Date post: | 18-Sep-2014 |
Category: |
Design |
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Architecting Value
Matthew Milan
mmilan
design of design, situated/ubicomp, strategic theory, hardware hacking
Horror Stories Or, what happens when you poke a business without a framework.
Let’s hear your horror stories
This is what happens when you poke a monster without understanding its nature.
http://www.jasonchanart.com
STRATEGY "IS DEAD
Today systems oo frameworks oo strategies oo actions
Let’s level set
We’re not in Kansas anymore, Dorothy
Bruce Sterling, Economist
Jeanne Liedtka, Futurist
“He who can handle" the quickest rate of "
change survives”
John Boyd, Designer grandstrategic oo strategic oo grandtactical oo tactical
Bruce&"Jeanne&"John.
What happened to Jesse, Peter and Lou?
We need to expand our repertoire.
A mental tapestry of changing intentions for harmonizing and focusing our efforts as a basis for realizing some aim or purpose in an unfolding and often unforeseen world of many bewildering events and many contending interests.
To improve our ability to shape and adapt to unfolding circumstances, so that we (as individuals or as groups) can survive on our own terms.
Great strategy is not about competition."
Great strategy is about adaptation.
Observe"Orient"Decide"Act
A way of thinking about survival and
success.
Structural Strategy
Knowing what to do next
Getting value out of a system
Structure is power
Building structures creates power
Architects build structures
Architects work with systems Systems connect information
In systems, information=value Mapping that value is the domain of frameworks
How do you work "with systems?
Know what, where, why and how to poke
What&"Where&"Why&"How.
Observe&"Orient&"Decide&"Act.
System&"Framework&"Strategy&"Action.
The art of the poke
I promise you, there is information architecture
in these brambles, thickets and dark
forests
The great ice age
Futures under glass
The thawing
Shattered glass
The future of business is flexible frameworks
Just like the future of the web
Futures under plastic
Structural Strategy
The web is a social machine
Business is a social machine
When you wake up, your business model will
be a financial graph
How long did it take to get to the readoowrite web?
Where’s my readoowrite business?
10 years ago You had to know how to survive in a business
3 years ago You had to know how to speak the language of business
Today If you’re not changing the business, you should just go home
What we’re learning is that you don’t need to lead the
business to change the business.
It’s all about the poke.
POKE!
http://lyc71-dumaine.ac-dijon.fr/upi/img/guillaume/tableau_guillaume.jpg
Ceci n'est pas une système http://www.peterme.com/blog/wp-content/uploads/2007/02/ipod_system.png
Businesses are not models
Businesses are systems
Systems Thinking
There be frameworks here
You change systems with inputs
You know where to poke with frameworks
http://businessmodelsinc.files.wordpress.com/2009/01/nespresso_businnes_model1.png
Strategy is poking with intent to create value
That’s the “why” you poke part.
In the end, it’s about understanding the
outcomes of your poke in the greater
business ecosystem
Build a framework to understand how you can
change a system to execute a strategy
through tactical actions "
Make your framework flexible and your strategy will be adaptable."
Revise your framework, so that the model more closely represents the real world.
Being in a state of adaptability will ensure that you are always able to find and surface the value in systems"
There is no spoon
The art of the end-run
Good end-runs "are like zombies
ARCHITECTING VALUE
Most businesses have a limited view of how they monetize the value they generate.
Outcomes, not incomes
Design the ecosystem, not the design
Frameworks are the new sitemaps
Strategies are the new wireframes
Information Architecture is Strategy
Salmon swim upstream
A final thought