ART HARDEROf the importance of visual design in digital products.

HELLO! MY NAME IS ZÉLIA SAKHI @ilovegraphics

I AM A DESIGNER. !

GRAPHIC DESIGNER

!

INTERACTION DESIGNER

!

UI DESIGNER

!

UX DESIGNER

!

PRODUCT DESIGNER

!

ART DIRECTOR

ART DIRECTOR

WTF?

“DO YOU JUST STAND THERE AND YELL 'ART HARDER!!!’?

-YEAH, BASICALLY.” !

@STHURSBY

PIXEL-PERFECT IS DEAD

FUNCTION BEFORE FORM

NO DESIGN IS THE NEW FLAT

SO WHAT’S THE POINT?

GOOD DESIGN CREATES PREFERENCES

GOOD DESIGN BECOMES MEMORABLE

GOOD PRODUCT GREAT PRODUCT

AND IT’S A TEAM EFFORT.

!

YOU ARE THE VISUAL DESIGNER:

GET RATIONAL COMMUNICATE EARLY PROVIDE DIRECTION LET GO OF THE THINGS OF THE PAST LEARN HOW TO CODE !

YOU ARE THE DEVELOPER:

GET THE BIG PICTURE IMPOSE YOURSELF EARLY ON SHOW INSPIRATION LEARN THE RULES !

YOU ARE THE UX DESIGNER:

DISCUSS THE VISION GET THE VISUAL GUY TO WORK DON’T OVERDESIGN YOUR WIREFRAMES !

YOU ARE THE ACCOUNT OWNER:

SELL DESIGN AS A DISCIPLINE SHIELD FROM THE CLIENT !

DESIGN CONCEPT

DESIGN SKETCHES TILES STYLEGUIDE

FRAMEWORK FTW

IT’S NOT ABOUT MAKING THINGS PRETTY

IT’S ABOUT GIVING YOUR PRODUCTS PERSONALITY !

UI IS THE SENTENCE

ART DIRECTION IS THE WAY YOU

SAY IT

UI IS THE SENTENCE

ART DIRECTION IS THE WAY YOU

SAY IT

ART HARDER

THANKS FOR EVERYTHING.