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www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email protected] Twitter: @lindegaard Open Innovation: New Opportunities, New Challenges Hey! Free books on 15inno.com!
| Date post: | 19-May-2015 |
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www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Open Innovation: New Opportunities, New Challenges
Hey! Free books on 15inno.com!
Is the oil and gas industry “arrogant”? Or is it ready to open up?
Faster pace, shrinking window of opportunity, less time for cash cows
Open innovation and biz model innovation is key for becoming competitively unpredictable!
We need a more holistic approach to innovation!
“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation
process just as naturally as it does with internal input.
The key benefits are diversity and speed.”
NineSigma Alliances /joint ventures
Campaigns(Comm / Public)
EntrepreneurDay
Consortia
MyStarbucksIdea.com
Campaigns(Comm / Public)
SupplierSummit
Employees SuppliersManagers Academics / institutions
Executives VCsAlumni Startups
Business unit / function
Users / consumers
Government
Competitors InventorsEducate internally and externally – It’s not fun being the only guy on the playground!
FMCG PHARMATELEFONICA
Cycle time, money, IPR and conservatism
NATURA
OIL/GAS
SEMICONDUCTOR
…with regional hubs in Silicon Valley, Sao Paulo, Spain and Israel. Its mission is to seize the opportunities within the digital world and
deliver new growth for Telefónica.
110 sites identified, 50% unknown, 80% produced
Australian groups developed 3-D map of the mine
Goldcorp shared all their data in March 2000
1,000+ people joined; many from outside industry
Go beyond the obvious areas!
Participation is the new brand
We have no choice!
Current pilot projects:• "People are much more likely to act their way into a new way of
thinking, than think their way into a new way of acting."• Richard Pascale
• Therefore we run pilot projects• - in our production area (solving hard, “unsolvable” problems)• - on improving the core LEGO experience through crowdsourcing• - on how to improve core HR processes• - on an Open Innovation platform
The real work happens behind the scenes!
CEO talks about open/business model innovation
Does Shell lead open innovation in your industry?
Shell Gamechanger: Open for external ideas
Inditex / H&M: Value chain innovation on steroids
Microsoft Kinect: New technology, new markets
Better Place: Establishing new ecosystem
Premium Ingredients: Mini-factories and communities
AppleP&GGE
NaturaGrundfos
Rolls-Royce
Most corporate innovation teams play catch-up!
Where is the vision and drive?
They lack communication skills and efforts!
They do not innovate on the innovation process!
They do not develop their mindset and toolbox!
They do not educate up, down and across!
Companies must embrace experimentation – and the failures that come along with it!
Small failures are accepted, but not big ones: 47 %
Failure is not accepted here: 7 %
More than half of the companies do not recognize failure as an inherent part of an
innovation culture!
“Two types of failure:
- honorable failure is where an honest attempt at something new or different has been tried
unsuccessfully and
- incompetent failure where people fail for lack of effort or competence in standard operations.”
Credit: Paul Sloane
Don’t make your platform too complicated!
There are no quick fixes because the top executives that got us into this mess are not
ready to lead us out of it!
Too much focus on products, technology
Silo rather than collaborative approaches
Poorly defined innovation strategy (if any)
Lack of resources in budget, people, infrastrucure
Unrealistic expectations on time, resources
Stage 1: Shock and Surprise
Stage 4: Depression
Stage 6: Insights and Change
Stage 5: Acceptance
Stage 3: Anger and Blame
Stage 2: Denial
Credit: Steve Blank
Six stages of failure and redemption
Get to insights to change behavior…
…commit to challenge / do different next time
Don’t skip acceptance of your role
Don’t get stuck in 2, 3 or 4 – move forward
Credit: Steve Blank
Upgrade your innovation mindset and toolbox!
Identify external input / value pools that fits your situation
Start innovating on how you innovate (experimentation, small bets, quick wins)
Work the internal and external stakeholders!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Get in touch!
Hey! Free books on 15inno.com!
