ARN Web Report 2017
Steve Johnson Tristan Young
Round of applause
Thespeakers
Agenda The winners
Response update
Website of the future
The dealer of the future
Key takeaways
30 Manufacturers
79%
50 Franchise Retailers
86%85%
84%
25 Car Supermarkets
76%87%92%
(upfrom83%)
Response Times - Retailers
2015–24%2016–41%
Response Times - Supermarkets
43% - 2015
2015–43%2016–43%
Response from Autotrader
Autotraderphonecallsvsemails,livechatsandsearchesduring2016
Hourly Daily
190dealers,18brands,over190,000interactions
The retail web site of the future
ReturnonSales
The retailer of the future – car sales
Commodity Unique
Newcars Pre-reg
Online/remotesales
Theolderthecar
Needtoinspect
The retailer of the future – after sales
Electric Hybrid
LittlemaintenanceMcdonaldisation
Combustionengine
Needtoinspect
How to slow down the future?
Brand?Location-maybe
Customerservice-yes
Price?
Is winter coming?
Est1884MktCap£4.8Bn979stores
Est2000MktCap£4.8Bn0stores
Three takeaways
WhatareCarPeopledoing?
Speedofresponse
Howtousetechnologytoautomatemanualprocesses
Thank you