Art Bilten 63 06 Bernardi

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HRVATSKA AKADEMIJA ZNANOSTI I UMJETNOSTIRAZRED ZA LIKOVNE UMJETNOSTIARHIV ZA LIKOVNE UMJETNOSTIART BULLETIN 63 (2013)

Esej

IVACERAJHrvatska akademija znanosti i umjetn ostiHrvatski muzej arhitekture

Bernardo Bernardi spiritus movensinicijalnog razdoblja uspostavedizajna u Hrvatskoj

THE CROATIAN ACADEMY OF SCIENCES AND ARTSTHE DEPARTMENT OF FINE ARTSTHE FINE ARTS ARCHIVESART BULLETIN 63 (2013)

Essay

IVACERAJCroatian Academy of Sciences And ArtsThe Croatian Museum of Architecture

Bernardo Bernardi Thespiritusmovensof Early Design in Croatia

Siedom zaaki ousa i viezaog teoisko-stukovoga ada ahitekta i idustiskog diza-ea Beada Beadia (1921. 1985.), iada-

uom kotekstuaizaciom azdoba ukazue se

a kue okosice autoova iosa oduu. Usmisu ieosa tadicie modeizma edstavase ukueost autoa u istitucioae, stukove iizobee modee iz edesetih godia te se utvu-

ju utjecaji referentni za razvoj kulture stanovanja.Vaoizaciom Beadieva suseta s odukciomskadiavskog obikovaa 1960. godie azaa-

va se uteca a dai azvo ousa eozativ uusostavi zaaka ambietae siteze i tota-di-zajna visokoestetiziranih interijera.

Kue iei: Beado Beadi; dizaeski ousahitekta; tadicia modeizma; ambietaa si-teza.

Aasig the attibutes of the ous ad osemictheoetica ad ofessioa wok of achitect adidustia desige Beado Beadi (1921 - 1985),this wok esets the ke famewok of the au-

thos cotibutios to the ed though a cotex-tuaisatio of the eiod. The ae estabishes theauthos icusio ito istitutioa, ofessioaad exhibitio modes fom the 1950s with a viewto the transfer of the Modernist tradition, andestabishes efeetia iueces fo the deveo-met of the cutue of ivig. A evauatio of Be-

adis ecoute with the oducts of Scadia-via desig i 1960 exais how it iueced thefuthe deveomet of his ous, visibe i his useof chaacteistics of ambiet sthesis ad highaestheticised tota desig iteios.

Ke wods: Beado Beadi; achitects desigous; Modeist taditio; ambiet sthesis.


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Od samih oetaka svoga viezaog deova-a u svostvu samostaog ahitekta i idustiskogdizaea oaie zahvauui ofesioaofomacii kou oetkom edesetih godia azviaa zasadama ostuata modee ahitektue Za-grebakog krugakao asistet of. Zdeka Stiiai Ahitektoskom odseku Tehikog fakuteta

Beado Beadi deato e sezibiizia o-cesima ieosa meuatih oticaa kostuktivi-stikih asiea oviese avagade u osieate,okae okvie. Uavo e aktiva vaoizacia ave-deih diskusa u smisu aktivistikog odosa e-

ma dutveim datostima i koketim otebamaovekove okoie okeua oa ideo-keativizamaak koim se Beadievo deovae taoefeiao a batiu ve oovice stoea, teme-e za usostavu suvemeih modea stuke i ofe-sije dizajna.

VRIJEME FORMACIJE ILI REFERENTNETOKE prIjEnOSA nASlIjEA

MODERNE

pogesive smeice out itedisciia-osti, sitezog oimaa svih umetosti i ek-seimetaog kaaktea ada utkae su se u ve i

eosede ieosice utecaa, osobito deova-em umetike skuie sikaa i ahitekata Exat51, a osebice zahvauui uavo ahitektima gu-e sao osieato geeacii koo e iadaoi sam Bernardi. Djelovanje unutar Exata 51zaio

e za Beadia uceivae u oiei oticaiduh azdoba edove ogesivih umetika i te-oetiaa koi su edstavai ivu ovezicu s asi-

eem aktivizma oviese avagade, odoso oevitae toke tasfea otebe za azumievaeekseimetaih modea s odua obikovaa(out emakog Bauhausa ii uskog Vhutemasa)ii se uteca eto kasie uio u eoavagadastuaa ezdesetih obediea u katkotaomdeovau umskoga Fakuteta za diza (Hochschu-

Fom the ve stat of his osemic wok as aideedet achitect ad idustia desige, Be-ado Beadi was effective sesitized b thetasfe ocess of the itewa iuece of thecostuctivist heitage of the histoicaavant gardei a ost-wa, oca famewok . This was eseciathaks to his ofessioa fomatio i the ea1950s, fouded o the icies of the ostuatesof the Zagreb Circles modern architecture, as as-sistat to ofesso Zdeko Stii at the Achi-tectue Deatmet of the Facut of Egieeig.It was the active evauatio of this discouse, as a

activist eatioshi towads give socia codi-tios ad the secic eeds of mas suoudigs,that set i motio the ceative divig foce that

was to emaet coect Beadis wok withthe heitage of the st haf of the cetu, which

was foudatioa fo the estabishmet of modemodes of the ed ad ofessio of desig.

THE FORMATIVE PERIOD, ORREFERENCE POINTS OF THE TRANSFER

OF MODERNIST HERITAGE

pogessive guideies such as itediscii-ait, the emeatio with a combiatio of a

of the ats, ad the exeimeta atue of wokwee wove ito the st diect tasfeeces ofiuece, esecia though the wok of Exat 51,a gou of aites ad achitects, ad eseciathaks to the achitects of the gou the bi-iat ost-wa geeatio to which Beadi him-sef beoged. Wokig withiExat 51meat beig

imated ito the exaded iuetia siit ofthe time aks of ogessive atists ad theo-eticias who eseted a ivig coectio to theactivist heitage of the histoica avant garde, ese-cia those vita tasfe oits ecessa fo a u-destadig of exeimeta modes fom the edof desig (such as the Gema Bauhausor RussianVhutemas) whose iuece ate oveowed ito


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le fr Gestaltung), gde su usostavei visoki kite-ii modee ofesie dizaa.

Siedom batieih fukcioao-kostuktivi-stikih odedica Zagrebakog kruga, arhitekti Exa-ta 51sustavo su azviai sezibiost stukove iie avosti u smeu azumievaa fukcioaoosmieog istua obikovau ostoa i oe-me, a uogu voga idustiskog dizaea u guioio e, dakako, Beadi. S obziom a to da e ata ai imao iiku zaaa se uozati s kuimideim meaima, te ih otom oaktivo ukuiti

u vastito deovae i keativi izia, vaa i uogu

skuieExat 51eozati kao eevatu atfo-mu u kotekstu usostave obikovaa u Hvatskokoa e eosedo utecati a fomiae stuke i

uvelike utjecati na teorijski diskurs njena razvoja.

the eo-avant gardeteds of the 1960s, uied ithe shot-ived wok of the Um Schoo of Desig(Hochschule fr Gestaltung), whee the high citeiafo the mode ofessio of desig wee set.

As a esut of the iheited fuctioa-costuc-tivist guideies of the Zagreb Circle, the architectsof Exat 15 sstematica deveoed the sesibi-it of the ofessioa ad geea ubic towadsa udestadig of a fuctioa aoach to de-sigig sace ad fuishigs, ad the oe of thest idustia desige i the gou was aed,of couse, b Beadi. Cosideig that this o-

vided him the ootuit to become famiia withke cocetua admaks fom a ea age ad tooactive icude them i his ow wok ad cea-tive mode of exessio, the oe of Exat 51shouldbe ecogised as a eevat atfom fo the estab-ishmet of desig i Coatia, as it diect iu-eced the fomatio of the ed ad esecia thetheoetica discouse of its deveomet.

Soivi stoac za osove koe; idei act, 1953. 1955. Stackabe chai fo eemeta schoo; daft, 1:5, 1953 1955.


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pEDESETE GODInE: prEMA USpOSTAVIDEFINICIJE

Za dau fomaciu ocesa usostave de-icie i odua obikovaa u osieatom az-dobu zasua su i soda stukova tiea, outovoosovaog Uduea ikovih umetika i-mieeih umetosti Hvatske, gde e Beadiagaiao isuta od samoga osutka, osobito usvostvu viegodieg edsedika. Uveike odBeadievim vodstvom, kao i siedom egovih

vizioaskih temiookih azaea ove stu-

ke, u ogaizacii Uduea zamie e i 1955.godie useo eaizia Prvi zagrebaki triennale.Tom se izobom vi ut osveeom idusti-skom dizau o uzou a meuaode maifesta-cie out Triennale di Milano, Die Gute Form, GoodDesign,Le Salon des Arts MnagersiliHlsingborg Ex-

THE 1950S: TOWArDS THEESTABLISHMENT OF A DEFINITION

reated ofessioa ogaisatios wee e-sosibe fo the futhe fomatio of the oc-ess b which the deitio ad aeas of desig

was estabished i the ost-wa eiod. Oe suchogaisatio was the ew fouded Coatia As-sociatio of Atists of Aied At (Uduee ik-ovih umetika imieeih umetosti Hvat-ske UlUpUH). Beadi was active eset iUlUpUH fom its ve foudatio, esecia i

his ma eas as its esidet. lage thaks toBeadis eadeshi, ad as a esut of his visio-a temioogica exaatios of the ew ed,UlUpUH successfu ogaised the First ZagrebTriennalei 1955. This st exhibitio which wasdedicated to idustia desig i the ste of such

Sistem motaih asoaa Simona, 1965. Simona ikabe amchai sstem, 1965.


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hibition aiao usostaviti do tada eostoeeovezice izmeu umetika deatih a oduuimieeih umetosti i ovousostaveih o-cesa domae idustiske oizvode. na ta a-

i, fomaciom svoevse idee i izvedbee at-fome stuke u astaau, aso se ukazaa uostuvoea do tada eozate stue oacie tzv.ikovog umetika u idustii, odoso, idu-stiskog umetika, koi e doskoa zadobiti uvi-

eei temiooki aziv (idustiskog) dizaea.U tom smisu Beadi e 1959. godie tiekom

odavaa Drugog zagrebakog triennala ostvario

international events as the Triennale di Milano, DieGute Form, Good Design,Le Salon des Arts Mnagersorthe Hlsingborg Exhibition was iteded to estab-ish a coectio betwee aied atists ad theew-estabished ocesses of domestic idustiaoductio. The fomatio of a kid of cocetuaad imemetatioa atfom fo this emegiged made it cea that it was ecessa to ito-duce the ofessioa oe, ukow at the time,of the atist i idust, o athe, the idustiaatist, which woud soo theeafte eceive the ac-ceted temioogica tite of (idustia) desige.

pouasoa za idustisku oizvodu, 1961. low back amchai fo idustia oductio, 1961.


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ensofEarlyDesigninCroatia

vaa ios azaeu oacie deatosti i us-ostavi stue temioogie. U kitikom tekstuDeicia i dutvei zaa idustiskog obiko-

vaa obaveom u igodom tematu zageba-kog asoisaArhitektura(1/6, 1959., st. 6-18) uso-

stavio e kuu distikciu izmeu obikovaa iimieeih umetosti siedom agumetacieo eazdeivosti ocesa obikovaa od ocesaidustiske oizvode u skadu s diskusom ee-

vatih svetskih autoa out Sigfieda Giedioa,lsza Moho-naga ii Watea Goiusa. Vaaistakuti kako istom iikom edae uoabusitagme idustisko obikovae, u skadu s ak-

I 1959, duig the hodig of the Second ZagrebTriennale, Beadi made a imotat cotibu-tio to the eucidatio of the oig of the o-fessio ad the estabishmet of ofessioa te-mioog. I his citica text The deitio adsocia sigicace of idustia desig, ubishedi a secia thematic sectio of the Zageb ei-odical Arhitektura (1/6, 1959: 6-18), he estabisheda ke distictio betwee desig ad the aiedats though the agumet that the desig oc-ess was idivisibe fom the ocess of idustiaoductio, foowig the discouse of eevat i-teatioa authos such as Sigfied Giedio, ls-

nasoaA4, radiko sveuiiteMoa Pijadeu Zagebu, 1961. A4armchair, Wokes UivesitMoa Pijade. Zageb, 1961.


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tuaim meuaodim iedozima Kogesa zaidustisku estetiku odaog u Damstadtu 1957.

godie, kada e doese vi toezii temio-oki ekvivaet: Industrial Design Formgestaltung

Esthtique Industrielle, ime se otvue Bea-dieva ukueost u svetski eevate tokovestuke. U smisu eastaa azie imieeih

umetosti deatim ukueem stvaaoca u svefaze koe etostava obikovae u idustiskooizvodi, Beadieva se azaea ukaau uokvi eosedog stvaaa ovog ofesioaogoa i idoose ubzaom uviau otebe zadaom usostavom obazovog koteksta kao

ediog isavog aia za dugooo utvivaenove djelatnosti.

zo Moho-nag o Wate Goius. It shoud beoited out that he took the same ootuit tosuggest the use of the hase idustia desig iaccodace with the cotemoa iteatioa

suggestios of the Cogess fo Idustia Aesthet-ics, hed i Damstadt i 1957. At this cogess,the st tiigua temioogica equivaet wassuggested (Industrial Design Formgestaltung Es-thtique Industrielle), comig that Beadi wasi ste with eevat iteatioa teds i theed. Beadis eucidatio, which suassed theeve of the aied ats though the active icu-sio of the ceato i a hases of desig i idus-tia oductio, fe withi the famewok of thediect ceatio of a ew ofessioa oe, adcotibuted to the acceeated ecogitio eces-sa to futhe estabish the educated cotext thatis the o oe wa to afm ew ofessios ithe og-tem.

nasoaiA4 i iadaui stoi, radiko sveuiiteMoa Pijadeu Zagebu, 1961.

A4armchairs andmatchig tabe, Wokes Uivesit MoaPijade. Zageb, 1961.


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KULTURA STANOVANJA UZADANOSTIMA STANDARDIZACIJE

Tiekom edesetih godia Beadi itezivosudeue u oektatsko i obikovo dioici aoduu stambeog itaa, koe uavo u to vi-

eme izbia u vi a kao akuta tematika ite-disciiaog kaaktea odedako a socioo-ko kao i a kutuooko azii. Secikum ovogaodua eozativ e u ieici koa ukazuea ieicu da su uavo mehaizmi okeuti usvhu eavaa stambee obematike omoguii

oveivost idea o koima se asavao. S obzi-om a to da e tematika obuhvaaa ocese a-vie dutvee vaosti, bia e edovito oaeakvaitetim izobeo-didaktikim dogaaima,te se a ta ai usostavio svoevsi ezeta-ciski oigo usmee a odue obikovaastambee oeme, odoso a ideu o sitezi svih

umetosti ovoga uta koketiziau u ostouovekove eosede okoie. Kuu uogu utome smisu odigao e usea iz eviaih izo-bi od azivomPorodica i domainstvokoje su se od1957. godie odavae u Zagebu efeiaui se ameuaode maifestacie out austiske Sozia-le Wohnkulturii ameikeLow Cost Furniture.

Beadi, koi itezivo sudeue u zageba-

kim dogaaima, omia i izae iedoge sta-a i viefukcioaih eea stambee oemeodgovaaui a aktuae zadatosti tzv. miimaekvadatue. Tako u okviu ambietae vizuaizaci-

e kao vae izagako-edukative ovosti Bea-di 1958. godie a II. izobiPorodica i domainstvoedstava eee i oemu tosobog staa izve-deog u maketi iode veiie, a godie 1960.a III. izobi voagaeim oektom Stanbliske budunosti ostae efomaim zaetikomboih buduih eea stambeih iedoga uao sedii. Uuta keativo skueih odedi-ca osieatih ocesa stadadizacie i tiizacieBeadi usieva do kaosti azviti fukcioaustau obikovaa ukazuui itom a uogu i za-

THE CULTURE OF LIVING IN THEGIVENS OF STANDARDISATION

Duig the 1950s, Beadi woked itesivei the aig ad desig of ivig sace, which atthe time was comig to the foefot as a cuet,itedisciia theme both o the socioogicaad cutuoogica eve. The secics of this edae visibe i the fact that the ve mechaisms ac-tuated to sove the obematics of ivig sace e-abed the veicatio of the ideas beig discussed.Cosideig that the subect ecomassed oc-

esses of the highest socia imotace, it was egu-a accomaied b high-quait exhibitios addidactic evets. This estabished a kid of ese-tatioa ovig goud aimed at the ed of homefuishig desig, o moe secica, at the ideaof the synthesis of all of the arts into a concretefom i mas immediate suoudigs. A ke oe

was aed i this b a successfu seies of homeshows ude the tite Family and the Household (Po-rodica i domainstvo), a reference to internationalevents like the Austrian Soziale Wohnkulturor the

American Low Cost Furniture, hed i Zageb fothe st time i 1957.

Beadi, who was itesive ivoved i ha-eigs i Zageb, odeed ad disaed daft

desigs of ats ad mutifuctioa home fuish-ig soutios, ovidig aswes fo the give co-ditios of so-caed miima oosace. Withithe famewok of ambiet visuaisatio as a im-otat exhibitioa ad educatioa ovet, Be-adi eseted a soutio ad fuishigs fo athee-oom at i a fu-scae mode at the secodFamily and the Householdi 1958. At the thid exhi-bitio, his st-ize-wiig oect The Flat of theNear Futurebecame the ifoma statig oit ofumeous futue home desig soutios i the e-

gio. Withi the ceative camed guideies ofthe ost-wa ocess of stadadizatio ad ti-catio, Beadi succeeded i fu deveoig thefuctioa side of desig, ad i doig so oited


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Okugi sto i asoai A4itaoice radikog sveuiitaMoaPijadeu Zagebu, 1961.

roud tabe ad A4amchais, eadig oom, Wokes UivesitMoa Pijade. Zageb, 1961.


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Iteie utike zgade Zae uke Zagreb, 1963. 1966. Zageb peso Aiot assege temia iteio, 1963 1966.


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ee dizaa kao ezaobiaze disciie u teiza usostavom kutuieg aia staovaa, a ikvaitetieg ivota u ceii.

Omieu sitagmu kutue staovaa Bea-di tiekom etog desetea eaboia i siedom

vaog teoiskog iosa efeiaui se ve 1951.godie a aktuaa aika omiaa Chaottepeiad. U aku O umieu staovaa obav-eom u zagebako Arhitekturi (5/8, 1951., st.114-115) otie domau avost a otebu osoba-aa stambeog ostoa koi o uzou a ta-dicioai aaski mode smata osovim ee-

metom staovaa. Eastiost tocta i uoabafukcioaog, ugadbeog ametaa te isteohe od iodih mateiaa bez idodae de-koativosti edstavae su, dakako, i asoutesmeice za diskus modeog obikovaa koee Beadi omieo ugaditi u vastita teoi-ska omiaa i kokete oekte. U akuKutua staovaa koi kaem edesetih obav-ue u beogadskom asoisu Mozaik (10, 1959.,st. 40-45), Beadi uozoava a hitost uvoe-nja kreativne standardizacije i nomenklature na-metaa adi usostave oocioaih odosa smiimaom kvadatuom ovoizgaeih stam-beih ostoa. Kategoio zahtieva otuoov istu obikovau i oizvodi oeme, a

u tom smisu i sasvim ov ofesioai kada i-dustrijskih dizajnera.U duhu evadavaue usmeeosti a acio-

ao i uikovito eavae obema osieateokoie Beadiev e obikovi izia tiekom e-desetih azumivo kocetia a itaa fukciei svhe osaaui se itom a asiee modeiz-ma u estetskom, ai oaie u ogamatskomsmisu. no iskuiva uueost a fukcioaezadaosti iak e idoiea zatom zaostaauestetsko-obikovih kategoia, to se aso oaai vaoizacii avedeoga diea Beadieva ou-sa, stoga e mogue tako octaim zaedikim a-zivikom zakuo vaoiziati azdobe autoovaada tiekom etoga desetea.

out the oe ad sigicace of desig as a ies-caabe disciie i asiatios to estabish a moecutued ifeste ad bette ivig as a whoe.

Duig the 1950s, Beadi aso eaboated theet hase of the cutue of ivig though a sigi-

cat theoetica cotibutio i 1951, efeig tothe cuet thoughts of paisiee Chaotte pe-iad. I his atice O the at of ivig (O umijeustanovanja), ubished i the Zageb magazieArhitektura(5/8, 1951: 114-115), isied b the tadi-tioa jaaese mode, he uges the domestic ubicto become awae of the eed fo ucutteed ivig

sace, which he cosideed the basic eemet of iv-ig. A eastic ooa, the use of fuctioa buit-in furniture, and clean surfaces made of natural ma-teias without a added decoatios eesetedthe absoute guideies fo discouse o modedesig that Beadi woud thoughtfu icoo-ate ito his ow theoetica odeigs ad se-cic oects. I his atice The cutue of ivig(Kultura stanovanja), ubished i the ate 1950s ithe Beogad eiodica Mozaik (10, 1959: 40-45),Beadi was of the ecessit of itoducig cea-tive furniture standardisation and nomenclature inode to estabish ootioa eatioshis i themiima oosace of ew-buit ivig sace. Hecategoica demads a etie ew aoach to

the desig ad oductio of fuishigs, ad aogthese ies, a etie ew ofessioa cade of i-dustia desiges. I the siit of the evaiig fo-cus o atioa ad efciet soutios to obemsi the ost-wa eviomet, Beadis fom ofexessio i desig i the 1950s was, udestad-ab, cocetated o the questio of fuctioaitad uose, eig o Modeist heitage maii the ogammatic sese, but aso i aesthetics.Howeve, the excusive focus o fuctioa givescotibuted to sigicat ag i the aesthetics addesig catego, which is cea see i a evaua-tio of this at of Beadis ous. Thus, it is os-sibe to evauate the authos wok i the 1950s

withi this deieated commo deomiato.


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PREKRETNICA EZDESETIH UTJECAJSKANDINAVSKOG OBLIKOVANJA

Useo ostizae diamike avotee iz-meu fukcioaog i estetskog oa Beadi a

edistve ai ostvaue siedom dioice kea-tivog iziaa koa zaoie 1960. godie zahva-uui tomeseom studiskom boavku autoa

u skandinavskim zemljama Danskoj, Finskoj ivedsko, u okviu stiedie aikoga UnES-CO-a. Beadiev odoosa suset s ogaskim

A TURNING POINT IN THE 1960S THEINFLUENCE OF SCANDINAVIAN DESIGN

Beadi attaied a successfu damic baacebetwee the fuctioa ad the aesthetic though

the uique sequece of his ceative mode of ex-essio, begiig i 1960 with a thee-mothstud ti to Scadiavia Demak, Fiad, adSwede withi the famewok of a schoashifrom Parisian UNESCO. Bernardis fruitful en-coute with ogaic Modeism the ceative

pogamBetatvin sistem komoibiog uedskog ametaa,1978./1979.

Betatvin ogam sstem of modua ofce fuitue fo agewokig saces, 1978 / 1979.


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modeizmom keativom zaakom skadi-

avskog obikovaa koe uavo u to vieme do-osi aizvsie, meuaodo izate ezutateosvaaui svetska odia i ohvae eoodo

utee a dai azvo i zaake autoova ousa,azaivi asoutu eketicu i oetak ove,zrele faze djelovanja.

Siedom Beadieva iscog izvetaa, koiie ako ovatka u Zageb, ostae azvidombita ieica o usostavi izavih kotakata sizom kuih autoa kako s ioiima ska-diavskog ogaskog modeizma out Avaa

Aata, tako i s osieatom geeaciom ska-diavskih, osobito daskih, ahitekata i dizaeakoi se u azdobu Beadieva oseta aaze uaou keativog deovaa out Fia ju-

chaacteistic of Scadiavia desig at the time

that bed iteatioa accaimed esuts, awadsad aise seved as a eaissace fo the authosfuthe deveomet ad the chaacteistics of hisous, makig a absoute tuig oit ad thebegiig of a ew, matue hase i his wok.

Beadis exhaustive eot, witte afte hisetu to Zageb, shows that he had estabished di-ect cotact with a umbe of ke authos both

with the ioees of Scadiavia ogaic Mode-ism ike Ava Aato ad with the ost-wa geea-tio of Scadiavia (esecia Daish) achitectsad desiges who wee at the height of thei cea-tive stegth duig Beadis visit such as Fi

juh, Has Wege, Geta jak, Bge Mogese,and others.

pesektivi ikaz voagaeog oekta Sta biskebuduosti a III. meuaodo izobiPorodica i domainstvouZagebu 1960.

pesective otaa of st-ize wiig oect The Fat ofthe nea Futue at the 3rditeatioa exhibitio Family and the

Household. Zageb, 1960.


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ha, Hasa Wegea, Gete jak, Bgea Moge-

sea i dugih.poea edostavost obika, izaea ogi-ost edmeta za svakodevu uoabu, izimo

visoka kvaiteta te duboko azumievae mateiaaedostavo su zaii dugaiim modeizmom tesu otvoii Beadiu otuo ove ogede a svi-

et obikovaa. Svoevsa eoteeeost odi-skog keativog metaiteta ogamatskim sme-icama tiiima za euoski duh zbog koe seskadiavski mode odikovao kotemativiimsmeicama taea adahua u obicima io-de ii odikama skutue azdoba oticao e

utjecala i na Bernardijev kreativni izraz. Naime, odtada s akoom ostie izvaedu diamiku av-oteu fukcie i obika siedom autoskog oce-

The eed simicit of fom, the accetuated

ogic of obects fo eveda use, ad the exce-tioa high quait ad dee udestadig ofmateias sim gowed with a ew kid of Mod-eism that gave Beadi a etie ew isightito the wod of desig. The fact that the nodicceative metait was ubudeed with the o-

gammatic guideies tica of the Euoea si-it which distiguished the Scadiavia mode

with its moe cotemative tedec of seekigisiatio i atue o i the chaacteistics of thescutue of the time aso had a iuece oBeadis ceative exessio. Afte his stud ti,he easi attaied a exceet damic baace offuctio ad fom though a combiatio of thecostuctive aoach of geometic fuctioaism

HotelLiburnau Koui, esektivi ikaz uazoga ostoa,1980.

HotelLiburna, Koua, esective view of the et sace, 1980

(constructed in 1985)


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sa staaa kostuktivog istua geometiskogfukcioaizma s mekim zaakama skadiav-skog ogaskog modeizma, ime uedo ostva-ue keativu vastitost i autetiu eozati-

vost.

Tako e Beadi ve 1961. godie obikova-em sustava ametaa i oeme za tadae rad-iko sveuiite u Zagebu eaiziao ideu e-keticu kou se a saet, gotovo simboia aieozae a imeu eezetativog, dubokogasoaa od bukova dva i co boee koe. Be-adi e skutuaost ebdeih, oukuih obika,

bisku daskom dizaeu Fiu juhu i adahutuastaktim iziaima umetika out Cadeaii Aa, oigiao oistio adiciom otogoaeosee kostukcie ostvauui stisku fuziu dviustruja moderne nordijske i kontinentalne. Sklad-o suotstaveim odosom osoa obikovaog uogaskom sogu i osaa asketske edostavosti,Beadi dosee aziu zaaog obikovog io-

sa, stoga bi ta asoa daas tebao evaoiziatiu kategoiu kasikahvatskoga dizaa.

Skadiavski su oticai vhuskim estetskim ietikim dometima obikovaa iziei eketi-cu u ceokuom Beadievu istuu obiku,mateiau i ocesima oizvode stvoivi eza-obiazu toku otebu za ceovito sagedavae

i isavu vaoizaciu autoova ousa, ai i vauieosicu skadiavskih oticaa a domauobikovu sceu. U tom smisu vaa ukazati aBeadiev oda ubicistiki ad tiekom ez-desetih godia, osobito a iz stuih aakaa staicama asoisa ovjek i prostor. Isto tako,odavaem boih izaagaa i oticaem izo-beih ogama usmeeih a eceta ostvaeaskadiavskog obikovaa, Beadi e uveike i-doio bogaeu okae scee obikovaa vhu-skom kvaitetom odiskoga keativog duha.

with the softe chaacteistics of Scadiavia o-gaic Modeism, eabig him both ceative dis-tictiveess ad authetic ecogisabiit.

I 1961, i his desig of a fuishig ad equi-met sstem fo the Wokes Uivesit i Za-

geb, Beadi eached a cocetua tuig oit,visibe i a cocise, ea smboic wa thoughhis chaacteistic, dee beechwood chai backsad back eathe. Beadi uied a scutua-it of oatig, semi-cicua shaes, simia to the

wok of Daish desige Fi juh ad isiedb the abstact exessio of atists ike Cade o

A, with the additio of othogoa oad-beaigfames, eaizig a stistic fusio of two Mode-ist schools the Nordic and the continental. Ber-adis hamoious oosed, ogaica stedsuots ad ascetica sime beams ae a sig-icat cotibutio to desig, fo which easothis amchai shoud be eevauated as a cassic ofCoatia desig.

The outstadig aesthetic ad ethica age ofScadiavia desig eesets a tuig oit iBeadis etie aoach to desig, mateias,ad oductio ocesses, eesetig a ecessa

vatage oit fom which to obtai a cometeoveview ad oe evauatio of the authosous, as we as a imotat oit of tasfeece

of Scadiavia iuece i the domestic desigscee. I this esect, Beadis fuitfu wok iouaism i the 1960s shoud aso be oited out,esecia i a seies of ofessioa atices i theeiodica Man and Space (ovjek i prostor). Like-

wise, Beadis hodig of umeous exhibitiosad his motivatig of exhibitio ogams deaigi the ecet achievemets of Scadiavia desig

geat cotibuted to the eichmet of the ocadesig scee with the outstadig quait of thenodic ceative siit.


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IZ VIEZnAnOSTI OpUSA prEMAAMBIJENTALNOJ SINTEZI

Od estog desetea i adae za Beadia seku eea obikovih zadataka aazi u ceovi-

tom i sistematiom istuu koim sebi svostve-om akoom eava azovse zadatke, od kom-eksih sustava uedskoga ametaa i oemedo uutaeg ueea veikih avih, osovihii tuistikih ostoa uz obikovae iadaueoeme i ametaa.

Vaa aomeuti da e azvo sistematiog

istua obikovau odeeih guacia ame-taa kod Beadia mogue atiti ve od samihoetaka egova deovaa, oevi od autoovihsvesih omiaa ocesa tiizacie i stadadi-zacie i eavau egoomski zahteve oemeza deu, kosku i studetsku dob. Obikovaesustav ametaa za otebe istitucia out

vtia, koa, studetskih domova ii zastveihistituta Beadi e oatio i zatim teoiskimiosom oduu. Eaboiaui u ekoiko ubi-ciaih aaka istu tematici obikovaa ko-skog ametaa, o uvodi ove ozaitee outakoe, soivosti i mobiosti te ukazue a ote-bu izvoea obikovog ocesa iskuivo iz ee-

vate uueosti u aovie edagoke ostuate

i modee, ime idustiski diza isavo ozicio-ia u itedisciiai kotekst.

Dai azvo istua oitue se tiekom sedam-desetih godia siedom viestuko agaivaih e-ea komoibiih sustava uedskoga ametaa,kada Beadi itezivo suaue s viovitikomtvoicom ametaa Tvin. U skou te suade

astae ekoiko viedih sustava ametaa koi su zahvauui usostaveom moduaom sustavu omoguavai veiku azoikost eea i visokuiskoistivost sustava u smisu iagodbe ostouii aziitim osovim ogamima. Isiaciu i

uzoe za ostvaee visoke azie keativosti us-kos iskuivu osou a ogiost sustava Beadi

FrOM A pOlySEMIC OpUS TOWArDSAMBIENT SYNTHESIS

Afte the 1960s, Beadi cotiued to d theke to desig soutios i a hoistic ad sstematic

aoach, which aowed him to sove vaious tasks fom comex sstems of ofce fuishigs adequimet to the iteio desig of age ubic,busiess, o touist saces with secia desigedequimet ad fuishigs with chaacteisticease.

It shoud be metioed that Beadis deve-

omet of a sstematic aoach to the desig ofa secic gou of fuishigs ca be taced fomthe ve begiigs of his wok, statig with theauthos coscious odeigs o tisatio adstadadisatio ocesses i desig soutios foegoomica demadig fuishigs fo ifats,schoolchildren and university students. Bernardi

accomaied his desig of fuishig sstems foistitutios ike kidegates, schoos, domito-ies o scietic istitutes with sigicat theoet-ica cotibutios to the ed. Eaboatig the a-oach to the subect of schoo fuishig desig ia umbe of ubished atices, he itoduces ewquaies such as faciit, stackabiit, ad mobi-it, ad aso oits to the eed fo executig the

desig ocess excusive with the aid of eevatisight ito the ewest edagogica ostuates admodes, which oe aces idustia desig ia itedisciia cotext.

The futhe deveomet of Beadis a-oach is visibe i the 1970s i his muti-awad-

wiig soutios fo modua ofce fuishig

sstems desiged duig his itese wok with fu-niture factory Tvini Viovitica. His cooeatio

with this facto esuted i a few vauabe fuish-ig sstems which, thaks to the imemetatioof the modua sstem, eabe a geat divesit ofsoutios ad sstems easi abe to adat to thedemads of sace o vaious busiess ogammes.


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i adae ce iz skadiavskih oticaa, osobitosustavog istua obikovau daskog dizaeaBgea Mogesea, o iem adu tiekom ezdese-tih godia detao izvetava u stuo eiodici.

na someuta se eea moduaog ameta-

a skado i humao azmeteog u veikim o-sovim ostoima adovezue dae osmia-

vae veikih tgovakih iteiea za koe Beadi,meu vima a tom oduu, obikue ceovitesustave oeme. Sitezo iazei komeksomzadatku ambietao-izobeog ueea, Bea-di u asou od ezdesetih do sedamdesetih godia

ostvaue veik obikovi ios uvodei ovu, kva-

Beadi cotiued to daw isiatio ad stad-ads fom Scadiavia souces fo his high eveof ceativit i hamo with a excusive deed-ece o the atioait of sstems, esecia fomthe sstematic aoach to desig of Daish de-

sige Bge Mogese, whose wok he detaied iofessioa eiodicas duig the 1960s.

He cotiued aog the ies of these moduafurniture solutions harmoniously and humanelyaced i age busiess saces with futhe cea-tios fo age deatmet stoe iteios, ad wasoe of the st to desig comete fuishig so-

utios i this ed. Sthetica aoachig this

Izobei osto, radiko sveuiite Moa Pijadeu Zagebu, 1961. Disa sace, Wokes Uivesit Moa Pijade. Zageb, 1961.


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comex desig task with ambiet ad exhibitioaeemets, Beadis wok fom the 1960s to the1970s eesets a geat desig cotibutio i itsitoductio of a ew ad imoved eve of disai the showooms of age stoes ike the Primade-

atmet stoe i Sit.Aogside these distict saces, Beadi de-

siged equimet ad iteios fo age ubicsaces such as Zageb Aiot, whee he showedhis high esoucefuess i estabishig guideiesof commuicatio i a damic sace of tasot

itetiu aziu izagaa u izobeim ostoimaveikih tgovia out obe kuePrimau Situ.

Tim seciim ostoima iduue se obi-kovae oeme i iteiea za veike, ave osto-e out zagebake Zae uke, gde Beadi

okazue vsu saaivost u usostavi komuika-ciskih odedica u diamiom ostou ometai veza usostavaui itom mode visokoestetizi-aog ostoa i ambietae siteze. Istaaosteea eozativa e osobito u Beadievuistuu tuistikim i hoteskim iteieima o-

Gua asoaaA5 i iadaui stoii, Istitut za oviestumjetnosti, 2013.

Gou ofA5 chais ad matchig tabes (estoed), Istitute of AtHistory, 2013.


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nsofEarlyDesigninCroatia

sebice siedom vhuskog uutaeg ueea

hoteskog komeksa Maestral u Brelima tijekomezdesetih iiMarka Polatiekom sedamdesetih go-dia te osedeg dea, hotea Liburne na otokuKoui, gde se a svakom koaku osea ovedbaidee o sitezi u omieo vizuao uskadbi a-hitektoske disozicie i mobie oeme.

U zeim obikovim zamasima koima eava

ad coectios, estabishig a mode of high aes-theticised sace ad ambiet sthesis. The ee-met of Beadis soutios ae esecia aa-et i his aoach to hote iteios, esecia ihis exceet iteio desig soutio fo the Maes-tralhote comex i Bea ad Marco Poloduigthe 1970s, o i his ast wok, theLiburnahotel onthe isad of Koua, whee his imemetatio of

nasoaiA6 s iadauim stoiima, uazi osto radikogsveuiitaMoa Pijadeu Zagebu, 1961.

A6amchais with matchig tabes, etace ha, WokesUniversityMoa Pijade.Zageb, 1961.


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vastite ostoe zadaosti Beadi usostavavisokoestetiziau kvaitetu ostoa u koima o-stie sve odike total-dizajna odnosno one sinte-ze svih umetosti ie odedice uia a samimoecima svoga deovaa. Beadievi skadi,

smiei i duboko humai iteiei u koima obogei oema hamoio koesodiau s umeti-kim deima (Beadi e imeice osobito voiosuaivati sa sikaom Vaskom liovcem) ose usvome iziau saa kozmooitski abo i o-tvuu Beadia kao istiskog stvaatea kutueostoa u as. Stoga isavo ozicioiae Be-

the idea of sthesis i his we-thought-out visuahamoisatio of achitectoic disositios admodua equimet ca be fet with eve ste.

I his matue momets of desig isiatio,which he used to sove his ow satia gives, Be-

adi estabished a high aestheticised quait ofsace i which a of the chaacteistics of total de-signare attained the synthesis of all of the artswhose ecets he absobed at the ve outset ofhis caee. Beadis baaced, taqui ad deehuma iteios i which aeig ad fuishigshamoious coesod with woks of at (Be-

Iteie hoteskog komeksaMaestralu Brelima, realizacija 1965. Interior of theMaestralhote comex i Bea, 1965.


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nsofEarlyDesigninCroatia

adieve osobe i dea te uozavae adoazeihgeeacia s iosom toga kuog, kaizmatskogomicatea stuke i ofesie kao ispiritus movenskutue obikovaa uoe ostae aim taimzadueem i visokom motivaciom.

adi esecia oved wokig with aite Vaskoliovac, fo exame) bea a stog cosmooitaeeg i thei exessio, comig Beadi asa tue ceato of the cutue of sace i Coatia.Thus, aoiate ositioig Beadis guead wok ad acquaitig the comig geeatios

with the cotibutios of this ivota, chaismaticomote of ed ad ofessio as with thespiri-tus movensof the cutue of desig i geea e-mais ou astig dut ad high motivatio.

Iteie utike zgade Zae uke Zagreb, 1963. 1966. Zageb peso Aiot assege temia iteio, Veika Goica,1963 1966.

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Art Bilten 63 06 Bernardi

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