INTRODUCTION TO ARMANI…..• Giorgio Armani S.P.A is

an Italian fashion house founded by Giorgio Armani and Sergio Galeotti in 1975.

• Milan, Italy is the headquarters of this fashion house.

• The fashion house designs, manufactures, distributes, and retails Haute Couture, ready –to-wear, leather goods, shoes, watches, eyewear etc.

• The brand markets these products under several sub-labels, including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa. The Armani name has become synonymous with high-fashion, and is a prestigious name in the fashion industry.

Different sub- labels of Armani…

• GIORGIO ARMANI It is a high-end label specializing in ready-to-wear for men and women, accessories, glasses, cosmetics, and perfumes. The products are available only n Giorgio Armani boutiques, specialty clothiers and select high-end department stores.

The logo is a curved “G” completing a curved “A” forming a circle logo.

• PRODUCTS……

1) GIORGIO ARMANI 2012 FASHION SHOW SPRING SUMMER 20122) GIORGIO ARMANI SUIT FOR BRUCE WAYNE BATMAN3) MILAN FASHION WEEK 2012

4) LATEST COLLECTION OF SUITS

GIORGIO ARMANI COLLECTION 2012

EMPORIO ARMANI

• It is the only Armani diffusion line that is mainly designed by Giorgio Armani.

• The label features high end ready-to-wear and accessories.

• This line has a high quality in luxury fashion clothes and focus on trends and modern traits.

• Emporio Armani is sold in freestanding Emporio Armani boutiques and its official sites.

1) EMPORIO STORE IN SINGAPORE.

2) DAVID BECK HAM FOR EMPORIO

3) MILAN FASHION WEEK

4) LATEST MENZ SUIT

EMPORIO ARMANICOLLECTION 2012

ARMANI COLLEZIONI• Armani Collezioni is a sub label

and is more expensive than Armani Jeans and Armani Exchange.

• The logo is a small ”A” intricated in a bigger “G” and the logo is visible in the clothes.

• Besides the two main freestanding boutiques in Milan and Paris, Collezioni is sold in Nicholas, Harrods, Neiman Marcus, Nordstrom and Saks Fifth Avenue like high end departments store.

• Likewise Emporio’s EA7 line Collezioni has also a sporty label “ Armani Collezioni Active”.

1) ARMANI COLLEZIONI LATEST COLLECTION.2) MODEL JANICE FROIMAKIS FRONTS THE LATEST CAMPAIGNS.

ARMANI COLLEZIONI

ARMANI JEANS• Armani Jeans is a bridge- line

collection of denim-related clothing created in 1981 by Giorgio Armani.

• It is mainly sold in department stores, although there are 15 freestanding Armani Jeans stores in the world in addition to an Armani Jeans Café in Milan.

• This line doesn’t feature Giorgio Armani’s signature simplicity and the colors used are more diverse than those find in his higher end lines.

1) SHOES BY ARMANI JEANS.

2) RIHANA FOR ARMANI JEANS.

3) ARMANI JEANS S/S 2012 MENSWEAR.

4) LATEST SHIRT AND JACKET COLLECTION

ARMANI JEANS

ARMANI EXCHANGE• Armani Exchange was

launched in 1991 in the U.S.

• It retails in fashion and lifestyle products and is known for its occasionally provocative ad campaigns.

• It is the most accessible Armani brand.

1) JUSTINE BIEBER WEARING AX CAP.2) AX LATEST AD CAMPAIGN SS2012.3) AX SUNGLASSES.4)AX BELT.5) AD CAMPAIGN STYLED BY KATE LANPHEAR.

ARMANI EXCHANGE LATESTCOLLECTION

ARMANI JUNIOR• Giorgio Armani’s label,

Armani junior, is available in 15 boutiques worldwide and select Neiman Marcus and Saks Fifth Avenue department stores.

1) ARMANI JUNIOR FASHION SHOW SS2012.2) ARMANI JUNIOR DLF STORE, DELHI.3) LATEST SS2012 AD CAMPAIGNS.4) LATEST GARMENT COLLECTION.

ARMANI JUNIOR LATEST COLLECTION