Middleton Arena - Year One

£14 million State of the Art Facility

Combined the old Leisure Centre, Swimming Pool & Civic Centre under one roof.

7300m2 Arena Funded By Tesco as part of Middleton Town Centre Redevelopment

All existing staff transferred over with the creation of more than 10 new posts

Middleton Arena - Facilities

• 25m x 13m Competition Swimming Pool

• 13m x 6m Learning and Family Pool

• 4 Court Sports Hall

• 2 Squash Courts

• SHOKK Youth Gym

• Large Dance Studio

• 90 Station Fitness Centre

Middleton Arena - Facilities

• Stage Based Auditorium – Seating 500

• Lower Lounge Bar

• Upper Auditorium

• Main Foyer

• Upper Bar

• Meeting Rooms

• Spacious Dressing Rooms

Middleton Arena - Facilities

Arena – Opened 4th January 2009

Jan - March April - Jun July - Aug Oct - Dec Total

2008 82514 69979 61813 74804 289,110

2009 167,973 161,753 153,255 136,698 619,679

114.34%

Usage Figures 2009

114% Increase In Usage

230,000 Fitness Visits

37% Of Usage = Fitness Centre Visits

Swimming (76175 visits) – 99.1% increase

Swimming Comparison with 2008 (Jan – Dec)

Age Group 2008 2009 +/- %

0-4 2067 7171 5104 246.9%

4-15 14930 33228 18298 122.6%

Adult 16151 25579 9428 58.4%

Adult PTL & 60+ 5106 10197 5091 99.7%

Total 38254 76175 37921 99.1%

Swimming Increasing

Swimming Breakdown

53% Junior Swims

47% Adult Swims

76175 swims in 2009, 38429 (50.4%) Free Swims

Arena Free Swims - 2009 (Apr 09 – Dec 09)Age Group Usage %

0-4 5249 9.4%

5-11 15728 28.1%

12-15 9009 16.1%

16 years 815 1.5%

Over 60’s 7628 13.6%

Adult - Paid 16843 30.1%

Adult PTL - Paid 735 1.3%

Total 56007

Impact Of Free Swimming

Fitness Membership

Monthly direct debit income has increased by £49000

Fitness Membership Levels

* not including Commissioned Members

Membership Target of 2700 exceeded within 3 months

Arena contributes 59.3% of Link4Life’s Fitness Income

Fitness Membership Income

Commissioned Memberships

In Partnership with the NHS. The Arena has accommodated a number of ‘free’ memberships though a Weight Management

Scheme and GP Referral Scheme.The scheme targets those with health and weight problems from

disadvantaged areas.

Over 600 have enrolled on the scheme in 2009.

Currently 228 ‘live’ funded members

A study in Sept 2009 showed of 484 who had taken part in the scheme 102 were from 3% and 10% Super Output Areas within the

Township. This accounts for 21.1% of the funded memberships.

Sports Development

During the first year of operation, Middleton Arena employed a SPAA funded Sports Development Officer, part of whose work was

to Widen Access and Develop a Sporting Infrastructure in Middleton.

The work led to a throughput of 2544 visits from 761 New To Sport participants.

314 children attended the Summer Holiday Sports Programme of which the attendance was 803. Encouragingly 236 of the 314

participants were new to sport.

2009 Events

Auditorium Usage - 2009 Area Jan - Mar Apr - Jun Jul - Sept Oct - Dec

Main Auditorium 13093 17445 7940 19689Upper Auditorium 1487 824 441 679Lower Lounge Bar 1033 970 816 541

Upper Bar 851 316 437 252Dressing Rooms 95 700 240

Total 16559 19555 10334 21401

67849

Auditorium Usage

Year One Summary

619,679 Visits In 2009 (289,110 in 2008) Usage Increased by 114% 230,000 Fitness Centre Visits Monthly Fitness Direct Income Increase by

£49,000 76,175 Swims In Arena Pools (not including

Fitness Member Swims) 38,429 Free Swims as part of Free Swim

Year One Summary

Swimming Increases By 99.1% 32,345 Fitness Class usage 7,292 Squash Court usage 12,280 visits to the Sports Hall 2,105 SHOKK Gym session use 67,849 Auditorium related visits. Income of £1,492,600 forecast

Further Info: Contact

Nathan MatleyBusiness, Systems and Performance Manger

Link4Life

nathan.matley@link4life.org