Tiny Teddy Spotty Dog New Campaign
Presented by Diana Ward
Marketing Assistant
Target Market
Use existing target market, which is:
Primary school children Parents of young children
From low-medium socio-economic suburban areas
Source:http://www.picturedrift.com.au/
New Campaign Strategy
Use a personalised sporting event (e.g. cricket) with a strong health and fitness focus
Sporting professional as brand/product ambassador
Source: http://www.raffertysresort.com.au/lake-macquarie-kids-club.html
Source:http://www. shopaustraliaonline.com.au
Source: http://www.cricketact.com.au
Benefits of event marketing
More than just reaches target market, but CONNECTS with them
Gives target market an ‘experience’ Doesn’t include any marketing ‘clutter’ from other
brands Is highly customisable A sporting event encourages health and fitness of
kids Provides opportunities for kids to try product
Other brands successfully using event marketing
Kelloggs Nurti-Grain
Nestle-Milo
Source: zimbio.com
Source: http://www.metrokelan.com/
Additional methods:
Leaflet drops
Point of sale promotion