Australia’s #1 horse racing website

Our Brands

PuntersParadise.com.au BestOdds.com.au rleague.com

+ over 110 individual content websites

Stupid shit we do

More stupid shit we do

Why AWS?

Normal 30 days

12 month traffic

Melbourne Cup Day 2012

•  13,350  concurrent  users  peak  load    

•  550,000  uniques  in  a  few  hours    

•  Almost  3  x  more  visitors  than  Flemington  racecourse  

•  Residents  of  Darwin  loose  internet    

PuntersParadise.com.au

Our year on year growth

Visits  

2009   572,000  

2010   796,000  

2011   1,731,000  

2012   3,008,000  

2013   3M  +  so  far  

PuntersParadise.com.au

Migrated to AWS about here

2008

2009

2010

2011

2012

Melbourne Cup Uptime History

The early days.

Immediate wins

We killed our pets and started producing cattle

Automated builds

Performance issues were obvious

Survived 1st Melbourne Cup!

Tech was there

Cache Servers

Web Servers

ElastiCache

RDS

ELB

ELB

Our Basic Stack

Odds Comparison

Cache Servers

Web Servers

ElastiCache

RDS

ELB

ELB

Our Basic Stack

Feed Server

On any given day..

8-10 races per meeting

On any given day..

Average of 12 race meetings per day

On any given day..

+ 45 sporting games

On any given day..

+ 8 greyhound meetings x 10 races

On any given day..

x2 bet types (win/place or sport margin/outrights)

x12 bookmakers!

On any given day..

On any given day..

Odds can change every few seconds

Two problems here.

Delivery

Processing

Our first attempt

while(true) { //some magic in here $market = getMarketInQueue(); //web requests to XML/JSON feeds $market->hitUpBookmakers(); //save to DB $market->saveOddsToMySQL(); }

How it works

//this sucks. Doesn’t feel right. $market->saveOddsToMySQL();

Push that puppy

while(true) { //some magic in here $market = getMarketInQueue(); //web requests to XML/JSON feeds $market->hitUpBookmakers(); //ahhh. That feels better $market->saveOddsToDynamoDB(); //like a boss $market->pushOddsToPusher(); }

Push that puppy

"2081715-Average-FixedWin": { "sid": 2081715, "bt": "FixedWin", "b": "Average", "f": [ [ 1381882761, 1 ] ], "p": null, "ps": null

Pushed Message

From DynamoDB

"2081715-Average-FixedWin": { "sid": 2081715, "bt": "FixedWin", "b": "Average", "f": [ [ 1381882761, 1 ] ], "p": null, "ps": null

"2081715-Average-FixedWin": { "sid": 2081715, "bt": "FixedWin", "b": "Average", "f": [ [ 1381882761, 1 ] ], "p": null, "ps": null

"2081715-Average-FixedWin": { "sid": 2081715, "bt": "FixedWin", "b": "Average", "f": [ [ 1381882761, 1 ] ], "p": null, "ps": null

Template language

Cache Servers

Web Servers

ElastiCache

RDS

ELB

ELB

Our Full Stack

Feed Servers

Pusher.com DynamoDB

Cache Servers

Web Servers

ElastiCache

RDS

ELB

ELB

Whats next?

Feed Servers

Pusher.com DynamoDB

Autoscale!

Autoscale!

AWS Reference Architecture

Too easy. Let’s just do that..

Autoscaling the feedserver

Feed Server Feed Server

Controller

Autoscaling the feedserver

Feed Server Feed Server

Controller

Autoscaling the feedserver

Feed Server Feed Server Feed Server

Autoscaling the feedserver

Feed Server 1 Feed Server 2 Feed Server 3

Autoscaling the feedserver

Autoscaling the feedserver

Autoscaling the feedserver

Our advice

Let everything get hit by a bus Empower the worker, not the boss Utilise the AWS API as much as possible It’s easy. We can all do it.

One last cool thing…