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Brie

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Explore the Albertopolis and design a hoardingfor the V&As Exhibition Road redevelopment.

Creative challenge

Located in an area dubbed the Albertopolis, the V&AsExhibition Road redevelopment is creating a purpose-builtunderground gallery designed by Amanda Levete Architects(AL_A). Te redevelopment will provide amazing new spacesor the V&As internationally renowned programme otemporary exhibitions, reveal a magnicent courtyard space,which has never been seen by the public, and create a newentrance rom Exhibition Road on the west side o the museum.

Work will begin on the redevelopment in 2013 and will opento the public in 2016. While the work is being undertaken, ahoarding will be erected around the site to shield the buildingworks and inspire the public.

Your brie is to imagine a design or the hoarding, inormthe public about the redevelopment and also reect the localcommunity and history o the cultural quarter. Tis is a largescale piece o visual communication or the museum. It needs to

work hard to build anticipation around the project and increaseaudiences by encouraging people to visit the museum. Howcould your idea help to achieve this?

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Solution.

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Art of Noise

Hammering, drilling, sawing - redevelopment is noisy.Te Art o Noise-wall turns the disturbing noises intobeautiul visuals - doing what art does best - challengingpeople to redene how they perceive the world. Te visualsreact live to the noises at the yard through an A/D converter,(enabling visitors too to interact with the wall). Te diferent

visual themes can vary between designers, collaborations orto promote upcoming exhibitions.

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Frontview rom Exhibition Rd.

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The soundwaves rom the noise get translated intodigital data, which is displayed live on the wall via projectors.

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A/DConverter

Art o Noise

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Sideview 1 rom Exhibition Rd. The visuals on the wall are inconstant motion as they react live to the noises around it.

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The live reaction also enables or visitors to interact with thewall, especially during times when the construction is on hold.

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On the website you can create your own art o noise. A poster out o your avouritesong or a post card out o your childs frst words - the possibilites are endless.

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Ben snoring 131214

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The dierent visual themes can originate either rom the museumsexisting art collection, or to promote upcoming artists and exhibitions.

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Sideview 2 rom Exhibition Rd.

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Sideview 3 rom Exhibition Rd.

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