Arcas Publications

Arcas Publishing was founded in 2013 by veterans of the technology and digital media industries. Using a data-driven approach, Arcas identifies topics of consumer interest and produces extensively-researched, high-quality books that enable readers to lead healthier, more fulfilling lives. Arcas Publishing has worldwide distribution, and is based in Berkeley, California.

The TeamBenjamin Wayne, CEOCEO, FliqzCEO, CollabrysCEO, Smartshop.com

Marc Visnick, Director of SalesDirector of N.A. Sales, Lonely PlanetFreelancer, ESPN

Matt Oesterle, VP of ProductCEO, OfferTargetCEO, Involver

Jenny Croghan, Editor Managing Editor, Gibson Publications

Anna McCurdy, Office ManagerOffice Manager, Fliqz

Bo Gridley, Sr. Researcher

Frances Baca, Art DirectorPrincipal, Frances Baca DesignDesign Director, Gastronomica Magazine

Brian Hurley, Editor Oxford University Press

Owen Lawrence, Data Analyst

Becca Boe, Editor Chronicle Books

Paleo for Beginners

Price: $16.99 USD / $16.99 CAD EAN: 978-0-9895586-1-7Trim: 6 x 9 Format: Trade Paper Pages: 290

55 Full-Color Photo Illustrations

Comparable titles (Bookscan as of 7/21)-Practical Paleo 57,729 YTD NET Units-The Paleo Solution 27,014 YTD NET Units-Well Fed 23,110 YTD NET Units

About the Paleo Diet

The Paleo Diet food pyramid is an inverted version of the one that used to be recommended by the USDA. Meats, eggs and seafood make up the majority of the day’s calories, followed by fats from plant foods, fruits and vegetables, and then nuts and seeds. The Paleo Diet is a high-protein / low-carbohydrate diet.

The Paleo Diet is effective not only because of what you eat, but also because of what you don’t eat. Changing the components and proportions of your diet is only half the Paleo plan. The other half involves eliminating foods that can slow your metabolism, encourage blood sugar problems and fat storage, and slow digestion. These eliminated foods include processed foods, alcohol, grains, legumes and sugar. Fast food, frozen meals and store-bought sweets and snacks are not a part of the Paleo diet and should be avoided.

Key Selling Points

• 30-Day Meal Plan (First 30-Days) • 10 Steps for Success

150 Paleo Recipes- 30 Paleo Breakfasts- 30 Paleo Lunches - 30 Paleo Dinners - 30 Paleo Desserts- 30 Paleo Snacks

CrossFit endorses Paleo Diet saying "The Caveman model is perfectly consistent with the CrossFit prescription" - CrossFit is used by 6,100 private affiliated gyms and by many fire departments. law enforcement agencies, and military organizations.

Popular Talk Shows: Dr. Oz Show on 4/22/2013, Oprah 4/19/2012

Paleo for Beginners – Table of Contents

Paleo for Beginners

Paleo for Beginners

Paleo for Beginners

Paleo for Beginners

Paleo for Beginners

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"Paleo for Beginners" Comparative Titles (Bookscan data)

Well Fed: Paleo Recipes for People Who Love to Eat (9780615572260) The Paleo Solution (9780982565841)Practical Paleo (9781936608751) The Paleo Diet Revised (9780470913024)The Paleo Diet Cookbook (9780470913048) Paleo for Beginners (9781623150310)

Large spike “Week of 12/2” and strong sales continue through “Week of 5/12”

Google Trends on “Paleo Diet”

Last 12 months trend for term “Paleo Diet.” Notice large spike in January

Trend for term “Paleo Diet” since 2006. Notice significant increase over last 2 years.

The Juicing Diet

Price: $16.99 USD / $16.99 CAD EAN: 978-0-9895586-0-0Trim: 6 x 9 Format: Trade Paper Pages: 354

75 Full-Color Photo Illustrations6 “Health Icons”

Comparable titles (Bookscan as of 7/21)-The Juicing Bible 56,898 YTD NET Units-The Everything Juicer’s Bible 15,356 YTD Units-A Beginners Guide To Juicing 5,252 YTD Units

About Juicing

Juicing is the process of extracting juice from fruits and vegetables. Juicing can be done by hand with a citrus press or it can be done using an electric household appliance called a juicer. As a health trend, the word “juicing” typically refers to the practice of increasing your daily intake of fresh fruits and vegetables by drinking freshly pressed juices for healthy nutrients, weight loss, detoxification, and more.

“Juicing has become popular in niche markets, particularly those interested in alternative medicine, fad diets, or gourmet foods, due to word-of-mouth, mainstream celebrity marketing, a heavy internet presence, and a documentary film entitled “Fat, Sick and Nearly Dead”. Juicing proponents claim that juicing can maximize nutrient intake, fight disease, strengthen cellular defense against free radicals, alleviate pain, encourage weight-loss, and decrease the need for medication.” – Wikipedia

Key Selling Points

• 30-Day Juicing Weight-Loss Plan• 10 Steps for Success • 6 Health Icons

175 Paleo Recipes- 40 Green Juices- 45 Fruit Juices - 60 Vegetable Juices - 30 Savory and Spicy Juices

"Juicing, as a meal replacement or mere refreshment, has become a $5 billion business, and is projected to grow by 4% to 8% a year. The latest craze is best viewed as part of a national move, especially among people in their 20s and 30s, toward healthier eating and greater consumption of raw and organic produce. Americans spent $22 billion last year on bottles of water -- the world's most plentiful liquid, and readily available free." - Barron's

"Juicing has become so popular that even Starbucks is selling fresh juices. The juice craze is much more than just a fad." – Huffington Post

Paleo for Beginners – Table of Contents

Paleo for Beginners

Paleo for Beginners

Paleo for Beginners

Paleo for Beginners

Paleo for Beginners

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"The Juicing Diet" Comparative Titles (Bookscan data)

The Juicing Bible (9780778801818) The Everything Juicing Book (9781440503269)The Healthy Juicer's Bible (9781620874035) A Beginners Guide To Juicing ( 9781481290937) The Big Book of Juices (9781844839735) Juicing for Life (9780895295125)Juicing Recipes for Weight Loss (9781482733914) Juicing, Fasting and Detoxing for Life (9780446581370)

Large spike “Week of 12/2” and “Week of 5/26”

Google Trends on “Juicing”

Last 12 months trend for term “Juicing.” Notice large spike in January

Trend for term “Juicing” since 2006. Notice significant increase over last 2 years and consistent spikes in January.

The DASH Diet for Beginners

Price: $18.99 USD / $18.99 CAD EAN: 978-0-9895586-2-4Trim: 6 x 9 Format: Trade Paper Pages: 420

67 Full-Color Photo Illustrations

Comparable titles (Bookscan as of 7/21)-The DASH Diet Weight Loss Solution 34,817 YTD NET Units-The DASH Diet Action Plan 10,270 YTD Units-The DASH Diet Cookbook 7,626 YTD Units

About The DASH Diet

“The DASH Diet (Dietary Approaches to Stop Hypertension) is a dietary pattern promoted by the U.S. based National Heart, Lung, and Blood Institute (part of the National Institute of Health, an agency of the United States Department of Health and Human Services) to prevent and control hypertension. The DASH diet is rich in fruits, vegetables, whole grains, and low-fat dairy foods; including meat, fish poultry, nuts and beans; and is limited in sugar-sweetened foods and beverages, red meat, and added fats. In addition to its effect on blood pressure, it is designed to be a well-balanced approach to eating for the general public. It is now recommended by the United State Department of Agriculture (USDA) as an ideal eating plan for all Americans.” – Wikipedia

“Currently, hypertension is thought to affect roughly 50 million people in the U.S. and approximately 1 billion worldwide.’ – Wikipedia

Key Selling Points

• 30-Day Meal Plan• 10 Steps for Success

150 DASH Recipes- 30 Breakfasts- 30 Lunches - 30 Dinners - 30 Desserts- 30 Snacks

Selected by U.S. News & World Report as its number-one choice in Best Diets Overall for the third year in a row (Best Diets for Healthy Eating, and Best Diabetes Diets).

United States Department of Agriculture (USDA) recommends DASH Diet as an ideal eating plan for all Americans

Endorsed by: The American Heart Association, The Mayo Clinic, The National Heart, Lung and Blood Institute

Paleo for Beginners – Table of Contents

Paleo for Beginners

Paleo for Beginners

Paleo for Beginners

Paleo for Beginners

Paleo for Beginners

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"The DASH Diet for Beginners" Comparative Titles (Bookscan data)

The DASH Diet Weight Loss Solution (9781455512799) The DASH Diet Action Plan (9781455512805)The DASH Diet Cookbook (9781612430478)

Large spike “Week of 1/13” and strong sales continue through “Week of 4/28”

Google Trends on “DASH Diet”

Last 12 months trend for term “DASH Diet.” Large spike in Jan 2012 – US News ranks DASH best overall Diet.

Trend for term “DASH Diet” since 2006. Popular Diet throughout year with large spikes attributed to media coverage.

Google Trends on “Diet”

Last 12 months trend for word “Diet.” Notice large spike in January

Trend for word “Diet” since 2006. Notice large spikes in January each year.

Bookscan Data for “Health Category”

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Bookscan Health/Fitness/ Medicine/Sports

Bookscan Health/Fitness/ Medicine/Sports

Large spike “Week of 12/2” Peak sales December - March