Arrow Meeting Objective

Create group consensus about the conceptual model.

Agenda2:00 Introduction

» Brief recap on project to date2:10 Hierarchy

» Design team explain concept, example (10 min)» Discuss relationship to information processing (15 min)» Decide on location of arrows (5 min)

2:40 Consistency and Variation» Design team explain concept, example (10 min)» Discuss relationship to information processing (15 min)» Decide on location of arrows (5 min)

3:10 Moderators3:25 Overall consensus

“We are making progress against cancer; research is contributing to that progress.”

Communication Objective

Project Goals Recap1. Make recommendations for maximizing the impact of population cancer

data: Templates for presenting data Guidelines for cancer registries

2. NCI/ACS/CDC and other important cancer / health centers use recommended tools and approaches

3. Share knowledge gained in the form of a book, co-authored by group

4. Develop a conceptual model to capture the relationship between information design and information processing

Project Milestones• Hosted a stakeholder meeting at NCI• Authorship of a manuscript & conceptual model in progress• Context Established

– Communication objective: “We are making progress”– Data formulation: CRC & Breast Cancer Data (CA & MO)– Priority audiences: General public, local news/media,

local politicians

Context: DataData Type Pros Cons

Breast cancer – 2003 shift, specifically

• Dramatic shift• Story to tell• General public – media and policy makers interested

• May only seem relevant to women• The shift in 2003 may be related to HRT; requires some specialized knowledge for general public to understand

CRC – mortality, survival • Applies to both genders• We have a message that promotes the idea that we’ve made progress

• More relevant to older audiences• Caution: must take into account the impact of screening, apparent improvement may be biased

VariablesAge, Race/Ethnicity, Sex, SES, Year (1988-2007), Stage, Mortality, Survival, Zip

Context: AudienceData user Ease of

recruitmentImpact: Reach

Impact: Influence

Importance to funder

Need of user for product

Data literacy

National journalist

Likely have access to their own designers

Local journalist

Community health activist

Broader health activist (site-specific)

Congressional staffer

State/local staffer

General public ? Depends

Low

Medium

High

HierarchyHierarchy refers to the relative prominence of elements in a given environment. Elements with greater prominence are generally perceived first and understood to be more important.

Visual techniques include:GroupingScaleColor (Hue & Value)ShapePlacementCultural Perception

AttentionCapturing audience

Communication techniques include:• Novelty• Violation of expectation• Overt statements of relevance• Aesthetics / appearance of relevance

UnderstandingComprehension of information

Communication techniques include:• Standardized forms• Social math• Metaphor• Numeracy

ElaborationPersonal relevance

Communication techniques include:• Tailoring• Targeting

Consistency & VariationConsistency and variation is the change of elements over time. Examples range from the spreads of a book, to the screens of an animation or a website, to even a series of sequential frames presented on a single surface.

Visual techniques include:Small MultiplesScale ChangeColor ChangeShape ChangePlacement Change

AttentionCapturing audience

Communication techniques include:• Novelty• Violation of expectation• Overt statements of relevance• Aesthetics / appearance of relevance

UnderstandingComprehension of information

Communication techniques include:• Standardized forms• Social math• Metaphor• Numeracy

ElaborationPersonal relevance

Communication techniques include:• Tailoring• Targeting

Next Steps• Revise conceptual model and manuscript (Feb)

– Plan to host webinar or other web-based meeting to report back to Stakeholders (March)

• Get started designing (Feb)– Adjust data requests as needed

• Plan research design (Feb)