of Billboards5 Essential Elements
That Are Worth the Investment
A billboard could work...Want to reach LOTS of people?
If you play your cards right.
Time and PlaceElement 1:
What are they thinking?Where are your ideal customers?
How can your billboard solve their immediate problem?
The Perfect HookElement #2:
capture attentionHow can your message
and create demand
at the same time?
Your Value PropositionElement #3:
can you establishHow quickly and clearly
why the viewer should care?
Who You AreElement #4:
won't make you moneyThe "coolest" billboard in the world
unless viewers know it's yours!
What to DoElement #5:
will this unique audienceWhat call to action
actually remember?