Around the Digital Campfire

AROUND THEDIGITAL CAMPFIRETELLING STORIES IN AN ONLINE SPACE

Sunday, April 27, 14

BEFORE WE TOLD STORIESWE SKEWED PERCEPTIONS


THE FIRST SPARK



TELL A STORY WORTH LISTENING TO& AUDIENCES WILL PAY ATTENTION


AD LIFE VS REAL LIFE


In “ad life”, people interact with products in ways that no human ever would... or should. These ads reflect the way the advertisers want their audience to revel in their product, rather than the way it actually integrates into their life.


FACEBOOKHOW IT LOOKS

FROM THE INSIDE



FACEBOOKHOW IT LOOKS

WITH SOME INSIGHT



SO WHAT HAS CHANGED?


WE’VE BEEN CONVINCED THAT WE’RE ALL BEAUTIFUL SNOWFLAKES... AND WE THINK WE

DESERVE TO BE TREATED AS SUCH. IT’S NO LONGER ABOUT HOW A BRAND CAN IMPROVE OR CHANGE

YOUR LIFE. IT’S ABOUT HOW WELL IT CAN INTEGRATE INTO YOUR VISION OF YOUR LIFE.


PRODUCT PLACEMENT IS NOWLIFESTYLE ENDORSEMENT


MEET ANDREW, MOmo & the Sony xperia


With 180k instagram followers, and legitimate online cred, SONY found a

“personal brand” that they could integrate with.

SPOKES PEOPLE ARE NOW REAL PEOPLE



HOW THE STORY WAS TOLD- Film played online at MTV.ca & promoted through their media channels & Andrew’s.

- Viewers sent through their own themed pics via campaign specific hashtags.

- Gallery was housed on MTV.ca with viewers being encouraged to vote on their top pics


WE ARE CURATORS OF OUR OWN ONLINE LIFEWE DON’T WANT BRAND STORIES, WE WANT

STORIES ABOUT US.


WE’RE ALL CONSENTING ADULTS HERE.LET’S TALK ABOUT AN OPEN

RELATIONSHIP


FORD, MTV & A BIG BUNCH OF MUSICIANS



CONTENTWHERE THERE’S A HUNGER, THERE’S AN OPPORTUNITY


GO TELL yOUR STORY


Date post:	06-May-2015
Category:	Marketing
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Around the Digital Campfire

Marketing