source for newsworthy content that your audience will find interesting push to your

networks (use a social distribution tools like Hootsuite Ping or Hellotxt)

Maintain a mobile texting jobsnews list via SMS shortcode that people can

subscribe to (Michael Marlatt recommends the free TextMarks service)

Whenever you see an external online thread that hits one of your sweetspots have

your team comment simultaneously there (gets more attention than a single

response)

ClipIt Diigo Digg Delicious share info you find interesting

35

1 Video in general they should focus on what real employees say and do be unique funny or highly informative if you want a chance of it going viral

2 Engage with existing social networks and relevant sites with user-generated content (join conversations outside of YOUR sites)

3 Enlist employees at or a level above your target roles and ask them for article and blog contributions (recruiters can feed them content ideas)

34

Monitor your evangelists content - and ask them to crosspost notable items of

interest to your target audience (internal and external news)

Source for newsworthy content that your audience will find interesting push to your

networks (use a social distribution tools like Hootsuite Ping or Hellotxt)

Maintain a mobile texting jobsnews list via SMS shortcode that people can

subscribe to (Michael Marlatt recommends the free TextMarks service)

Whenever you see an external online thread that hits one of your sweetspots have

your team comment simultaneously there (gets more attention than a single

response)

ClipIt Diigo Digg Delicious share info you find interesting

35

Monitor your evangelists content - and ask them to crosspost notable items of

interest to your target audience (internal and external news)

Source for newsworthy content that your audience will find interesting push to your

networks (use a social distribution tools like Hootsuite Ping or Hellotxt)

Maintain a mobile texting jobsnews list via SMS shortcode that people can

subscribe to (Michael Marlatt recommends the free TextMarks service)

Whenever you see an external online thread that hits one of your sweetspots have

your team comment simultaneously there (gets more attention than a single

response)

ClipIt Diigo Digg Delicious share info you find interesting

35

An ideal company careers page on Facebook has

bull A jobs RSS feed instead of multiple individual posts

bull An integrated job search box

bull Employee testimonials company videos and photo streams

bull Highlights of companyrsquos recognition awards andor accolade

bull Either promote and moderate good discussions or donrsquot have them at all

Invite all your stakeholders and customers to be fans of the page so they can

subscribe to your campaigns and achievement updates

Share competitive intelligence blog posts updates and news on your page(s)

Groups are a team project Various friendscolleagues can help manage and

maintain it

Focus your incoming content feeds on things of interest to your stakeholders

Run your teamrsquos Twitter accounts through your Facebook page

Keep it lively especially in the beginning or it will wither and potentially have a worse

impact on your brand than no page at all

bull Invite industry-relevant peers to join the group to build critical mass of content and

interest and create opportunities for each other

bull Leverage employees but encourage participation from evangelists outside the

company It will add authenticity to the group

bull Especially in the early-going seed the group discussions with provocative open-

ended questions and informative items

bull Create user polls to gather feedback and opinions

So you can be found easily create a parent account for your recruitment team

- eg COMPANYcareers COMPANYjobs or just COMPANY

(replace COMPANY with your company nameabbreviation)

Add a mission statement up to 160 characters (Be catchy and keyword-loaded For

the URL link field in the profile create a Twitter landing page on your website that

explains what youre about list of subjects you tweet about and links to your team

members to encourage following

Create individual Twitter accounts for all team members who donrsquot already have

one

Ideally they should have your company name as part of their username

Encourage existing Twitterers on your team to tweet for the company under those

accounts

(source 8 Steps for Building Community on Twitter)

Best in class example of group tweeting twelpforce

Retweet interesting items from your team and their followersfriends

regularly Retweeting good posts by those in your network boosts their

ego and elicits cooperationreciprocation they see you pay attention to

them and want to learn from them not just self-promoting

Use a standard hashtag for any event where you will have a recruiting

presence so people can find you through your event promotion Tweet

positively about how great your event will be Publicize the hashtag in

your other promotional materials too

(partial source 8 Steps for Building Community on Twitter)

To avoid logging inout of accounts get a multi-Twitter account

application to manage them Robust ones include

bull HootSuite (see next section for details)

bull CoTweet lets you tag your replies as being from a particular person

and assign responses to team members

Use connecttweetcom so team members can tweet something to their

individual accounts which then gets auto-re-tweeted by the parent

account

Ask each team member to follow people who tweet in your target

industry function etc

You want to know how many people clicked or forwarded your tweet so you know what content your target audience likes You can use

bull As a standalone use bitly (uses jmp which is the shortest of all)

bull Hootsuitecom (uses owly) has integrated metrics

How often are you re-tweeted Check your retweetrank

See your peoplersquos tweet frequency tweetstats (or xefer) Subjectivecomparison metrics

bull Model top twitterers with TwitterFriends (see this how-to post)

bull How influential are your tweets Check Twinfluence and Klout

Run very targeted contextual recruitment advertising to passive prospects

bull Social Ads seen by users who visit your Facebook page or website site contextual impression or per-click ads targeted in various ways with Metrics included

bull Direct Ads Ad targeting parameters include location age gender education school keyword bundles employer etc

bull Facebookrsquos built-in analytics are detailed so you shouldnrsquot need to use Google Analytics for your FB ad campaigns

bull Best use is ads for specific jobs with landing page on an actual JOB not a ldquocareer siterdquo

42

Use Facebook Ads to promote Company Page bull You can create ads that allow users to Like directly from the ad (and

from a website) without leaving the page they are viewing

bull They can click anywhere on your ad to access your Page

bull When they Like your Page a story is published in their wall (shared)

bull This story is eligible to show in Highlights ndash more PR for your page

bull Users will see friends who Like your Page in their version of the ad increasing the relevance of your ad

bull Check out Wildfireappcom for promoting your Facebook Page

43

Target by Companies specific companies or by industry and size

Job Titles by function andor seniority (IC Mgr Dir VP CxO)

Geographies up to 10 countries states andor metro areas

Groups a specific or ldquonamedrdquo LinkedIn group

Pay by clicks or impressions budget as low as $50

LinkedInrsquos analytics not enough ndash yoursquoll need Google

Analytics or equivalent for detail

Uncheck the LinkedIn Audience Network

44

Example ad seen only by Accountants at

Manager or Director level with companies

larger than 1000 employees in Atlanta metro

Finding passive talent from non-traditional sources

A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc

Focus on mission critical information from ad-hoc and real-time content such as that being generated by

bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR

bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo

bull Wishlist on Amazon and eBay what books do they read or want to read

46

Target by Companies specific companies or by industry and size

Job Titles by function andor seniority (IC Mgr Dir VP CxO)

Geographies up to 10 countries states andor metro areas

Groups a specific or ldquonamedrdquo LinkedIn group

Pay by clicks or impressions budget as low as $50

LinkedInrsquos analytics not enough ndash yoursquoll need Google

Analytics or equivalent for detail

Uncheck the LinkedIn Audience Network

44

Example ad seen only by Accountants at

Manager or Director level with companies

larger than 1000 employees in Atlanta metro

Finding passive talent from non-traditional sources

A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc

Focus on mission critical information from ad-hoc and real-time content such as that being generated by

bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR

bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo

bull Wishlist on Amazon and eBay what books do they read or want to read

46

Finding passive talent from non-traditional sources

A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc

Focus on mission critical information from ad-hoc and real-time content such as that being generated by

bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR

bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo

bull Wishlist on Amazon and eBay what books do they read or want to read

46

A stream of actionable information is consistently being published instantly via tweets status updates blog posts comments etc

Focus on mission critical information from ad-hoc and real-time content such as that being generated by

bull Attendees at conferences events tradeshows i was at CONFERENCErdquo YEAR

bull Employees and prospects at work off-site meetings ldquoat SAP officerdquo or ldquoat Lockheedrdquo

bull Wishlist on Amazon and eBay what books do they read or want to read

46

Focus on keywords that most uniquely describe

those targets (example Hibernate vs Jboss)

Build a list of target data points like bull Key individuals and thought leaders

bull Names or nickname of teams or groups

bull Company andor organization names

bull Brand names products and categories

bull Key events and locations

47

Job postings can reveal names of

bull Clients products job titles

bull Internal divisions groups or units

bull Internal software the company uses

You can build org charts from job postings

bull From indeedcom ldquoreports tordquo companymicrosoft

bull Also use ldquoreporting tordquo and other variations

bull Works with siteDOMAINcom as well

Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make

up an ldquoideal candidaterdquo and see you can learn from their response

48

Job postings can reveal names of

bull Clients products job titles

bull Internal divisions groups or units

bull Internal software the company uses

You can build org charts from job postings

bull From indeedcom ldquoreports tordquo companymicrosoft

bull Also use ldquoreporting tordquo and other variations

bull Works with siteDOMAINcom as well

Have you ever applied for a competitorrsquos job using a ldquobaitrdquo resume Make

up an ldquoideal candidaterdquo and see you can learn from their response

48

Focus on companies that employ people like the ones you need

Not all your competitors hire the same people you need

Zoominfo free company search uncovers companies in your space

bull Keep to one term or phrase eg cell biology (no need for ldquo ldquo marks)

JigSaw company search mixes industry sub-industry and

geography download up to 50000 company mini-profiles free

The ldquopeerrdquo method search for 3+ entities in your target niche

bull Example VMWare Citrix VirtualLogix

bull Above can find industry directories analystsrsquo articles other useful intel

49

FOCUS ON integrated search - Yaubacom searches real-time sources websites news blogs socnets documents images videos etc

See if the username exists on any social networks via

bull Usernamecheck (60+ sites)

bull Knowem (120+ sites)

Googlersquos Follow Finder Enter the username of one of your targets and find similar twitter users

50

Gist a person group or any RSS feed by feeding it to

Wordlenet (ie VMWare)

No RSS feed Grab all the text from recent press

releases and paste into Wordle

Wordle resumes from the same department to find

common themes

51

What happens if you

feed a companyrsquos Jobs

RSS feed into Wordle

Search for conversational phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with add (company OR job title OR jargon)

bull I|Im work|worked|working for|at|on|with COMPANY bull used to work COMPANY or used to work COMPANYrdquo bull COMPANY (my team OR our team)

bull worked with contact me bull is|was an at COMPANY and ldquoI was|am an at

COMPANYrdquo

52

The ldquopeer regressionrdquo method reveals people who

influenced or were influenced by thought leaders

Finding other names in imagePDF captions bull ldquogary flake (l to r OR l to r OR left to right OR r to l OR r to l

OR right to left OR back row OR clockwise from)

bull Try names of events groups or companies

Use the 3+ name method on people bull shally steckerl ldquodave mendoza tim oconnor ldquosteve rath

References on blogs amp social networks bull Google blogsearch for ldquoand firstname lastnamerdquo

53

What can we learn when we follow companies bull Whorsquos been promoted find out why

bull New hires could it be department growth

bull Departures who else is ready to leave

bull Job openings does this mean new products

Company Search enter an industry keyword add a

postal code limit results by company size (employee

count) and whorsquos hiring

Get notified of company changes

54

With a free account you can no longer see the last

names of your 3rd degree connections

Even with a Corporate account you donrsquot see everyone

FOCUS ON search hacks ndash most search engines let

you use the site command to find profiles bull sitewwwlinkedincom (inurlpub OR inurlin) biochemist monsanto -

inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs

Recommended keywords are job titles and company names (each related

group in a separate parenthetical clause ndash see below)

55

Works only if you have a paid account (even the min)

First find the ldquokeyrdquo of a private profile

Then open a new browser windo

Copy the text below bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY

Paste the above into the new browser window

Replace USERKEY with the private profilersquos key

Press enter ndash but do NOT press send

56

Of course you know about Twitter but how about

Twingly Microblogsearch scans Twiiter and 11 others like Jaiku

Identica Bleeper Cirip YouAre and more

Facebook status updates on httpyouropenbookorg

Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments

bull Social Mention httpsocialmentioncom

bull BackType httpwwwbacktypecom

bull coComment httpwwwcocommentcom

57

Of course you know about Twitter but how about

Twingly Microblogsearch scans Twiiter and 11 others like Jaiku

Identica Bleeper Cirip YouAre and more

Facebook status updates on httpyouropenbookorg

Look for natural phrases like ldquoIrsquom anrdquo or ldquoI am ardquo within comments

bull Social Mention httpsocialmentioncom

bull BackType httpwwwbacktypecom

bull coComment httpwwwcocommentcom

57

Images files and other documents can be found using filetype

Howeverhellip many are converted before being shared online

Look for them in document repositories like

Docstock

Scribd

SlideShare

Toodoc

Use this Custom Search from Arbita to search them with Google

Or search them on Bing just add your keywords

58

Good people get mentioned in interviews as article

authors members of organizations award winners

Findarticlescom

Highbeamcom

Booksgooglecom bull ldquoSoftware Engineerrdquo US Black Engineer amp IT

bull CPA for|with|at Deloitteldquo

Check with your marketing sales or legal dept if they

have Lexis-Nexis

59

Image search cleans SEO spam bull Returns only web pages containing images with names or tags that

match your search eliminating much of the garbage

bull Try this Google Images example

bull Text used for image classification snippet of text beforeafter image

anchor text on links pointing to image ldquoaltrdquo text of image and image url

Check out faces on Zuula Images bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa

60

Bloggers or the local news often spill the beans

and give juicy details on people they interview bull Ex is an iphone developer

Search transcripts of video via bull Blinkxcom

bull Videogooglecom

bull Videoaolcom

bull Truveocom

bull Vimeocom

61

Tools to source filter grab and move data

Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet

newsgroups postings) or ldquoeverythingrdquo

Monitor whatrsquos going on with your company

competitors and key people for free

Once you get great results from a search engine keep

getting them just as you would resume agent results

from a job board

Setting up competitive job posting alerts using Indeed

or SimplyHired

63

Google Alerts (wwwgooglecomalerts) bull Delivered to your email address includes News Blogs Updates Groups (discussions includes all Usenet

newsgroups postings) or ldquoeverythingrdquo

Monitor whatrsquos going on with your company

competitors and key people for free

Once you get great results from a search engine keep

getting them just as you would resume agent results

from a job board

Setting up competitive job posting alerts using Indeed

or SimplyHired

63

Publish your searches into RSS feeds from Google

Use iGoogle to organize them into tabs or

Push feeds or alerts into Gmail then search with

Googlersquos built-in sophisticated search engine

64

httpwwwcandidatesdirectcom $60month

Searches for LinkedIn profiles publically on search

engines (more networks coming)

Query profiles by keywords like titles companies or

professional certifications

Parses data and populates an Excel spreadsheet on

your local PC which can easily be imported into any

applicant or contact tracking system

Attempts deep search for email amp phone number

65

httpwwwcandidatesdirectcom $60month

Searches for LinkedIn profiles publically on search

engines (more networks coming)

Query profiles by keywords like titles companies or

professional certifications

Parses data and populates an Excel spreadsheet on

your local PC which can easily be imported into any

applicant or contact tracking system

Attempts deep search for email amp phone number

65

Xobni is an Outlook add-in that finds email-related

information faster than Outlook itself and tells you

bull Finds people in your inbox on LinkedIn Facebook

Twitter Xing Hoovers and Salesforce

bull History of your email conversations and calendar items

with person (links to direct messages)

bull Lists of files exchanged with person

bull Names of people in their network

bull Analytics about email usage

66

Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)

HootSuite (voted best Twitter app in 1st annual Shorty Awards) has

1 keyword searchtracking

2 URL shortening with metrics

3 integration with Google Analytics

4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm

5 multiple inbox management

6 RSS feed programming and distribution 67

Enter your message in just one place (via website or mobile device) and it goes to Twitter Facebook LinkedIn (dozens more supported via Pingfm integration)

HootSuite (voted best Twitter app in 1st annual Shorty Awards) has

1 keyword searchtracking

2 URL shortening with metrics

3 integration with Google Analytics

4 advanced post scheduler for Twitter Facebook Facebook pages LinkedIn Wordpress and Pingfm

5 multiple inbox management

6 RSS feed programming and distribution 67

Tons more free learning at The Sourcerrsquos Desk

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