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TEXAS STYLIST & SALON | MAY 2011 | 3
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Blue Highways Jerry Tyler
Are You Doing the Same Thing Expecting Different Results?
Albert Einstein said the definition of in-sanity was doing the same thing over and over again and expecting different results.
This definition would be particularly ap-propriate when it pertains to the insanity of how we deal with today’s business environ-ment. There are those who are still following old scripts, yet are expecting a positive out-come in today’s economy.
However, there are entrepreneurs who are looking at the tremendous possibilities this new business environment has to offer, and are growing their businesses along with their profit margins.
The major difference between these two mindsets, is one is looking at the past and the other is consciously creating a future.
One, being reactive, is allowing the cur-rent dynamic to dictate the outcome and hope for the best, while the other, being proactive, is adapting to the new reality and embracing the changes as new opportunities.
The reactive individuals are producing fewer positive outcomes while expending
more effort. The proactive individuals are creating new models that meet the needs and desires of their guests. Consequently, the pro-active individuals are gaining ground with less effort because they planned their actions with measurable and achievable results in mind.
Examples of the proactive versus reactive models abound in the professional salon industry. When the economy started its downward spiral, the reactive model began discounting services and products, hoping to entice guests to come to the salon more often, but marketing the discounts required extra resources. With service prices reduced and less profit made, it became critical to produce higher volume just to maintain the status quo.
The service providers ended up either working harder for the same wages or making less if the volume was not there to cover the discounted service costs. Sadly, although our profession is recession-resistant by nature, reducing the value of services and products was not the way to achieve growth; it mainly served to undermine the value of their brand.
In the proactive business models, several new strategies are not only producing busier salons, but are also creating a broader new client base. These models did not begin by saying, “Clients are not spending the way the used to, and they are not coming in as often.” The
reality is that client service patterns have been declining for the last ten years. It is necessary to deal with these patterns and reverse the trend.
Where the average client used to come in every five to seven weeks, the average is now eight to ten weeks. This means you need twice the number of existing and new requests to maintain the same outcome. The proactive model uses pre-booking the next appointments to lessen the time between ap-pointments and insure the guest a reservation at a time they choose.
They also use confirmation calls to remind the client of their pre-reserved ap-pointment. Some salons reward pre-booking clients with add-ons or discounts on services. By reducing the time elapsed between ap-pointments, the amount of visits can be increased per guest by up to six per year. This shifts the focus from solely relying on new clients to maintain growth, to better servicing existing clients to maintain their loyalty.
Another strategy is to increase the num-ber of service offerings to clients. In the case of the color client that is stretching the time between colorings, some salons are offering express touch ups at a reduced cost. This can be offered in addition to another service, reduces the use of home coloring and keeps the color client in the professional salon.
One of the major esthetic skincare lines has moved facial services from the treatment room to the styling chair by offering facial zone mapping and quick service zone treat-ments at $25 per service. This business model has a 50 percent service to home product sales ratio. Make sure your cosmetology license includes performing skincare services, as this service makes good use of your down time and creates new revenue for both the profes-sional and the business.
All of the above strategies and service offerings can be utilized to help bring a greater overall perceived value to both exist-ing clientele and potential new customers. There are numerous ways creative thinkers and industry leaders use their knowledge of what motivates their clients to not only meet their demands, but exceed their expectations as well.
Utilizing these strategies assures not only a strong and long lasting relationship between the clients and service providers, but also continual growth of the business.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Industry Relations for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.
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4 | MAY 2011 | TEXAS STYLIST & SALON
TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profes-sion, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL COPYRIGHT 2011 by Holland Graphics, Inc. and/or the bylined authors or photogra-phers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Texas Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Texas Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Texas Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.
Texas Stylist & SalonVolume 5, Number 10, Issue 58
May 2011
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In this issue...
Blue Highways . . . . . . . . . . . 2
The Mane Objective. . . . . . . . 4
Beauty Business Buzz . . . . . . . 6
Keeping Your Color Clients . . . 7
The Nail Extension . . . . . . . . . 8
Esthetic Endeavors . . . . . . . . 9
Texas TDLR News. . . . . . . . . 10
Better Business . . . . . . . . . . 12
Classifi eds . . . . . . . . . . . . . 13
Calendar . . . . . . . . . . . . . . 14
What’s New in the Market . . . 15
On the cover...
6
8
4
Photo Courtesy of JoicoSMOKE AND MIRRORS—VOLUME IIn Smoke and Mirrors, the 2011 trend and technical release from Joico, International Creative Directors Damien Carney and Sue Pemberton celebrate the esthetic of simplicity—clean lines, uncluttered silhouettes, crisp shapes and appropriate colors. But look closer. Because with brilliant use of juxtaposition—short and long, rough and smooth, narrow and chunky, hefty and weightless—Carney and Pemberton demonstrate how mastery of the fundamentals actually throws open the doors to unrestrained creative expression.
The Mane ObjectiveMarco Pelusi
The Haircolor Fashion Wheel
As experts and business builders in the beauty industry, we must be “in-the-know” about whom or what is setting trends in hair coloring fashion.
Do you agree?Our clients come to us specifically for
our revered advice on both fashion and trends; and, they expect us to infuse this knowledge and design into their own per-sonal haircolor.
The more trendy ideas we can blend into our color service menu, the more we are paid, the more we will create demand for our work, and the more our clientele and business will grow.
The key is to provide fashion forward, up-to-date haircolor for our clients, yet al-low them to be able to live with it on a daily basis.
Many haircolor trends actually start in Europe or Asia, and then finally make their way here to the United States. In addition, many celebrities and models will wear a new haircolor trend (sometimes unintention-ally) for a period until it finds its way to our mainstream clientele.
We have all seen, and perhaps even per-formed, the new highlight trend that starts several inches away from the scalp. Recently, I created a technique to achieve this very style and demonstrated it onstage at IBS New York. Did you know that Sarah Jessica Parker showed up with this rooty look a long, long while back during the last several episodes of the HBO series, “Sex and The City?” Yet nowadays, every model in every fashion magazine is wearing it.
Today, we receive requests for this off-the-scalp highlight look from our client base… It has become a fabulously trendy, very fresh new color look. Some of these grown-out highlights actually occurred by mistake, or simply by virtue of a bad econo-my; i.e. clients stretching out their haircolor appointments. Personally, I was thrilled. It is a cool look with free-form color application and lots of room for creativity.
However, many of our clients did not immediately embrace or ask for this specific, cutting-edge highlighted look when it first arrived. They were perhaps intrigued by it, yet somewhat fearful. Still, at the onset, the trend was not generally soft enough for most women to wear daily.
This inclination was because newly introduced trends are usually labeled as “avant-garde.” This is the first “spoke” on what is called, “The Haircolor Fashion
Wheel.” In fact, at its introduction, off-the-scalp highlighting was just too wild for many people. However, it did attract a lot of attention.
Now today, we have Rachel Bilson’s off-the-scalp highlights. Rachel is wearing one of our country’s current, new favorite haircolor looks. Therefore, now more than ever, we must be able to offer a softened, watered-down version of Rachel’s color for our everyday clientele.
“Mainstream” is the next “spoke” on The Haircolor Fashion Wheel. Many of our cli-ents are able to wear a look like this, trendy, but soft enough for many ages, body types, and lifestyles.
Typically, most everyone is bored with chunky, obvious highlights right now. Women crave a new look, a new trend. Rachel models the new highlights quite beautifully yet rather conservatively, and just safely enough for a wide audience to wish to replicate it, or a version of it, on their very own heads. This is where we come in.
We are happily still in the midst of this hot, new haircolor trend, as it makes its way around the fashion wheel. It started out as edgy. Then, we made it more conservative and attainable for our mainstream clients to wear. Yet sure enough, eventually it will become dated or boring again. The next and final ‘”spoke” on The Haircolor Fashion Wheel is referred to as “out of fashion.”
Right now, we are still enjoying the look. It is not nearly out of fashion, yet. But, much like it has happened before with any trend, it will remain mainstream for a while, then it will go away, and then come back again…as the wheel goes round and round.
You can see how The Haircolor Fashion Wheel works. What goes around comes around, literally. As business owners and hair designers, we need to pay attention to trends entering and exiting the fashion wheel in order for our color business to thrive and to help us meet our bottom line.
It is a constant balancing act, as we have to continually offer color creativity and trends to our clients in a ready-to-wear look. Maybe one day you and your staff can begin to predict haircolor trends long before they become mainstream. Trendsetting is one of our most creative and most lucrative chal-lenges we have as haircolor artists; and, it is what can help to set us apart from the rest.
Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.
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The Mane ObjectiveTrendsetting is one of our most creative and most lucrative challenges we have as haircolor artists; and, it is what can help to set us apart from the rest.
Beauty Business BuzzCharlene Abretske off ers some truths and misconceptions about clients who do their color at home to help haircolorists open up a conversation on why clients should utilize their color services.
The Nail ExtensionWith the renewed focus on colorful nails due much to the incredible popularity and abundance of colored gel and gel-polish products., has nail polish lost it’s luster?
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6 | MAY 2011 | TEXAS STYLIST & SALON
Beauty Business BuzzCharlene Abretske
Help Clients Color Their World
As a woman who noticed her first small gray streak in high school, I consider myself a typical haircolor client.
I have had almost every color applied to my hair in an effort to cover my prematurely arriving “silver threads.”
Going from platinum blonde to jet black and everything in between, some looked wonderful and some have been horrific.
Even though I cannot afford to go to the salon every three weeks, and do my own roots most of the time, I do have my color professionally done between four and six times per year. I love being pampered and having beautiful results; unfortunately, pro-fessional haircolor is not always in my budget. I suspect many of you have color clients who fall into the same category and you feel frus-trated with them.
I know everyone wants a book full of col-or clients that show up like clockwork every four weeks and go for the blonde highlighted “beach babe” look. Yes, you can find those women; they do exist but they are probably not the majority of your clients.
If you are not capitalizing on the clients who are like me and do some of their color at home, you could be missing out on a steady source of income. You have nothing to lose by asking them to book a color appointment. How many clients have you given up on that do their own color?
If you notice they are using an inferior product, they need to be informed and it is your duty as a beauty professional to do so. You will not hurt their feelings by giving them this information. They will want to come to you on occasion for color because they know you, no matter what, will do a better job and use a better product.
If a client only goes to their stylist for haircuts, the stylist would be losing $90 per visit for a full color, at five visits per year that is $450.00. If you begin asking those clients who are using inferior color at home and explain what professional color would do for them, some of them would take you up on it.
If you had five more clients, that would be an extra $2250 per year. If you had seven that came in three times a year, you would be looking at an extra $1890 per year. Combine those two groups, $2250 + $1890 = $4140. This results simply from adding “at home” color clients for touch ups.
Here are some truths and misconceptions about clients who do their color at home. Use these points to help open up a conversa-tion on why clients should utilize your color services a few times per year.
Truth — These clients are likely to pur-chase products from you if you educate them.
Open the conversation by explaining your products. Let them know that, even though there are sulfate-free shampoos out there that will protect their color, you carry highly concentrated forms that have other ingredi-ents that will improve their hair quality. Give them the education and the option to pur-chase a bottle of shampoo and conditioner. The cost will seem minimal to them when explained properly. These clients especially understand value.
Misconception — They do not care what they look like or they wouldn’t be using “at home” color products.
The economy is getting better, but some costs are rising and people have had to cut out some luxuries. This does not mean this will be the case forever and ever. With unemployment still at 12 percent in many states, many of your clients are feeling the pinch. They will find new jobs and find their way back to your chair more often when they can afford it. Many clients who use “at home” color products are doing so because they have to have some recourse to correct what Mother Nature has handed them. If they did not care, they would not be interested in color at all.
Misconception — If a stylist helps a client in any way with “at home” color, they will not come back to the salon.
This is a huge misconception. Your clients will appreciate the help with many parts of the process. If you know they are using the completely wrong color, tell them what color to choose instead. You are the one who has to deal with the bad haircolor aftermath when they have been using the wrong color for years. Keep in mind that, when people ask them where they are get-ting their hair done, they may not always admit they do their color at home. In this case, sharing information is not a bad thing. You could be shooting yourself in the foot in the referral client department because of this. Always close the conversation with, “Your hair could look amazing if you let me do it as a professional, with professional quality products.”
Most clients are not worth giving up on and they will pleasantly surprise you in the future if you keep looking out for their well-being and their beauty needs. Remember, your professional knowledge and expertise carries a lot of weight with those who de-pend on you to help us do our best to look and feel great.
Charlene Abretske is an independent business advisor. To reach her email [email protected] or call (760)453-1882.
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TEXAS STYLIST & SALON | MAY 2011 | 7
Keeping Your Color Clients in the Salonby Jayne Morehouse
One of the most common questions salon owners and hairdressers have been asking since the beginning of the year is how to get the color clients back they lost during the economic downturn.
The answer takes more than a new marketing strategy – it requires a different approach to your business.
Why is this? Even though people are feeling more confident in their spending ability, most are not returning to their past spending habits. Yes, they are spending more, but only on products and services they believe provide an excellent value, and experience, for their money.
Many believe haircolor is one area where they can go it alone. Why not? Many of their friends are doing their own color and they look great. In addition, gone are the days when most home color products produced results that looked like they came out of the kitchen. Many of today’s products are just as gentle and conditioning as what you have in your dispensary and often, the same compa-nies make them.
On top of that, retail companies spend tens of millions of dollars every year to market their products to your clients. The retail companies have inserted the most repeated slogans, from the days of “Only her hairdresser knows for sure” to “Because I’m worth it!” into our conversations.
These slogans carry a special power. There is a new television commercial run-ning for a product called Fat Foam by Samy. It makes home color look so easy and no-fail as the models appear to get gorgeous, shiny color and healthy, bouncy hair in about 30 seconds. You and I realize that those models still had a whole stable of hairdressers work-ing on their hair to get it perfect but your clients at home watching don’t know that. However, when a commercial can drive me to its website to learn more, it is pretty pow-erful. That is your competition.
So, how do you keep clients’ haircolor dollars in your salon -- or get them back if you have not seen them for a while and fear they have gone the home haircolor route? I checked in with two of my close friends, who
just happen to be two of the most successful colorists in the country, to get their perspec-tives. Here is our strategy:
Communicate your professional ex-pertise at every point of contact. “Colorists lose clients to home hair coloring when the clients feel they can produce as good a result or almost as good as their colorists,” said Beth Minardi, haircolor educator and owner of Minardi Salon in New York City. “If the colorist never suggests soft alterations in shade, depth or tone every few months, the client starts to think there is no big deal to doing her own color. Placing random pieces of highlights or lowlights through the hair periodically keeps things interesting and beautifies color in
a way color from a box cannot.”Suzie Bond, owner of Perfect Fifth
in Mooresville, North Carolina, and one of the most requested platform artists and in-salon educators in the country adds, “Our current economy has proven that we do not retain or gain clients based on our hair talents alone. Clients are looking for an excel-lent experience. It is our responsibility as professionals to provide that. Some clients are lost to fast re-growth. Try
offering an in-between face framing gray re-touch for a low price.”
“I have banished the term ‘single process’ from my salon — it is not sexy nor is it excit-ing,” said Minardi. “Saying ‘a color refresh and glaze’ sounds so much more interesting and hints at an experience rather than a service.”
Bond recommends putting your signature on their head by using techniques, language, tools and products that are professional and not available in a box.
Educate clients about service combos. Straightening and smoothing services have surged in popularity, and depending on the product, many are safe to apply to hair before or after it has been colored – when a profes-sional handles it. Regardless of the type of service, it is critical you educate your clients about the potential dangers of combining those services with home color. Finally, make sure they understand the importance of “fessing up” if they do take their color into their own hands, before you perform another chemical service, color or otherwise.
Look like you are in the haircolor business. Make sure your salon looks like a place where gorgeous haircolor happens. From the color each of your team members wears, to your lighting and your retail product shelves, make sure each positions you as an expert for every stage of the haircolor process.
The same goes for your service menu, your website and even your Facebook page. Think twice before filling your reception area with magazines that sing the praises of home haircolor products every month. Toss them
and replace them with marketing and educa-tion materials that reinforce the messages you want your clients to receive.
Do not criticize other colorists’ work. If the client does not know what she is wearing is less than ideal, educate her about better choices. If you criticize the work of her previous colorist, she might be turned off to everyone and take it into her own hands.
Reach out. If you have not seen some of your regular color clients for a while, some-times a simple phone call to let them know you miss them can bring them back. Bond says, “Don’t be afraid of starting the conver-sation to find out why they left – whether to home color or another salon. If the issue is strictly financial, offer a service that is less expensive and / or requires less maintenance
than what you were previously providing. Most importantly, remember you cannot win them all. Make the offer and remember NO means NOT RIGHT NOW. Leave the door open for a revisit and move on.”
Concludes Bond, “As professional colorists, we have always had a love / hate relationship with home haircolor. On one hand, home haircolor gone wrong gives us additional clients who need repair work, but on the other hand, it can also keep potential clients out of our chairs. As professionals who have a passion for our art, we want to help everyone look gorgeous!”
Jayne Morehouse is president of Jayne & company, a brand communications agency specializing in the beauty business, and a frequent contributor to The Stylist & Salon Newspapers. Learn more at facebook.com/jayneandco.
“Colorists lose clients to home hair
coloring when the clients feel they
can produce as good a result or
almost as good as their colorists.” — Beth Minardi
http://www.houseofeuropeanhair.com
8 | MAY 2011 | TEXAS STYLIST & SALON
The Nail Extension Jaime Schrabeck
In Praise of Nail Polish
If you had not already noticed, nail color has made a tremendous comeback.
The renewed focus on colorful nails owes much to the incredible popularity and abun-dance of colored gel and gel-polish products.
Consumers have responded to clever marketing by contacting salons to request a “lacquer manicure,” or a “three-week manicure,” even when they do not fully understand what the service entails.
These products promise no drying time because they light-cure, extending wear with no chipping and soak-off removal (more or less).
This trend has been so pervasive that brands known primarily for polish and natural nail products have launched their own gel lines. While this may seem like bad news for polish manufacturers, the recent acquisitions of Essie by L’Oreal and OPI by Coty suggest otherwise.
No doubt, the value of these professional brands lie in their growth potential beyond salons. As expected, these brands have expanded their presence in retail and drug stores, competing alongside Sally Hansen (also owned by Coty) and other brands that consumers have had access to for years.
While these recent developments provide consumers many options, they also prompt professionals to question whether polish has lost its appeal as a salon service and product. I cannot answer this question for every salon
owner or nail professional, but for me, the answer would be decidedly no.
Polish is not the perfect product; an expert application can be a challenge for the profes-sional, and the patience to let it dry, a challenge for the client. However, after decades of reli-able performance, polish remains an integral part of my professional nail services. What polish lacks in drying speed and durability, it more than makes up for in price, color range and ease of application and removal, with no additional equipment necessary.
Moreover, just as my stylist friends do not complain about the availability of hair coloring products, I will not complain about the availability of polish. My clients still rely on my application skills, and they want to test colors before they purchase.
The speed and accuracy of my polish ap-plication depends largely on my positioning. I hold the client’s finger firmly from under-neath with my left thumb and forefinger, the polish bottle in the palm of my left hand and the bottle cap / brush with my right thumb and forefinger. When placing the brush at the base of the nail, it is my goal to have polish be close to, but not touching, the skin. Each stroke toward the edge of the nail should be smooth and straight, and slightly overlapping to cover the entire surface and the fewer the strokes, the better. Whether starting at the center of the nail and working toward either sidewall, or starting from one sidewall and working across to the other, it is a matter of personal preference. While polishing, I prefer to gently rotate the client’s fingers rather than tilt my head.
After each layer of polish, I place that hand under a polish-drying fan that circulates room-temperature air while I polish the other hand. Drying between layers reduces the amount of time clients wait to dry at the end of the service. For sheer colors, I generally apply only one layer of color; for opaque colors, two thin layers provide better coverage. Before applying topcoat, I use my
clean-up brush dipped in acetone to perfect the perimeter of the polish. After topcoat is applied, the client waits another three to five minutes under the polish-drying fans before leaving the salon.
The fact that clients can, with varying degrees of competence, polish their own, or a friend’s, nails makes polish ideal for retailing. Displayed attractively, polish virtually sells itself. Let your clients choose their favorite color from a well-stocked, dust-free retail display, rather than from the bottles you use to polish.
At my salon, we stock a minimum of three bottles each of more than 200 different colors, arranged according to color. We store one bottle of every available color alphabeti-cally in the back room for use during services. Clients can also request to test colors using these bottles. For testing purposes, we place a piece of clear plastic tape on the client’s hand and dab polish there instead of directly on their nails.
There is no need or scientific reason to advise clients to purchase a bottle for salon use. Frightening clients about the possibility of cross-contamination is not a valid marketing strategy. If bacteria and fungus were able to thrive among polish ingredients, allowing trans-mission to other clients, there might be cause for concern. However, this is not the case.
According to research conducted by chemists Paul Bryson, Ph.D. and Doug Schoon, “nail polish quickly destroys microbes that are introduced into it. . . When partially-used bottles of polish were repurchased from salons after actual use on multiple customers, examination by an independent lab showed no trace of microbial contamination whatsoever.” That is bad news for microbes, but good news for those of us who love polish.
Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at [email protected].
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TEXAS STYLIST & SALON | MAY 2011 | 9
Call 800-45-SALON, contact your Sales Consultant or visit your local Armstrong McCall Store.FOR MORE DETAILS INCLUDING NEW HOTEL INFORMATION, VISIT WWW.FASHION-FOCUS.NET
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FF11_Galv_APRad.indd 1 4/13/11 10:02:19 AM
Esthetic EndeavorsJudith Culp
The Importance of Belonging to a Professional Association
by guest author Marjorie Grimm, Society of Permanent Cosmetic Professionals (SPCP)
Times are tough for many who own busi-nesses that depend on a clientele. After all, clients can live without beauty services. It is hard to believe but yes, women can continue breathing without a haircut and color.
The same applies to esthetics and perma-nent cosmetics. This is not to say the clients are happy to do without, but most people seem to be allocating their disposable income based on need, not necessarily want.
The person in charge of household finances often sympathizes with the need for a stress relieving massage, relaxing facial, needed haircut, and confidence-building per-manent cosmetics, but finances are tight.
In addition to a change in individual business profiles due to economics, it can be a lonely business for many sole proprietors and those with a few employees. Not ev-eryone works in a busy environment where down time means more time to network with people in the same office who are in the same profession.
The permanent cosmetic industry has been affected by the recession, but it is surviving, and for the serious and dedicated, it appears to be heading once again towards thriving. Professionals who belong to the Society of Permanent Cosmetic Professionals (SPCP) give much credit to their association for keeping the service in the forefront of the minds of potential clients. The SPCP has stood strong for this profession with a con-stant focus on standards, credentialing, edu-cation and public exposure for its members.
Professional associations count and the SPCP set the standard in the permanent cosmetic industry. In general, associations impress the consumer and regulatory over-sight personnel; they have web site rankings that many cannot afford; they do continuing business with the media; and they are based on membership participation. As a result, every member “counts.” It is very important to be part of a bigger picture in the beauty improvement business.
What do professional associations offer? In the beauty business, the focus is on educa-tion. People who choose their fundamental educational sources carefully are given a critical foundation from which to grow. Students learn right off to do it right. They are encouraged to practice; repetition is the key to perfection. There appears to be a cycle
that people participate in when embarking on a new endeavor.
When people enter into something fresh, it is common to feel excited and we have a strong desire to watch others work and absorb every bit of information we can. Then we become familiar with what we do and often lose some of the original enthusiasm. Only when we focus on the unknown, rather than what we know or are good at, can we continue to better ourselves. Continuing education is the hallmark of successful people. This is a professional lifetime cycle. In order to thrive, you always have to be at the top of your game. Competition is strong and often ruthless.
Once “in the business,” with the funda-mental education in place, professional as-sociations offer exposure to information that the member might never be provided under any other circumstances. Often the educa-tional subject matters are cost prohibitive to acquire on a private one-on-one basis.
Large groups of people who have pro-fessional common interests network and provide one another with better techniques; up-to-date information regarding legislation; exposure to common suppliers with a focus on their needs; credentialing opportunities; and last but not least, enduring friendships.
People who work in a common profession
meet and share information, new ways of doing something that pertains directly to the trade and products that have just arrived on the scene. It is literally impossible to be a top professional and create new ideas without the input of others.
The Internet has helped networking tremendously. Google changed the world and Facebook is now the number one source of information. We can communicate elec-tronically, but there is no better means of “networking” than meeting the source of in-formation by mingling in person or through connecting to people with the same interests. Association conferences, conventions, news-letters and textbook type publications all are an integral source of information, allowing us to continue learning and flourishing long after the people without that lifeline fail.
We live in a different world today, and it seems to change almost daily. Clientele expect credentials, and they expect and respect professional knowledge. To top it all off, it is likely they will go somewhere else if you are not at the top of your game; and that includes providing evidence of participation in a profes-sional association. Thus, the technician who does not belong to a professional association risks losing business and professional standing.
For more information visit www.spcp.org.
http://www.fashion-focus.nethttp://www.spcp.org
10 | MAY 2011 | TEXAS STYLIST & SALON
Operators ............................................112,458Manicurists ...........................................35,206Facial Specialists ...................................15,619Hair Weavers ..............................................163Hair Braiders ............................................. 976Shampoo Specialists ..................................150Wig Specialists .............................................19Shampoo Apprentices ...........................12,203Operator Instructors ................................4,383Manicure Instructors ....................................45Facial Instructors ........................................118Wig Instructors...............................................3Students ...............................................25,927
Schools......................................................411Salons...................................................19,870Manicure Salons ........................................946Facial Salons ..............................................681Facial/Manicure Salons ............................4,110Hair Braiding/Weaving Salons .....................151Wig Salons ...................................................36Dual Shop/Salon....................................1,485*Cos. Operator Booth Rentals ..................30,951Cos. Manicure Booth Rentals .................14,987Cos. Facialist Booth Rentals.....................1,144Cos. Hair Braiding Booth Rentals ..................99Cos. Hair Weaving Booth Rentals ..................36
Cosmetology — Shear Numbers
Barbers .................................................13,428Barber Manicurists .....................................374Barber Technicians .......................................16Barber Hair Braiding Specialist ....................138Barber Hair Weaving Specialist ...................... 2Barber Shops ..........................................4,567Mobile Barber Shop ........................................3Barber Manicure Shops ..............................100Barber Hair Braiding Shops .............................4Barber Hair Weaving Shops ............................6
Dual Shop/Salon ...................................1,485*Barber Instructors ......................................160Students .................................................2,411Schools........................................................41Class A Barber Booth Rentals ..................4,474Barber Manicure Booth Rentals .....................67Barber Technician Booth Rental ......................1Barber Hair Braiding Booth Rentals ...............13Barber Hair Weaving Booth Rentals .................1* Dual shop/salon also listed in cosmetology
Barber — Shear Numbers
Do You Know The Difference Between Sanitizing and Disinfecting?Information obtained from the Environmental Protection Agency (EPA)
There has been some confusion when the question is asked, “What is the difference between sanitizing and disinfecting?”
The Environmental Protection Agency (EPA) defines disinfecting as “a reduction in microbial presence on a surface at 99.9999% or greater.”
The EPA defines sanitizing as “a reduc-tion on microbial presence on a surface at 99.9%.” This low level reduction can be achieved by pre-cleaning surfaces with a detergent.
Proper disinfection can occur only under the following conditions:
1. The use of a correct EPA registered broad-spectrum disinfectant with demon-strated bactericidal, virucidal, and fungicidal activity.
2. Proper dilution (dose) of the disinfec-tant as instructed on the manufacturer’s label.
3. Solution must remain in wet contact (emersion) for a full ten minutes.
Unless all criteria listed above are fol-lowed, complete disinfection cannot occur. Failure to disinfect completely may lead to disinfectant resistant microbial strains.
Which one do I use?STERILIZERS ARE USED to destroy or
eliminate all forms of microbial life including fungi, viruses, and all forms of bacteria and microorganisms. Sterilization is critical to infection control and is widely used in hospi-
tals on medical and surgical instruments and equipment. Types of sterilizers include auto-claving, dry heat ovens, and liquid chemical sterilants.
DISINFECTANTS ARE USED on hard, inanimate surfaces and objects to destroy or irreversibly inactivate infectious fungi and bacteria but not necessarily their spores. Disinfectant products are divided into major types: hospital and general use. Hospital type disinfectants are the most critical to infection control and are used on medical and dental instruments, floors, walls, bed linens, restrooms, and other surfaces. General disinfectants are the major source of products in households, swimming pools, and water purifiers.
SANITIZERS ARE USED to reduce, but not necessarily to eliminate, microorganisms from the inanimate environment to levels considered safe as determined by public health codes or regulations. Sanitizers include food contact and non-food contact products. Sanitizing rinses for surfaces such as dishes and cooking utensil, as well as equipment and utensils found in eating and drinking estab-lishments comprise the food contact sanitiz-ers. These products are important because they are used on sites where consumable food products are placed and stored. Non-food contact surface sanitizers include carpet sani-tizers, air sanitizers, and laundry additives.
This article was put out by the NIC Bullentin. Publishing it gives us a reminder on what the difference is between sanitizing and disinfection.
TDLR’s Customer Service Offers Ex-tended Hours and Multiple Languages
In 2008 the Texas Department of Licensing and Regulation’s Customer Service Division extended customer service contact center hours in order to better serve you. “Contact center agents are available to take phone calls from 7:00 a.m. until 6 p.m. Monday through Friday,” states Gene Mays, director of TDLR’s Customer Service. “Extended hours offer our licensees and the public the opportunity to call either before they go to work or after they get home,” says Mays.
“Since January 1, 2011, the Call Center has received 6,155 calls between 7 and 8 a.m. and 5 and 6 pm; that is almost ten percent of total calls received by the Center. And, to further assist callers TDLR’s Customer Service now has twelve representatives fluent in English and Spanish, four are fluent in English and Vietnamese, one is fluent in English, Mandarin and Cantonese, and one speaks English and Tagalog,” continues Mays.
Wondering what you can do with a telephone call? Contact Center agents are available to:•Assist with online license renewal•Help locate information on the TDLR website•Provide general information
Licensees and citizens unable to contact TDLR during the extended phone-in hours now have internet options. TDLR works to stay current with new communication opportunities and now corresponds with licensees via email, Facebook and Twitter.
For assistance or information call: 800-803-9202.Follow TDLR on: Facebook: facebook.com/TDLRLicense Twitter: twitter.com/TDLRLicense
Myla Greene, TDLR Contact Center Agent Speaks English and Tagalog.
Texas Cosmetologists Laws / Rules BookThe new Texas Cosmetologists Laws and Rules book is available for purchase. You can or-
der and pay for your copy online by visiting TDLR’s website: www.license.state.tx.us and click on TDLR Licensed Programs. Click Cosmetologists and then select order and pay for your copy online. You may also download an order form from the TDLR cosmetology forms web site and mail the completed form and a cashier check or money order for $14 to the address located at the bottom of that form. The new book is required by September 1, 2011.
http://www.license.state.tx.ushttp://www.facebook.com/tdlrlicensehttp://www.twitter.com/tdlrlicensehttp://www.license.state.tx.us
PBA_Symposium_stylist_Finalnp.indd 1 4/20/2011 12:56:50 PM
http://www.probeauty.org/symposium
12 | MAY 2011 | TEXAS STYLIST & SALON
visit www.stylistnewspapers.comto place your ad today!
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Commitments: Easy to Make. . . Hard to Keep
“I’ll get back to you with an answer before the end of the day.”
“We’re going to have huddles every day.”
“Your performance review will be in 90 days.”
“From now on, I’m going to follow my budget.”
“I’m going to start working out and eating right.”
“I will stop hesitating on tough decisions.”
“I will be on time.”
Your list of commitments can be endless, and whether you keep them or not depends on your thinking and behavior.
Commitments are more than “soft” promises. Commitments are an expression and an extension of your character, honoring what you have given your word to do.
Most often, commitments are made with the best intentions. However, commitments that are not scheduled and supported by a plan of action will fall through the cracks. In addition, when commitments are broken, the level of trust in your ability to keep commitments is compromised and degraded.
Break enough commitments, and you will lose the trust, support and cooperation of those around you. More importantly, you will lose trust in yourself.
Here are some no-compromise strategies to make keeping commitments the foundation that your character and honor are built on:
Commitments to yourself: You can-not keep commitments to others when you routinely break commitments to yourself. This has everything to do with your own patterns of behavior and thinking. If you are habitually late for meetings, phone calls and everything else that is time based, your pat-tern of behavior is telling you that you have become “comfortable” with breaking such commitments.
If you cannot stick to a diet or workout program, you are breaking commitments to yourself. Even though you do not like it, you are okay with breaking commitments. The only way to change this pattern is to change how you view and support commitments you
make to yourself. Jack Canfield offered this simple concept: “99 percent is a bitch; 100 percent is a breeze.” If you are 100 percent committed, it is a done deal. If you are 99 percent committed, you need to re-decide every day. That is a powerfully simple mental check to remain true to your commitments.
Commitments to others: Every time you make a commitment to others, you are making a binding contract to deliver what was promised when it was promised. As a leader, breaking any commitment, large or small, is breaking a contract and chips away at the trust and respect of those who depend on your leadership.
Do not make casual commitments that may be difficult for you to fulfill. Do not make major commitments that will overflow your plate and be impossible to fulfill. Do not introduce new policies, systems and proce-dures that you do not back with the necessary training, support and accountability -- or do not intend to follow yourself.
Remember this: If you would stop doing business with a company that has a pattern of breaking its word, agreements or contracts, employ-ees and customers will “quit” you if you do the same. Commitments to other are contracts. Fulfill the contract
or do not make it at all.Your commitment to your “commit-
ments”: Having anyone say, “I don’t trust you,” is gut wrenching. It is even worse when you say, “I don’t trust you” to the face in the mirror. Keep breaking commitments and you will lose your capacity to lead and, ultimately, your self-respect.
True, trust and respect can be regained, but the disruption the process inflicts on a company can linger for years. We are all guilty of breaking commitments. We know exactly when we make commitments that we likely will fail to deliver. We know when we are about to break a commitment we have already made. Here is the most important fact to remember: Breaking a commitment is a conscious decision. There is a choice -- and you can decide to avoid breaking a commitment. However, in order to stop breaking commitments, you need to make a commitment. No compromise.
Neil Ducoff is the author of Fast Forward and his latest book, No-Compro-mise Leadership, won the 2010 IPPY Award for Leadership. For a signed copy, go to www.strategies.com. You can email Neil at [email protected].
Better Business Neil Ducoff
Jack Canfield offered this simple
concept: “99 percent is a bitch; 100
percent is a breeze.” If you are 100
percent committed, it is a done deal.
If you are 99 percent committed, you
need to re-decide every day.
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TEXAS STYLIST & SALON | MAY 2011 | 13
SALON OPENINGS
HAIRSTYLIST - CUTTER AND COLOR-IST - NAIL TECHS A posh salon in trendy uptown Dallas is looking for Hairstylist with strong people and customer service skills. If you want to join our team, call 214-350-1214 or by email at: [email protected].
SALARY / COMMISSION
MAKE A CAREER CHANGE FOR THE BETTER A career at Supercuts means being surrounded by individuals much like yourself: creative, energetic and stylish. For a competitive compensation, ongoing education, career oppor-tunities and a fun environment, call 1-800-388-CUTS. Live Stylicious at supercuts.com/careers.
SHOPS FOR SALE
H SALON FOR SALE - GREAT LO-CATION FAR EAST SIDE OF EL PASO All equipment in excellent condition. 1200 sq.ft. Must see! For more information call (915)490-8087 and make a good offer!
FULL SERVICE SALON FOR SALE IN HOUSTON Eight stations with waxing room and shower. Great location, low rent on 1700 sq.ft. space. Possible owner finance. Call Mark (713)459-2709
SALON AND DAY SPA FOR SALE Great location in busy Fort Worth. Well established business near college campuses. Eight hair stylist stations and full day spa services serving clientele six days a week. For more informa-tion call 214 208 3280.
NEW EQUIPMENT
ELEGANT NAIL SUPPLY: We wholesale and retail New & Used Salon Equipment, Salon Furniture and all brand-name prod-ucts OPI, IBD, Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more information: WWW.ELEGANTNAILSUPPLY.COM Phone: (937)258-0608 or 1-888-308-6308
EDUCATION
H LEARN NEW TECHNIQUES THROUGH DVD’S - FREE CATA-LOG Hair cutting & styling, clipper & ra-zor cutting, hair coloring, wedding styles & updo’s, makeup, facials, manicures and pedi-cures, waxing & hair removal, massage, and spa & body treatments. 800-414-2434 - www.VideoShelf.com
CONTINUING EDUCATION FOR TEX-AS STYLISTS. State Approved TDLR Provider No. 1201. No testing. Simply read through the course. Satisfies all CE requirements. Secure website rated A+ by the National Better Busi-ness Bureau. Guaranteed lowest price. WWW.TXCOSMO.COM Elite Continuing Education. 1-866-653-2119.
16 HR PERMANENT MAKE-UP TRAIN-ING COURSE, Dallas, TX. Class includes Step-By-Step Instruction, Demos of Eyebrow, Eyeliner, and Lip Liner Procedures, Learn the Rotary Machine (Pen), Needles, Hands on Procedures, Anesthesia, Eyebrow Pigment, Eyeliner Pigment, Lip Liner Pigment, Theory, Professional Color Wheel and Certificate of In-tradermal Technician. Patsy Charles, Permanent Make-up Esthetician (214) 566-0485, www.debonairscience.com or [email protected]. Ofrecemos clases in Espanol.
GET YOUR OWN COPY OF TEXAS STYLIST DELIVERED TO YOUR DOOR. Don’t share your newspaper. Subscribe today for $25 and get your own copy delivered to your home. Call (503) 297-7024.
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14 | MAY 2011 | TEXAS STYLIST & SALON
Educational events are listed free as space allows. To have your event listed, please email to [email protected] or mail to Stylist Newspapers, 1750 SW Skyline Blvd. #24, Portland, OR 97221. For more information call (503) 297-7010 x204.
MAY 2011 P 1: Armstrong McCall presents Color Palooza, Hyatt Regency,
North Dallas, TX www.armstronmccall.com 972-271-4164 P 1: Capelli Beauty Supplies Educational Forum, Crown Plaza,
Sharonville, OH (513)239-8130 P 1-2: BSG Cosmoprof Beauty presents Beaute Craft Evolve,
Dearborn, MI www.cosmoprofbeauty.com P 1-2: ABA Canada, Edmonton, Alberta www.abacanada.com P 1-2: SalonCentric presents Evolutions, Welch, MN
www.saloncentric.com P 1-2: Esthetique Spa International, Toronto, Canada
www.spa-show.com P 1-3: Destination Rejuvenation, Surf and Sand Resort , Laguna
Beach, CA www.rejuvenationgifts.com P 1-3: Inspiring Champions Cash Flow Camp, Minneapolis, MN
www.inspiringchampions.com P 2: SalonCentric presents Power to Lead, Phoenix, AZ & Sensa-
tions, Morris, IL www.saloncentric.com P 8-9: Beauty School Forum, Barristar Productions, Anaheim, CA
www.barristar.com 800 SHOW-432 P 15: California Cosmetology Assn. COSMO EXPO SHOW with Stu-
dent Competition, Winn River Casino, Redding,CA www.the-cca.com P 15-16: Galveston Fashion Focus, TX www.armstrongmccall.com P 15-16: The Makeup Show NYC, www.themakeupshow.com P 15-17: Inspiring Champions Champ Camp, Orlando, FL
www.inspiringchampions.com P 16: Neil Ducoff’s No Compromise Leadership Workshop,
Cleveland, OH strategies.com 1-800-417-4848 P 16: ColorAmerica presented by Cosmetologists Chicago, New
York, NY http://www.AmericasBeautyShow.com/coloramerica P 20-22: ABMP presents The American Massage Conference,
Atlanta, Georgia www.americanmassageconference.com P 21-23: NCEA National Esthetic Teacher Training Conference, Las
Vegas, NV www.NCEACertified.tv for information P 22: Beauty School Forum, Barristar Productions, Minneapolis, MN
www.barristar.com 800 SHOW-432 P 22: Sorme Treatment Cosmetics Makeup Workshop at the
Riverwalk Plaza, San Antonio, TX www.sormeworkshops.com P 22: California Cosmetology Association’s Southern District
Beautopia, Santa Barbara, CA www.the-cca.com
JUNE 2011 P 1-6: SalonCentric presents Myrtle Beach 2011, Myrtle Beach,
SC www.saloncentric.com P 2-5: The Aesthetics Show, Las Vegas, NV
www.aestheticshow.com P 5-6: Premiere Orlando International Beauty Event & Premiere
DAYSPA conference, Orlando, FL www.premiereshows.com P 12-13: The Makeup Show Chicago www.themakeupshow.com P 12-13: Texas Intl Hair Show, Dallas, TX www.texashairshows.com P 12-13: American Board of Certified Haircolorists Energizing
Summit, Los Angeles, CA www.haircolorists.com P 16-18: BeautyEurasia by Cosmoprof Worldwide, Istanbul,
Turkey, www.beautyeurasia.com P 17: Neil Ducoff’s No Compromise Leadership Workshop,
Sacramento, CA strategies.com 1-800-417-4848
P 18-20: International Esthetics, Cosmetics and Spa Conference IECSC Las Vegas, NV www.iecsc.com
P 18-20: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com P 25-26: Salon Services, Dermalogica & IDI present Marianne
Streich, Reiki Master Teacher - The Reiki for Living Center, Renton, WA 1-800-251-4247 www.salonservicesnw.com
P 26-27: Nail Tech Networking Event of the Smokies, Gatlinburg, TN [email protected] or call 630-761-3135
P 28-29: Spa & Resort / Medical Aesthetics Expo & Conference, New York City, NY www.spaandresortexpo.com
JULY 2011 P 10-11: Image Expo 2011, Houston, TX www.theimageexpo.com P 15-18: AACS Cosmetology Educators of America Annual
Convention, Scottsdale, AZ www.beautyschools.org P 16-18: ProKnowledge Workshop by Day Spa Association, Min-
neapolis, MN www.proknowledgeworkshops.com 1-877-851-8998 P 16-18: California Cosmetology Association’s 82nd Annual
Convention, Stockton, CA www.the-cca.com P 24: American Board of Certified Haircolorist Exam, Los Angeles,
CA www.haircolorist.com P 31: North American Hairstyling Awards, Las Vegas, NV
www.probeauty.org/naha P 31-8/2: Cosmoprof North America 2011, Las Vegas, NV
800.557.3356 cosmoprofnorthamerica.com
AUGUST 2011 P 14: American Board of Certified Haircolorist Exam, Boston, MA
www.haircolorist.com P 27-29: Face & Body Northern California Spa Conference & Expo, San
Jose, CA http://www.faceandbody.com/california P 28-29: SW Fashion Focus, Glendale, AZ www.armstrongmccall.com P 29: Nicolas presents “Breakfast With Nicolas,” Sands Hotel,
Reno, NV www.nicolashair.com/wordpress
SEPTEMBER 2011 P 7-11: SPATEC Fall North America, Pasadena, CA
www.spatecna.com P 11-12: The Intl Congress of Esthetics and Spa, Long Beach, CA
1-800-471-0229 www.LNEONLINE.com P 11-12: Worlds Fair Show, Austin, TX www.armstrongmccall.com P 17-18: The Makeup Show Europe, Berlin, Germany,
www.themakeupshow.com P 17-18: Day Spa Expo, Atlanta, GA www.dayspaexpo.com P 18-19: Premiere Birmingham, AL www.premiereshows.com P 18-19: BSG Cosmoprof Beauty presents Victory Fashion Focus,
Lombard, IL www.fashion-focus.net P 19: Neil Ducoff’s No Compromise Leadership Workshop hosted
by Douglas Carroll, Raleigh, NC strategies.com 1-800-417-4848 P 23-25: ProKnowledge Workshop by Day Spa Association, Port-
land, OR www.proknowledgeworkshops.com 1-877-851-8998 P 24-25: Peel’s Fall Show, Council Bluffs, IA www.peels.com P 24-26: Salon Services NW presents A Really Big Show with
Kevin Murphy, Seattle, WA www.salonservicesnw.com
MAY 2011 P JKS International offers classes including Mix Hair Color & Round
Brush Blow Dry, Salon Sanitation, & Cosmetology Laws & Rules - check www.jksusa.com for more information
P eAcademy presents Cosmetology Continuing Education online - for more information visit http://www.ewebce.com/
P Beauty Techniques by Linda offers ongoing certification in Permanent Make-Up, Eyelash Extensions, and Eyelash Perm & Tint email: [email protected] or http://www.beautytech-niquesbylinda.com/
P 2: The Industry Source presents CND Shellac Attack, Houston, TX; Rejuvenol Keratin Treatments, Dallas, TX www.tngworldwide.com
P 9: The Industry Source presents Rejuvenol Keratin Treatments, Houston, TX www.tngworldwide.com
P 9: Skin Logic presents Microcurrent “Non-Surgical Facelift” Training and Certification, Austin, TX www.skinlogicclinic.com 512-250-0544
P 15: Tools of the Trade Class - Cutting and Styling Classes featur-ing Albie Mulcahy and Alan Papaleo, Abilene, TX (254)495-0189 or visit toolsofthetradeclass.com
P 16: KM Impressions presents Bridal Makeup Training, San Antonio, TX (210)655-4624 www.kmimpressions.com
P 16: The Industry Source presents Kemon Italian Touch Spring / Summer Look & Learn, Dallas, TX www.tngworldwide.com
P 21: Adrian the Dreamweaver presents Hair Extension Certification, Brownsville, TX www.hairextension.com
P 23: Skin Logic presents Advanced Acne Treatments Training and Certification, Austin, TX www.skinlogicclinic.com 512-250-0544
P 30: KM Impressions presents Airbrush Makeup Training, San Antonio, TX (210)655-4624 www.kmimpressions.com
JUNE 2011 P 6: The Industry Source presents OPI Odor Free Opportunity &
OPI Polished Profits, Dallas, TX www.tngworldwide.com P 12: Adrian the Dreamweaver presents Private Hair Extension Cer-
tification Hands On Class @ Texas International Hair & Trade Show, Dallas, TX www.hairextension.com
P 13: Skin Logic presents Vascular Blemish Training and Certifica-tion, Austin, TX www.skinlogicclinic.com 512-250-0544
P 13: The Industry Source presents Rejuvenol Keratin Treatments, Houston, TX www.tngworldwide.com
P 14: The Industry Source presents Rejuvenol Keratin Treatments, Dallas, TX www.tngworldwide.com
P 20: The Industry Source presents CND Shellac Attack, Dallas, TX
PBA Beauty Week 2011 Invites Beauty Professionals to Be More
PBA Beauty Week 2011, produced by the Professional Beauty Association (PBA), will be held July 30 – Aug. 2, 2011 at the Mandalay Bay Resort in Las Vegas, Nevada.
Thousands of beauty professionals from every sector of the industry take part in PBA Symposium, the North American Hairstyling Awards (NAHA), PBA Beacon, Best Practice Club (BPC) and the annual City of Hope Gala. PBA Beauty Week brings these leading industry events together under one roof al-lowing attendees to maximize their participa-tion and productivity while becoming the beauty professional they aspire to be.
Open to the entire professional beauty industry, PBA Symposium 2011 will feature keynote speaker, Stedman Graham, author of You Can Make It Happen: A Nine-Step Plan for Success. Graham is a noted motivational speaker focused on achieving success in life and business, as well as Founder of the My Life is About Foundation.
In addition to Graham, PBA Symposium will also feature an array of top beauty profes-sionals, authors, and salon / spa consultants including Kristi Valenzuela, Harry Wood, Tom Kuhn, Julie Shepperly, and Glenn Baker.
With record attendance every year, NAHA celebrates the artistry and skill of the professional salon industry. Held annually, this star-studded Awards Ceremony features a red carpet reception, live entertainment and the recognition of industry greats and emerg-ing talents.
Designed to promote the next generation of professionals, Beacon provides an opportu-nity for students to network and interact di-rectly with industry leaders and learn how to jump-start their career, market their services and operate a business successfully. Beacon help prepare students for success in their first year as beauty industry professionals.
As the premier business-to-business trade event for the global beauty industry, new products are launched, new companies are empowered and new business deals are inked at CPNA. Featuring distinct programs such as Discover Beauty and the International Buyer Program, CPNA focuses on bringing tomor-row’s leading brands to the forefront and connecting decision-makers with companies looking to expand globally.
For additional information on the events that will comprise PBA Beauty Week: Las Vegas, visit probeauty.org/beautyweek.
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TEXAS STYLIST & SALON | MAY 2011 | 15
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
The New Generation of Healthy Hair Smoothing
100% VEGAN • BOTANICALLY BASED • PARABEN FREE • SULFATE FREE
WWW.ZERRAN.COM
For information and classes in Texas, contact:Zerran InternationalNatural Hair Care Products
(800) [email protected]
To Find a Salon Near You, Please Visit:
• No formaldehyde, period• Dermatologically tested• No gloves needed• No chemical or health worries• Sleek shine without compromise• Banish frizz for 2-4 months• Easy, hassle-free styling in half the time• Softens or eliminates curl• No irritating fumes or odors
A Complete Hair Care Line for Salon Use, Since 1986.
Before
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Before After
WHAT’S NEW IN THE MARKET
1. J Beverly Hills COLOURJ Beverly Hills COLOUR is a new, exclusive concept featuring 88 intermixable shades and eight pure
tonal bases consisting of semi, demi, permanent, translucent and opaque within every tube—giving salons the opportunity to dramatically reduce inventory. To promote intensive shine and rebuild hair structure, the shades are botanically infused with a proprietary blend of extracts including Acai Berry, Aloe Vera, Argan Oil and Black Pearl Powder—rich sources of moisture, antioxidants and amino acids.
The COLOUR line also features H2O2 Gel processing developers that are specifically formulated to work with J Beverly Hills COLOUR by assisting with spreadability and promoting longevity of each tube of colour. Two bleach products are offered as part of the COLOUR line, including Soft Lightener, a cream lightener formulated with conditioning beeswax and low alkalinity for flawless, dimensional highlighting. Max Lightener Titanium Lift is a dual purpose powder formula for use on and off the scalp with the ability to achieve up to 8 levels of lift.
With COLOUR, J Beverly Hills is now a complete resource for the salon professional. For more information visit www.jbeverlyhills.com or call 1-800-980-0098.
2. Even More Beautiful Hair with Color ServiceSimply Smooth Xtend Keratin Replenishing Color Lock is a service treatment that elevates clear glaze
technology to a whole new, innovative level. When used following a professional hair color service it seals the cuticle, repairs split ends, locks in hair color and leaves hair illuminating.
Simply Smooth Color Lock replenishes hair with keratin that may have been reduced by chemical services. The unique keratin and collagen blend repairs hair, increases elasticity and heals split ends. Simply Smooth Xtend Keratin Replenishing Color Lock locks in hair color while locking out moisture, creating a humidity shield to hair which helps maintain a frizz-free texture and tamed curl for approximately 4-6 weeks.
American Culture is a hairdresser, family owned professional beauty business founded in 2001 by Louis and Doreen Guarneri. All products are created with the highest quality ingredients and the integrity of the hair top of mind, and are never tested on animals. For more information call (631) 242-3143 or visit www.americanculturehair.com.
3. A Full Looking Head of Hair in Seconds SureThik Hair Fibers can completely eliminate the appearance of baldness or thinning hair and is a
safe, non-surgical, cosmetic application that can be used as an alternative to hair transplant surgery. Unlike many of the cosmetic solutions currently on the market, SureThik is totally undetectable. It is not a col-ored spray paint or a messy cream, both of which produce a matte, lusterless appearance.
SureThik is a unique complex of organic keratin protein that has been precision cut with a laser into tiny micro sized fibers. These microscopic hair fibers build upon existing hair to produce dramatic density, volume and total coverage. SureThik is made from the same organic keratin protein as naturally growing hair, so it’s a completely safe and all natural solution for both men and women.
For more information on SureThik Hair Fibers visit www.surethikpr.com or call 1-800-488-5196.
4. Get Glossed with New Smoothing Hair Care LineGLOSS Moderne announces the launch of the GLOSS Moderne Luxury Hair Care Collection—a
new anti-frizz, smoothing product line. The debut collection includes a High-Gloss Shampoo, High-Gloss Conditioner, High-Gloss Serum and High-Gloss Masque which offers a comprehensive approach to smoothing frizzy tresses damaged from prolonged coloring, blow-drying, chemical treatments and styling.
Infused with keratin, a natural protein found in hair, GLOSS Moderne’s Luxury Hair Care Collection strengthens brittle strands, “breathing life” back into hair to help prevent split ends and breakage. It is also infused with panthenol, a pro-vitamin (Vitamin B5) that moisturizes and coats hair’s rough surface making it smooth, shiny and soft. GLOSS Moderne’s Luxury Hair Care Collection is completely sulfate-free, sodium chloride-free and paraben-free—all of which are said to be drying, allergenic and irritating to the skin.
GLOSS Moderne is entirely manufactured in the U.S. to ensure the highest standards in quality con-trol. Visit www.GlossModerne.com for more information.
5. Beverly Hills Blow Out Smoothing SystemDue to the recent bad publicity about smoothing systems on the market that contain formaldehyde
and it’s derivatives, many salons have stopped performing smoothing services and are scrambling to find a safe alternative for themselves and their clients.
Beverly Hills Blow Out Smoothing System was created to fill this need in the professional hair salon business. The Beverly Hills Blow Out smoothing complex does not contain formaldehyde, aldehyde, thio or sodium hydroxide or any animal keratin products.
Each Beverly Hills Blow Out product contains ingredients formulated to help eliminate and prevent frizz while leaving the hair soft with less unwanted curl and with great shine, bounce and manageability. Plus, it is safe to use on hair extensions. For more information on the Beverly Hills Blow Out Smoothing System by Salontek, call 1-866-966-7256 or visit www.salontek.net.
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mailto:[email protected]:[email protected]://www.jbeverlyhills.comhttp://www.americanculturehair.comhttp://www.surethikpr.comhttp://www.GlossModerne.comhttp://www.salontek.nethttp://www.jbeverlyhills.comhttp://www.americanculturehair.comhttp://www.surethikpr.comhttp://www.glossmoderne.comhttp://www.salontek.nethttp://www.zerran.com
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In Texas please contact your JKS Texas Distributor Princess Professional at1-800-275-0341 or email your order to [email protected]
www.jksusapro.com
http://www.jksusapro.com
