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Around the World & Back – How Sport WorksCross Country Ski Areas Association Annual Conference, Whistler, BCRob BernhardtApril 15, 2009
Canada’s Cross-Country Skiing Community
The Venue OCOG perspective:
Will host large percentage of Olympic and Paralympic medals
Relatively expensive to build Relatively high profile, permanent
construction Strong desire to leave a meaningful
legacy
Canada’s Cross-Country Skiing Community
The Venue Sport Perspective
Once in a lifetime opportunity!!
Must work to ensure the opportunity is not lost
Canada’s Cross-Country Skiing Community
Bid Corporation Recognized the expertise within each
sport Established sport work groups for
each sport Cross Country Canada appointed a
work group
Canada’s Cross-Country Skiing Community
Work Group Put together team having expertise
in venue requirements for: Venue location Trail design Competitions Recreational skiing Layout/design/flow Training centre Sport development Ski destination
Canada’s Cross-Country Skiing Community
Venue Vision
Most important factors:LocationLand tenureLand use
regulations & environmental approvals
Road and utilities
Canada’s Cross-Country Skiing Community
Venue Vision A sport appropriate brand 100 + km of trails Facilities for training centre Access to year round skiing Accommodation at venue Permanent wax facilities Day lodge, technical building
Canada’s Cross-Country Skiing Community
The Sports Future Role
Obligation to make venue successful Will continue to work towards sport
vision for the venue Accommodation Trail development Facility development
Support sport development and events
Canada’s Cross-Country Skiing Community
Sport System
International Federation (IF)FIS
National Sport Organization (NSO)CCC
Provincial Sport Organization (PSO)CCBC
Clubs
Canada’s Cross-Country Skiing Community
Strategy Within the Sport: Incorporate venue in strategic planning Identify potential partnerships and funding
sources Provide human resources to develop plans,
secure funding, etc. Deliver programming and events at venue Support venue as destination ski area
Canada’s Cross-Country Skiing Community
Implementation Align strategy with:
WSL visionTW mandateTBC sector initiativeObjectives of funding sources
Local clubs sufficiently developed to support goals, events and programs