Marc Benioff Chairman, CEO

@benioff | facebook.com/benioff | ceo@salesforce.com

Connect With Your Customers In A Whole New Way

Become a Customer Company.

Become a CustomerBecome a CustomerBecome a CustomerBecome a CustomerBecome a Customer

ConnectedDrivenObsessedFocusedTrusted

CompanyCompanyCompanyCompanyCompany

Become a Customer Company: Connect with Your Customers in a Whole New Way

Local

Cloud

TouchSocial

ConnectedCustomers

ConnectedProducts

ConnectedEmployees

ConnectedPartners

Our Mission:Cloud Computing Driver, Catalyst and Evangelist

Mainframe Enterprise Cloud ComputingClient/Server

Today1960s 1980s

#1 in Cloud Computing and Customer Relationship Management

#1 Cloud Computing

Sales, Service, Marketing

Innovation 2011, 2012

Post-PC Revolution: “The End of Wintel”

1960s

Mainframe

1980s

Server

Today

Cloud

SNA LAN/WAN LTE

Terminal ClientMobile

Devices

Today’s Platform Connects an “Internet of Things”

1960s 1980s Today

1st Generation Platform

Thousands Millions

Billions

Users • Terminals Users • Clients

Users • Devices • Products

2nd Generation Platform

3rd Generation Platform

Source: Asymco, “The Rise and Fall of Personal Computing”

The Computing Revolution

x 10x 100x 1,000x 10,000x 100,000x

1960sMainframeComputing

1970sMini

Computing

1980sClient ServerComputing

1990sCloud

Computing

2000sMobile

Computing

2010sSocial

Revolution

The Computing Revolution

Social

Touch

Local

Big Data

Identity

Community

Ecosystem

Cloud

Trust

Sharing Feeds, Pro!les, Groups, and Files150 Million Daily Conversations About Companies4.5 Billion Social Users

Revolutionary InterfacesTablets, Smartphones, PCs1.7 Billion Touch Devices Shipped in 2012

Geo-aware Devices

Locate Customers

Deliver Targeted Promotions

Collect Customer, Product, and Usage Data

Gain Insights About Customers

450 Billion Business Transactions / Day by 2020

Single Sign-on

Portable Identity

Integrated Data and Platforms

Private & Public Communities

Find Experts and Answers

For Customers, Employees, or Partners

Apple and Android App Marketplaces

Salesforce AppExchange for Business Apps

Private Ecosystems for Companies

$111 Billion Industry in 2012

18% YOY Growth

Salesforce.com: #1 Enterprise Cloud Vendor

Earn Customer Trust

Build Relationships on Equal Terms

Respect Privacy, Identity & Money

USER:

PASS:

Companies Disconnected From Their Customers

Is Your Company Connected?Your Customers, Employees, and Partners are Connected...

How do you become a customer company?

Become a Customer Company: Connect with Your Customers in a Whole New Way

Local

Cloud

TouchSocial

ConnectedCustomers

ConnectedProducts

ConnectedEmployees

ConnectedPartners

Eight Questions To Become a Customer Company:

1. How do you listen to every

customer?

2. How do you engage on every

channel?

5. How do you create

communities?

6. How do you connect your

partners?

7. How do you connect your

products?

8. How do you deliver apps everywhere?

3. How do you sell as a team?

4. How do you service customers

everywhere?

ConnectedCustomers

ConnectedProducts

ConnectedEmployees

ConnectedPartners

Become a Customer Company: Connect with Your Customers in a Whole New Way

Local

Cloud

TouchSocial

ConnectedCustomers

ConnectedProducts

ConnectedEmployees

ConnectedPartners

Salesforce: Customer Company Architecture

Iden

tity Chatter Chatter Communities

Data.com

Multi-Tenant Infrastructure

Sales Service Marketing Work.com AppExchange

Heroku Touch

Data Model

AppExchange Apps

Any System

ERP

Finance

Sale

sfor

ce P

latfo

rmAp

plic

atio

ns a

nd D

ata

Force.com

Any SocialNetwork

Back EndSystems

ConnectedCustomers

ConnectedProducts

ConnectedEmployees

ConnectedPartners

Thank you.