Are You Fully Using Your Business Ecosystem?

© 2012 IBM Corporation

Are You Fully Leveraging your Business Ecosystem?��

Jacelyn Swenson IBM Alumni Relations

September 6, 2012


IBM Alumni Relations

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THINK… WHY would anyone want to maintain their

relationship with their former employer(s)?

WHAT would make your employees want to maintain a relationship with your company after they leave?

HOW does the enduring value of your company brand attract the right talent who have the potential to be become lifelong brand advocates?



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Key Trends for 2012  Mobile Platform

 Emerging Markets/Globalization

 Social media recruiting

 Telework/Telecommuting

Recruiting Trends for 2012  51%+ companies will be hiring

 Global war for talent will spike

 Retention will be key – 25% turnover in high demand jobs predicted

 68% of HR budgets are static or decreasing

Sources: ERE, Social Media Success Summit 2012, SelectMinds, McLean Company 2012 HR Study, Talent Technology Infographic

The War for Talent Intensifies



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Finding good candidates is the biggest challenge that recruiters face Leveraging an often overlooked segment of the business ecosystem: Alumni

Sources: ERE, Social Media Success Summit 2012, SelectMinds, McLean Company 2012 HR Study, Talent Technology Infographic

 81% of workers are interested in returning to previous employers

 44% view ‘having worked for the same company in the past’ as the number one way to establish trust in relationships

 Rehires come up to speed 50% faster and stay twice as long



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A great company, a great brand



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What makes ��for a great brand?



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What makes ��for a great brand?  An enduring idea  Who they serve  What differentiates them  How they are primarily experienced



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More than any other single invention of the company, it’s the IBMer who drives progress.



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“What every business needs is more people who think.”��

Thomas J. Watson, Sr.



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1,000,000+ Past Employees

Once an IBMer…

…Always an IBMer

425,000+ Current Employees



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How can you tap 1 million+ brand champions, potential customers,

partners and subject matter experts?



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How can you tap 1 million+ brand champions, potential customers,

partners and subject matter experts?

Engage IBM Alumni



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Research dispelled common myths about an alumni program

“It’s just about cocktail parties”

“It’s just a feel-good program”

“It’s only for retirees”

“Once they’re gone, they’re gone.”

“We’ve wasted money developing people;

they’ll never come back”

Reconnect with colleagues was the most valuable reason for joining The Greater IBM Connection.

Former IBMers engage for business-oriented purposes, especially IBM thought leadership and access to our expertise

A vast majority of former IBMers are still active in the workforce

An overwhelming portion of former IBMers surveyed indicate they rate the value of their IBM experience Highly and “..are eager to help continue IBM's success”

Access to job postings - both by IBM and former IBMers - is a valuable feature of the Greater IBM program.

Myth Fact



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The blue genes run deep – you can’t graduate

from them. – former IBMer,

Philippines

“ ”

Few people actually think of themselves as IBM alumni…rather, they still think of themselves as IBMers –  working for the company deeply imprints them as IBMers - the affiliation remains a part of them

Source: Sterling Brand Research



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Q: A: “It becomes a

part of you”

A: “You’ll always bleed blue.”

A: “In a word, family.”

A: “It lends further credibility to my

background”



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The Greater IBM Connection on LinkedIn

Largest corporate sponsored

alumni group on Linkedin

72K+ Current Members

20% of alumni have executive titles

Members from all 20 IBM

growth priority countries

35% of alumni work in companies

of 10,000+

50% alumni in key target accounts

(Large and SMB)



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The Greater IBM Connection Blog

Featured Stories Stay Connected Stay Informed Career Corner

Global Spotlight Learn

Get Involved Enjoy & Reminisce

Business Network

News Fun,

Personal

Photos, Videos



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Nurturing our alumni is a win:win

CREATING VALUE

For Alumni

For IBM



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For Alumni

For IBM


CREATING VALUE

Professional Networking

Thought Leadership

Professional Development

Jobs and Careers



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Marketing and Sales

Brand Advocacy

Corporate Initiatives HR Recruiting

Professional Networking

Thought Leadership

Professional Development

Jobs and Careers

For Alumni

For IBM

CREATING VALUE



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A corporate alumni program offers multiple touch points and activities across the employee lifecycle

Business Active

Alumnus

Active Career

Onboarding

Exit Process

Recruiting Process

Retirement



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  Establish a strong business case and objectives involving a cross-discipline Social Business Council

  Determine if you should build the site or establish a presence on an existing platform

  Promote participation across the entire employee lifecycle

  Engage alumni to develop loyalty and to foster member engagement

  Track, measure, and report results to cross-discipline Social Business Council

  Get started today!

Take the steps to invest in your alumni



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Why I’m an IBMer

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