Are You a

Supermarket

Vendor or Super

Market Vendor?

Ginger S. Myers

University of Maryland Extension

Marketing Specialist Ag & Natural

Resources

Director, MREDC

gsmyers@umd.edu

Ginger S. Myers gsmyers@umd.edu

301-432-2767

Director of the Maryland Rural Enterprise

Development Center

Extension Marketing Specialist, College of

Agriculture & Natural Resources, University of

Maryland Extension.

Works with agricultural entrepreneurs, develops

new markets and networking opportunities,

works with new and beginning farmers, and

assists with business development and business

planning.

Operates a grass-based livestock farm with

husband.

Purposes for a Farmers’

Market

*** Primary purpose

must be to create a

market that offers

consumers a superior

food retailing

experience.

“You do not make money from high-quality tomatoes.

You make money from satisfied customers.”

Matty Matarazzo, Matarazzos, New Jersey

Marketing Requires:

1. Time

2. Tools

3. Knowledge about the

products you offer

4. Dedication Consistently

Implementing Your

Marketing Strategies

Marketing is a VERB

QR Codes ( Quick Response Code)

and Mobile Marketing

Supermarket Vendor Peapod

Transforms Chicago's Train Tunnel Into

Virtual Grocery Store

1.Engage Customers

2.Can share their farm story

3.Answer questions

4.Offer suggestions

5.Listen for feedback

Super Market Vendors Maximize

Interaction with Customers

Consistently Offer

Top Quality Products

Super Market Vendors…

Super Market

Vendors Honor the Rules

Now it’s All About You!

1 Who may sell at the market?

2 What products may be sold?

3 Hours and days of operation?

4 Assignment of space(s).

5 Market Promotion

Super Market Vendors Sell to

The Senses

People may eat with their mouths,

but they shop with their eyes. –

“eye candy”

Get product off that flat table that sits at hip-bone height and up closer to your customers’ eyes.

Super Market Vendors Display It

Create visual interest by contrasting

color, shapes and sizes displays.

Super Market Vendors Display It

Super Market Vendors Sell to the

Sense of Abundance

“Pile it high and kiss it good-bye.” “It takes

twenty-five apples to sell one apple.”

Last of anything very hard to sell

Super Market Vendors Sell to the Sense of Smell

Cooking bacon or grilling

Fragrant flowers

Crush some herbs, garlic, cut an onion to release a strong scent. Doesn’t always need to be in sight.

Sampling , if permitted.

Tips from Some Real Super

Market Vendors

NMFMA marketing Tips

http://www.farmersmarketsnm.org/Vendors/Tip

s/index.html

New Mexico Farmers Market Assocation

More Resources

The New Farmers’ Market: Farm-Fresh Ideas

for Producers,

Managers and Communities, 2001, by Vance

Corum, Marcie Rosenweig and Eric Gibson, New

World Publishing, 11543 Quartz Dr. #1, Auburn,

California 95602

Growing for Market, published monthly by

Fairplain Publications,

P.O. Box 3747, Lawrence Kansas 66046, 800-

307-8949, or www.growingformarket.com.

Are You a Supermarket Vendor

or Super Market Vendor?