INSTA TALESbrand 3.0
SS 18 - ENG
URBAN WILDLIFESHINING MANIA
A R T A N D FAS H I O NAN UNENDING LOVE STORY
a rainbow runway
4IDEAS FOR A BACHELORETTE
P A R T Y
2
KORALLINE MAG KORALLINE MAG
3
contents
cover
4 art & fashion AN UNENDING LOVE STORY pop art & marilyn monroe
8 brides maids FRIENDS OF THE BRIDE
10 pink is the new happy PASTEL COLORS
13 the color diet COLORS ARE SERVED
14 new york vs napoli CITY LOOK 20 urban wildelife BEAUTY IS CRUEL
21 chic street wear SHINING MANIA 24 summer revival WIND A CLOTH AROUND YOUR HEAD
23 cocacola vs crodino SOFT DRINKS
24 green and more NATURE IS TRENDY
25 striped girls TRIUMPH OF STRIPS
28 a rainbow runway A FRESH WIND lights up the collection 30 koralline innovation CHATBOT
33 insta tales BRANDS 3.0 34 horoscope YOUR FASHION MOMENT
Fresh , young looks ,
suitable for major events,
ceremonies and parties,
without disregarding basic
and day-to-day wear: this
is the mission of Koralline’s
new spring-summer 2018
collection.
4
KORALLINE MAG
5
KORALLINE MAG
Pop-art emerges in Britain in
the mid 1950s, but finds its
full realisation in New York in
the early 1960s, as a ground-
breaking artistic movement that
has a decisive influence on daily
life, design, communication.
Media and advertising take
the lion’s share of this art that
draws on the most popular
communication forms: comics,
ads, objects for everyday use
and, often, portraits of celebrities.
The exponent par excellence of
this artistic movement is Andy
Warhol, into fashion since the
early 1950s, having started his
career working as an illustrator
for fashion magazines such as
Glamour, Vogue and Harper’s
Bazaar, and designing smart,
New-Look shoes.
With Warhol, fashion becomes
a “lifestyle”, colors take leading
roles, extravagance becomes a
must. Koralline’s SS18 collection
has its roots in that world of
colors and refined exuberance.
Thus, the chic, exuberant
evening mood is born, made
of texture, contrasting colors,
sequins, for a cocktail & party
“after- five” image.
Linked by unbreakable ties, art and fashion can stimulate inner musings, free
associations, intimate states of mind. From Warhol’s pop art to Picasso’s cubism,
no to Monet’s paintings... it only takes a few references to realise how strong is
the impact of art on fashion! Those who are fascinated by the creations of fashion
cannot be indifferent to the attractions of art!A R T A N D F A S H I O NA N U N E N D I N G LOV E STO RY
“YOU EITHER ARE AN ARTWORK OR YOU WEAR ONE”
marilyn monroe
“
“
EXTRAVAGANCE BECOMES A MUST
A small Jean Genie snuck off to the city
Strung out on lasers and slash-back blazers
Ate all your razors while pulling the waiters
Talking ‘bout Monroe and walking on Snow White
New York’s a go-go, and everything tastes right
Poor little Greenie, ooh-ooh
8
KORALLINE MAG KORALLINE MAG
9
You have seen Cameron Diaz do it in
the middle of the California Ocean,
Kate Hudson on a holiday trip to
Hawaii and Jessica Biel under Justin’s
attentive eyes. Now it’s your moment!
SUP Yoga for everyone: let’s go to
the lake, for some light trekking and
an hour of yoga.
Needless to say, bring along your
fashionista soul: for yoga, Koralline
proposes a comfortable black blouse
and soft military pants with a black
side band, for a chic jumpsuit effect!
Would you like to be gorgeously dressed
up like Indian brides and bridesmaids,
but cannot organise a bachelorette party
in India?!?!
No worries, Maharani & Arts of India will
see to everything, down to the tiniest
details, without your having to bear the
hassle and the costs of a journey.
Well, then, be ready with the perfect
outfit for that day.
Koralline proposes a long, light and
colorful floral dress, combined with a
fashionable band with the same floral
print! #makeeverybodyenvious !!!!
You got three days all to yourself?!
Think…Morocco!!
Three days totally dedicated to beauty
and sensuality. A relaxing afternoon at
the Hamman in Marrakech; then a tour
of the market looking for perfumes,
spices and rugs.
A dream that may become true...
do not forget to bring along the
right outfits: you definitely cannot
do without desert-beige!!! Koralline
proposes the right tank top and
stretch pants to play the part with flair!
In the middle of nowhere!
To the mountains, to light a bonfire and
have fun dancing, telling stories and
amusing anecdotes! You can’t wait to
enjoy this one-of-a-kind experience?!
Go pack your suitcase, then, and do
not forget to bring along a natural-
cool t-shirt, a pair of shorts and
gladiator sandals. You will be trendy
and comfortable at the same time. Who
knows what encounters the woods may
have in store for you! ;-)
The summer weddings season is about to start. While the future wives are focusing on preparations, tables and
last minute arrangements, their friends are looking for clever ideas for the most extravagant and unforgettable
bachelorette party. And so, dear friends, to make life easier for you, Koralline takes care of the bachelorette
party by presenting a number of proposals that will make you go wild with joy!
YOGA ON THE LAKE
INDIAN STYLE
IN THE WOOD
MARRAKECH
brides maids
10
KORALLINE MAG KORALLINE MAG
11
PINK IS THE NEW
HA
PP
Y
PINKmillennial
Let’s talk about the make-up for spring-summer 2018
and replace the dark red of winter with vivid colors and
pastel hues.
PINK LIPSTICK: a favourite with stars lake Cate Blanchett,
Emma Stone and Keira Knightley. A must-have nuance,
a runaway success since the beginning of the 20th
century. Elizabeth Arden saw it as the color of revelation,
and in 1912 decided to make pink the all-pervasive color
of her first make-up collection. Nowadays, pink makes
a big comeback and establishes itself as the ultra-chic
color for the summer. What are you waiting for? Dash off
to buy the shade that best exalts your face... you will find
that it is the perfect match for the outfits designed by
Koralline for the spring-summer 2018 collection! From the
tank tops and the t-shirts to the stretch pants, the blazers
and the high-waisted pants, in man’s style. The Koralline
woman likes pink, in all its shades, pastel or bubble-gum.
Choose your outfit and combine it with your new lipstick.
#pinkpinkpink, let’s make it pink!
“Pink it´s my new obsessionPink it´s not even a questionPink on the lips of your lover,Cause pink is the love you discover…”
Millennial Pink is a highly refined, romantic
nuance that has gained stardom on the
fashion scene with its cheeky and intriguing
harmoniousness.
Pink pastel is the peak shade for the season:
young women stick by it, influencers the world
over are making it into a must for every look,
and the trend really knows no boundary, as
attested by the fashion parades of Valentino,
Marni and Rochas, and street style protagonists.
#thenews - what’s new over the previous
seasons? Wear it in a “total look” version, as in a
“monochromatic monologue” that prevails even
over stylish, typically business outfits, wear it
diluted with accessories generating a more
easy&funny feel.
In this manner, Koralline, with its SS18 proposals,
presents the collection for an ideal millennial
pink lady, with matching blazers and pants, silk
blouses, top tanks with studs, solid color mini-
dresses, total pink!
THE PINK LADIES OF THE NEW MILLENNIUM
The c
olor d
iet
12
KORALLINE MAG KORALLINE MAG
13
Kendall Jenner is painting the walls of her new house Miller Pink, a color which is believed to mitigate your food cravings.
A study conducted by the Food and Brand
Lab of Cornell University reveals that when
the colors of the food and the dish are similar,
servings tend to be bigger by up to 30%.
A more welcoming environment, with
diffused or warm lights, may make the
difference in terms of calorie intake.
A study conducted in Britain
revealed that eating while you are
distracted results in your eating
more, both during and after your
meals.
If we use large dishes, the content will seem
meagre and we will tend to serve more food
to fill up the empty space. Conversely, if the
dish is small and full of food, we will have the
impression of eating more.
The presence of a mirror can make junk food
less satisfying by cranking up a person’s guilt
feelings.
Use dishes in contrasting colors
Use warm lights
Put a mirror in front of your dining table
Avoid distractions
Use smaller dishes
COLORS ARE SERVEDW
all colors affect your appeti
te
We’re after the same rainbow’s end,
waitin’ ‘round the bendMy huckleberry friend, moon river, and me
14
KORALLINE MAG KORALLINE MAG
15
VS
NA
PO
LI
New York is a continually
moving energy hub, a factory
of ideas, an ocean of creativity.
Just by walking down a street
you become aware of this
and, no matter where you
come from and whatever your
social background, New York
will doubtlessly surprise you,
with its grandiose attractions
and its less known features
alike. Look for the Big Apple;
Koralline’s SS18 collection offers
an incredible variety of choices
for each and every urban
occasions: from the aperitif with
friends to the day at the office.
Eclectic and versatile outfits for
use around the clock, as well
as perfect looks for a touch of
lively extravagance. In short:
dare, mix styles and looks, and
create original combinations.
Sequins and frills, lace and
stripes, geometric and floral
prints.
On the fourth floor of its store
on Fifth Avenue, the renowned
US brand has opened the Blue
Box Cafè. A modern luxury
experience. Blue is the leitmotiv of
the furnishings and the tableware,
while the menu is straightforward
and seasonal, with the “American
classics” reinvented to become
“uniquely Tiffany”
“
* Breakfast at Tiffany’s, now we can
“
BIG APPLE WE’RE COMING
NE
W Y
OR
K
16
KORALLINE MAG KORALLINE MAG
17
VS
NA
PO
LI
NE
W Y
OR
K
* Capri, the Blue Island
In one of her best published photos,
Jackie is portrayed barefoot walking
along a road in Capri, wearing a t-shirt
and white pants. In its absolute
simplicity, the quintessence of elegance
“
“
E m b r o i d e r i e s , p r i n t s ,
stylistic virtuosities, sartorial
exploits, Neapolitan fashion
enchants, caresses, amazes
and overwhelms, with the
authoritativeness of the haute
couture tradition of the city and
the innate creativity that has
always characterised it.
Koralline’s spring-summer 2018
collection proposes exciting
print and motif mixes, creative
breakthroughs, floral prints and
contrasting colors resulting in
new combinations, for feminine,
trendy looks.
Capr i . The Pear l o f the
Mediterranean, known the world
over for its beauty and timeless
enchantment. The island of
elegance, a paradise on earth.
The rallying cry: forget about the
trends and let yourself surrender
to the freedom of Capri’s simple
style; colorful shirts with ankle-
length pants and rigorously
handmade sandals.
MULTI-COLORED NAPLES
20
KORALLINE MAG KORALLINE MAG
21
In the collective imagination, the notion
of romantic femininity has always been
associated with floral prints and motifs.
Over the years, however, fashion-
system designers have moved away
from this mental scheme, reinterpreting
the theme from different perspectives.
In the early 1990s, light viscose dresses
with floral prints were combined with
heavy Dr. Martens boots or worn
with oversize coats from the male
collection to take on new meanings and
bespeak rebellion and anti-romanticism.
Botticelli’s flora had died to make room
for the “Riot Girls” in a fascinating mix of
natural elements and typical streetwear
features. Following the fusion trend, for
its SS18 collection, Koralline proposes a
marvellous floral print, a lawn speckled
with daisies, a mix of innocence and
malice that permeates the collection,
from the long dress for important
events to the casual outfits for leisure
time pursuits.
Silk jumpsuits, glittery
skirts, high-waisted jeans
and leggings, and sequins
galore. The 2018 spring-
summer fashion goes disco
and the fashion parades
evoke the dance halls
of celebrated New York
clubs that bring back to
the fore the Seventies/
Eighties, when elegance
and extravagance walked
abreast. Capturing the
latest trends, the SS18
collection by Koralline
proposes a sparkling,
sophisticated night style,
with a centrepiece par
excellence; the two-piece
suit in lamè. #chicstreet.
URBAN WILDLIFEB E A U T Y I S C R U E L
SUMMER SPARKLES
CHIC STREETWEARSHINING MANIA
22
KORALLINE MAG KORALLINE MAG
23
CRODINO
PEPSI
Born in 1964 in Piedmont, in Crodo, a town in the Antigorio
Valley, north of Domodossola, from which it took its name,
it was created by Crodo, a company by the same name that
bottled water from the Liesel spring.
It is made with water from the local spring and a blend of various
herbs. It is the most popular non-alcoholic aperitif in Italy.
“The non-alcoholic blond drink that makes the world go crazy”
Coca-Cola was invented by American
pharmacist John Stith Pemberton
on 8 May 1886 in Atlanta, Georgia,
initially to serve as a remedy for
headache and then for fatigue.
Afterwards, the formula and the
rights for Coca-Cola were bought
by a businessman who had realised
the potential of the drink and the
importance of advertising to promote
it and beat the competition. In 1919
the company was listed on the stock
exchange market and started its
worldwide dissemination that went
on through the Twenties and landed
in Italy in 1927.
Nowadays, it is undeniably the best
known drink in the world, and the
brand always makes the world’s
top ten by value. Celebrated are
its advertising campaigns and its
pay-offs, such as “Taste the feeling,”
which have become part of everyday
language.
COCACOLA VS CRODINODRINKS CHARACTERISED BY LIGHT-COLORED, COMMUNICATIVE PACKAGING, DESIGNED TO EXALT THE PROPERTIES OF THE PRODUCT. THE CAREFREE SPIRIT AND IRRESISTIBLE IRONY OF CRODINO VS. THE LEGENDARY COCA-COLA. A MIX BETWEEN THE X AND THE MILLENNIAL GENERATIONS.
COCACOLA
A somewhat vintage, somewhat
hipster accessory, the turban scarf is
gaining popularity, also thanks to the
fashion parades. Smooth, intertwined,
with a knot or a bow: it is practical and
trendy… a veritable look saver, even
with untidy hair, that is a must-have in
our summer wardrobe!
For spring-summer 2018, Koralline
proposes a turban scarf in a variety
of versions reflecting the main motifs
of the Collection: striped, geometric
and color-pop. It will be fun to wear
it combined with a casual-street look,
or with more romantic and feminine
clothes, to trigger your creative
rebellion and your yearning to be bold
and dare just a little bit more.
#revivalISchic
CRODINOCOCACOLA
SUMMER REVIVALwind a cloth around your head
24
KORALLINE MAG KORALLINE MAG
25
g re e n a n d more WHEN NATURE SETS THE TREND Lovely hues, floral pints and cactus
motifs are among the must-haves of
the coming spring-summer fashion.
An elegant coming together of
fashion and lifestyle.
SS18 trends seek inspiration from
nature, and especially from plants and
leaves, which they reinterpret with
light fabrics, transparencies, colorful
prints.
The green fashion mood also pervades
the SS18 collection by Koralline,
which features revitalising green hues
in an elegant and refined floral print,
a refreshing and lively emerald green
total look, a super trendy cactus motif
appearing in various blouse and dress
versions, for a young, up-to-the-
minute look.
One of the prevailing trends this
season consists of stripes, or, to be
precise, striped prints in a thousand
versions.
A veritable triumph of stripes,
multistripes and macro stripes.
Koralline’s spring-summer 2018
collection proposes both vertical
and horizontal, bicolor and multicolor
patterns, pinstripe versions in man’s
style as well as extra colorful, glittery
maxi strips. There are stripes to every
taste and if you want to show off a
trendy style you definitely cannot do
without! #stripedgirlspower
Stand in line! Browse through our
mega gallery for an overview of the
prints that mark the return of a fashion
evergreen based on the latest fashion
trends.
ST
RIP
ED
GIR
LS
A THOUSAND TRENDY STRIPES
28
KORALLINE MAG KORALLINE MAG
29
runway!
#KORALLINEWOW
One color alone cannot put
away the grey mood of winter.
A true rebirth needs a multiplicity
of color shades ... a rainbow of
shades. Why not?! Let us use
a complete rainbow, then, and
unite all the colors the eye can
perceive, including the most lively
and the most spirited. Rainbow
shades, often mixed with glitter
and sequins to make everything
shine even more brightly.
Koralline’s spring-summer 2018
collection proposes a wide range
of shining and colorful clothes
that will make everyone you
come across exclaim “wow!”
Discover the entire line-up, from
the bomber to the tank tops. Color
your days!
#RAINBOWMANIA
The wardrobe is hit by an explosion of energy..
Lively and shameless, the rainbow evokeing
wonderful summer days makes its appearance,
determined and hyper-chromatic, on the best
outfits and accessories for the coming spring. It
imposes the rules of a perfect style, for a woman
that is self-assured, and does not want to go
unnoticed. The young soul of the SS18 collection
by Koralline plays with this colorful energy! Lively
pop colors and trendy silhouettes give life to a
veritable Funny Game!
Have fun matching colored outfits and neutral,
versatile items: in this manner, you will create
multicolor but well-balanced looks.
a rainbow“SHE COMES IN COLORS EV’RYWHERE
SHE COMBS HER HAIRSHE’S LIKE A RAINBOWCOMING, COLORS IN THE AIR
OH, EVERYWHERESHE COMES IN COLORS”
“
“...she comes in colors!
30
KORALLINE MAG KORALLINE MAG
31
WHAT AND HOW WE WILL BUY?
Nowadays, when the term FRANCHISE
is used in the field of apparel, most of
the time people immediately think of
COST instead of OPPORTUNITY. With
our Customers, we want the opposite
to be true. Everyday, at Koralline, we
spare no effort to create interest, in
the Brand and, needless to say, in the
Product. We use a capital letter for this
word, to underscore the importance we
attach day after day to the creation of
products that can have an impact on
the national and international markets.
Koralline intends to grow in step with its
Customers. Together, we want to study
a strategy that can optimise the actions
of everyone.
CHATBOTINNOVATION
RESTOCKING MADE EASY
JOINTHE KORALLINE CORNER
If you are a partner of Koralline (or
want to be one), contact us right away,
either through the Company or through
our Local Agent. Together, we will
define the right formula for you. The
aim is to do business with a proposal
that is advantageous for the Customer,
with sales terms that will let us have
excellent sell-outs before the sales
period begins.
TOGETHER, WE CAN.
Do you have a store? Are you a Buyer?
Are you an Agent/Distributor
managing business in the world?
In 2017 Koralline inaugurated the Digital Buying
Experience. A new web channel that will enable you to
view our collections on line and, through a visual macro-
analysis, evaluate their saleability and style concept. With
our digital experience, you can obtain all the primary
strategic information you need to assess the potential
of a brand, of our brand!
Where?
Through your smartphone, tablet or computer. You
can sign up and request access to the private area by
compiling the form below.
... Discovering us has never been this easy. Koralline
#neverendinginnovation
Starting with the SS17 collection, Koralline supports its customers with an innovative
tool that will make restocking simpler and faster. Starting January in fact, orders can
be placed directly through Facebook Messenger thanks to Koralline’s chat software,
IlariaKorbot, that will answer any question and will provide step-by-step guidance in
the preparation of your orders.
The procedure to the followed consists of a few easy steps:
Access KorallineBot
(either through the link or directly on Fb messenger).
On your first access, log in
(with the username and password provided by Koralline).
Communicate with IlariaKorbot on the Fb chat,
select the items you want to reorder and add them to your shopping cart;
Complete your order by simply clicking the CONFIRM button
on the front page of B2B site www.koralline.it
Time is a precious and strategic asset... This is why the Koralline team works tirelessly to
optimise each task and make it as quick and as easy as possible for our partners.
Digital Buying Experience
32
KORALLINE MAG KORALLINE MAG
33
Not all the trends proposed by the stylists
become viral. The acid test comes from
the social media, since, in the 2.0 era, a
trend is such depending on the quantity
of clicks it gets on Instagram profiles.
Undeniably, the techno-sophia
phenomenon has conquered the world of
fashion, establishing itself as a key factor in
the fashion-system.
An instantaneous, real, direct experience,
immediacy of the contents: this is what
customers expect, this is what they look for
in the pages of their favourite brands.
Thus, even the tools become light, itinerant,
to create everywhere and in any way. In this
context, the notion of Insta-tales was born:
spontaneous, genuine stories that bring
the brand closer to the consumer, speak
the same language, give the consumer a
leading role in the narration ... in a satisfying
and intimate interaction.
THIS IS HOW:
FASHION IS DONE ON INSTAGRAM
TECHNO-SOPHIA CONQUERS THE WORLD OF FASHION AND THE WAY TO PUBLICISE A BRAND
Koralline’s communication
strategy has adopted the techno/
social approach, developing
innovative and trendy contents
with a view to establishing a
strong relationship of genuine
complicity with its community…
#engagement and #innovation
INSTA TALES
brand 3.0
consigli di stile
34 35
KORALLINE MAG KORALLINE MAG
ARIES
You are going to have an
elegant summer, during which
you will meet interesting people
and will enjoy spending time
with pleasurable companions.
LIBRA
People born under this sign
are known to be balanced
and charming and have an
extremely refined aesthetic
sense. What is a must-have in
their wardrobe? The timeless
fascination of lace, obviously!
SCORPIO
How would you describe
the Scorpio woman with a
single adjective? Magnetic!
She likes dressing up
and taking care of her
appearance, is strong and
passionate. This is why her
wardrobe is characterised
by trendy, glamorous
articles, invariably tasteful.
GEMINI
A dynamic, communicative
sign.. now is the time to seek
more seductive and more
stylish ensembles.
SAGITTARIUS
Summer time, vacation time, a Sagittarius
woman knows full well what she wants
and what she wants to do: travelling and
discovering new cultures, this is the reason
why among her clothes she must have outfits
and accessories drawing inspiration from
distant lands.
CANCER
To August born cancer girls we
recommend choosing casual and basic
outfits and letting small details make
the difference. Try to express your
personality in new ways
LEO
Strength, dynamism, innate
leadership: this is the sign of the
Leo; but since this is the month of
summer vacation, a few slip-ups are
admissible.
AQUARIUS
Aquarius women have always
been characterised by their joyful,
sunny disposition. What is a must-
have in your wardrobe if you were
born under this sign? A leather
jacket, definitely!
VIRGO
Lightness and joy will be the
salient traits of the Virgo in this
month of August, during which
encounters - as well as some
clashes - are permitted.
PISCES
At last, you can pull the
plug, let go and stop
trying to look posh all the
time. Add girly details and
delicate transparencies to
your wardrobe, you will not
regret it.
CAPRICORN
It will be a romantic summer,
with brilliant and decisive
moments. You should be
able to wear two hearts
on your sleeve: a soft and
delicate one and a tougher,
undaunted one.
HOROSCOPEyour fashion moment
TAURUS
Sensuality and love for body care
characterise this sign. An extremely girly
dress, combining elegance and boldness,
is a must-have in your wardrobe.