Date post: | 13-Apr-2017 |
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Technology |
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What Changed?
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
10 years ago, a mobile device was a BlackBerry or Palm Treo – and a tool largely limited to the geekiest of the geeks
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Because mobile bandwidth was crazy expensive, and largely sucked at least in the USA, mobile was the exception, not the rule
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Today, that’s all completely changed
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Mere mortals, even technophobes, feel very comfortable with their iPhone or Android-powered smartphone
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Wi-Fi and 4G bandwidth is now pervasive
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
10 years ago, when you wanted to look-up something online,
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
you needed to wait until you were back at your desktop or on your notebook, in your office or home office
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Today, any question you could possibly want answered can be, within seconds,
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
no matter where you are: in line checking into a conference, while on the elliptical at the gym, or while standing in the middle of a data center
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
10 years ago, was social media even part of your personal or professional life?
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Today, a huge percentage of people check their Facebook, Twitter, or LinkedIn stream within minutes of waking up each day
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
– and right before going to sleep each night
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
…and oh yeah, a few dozen times in between
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Why the Traditional Marketing Play book
is Broken
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Depending on who you ask, anywhere from 57% to 90% of the buyer’s journey
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
– and decision-making process is over –
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
before your decision makers are ready for a conversation with you
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
This is a big challenge for data center companies
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
How do you do this?
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
By creating remarkable thought leadership content at scale
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Most Data Center Companies Asleep
at the Wheel
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
In a world where decision makers are in control and have all the information that they need,
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
on their terms, when they want it,
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
the sales rep is no longer the gatekeeper
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
And at the same time this once-in-a-generation change was going on,
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
decision makers got fed up with and really good at blocking out the kind of irritating interruption-based marketing
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
-- including cold calls, trade show booths, direct mail, and rented email lists (in other words: spam)
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
How is your data center company adapting to these new realities?
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Or are you living in the past?
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Let us know your take in the Comments
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
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