Description:
Mobile has had a huge impact on Thanksgiving and Black Friday online shopping results over the last few years and expectations are that it will have an even greater impact this holiday season. Last year Thanksgiving Day saw a 20% increase in online sales while Black Friday saw a 19% increase year-over-year. Adobe Digital Index has predicted that online sales will continue to climb. In their 2014 Holiday Shopping Prediction, they estimate online sales will reach $1.4 billion on Thanksgiving Day and $2.5 billion on Black Friday this year. What’s mobile’s impact?
