1. Are There Drinking Motives for College StudentsDiana CarringtonArgosy UniversityAdvanced General PsychologyPSY 492Dr. Marie DubAugust 15, 2011

2. Abstract
If there are drinking motives for college students, then understanding the drinking motives of college students is a key factor in prevention and reduction of alcohol use and abuse on college campuses. These findings suggest that drinking alcohol provides different types of psychological effects according to the different types of motives. They also reflect on the negative behavior and consequences of alcohol abuse
Keywords: college drinking, drinking motives, alcohol abuse, college student and alcohol

3. College BreakWhat images come to your mind?

4. Is college drinking a recent phenomena?

5. Understandingcollege drinking motives
To understand college drinking, we need to understand the college students motivations to drink.
Understanding these motives is a key factor in prevention and reduction of alcohol use/abuse on college campuses

6. What are some of the drinking motives for college students?
Social Motivation
Enhancement Motivation
Conformity Motivation
Coping Motivation

7. Social Motivation
Because it helps you enjoy a party, you can loosen up easier and feel more confident due to the effects of drinking.

8. Enhancement Motivation
Because you like the feeling. It gives you a false sense of security and makes you think that you can do anything better than anybody.

9. Conformity Motivation
Because your friends pressure you to drink, you want to be part of the crowd.

10. Coping Motivation
To forget your worries, its easier to just drown your sorrows in beer and liquor.

11. Perceived Social Norms
The National Institute on Alcohol Abuse and Alcoholism (NIAAA) Task Force released a report that stated the phenomenon of perceived social norms-or the belief that everyone is drinking and drinking is acceptableis one of the strongest correlates of drinking among young adults and the subject of considerable research.

12. Diagnostic Instruments
Questionnaires asked the participants to rate likelihood and/or value or specific behaviors or feelings thought to occur with alcohol consumption.

13. Additional Research Question
An important question to determine if the majority of the population of college age persons is abusing alcohol is:
Do college students drink more than their non-student peers?

14. Surveys and Studies

15. Results
The results from these studies indicate that the entire population of college age person is not engaging in excessive alcohol use and abuse, which is good news. Before we can understand the college student drinking problem, we need to understand their motivations to drink. Understanding these motives is a key factor in prevention and reduction of alcohol use and abuse on college campuses (NIAAA., 2007)

16. Conclusion
Understanding the motives for college student drinking.
Reduction and/or prevention measures in battling alcohol use and abuse in college students.
The results from these studies will assist psychological counselors, educators, and parents in understanding motives for college student drinking. It is imperative that we focus on this population as; the next step will be to develop strategies to help the students help themselves through reduction and/or prevention measures in battling alcohol use and abuse in college students.

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