1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

The value of Social Media is in the Conversation

By:Marieke Hensel

Branding Personality

Society for Design AdministrationIrvine, November 15, 2012

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

1 billion on FacebookPosts to Entertain

FACEBOOK

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Real timeConnect based on interests

Post often

TWITTER

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

The 2nd largest search engine in the world

Entertainment

YOUTUBE

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Most Business professionalsHighest average

income/educationOnline resume

Reach out to individuals

LINKEDIN

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Mostly women 25-49Home décor, weddings,

food, photography & fashion2012’s fastest growing

social network

PINTEREST

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

More techsavvy, male audienceIt’s Facebook made by Google

Great SEO benefits

Google Plus

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Why do you want to participate in social media?

•What goals?

Why?

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•What is their expected behavior on Social Media?

•Where are they?

Who is your audience?

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

1. Listen 2. Strategy / Plan3. Participate4. Respond5. Listen / Measure

Process

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

1. What is your audience interested in?

2. Don’t talk just about what you do

1. Listening

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Listening Tools

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Create a presence•Share good content

•Interact with your audience •…wherever they are

2. Define Strategy

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Social Media Sites, like Facebook, Twitter, Google

Plus•Google

•Social Bookmarking Sites (blogging)

How do they find you?

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Facebook Page Custom Tab•Landing page on website•Well designed homepage

Where do you offer value?

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Accessible•Follow up until they ask you to

stop•Deliver

•Ask for feedback

3. Participate

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Pictures, Video’s and short messages

Create engagement

Good Content

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Content Calendar•Social Media Management

System (Hootsuite)•If this then that

ifttt.com

Save time

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Connect on Facebook, LinkedIn and Twitter•Keep reaching out…

•Always reply

4. Respond

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

•Online engagement•Website visitors from social

media•Filled out forms

•Measure phone calls

5. How to measure?

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Examples

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Examples

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Examples

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Examples

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Examples

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke

Thank you foryour time.

Marieke Hensel

ANY QUESTIONS?