Date post: | 09-Jan-2017 |
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Technology |
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Online marketplace connecting Brands with Internet Influencers
to create scalable word-of-mouth marketing campaigns.
+7500 INFLUENCERS
INSTAGRAM TWITTER BLOG YOUTUBE
C E L E B R I T I ES
S O C I A L M E D I A S T A R S
B L O G G E R S
P U B L I C F I G U R E S
C R E A T O RS
E T C.
WHYINFLUENCER MARKETING?
END OF BANNER ADS
People don’t click on banner ads anymore
People are starting to block ads (47% in US)
2011 2012 2013 2014 2015
A D - B LO C K E R U S A G E
100m
0
200m
A D C L I C K S
2000 20152002 2004 2006 2008 2010 20120%
3%
6%
9%250m
20m
11%
0.1%
PEOPLE TRUST PEOPLE, NOT BRAND
92%Trust
recommendations from other
people.~ Nielsen ~
As
SOCIAL ANIMALSwe’re always looking
to validate our choices.
COMPLICATED + TIME-CONSUMING!
MANUAL PROCESS OF DOING INFLUENCER MARKETING IS
WE ARE SOLVING THOSE PROBLEMS
BRANDS INFLUENCERS7 5 0 0
I N F L U E N C E R S3 0 0 . 0 0 0 . 0 0 0D A I LY I M P R E S S I O N S
DISCOVER
• Interest
• Gender
• Age
• Location
• # of followers
• etc.
REVIEW PROFILE
• Ratings
• Price
• Contents
• Performanc
e
• Social
channels
• etc.
RECEIVE PROPOSALS
COLLABORATE
+350 HAPPY CLIENTSB R A N D S
A G E N C I E
S
OLRANGE
HIGH MARGINCommissionfrom Influencersearnings
40%Av e r a g e $3K t o $5K f o r a s i n g l e
c a m p a i g n
MARKET SIZE
2016 $1.42 B2019 $4.92 B
2016 $71 M2019 $246 M
2016 $32M2019 $110M
5%
45%
DIGITAL AD SPENDINGINDONESIA
INFLUENCER MARKETING
TARGET
TOTALAVAILABLEMARKET
SERVICABLEAVAILABLEMARKET
SERVICEABLEOBTAINABLEMARKET
TRACTION & GOALS
ADVERTISERS3500 Registered
Advertisers350 Paying Advertisers10% Conversion Rate
INFLUENCERS+7500 Influencer
Accounts
T R A C T I O N
5000 Paying
Advertisers
20,000Influencer Accounts
G O A L 2 0 1 6
MARKETING PLAN
Buzz Fest 2016Festival for Influencersand Marketers(Partnership with Indosat Ooredoo, target 5000 participants)
Referral Program(10% incentive for referrers)High impact, low cost marketing!
Cross Marketing(with other businesses with similar target customers)In talk with: IMX (Indosat & Smaato)
MARKETING, OCT 2015
SMART FM, APR 2016
BLOOMBERG TV, JUN 2015
MAR 2016
APR 2016
PUBLICATIONS
COMPETITORS
Self Service
Influencers
ComprehensiveProfiling
Campaign Bidding
Auto TweetCampaign
S o c i a B u z z f o c u s i n o n b u i l d i n g s c a l a b l e s e l f - s e r v i c e p l a t f o r m
THE TEAMRade Tampubolon (Co-founder, CEO)+10 years in brand management and digital marketingMusic producer of Saykoji, Oka Antara, etc.
Eddy Yansen (Co-founder, CTO)+10 years entrepreneur in digital agencyClients include:
Chris Reskaza (Account Manager)+10 years experience in sales
THE AGENCY
SIDEGUY
THE BRAND SIDE
GUY
Andreas Setiawan SantosoDirector at KALBE GroupExperienced professional in sales, marketing, CRM, new business development, and finance.
ADVISOR
WE ARE RAISING
$1,000,000S E R I E S A
Talents &Marketing
Tech & Infrastructure
Local Market DominancePrepare SEA Expansion
I N F L U E N C E Y O U R M A R K E T E A S I L Y A T S C A L E
C O N TA C T U S
Rade Tampubo lonC o - f o u n d e r | C E O+ 6 2 8 1 2 1 2 1 8 1 5 7 0
r a d e @ s o c i a b u z z . c o m
Eddy YansenC o - f o u n d e r | C T O+ 6 2 8 5 6 8 9 8 9 0 8 0
e d d y y a n s e n @ s o c i a b u z z . c om