PREPARED BY: KHALED ELSHERIF

Assignment 2Are you Paying Attention?

Disclaimer 1)Hello Everyone, my name is Khaled ElSherif I am from

Egypt and living in Saudi Arabia which is considered a conservative country in the middle east which is reflected that some locations (e.g. Restaurants) have singles (men) and Families sections.

2) The stores chosen are ones I often go to but this time I am going as a traveler !.

The

Locations Explored:1) Paind’OR Pastry2) AlSaraya Turkish Restaurant3) American Eagle Outfitters4) Jarir Bookstore5) LULU Hypermarket/Mall6)Fitness Time Gym

1) Matching Theme for Interior Design and Staff Uniform

2) Ice Cream Stand in the furthest corner

3) Mass Production Bakery Products

4) The Second Floor is a Family Section Cafe

5) Special Event Section

Assaraya Turkish Restaurant

Assaraya Turkish Restaurant

1) interior Design Inspired by Islamic Architecture which had an influence on Turkey during the Ottoman Caliphate.

Assaraya Turkish Restaurant

Assaraya Turkish Restaurant

3) Traditional Turkish Bread (Tandur)

Assaraya Turkish Restaurant

2) The Detailed Service Request Bell

1) The use of the logo in the slogan

2) The presence of resting area and cashier in the center of the store.

3) American Eagle is not so American!.

1) The Slogan (Not Just a Bookstore) is delivered clearly as first floor in the two level store contains electronic devices(PC, Tablets, mobile phones, cameras even game consoles and their accessories) , Drawing and Art Equipments and stationary, while the second floor is dedicated to books and children learning aids.

First Floor:

Second Floor:

The Indian origin of this Hypermarket franchise spreading across the Middle East is reflected in so many ways.

1) The Logo which has the some resemblance to the indian flag.

2) The Products served in the Hypermarket: Types of pickles, spices and groceries.

3) Some Stores in the Mall have also indian origin.

1) The Colors in the logo represents the types of membership and their Length in the logo resembles the duration of the member ship:

A) Neon (Yellow): 3monthsB) Subzero (Orange): 6monthsC) Fire (Red): 12months

2) The Colors of the logo are in the Inner Decoration

(Grey, Yellow, Orange & Red)

3) The Sponsor of Shampoo and Soap for the Showers.

4) Well! This man looks like a mash up between Darth Vader (Star Wars) and Terminator

Thank You