Are you Bacon?A Branding Workshop by Justin Foster

What is it?Do you and your leadership team know what it takes to create a relevant, meaningful brand?“Are you Bacon?” is a fresh, fun, and innovative workshop that will get your organization thinking and acting less like “oatmeal” and more like “bacon”!

Who should attend?The “Are you Bacon? workshop dissects how great brands are created, established brands stay relevant, and aging brands can transform themselves to attract new audiences. Thought provoking, humorous and immediately useful, this workshop is intended for CEO/Presidents, their leadership teams and key decision-makers.

It is not recommended for the thin-skinned, excuse-makers, or conformists.

What will we learn?You will learn that “Bacon” brands are relevant. And that relevant brands:

• Generate authentic word-of-mouth and market momentum.

• Constantly attract their next generation of customers and employees (Gen Y).

• Own the conversations in the marketplace.

• Spend marketing dollars and business development energy more wisely.

• Defeat their competition.

• Have a sustained, meaningful presence in the marketplace.

Agenda• How to create a “Bacon” culture

• Values, products, and customer experience as differentiators

• Learn the 10 traits of a Bacon Brand

• Case studies on the top Bacon Brands

• Establishing brand benchmarks and standards

• Creating and keeping a fan base

• Attracting new audiences

• Selecting the right marketing tactics

• Recruiting and retaining “Bacon” employees

• Live Lab: complete Bacon Assessment of a selected brand

Formats90 MINUTE KEYNOTE$1500

1/2 DAY WORKSHOP$2500

FULL DAY RETREAT$4500

Speaker fee includes:

• 50 signed copies of “Oatmeal v Bacon”. Additional copies may be purchased for the bulk rate of $10/ea.

• Complimentary 1-hour follow-up webinar available to all attendees.

• Permission to video the event.

Travel costs are not included.

Want to bring the bacon to your

audience? “Are you Bacon?” can be hosted/sponsored by your organization for promotion to your clients, prospects, and influencers.

BioI a m a B r a n d S t r a t e g i s t a n d contracted Chief Marketing Officer based in Boise, ID. Over the past 20 y e a r s , I h a v e c o - o w n e d t w o marketing/branding firms, plus worked in sales and marketing for both small businesses and large corporations.    I have conducted over 300 workshops and seminars - including as far away as Kuala Lumpur, Malaysia.  In addition to my expertise in strategic branding, I consult, speak, and write on the impact of generational and cultural shifts - especially related to the influence of Gen Y, social media, and technology.  My first book, “Oatmeal v Bacon: How to Differentiate in a Generic World” was published May 2011. Outside of work, I am a husband, father, football geek, Texas music aficionado, a shrinking former fat guy, and an avid student of everything.

DISC AND EQ PROFILES AVAILABLE UPON REQUEST

ExpertiseStrategic BrandingDifferentiationMessagingBrand ManagementWeb & Social Media PlanningCustomer EvangelismBusiness DevelopmentMarketing Team DevelopmentPersonal BrandingKeynotes & SpeakingTraining & WorkshopsWriting & Content Creation

GlossJustin is one of the best sales and marketing guys I've ever met. There are great sales guys that don't know squat about

marketing and there are even more marketing guys that couldn't sell a life preserver to a drowning man if it were free. If you

are the CEO or CMO of your company and you are stressed about sales, read his book "Oatmeal v Bacon". Then read it a

second time. Then give a copy of it to your entire Marketing and Sales teams. Then call Justin and tell him I sent you. He'll hook

you up. Trust me. Tac Anderson (@tacanderson)VP of Digital Consulting - WE Studio D 

Justin can look into your soul, find your real story, and communicate it in a way that inspires your audience. His ability to drill

down to the core of the problem and create a simple, truthful solution is astounding! In many cases people aren't prepared for

the accuracy of his transparent advice but walk away with a renewed sense of purpose. John Hardesty - VP & Publisher of

Bodybuilding.com

Justin has functioned as Fisher’s outsourced CMO for almost five years.  As we went through a significant rebuilding of Fisher’s,

Justin played an integral role in changing our image from a stale, aging brand to one of the most innovative and dominant

brands in our market. Ultimately Fisher’s tripled in size over that five year period.  Justin's desire to win and his high standards for

a brand matched our vision and passion.  His focus on internal culture and customer experience are a refreshing departure

from the one-size-fits-all approach often taken by marketing consultants.  Justin's creativity and out of the box thinking is

unconventional and highly effective.  Chris Taylor - CEO - Fishers Document Systems

Find MePhone: 208-841-3497

Email: justin@fosterthinking.com

Book: oatmealvbacon.com

Consulting: fosterthinking.com

Twitter: @fosterthinking

Facebook: /justinfoster

LinkedIn: /fosterjustin