Are you building an empire or providing a service?

ALT/ELN webinar – February 2011

Mark Berthelemy

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Introductions

Learning Solutions Architect

2011 Census elearning manager

Learner

Teacher

Technologist

Musician

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Agenda

Value for money Core business decisions The role of open-source and crowd-sourcing Supplier relationships and communication User-generated content

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Poll 1

How many of you work in an organisation who’s primary function is to educate?

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Poll 2

How many of you work in an organisation who’s primary function is NOT to educate?

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Relevance

Speed to deploy

Distance from designer to end user

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End users

Internal people

External team

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Relevance Speed to deploy

Developed by end users

High High

Developed by internal people

Medium Medium

Developed by an external team

Low Low

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Value for money

Quantity

Quality

Economies of scale

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Use external teams when…

Quantities are very high Build complexity is very high Cost is a key factor Either the content is simple, or you trust them to

understand what you need.

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Use internal people when…

Closeness to the “business” is critical You need to develop understanding of elearning Materials need to integrate closely with other

elements

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Allow end users to create when…

They need to… You have systems in place to share

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A real-life problem

Large retail organisation

160,000 product lines being bought and sold in small retail  outlets

Staff have to know how to value and sell the products

Levels of expertise vary between nil and highly refined

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One possible approach...

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Why is this approach appropriate?

• Quantity • Responsiveness

• Involvement • Effectiveness

• Cost!

Aren't these the issues that every L&D person is struggling with at the

moment?

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When is this approach appropriate?

Skill sharing Processes How-to’s/rules of thumb Problem solving Top down communications

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What needs to be in place

Content creation tools

System/ infrastructure

CultureSkills & competence

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Writing(Google Docs etc.)

Micro-blogging(Twitter, Yammer)

Vlogging/Video-editing (JayCut)

Podcasting/audio edits(Audacity)

Presenting (Google Docs etc.)Content structuring (Articulate, Captivate etc.)

Games creation (Scratch)

Quiz authoring (Hot potatoes, Quizmaker)

Surveys (Survey Monkey)

Photomanipulation(Picasa, Paint.net

3D model creation (SketchUp)

Mindmapping(Mindmeister)

Diagrams (Gliffy)

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Thank you

Mark Berthelemy Tel: 07799 408026 Email: Mark.berthelemy@capita.co.uk Company: www.capita-ld.co.uk Blog: www.learningconversations.co.uk