Cloud Computing The Vision and Strategy for Hosters

Arsim MuslijaPartner-Hosting ManagerMicrosoft Switzerland

+41 78 844 60 79 arsim@microsoft.com

Agenda

Introduction: Hosting Business Today

Microsoft’s Software + Services Strategy

Cloud Computing

Vision

Azure for Hosters

Dynamic Data Center Toolkit for Hosters

Windows Azure/BPOS for Hosters:

Guest speaker Dr. Peter Meyer (MIT GROUP)

Take Aways / Q+A

“The Cloud has landed on Earth.”

T1 Research Hosting take away from Transformation Summit

in Las Vegas in Sept 09

Business Technology

1Customers demand elastic cloud capacity to lower cost and gain flexibility in purchasing and provisioning applications

Betting on right 3rd party platformsDependable partner who can provide secure, reliable performance

2 Staying competitiveDelivering new services to market, acquiring new customers, growing ARPU

Staying focused on your key value add• Focusing investment in higher-margin

differentiators• Reducing operating costs

3Gain agility while reducing costQuickly ramp up new or different capacity as business needs change

Ability to scale up or down as business changes Speed of development and deployment

4 Enter new markets quickly

Leverage existing investments• Need for solutions which use existing

tools, languages and skills • IP needs to be transferrable to multiple

platforms

5 Lower Your Cost in infrastructure investments

Providing services that integrate easily with customers existing investments

Challenges for Hosters in Today’s Market

1 Cutting Cost and Lowering Capex

Infrastructure uses up valuable IT resources40% CIOs plan to cut IT budgets

Driving value for the business with tight IT budgets

Leveraging and extending past IT investments to provide future value

72% CIOs have cut or plan to cut discretionary IT projects*

“Live with what we have”

Maintaining security while increasing access and transparency internally and externally

Many data centers are a limitation

Finding the right transformative capabilities across the enterprise: cloud computing, data-center strategies, SaaS, mobility, IT automation?

59% of surveyed CIOs view security and datacenter efficiency as “must do” projects

Top Projects: SaaS, VoIP, Green IT, Web 2.0 and outsourcing

2

3

4

5

6

Source: CIO Magazine, October 21, 2008, “Cloud Computing Survey: IT Leaders See Big Promise, Have Big Security Questions”

Market Environment: Top of Mind for CIOs

The Industry Debate

Security and privacy

Customizability

Visibility and control

Data accessibility

Global reach

Ease of provisioning

Business agility

Deployability and manageability

+

Software + Services

Best of both worlds

User in control

Deployment choices for IT

Extending tools and platform to cloud

Experience across multiple devices

Best-in-class SLAs and IT governance

Microsoft Software+ServicesThe Power of Choice for Customers

Rapid implementation

Anywhere-access

Rich customization

MS Hosted

Control & ownership

Strategic capabilities

Advanced integration

On-Premise PartnerHosted

Outsourced IT

Industry / Vertical configuration

Packaged solutions

Simplifying Cloud Computing

TraditionalDatacenter

VirtualizedDatacenter

PrivateCloud

PublicCloud

Adapting to Market: Datacenter EvolutionTraditionalDatacenter

VirtualizedDatacenter

PrivateCloud

PublicCloud

• Well-known, stable and secure

• Utilization <15%

• Utilization Increases to >50%

• Management Costs Decrease

• Management Costs Decrease Significantly

• IT as a Service

• Capacity on Demand

• Global Reach

Non-Cloud inefficiencies

Time

IT C

APA

CIT

Y

Actual Load

Allocated IT-

capacities

“Waste“ of capacities

“Under-supply“ of capacities

Fixed cost of IT-capacities

Load Forecast

Barrier forinnovations

Optimized in a Cloud View

Reduction of initial

investments

Reduction of “over-

supply“

No “under-supply“

Reduced costs if

reduced load

Time

IT C

APA

CIT

Y

Allocated IT-

capacities

Load Forecast

Actual Load

The Cloud Computing Continuum

Private

Public

Dynamic Data Center ToolkitFor Hosters| Dynamic Data Center Toolkit

For Enterprises

IT a

s a

 Serv

ice

Software as

a Service(SaaS)

Platform as

a Service(PaaS)

Infrastructure as a

Service(IaaS)

Building a Foundation

Step-by-step instructions that you can use to build an instantly scalable virtualized infrastructure guidance

Sample code and best practices

Dynamic Data Center Toolkit for Hosters (DDTK-

H)Available now and free of

charge!

An architectural roadmap, deployment guidance and best practices

Familiar tools that are compatible with existing applications

Dynamic Data Center Toolkit for Enterprises

(DDTK-E)Available free of charge

in first half of 2010

Vision: Deliver a toolkit that allows hosters & enterprises to dynamically pool, allocate and manage resources to enable IT

Infrastructure as a Service

Dynamic Datacenter Toolkit for Hosters

End-to-end prescriptive guidance for creating cloud services, managed hosting

Prescriptive guidance for creating managed services and hosted Cloud offerings

On-demand VM provisioningSample portal helps provide hoster’s customers an integrated control and view of services

9 Hosters deploying services by using the Dynamic Data Center Toolkit since launch at Microsoft Hosting Summit in March 2009, with 38 more in the deployment pipeline.

Who’s using the DCC Toolkit Now?

Tools Servers Technologies

Applications

Design and development integration for pre- packaged Open Source applications that run on top of the Microsoft Web Platform including:

• One click download installation of free web stack (1 MB)

• A free tool that makes it simple to download, install and keep up-to-date with the latest components of

the Microsoft Web Platform

• In addition, install easily popular open source ASP.NET and PHP web apps with the Web PI

• www.microsoft.com/web

Web Platform Installer 2.0

Network Providers

Offer web and email delivered over your

network

Integrate managed services that use

Azure, such as remote disaster

recovery

ManagedHosting

Provide managed services on top of

your own infrastructure

Integrate your control panel with

Windows Azure and resell access to Azure-hosted applications

Mass MarketHosting

Offer access to shared and dedicated services through your

control panel

Offer innovative Azure services that connect data and devices over

your network

Azure’s Value for HostersAdding new capabilities to your existing business

Hoster’s Dedicated

Servers

EnterpriseOn-PremSystems

FederatedIdentity, Access Control,

Process Management

Interoperability between Hoster and Azure

Open standards

Open connectivity

Integrate your servers with Azure

Synchronize data between SQL Server and SQL Azure

Single-sign-on across environments

HTTP, SOAP, WS*, REST, XML, SQL

.NET, Java, PHP, Ruby, Python, C++, etc.

Industry standard languages

Industry standard protocols

What Hosters are thinking about Windows Azure and BPOS

Dr. Peter MeyerCEO MIT GROUP

partner

MIT-GROUP: What we do – focus areas

MIT-GROUP: How we work

Requirement

Solution

Customers world

Our World

MIT-Partner

On premiseSWISS-IT-BUNKER

Microsoft Cloud

BPOS

End-Customer

Developer

Customer with its specific activities, culture, structure, history , demands, requirements etc.

Customer

The future of service providers/Hosters

End-Customer, Developer: Use IT

Provide, bundle, enhance and innovate all services, servers and platforms

Benefits for the developer

Enhanced scalability of their own application / solutionEnhanced portfolio through cooperation with hosterOpportunity to act as full-service provider (whitelabeling)Enhanced awareness in the market / enlarge market penetrationReduce business- risk through delegation of operation

Benefits for MIT-GROUP (other Hosters)

Expansion of our portfolioEnhanced sales chances with hybrid (cost-) modelNew business and innovation opportunitiesMore enabling-power for partner-solutionsBetter visibility in the marketMore awareness from MicrosoftEnjoy working of own engineers through state-of-the-art technology and new challenges

Take away

Be part of the new opportunities – they are coming anywayTrain your customers / decision makers to be open (minded) for new operation modelsEnjoy exciting technologyInnovate or perish

Take Aways

Microsoft offers the ‘Power of Choice’ to

Customer

Partner-Hosting model is a key asset for

Microsoft

Take advantage of the new Cloud Computing

opportunities

Q+A

Next presentations

15.40 - 16.30

Dynamic Data Center: Foundation for Cloud and Managed Services

Jan Haul

16.40 – 17.30

Microsoft Web Platform for Hosters: Features and Benefits

Michael Epprecht

Stay tuned, stay hosted

Microsoft is looking forward to help YOU succeed

Arsim MuslijaPartner-Hosting Manager

Microsoft Switzerland+41 78 844 60 79

arsim@microsoft.com

For more information

Cloud Computing: www.microsoft.com/virtualizationHosting Switzerland: www.microsoft.ch/hosting Web Platform Installer and more: www.microsoft.com/web

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