Arthritis Advisory Group

GenQuest Activity Update

Amy Lahti and Barbra Portzline, GenQuest Inc.

Blueprint for Arthritis Communication Plan

Meeting on February 12 helped us determine audiences and communication channels for disseminating the Blueprint for Arthritis

Participants identified six key audiences: Senior centers (community centers) Legislators Nonprofits Health insurance companies Healthcare providers The news media

Blueprint for Arthritis Communication Plan

The participants also created a three-point key message related to disseminating the plan:

1. Arthritis does not need to limit people from participating in physical activity.

2. Fear of arthritis pain keeps people inactive.

3. Regular physical activity decreases the impact of arthritis on people’s lives and helps manage conditions like obesity, heart disease, and diabetes which they may have.

Blueprint for Arthritis Communication Plan

Table 1: Next Steps for dissemination of the Blueprint

Clearly describes tasks to be completed and gives some proposed completion dates

Also identifies what group (staff, AAG members, or a combination) should complete each task

Tasks, personnel and completion dates were determined by information in other tables

Blueprint for Arthritis Communication Plan

Appendix A: Audience Analysis Strategies for reaching and

communicating with specific audiences directly linked to recommendations within the Blueprint

Outlines psychographics for each audience, motivations, and desired outcomes for communications

Blueprint for Arthritis Communication Plan

Appendix B: Audience and Message Customization

Table describes how to tailor the three-point message to each specific audience

Uses strategies from the Blueprint to delineate action steps and identify outcomes

Blueprint for Arthritis Communication Plan

Appendix C: Strategy-Tactic-Resource Identification

Identifies specific strategies for disseminating the plan, tactics the AAG can employ, and resources needed to complete tactical activities

Tactical identification informed the “next steps” list of tasks (Table 1)

Blueprint for Arthritis Communication Plan

Appendix D: Recommended Evaluative Activities

This table outlines some suggested activities to evaluate the success of the communication effort

Arthritis Program staff and GenQuest, Inc. are identified as responsible for task completion

Blueprint for Arthritis Communication Plan

Questions on the Communication Plan?

Arthritis Program Evaluation Plan Conference call February 22 helped focus the

goals of the evaluation plan and refine the Key Questions

The evaluation as discussed in February was broad in scope – due to budget constraints the number of evaluative activities had to be reduced

Arthritis Program Evaluation PlanPurpose of the evaluation: Determining the success and impact of Arthritis Program

initiatives, including Buenos Dias Artritis and selected evidence-based programs

Assessing the extent and efficacy of collaboration and partnership efforts

Evaluating the “reach” of the Arthritis Program, and its success in increasing awareness among various audiences and populations in New Mexico

Identifying areas for expansion and improvement, especially in regards to data collection, contractor service, and deployment of evidence-based programs for people with arthritis

Arthritis Program Evaluation Plan Evaluation will be split into two phases to

streamline data-collection activities and conserve costs

Phase 1: completed in FY 2010-2011 Phase 2: completed in FY 2011-2012

Of the 11 Key Questions for the evaluation (next slides), 6 will be addressed in FY 2010-2011

Arthritis Program Evaluation Plan

Key Questions for the evaluation: To what extent has the Arthritis Program (AP) enhanced existing

partnerships and developed new partners? How have those partnerships affected intervention delivery capacity? (FY12)

How is the Arthritis Program working with contractors and partners to expand and promote evidence-based programs? (FY 11)

How and in what ways do AP contractors and partners collaborate? (FY 11)

To what extent are NM’s evidence-based programs sustainable? (FY 12)

To what extent has the AP and its contractors reached at least 4% of adults with arthritis in NM with approved evidence-based interventions? (FY 11)

Arthritis Program Evaluation Plan To what extent has the Buenos Días Artritis campaign been

implemented in accordance with CDC requirements? To what extent were the “call to action” aspects of the implementation able to connect people with existing services? (FY 12)

How and in what ways has the AAG increased awareness of arthritis as a public health issue in NM? (FY 12)

How can the AP play a role in the integration of the Chronic Disease Prevention and Control Bureau? (FY 12)

How can the AP improve data collection processes? (FY 11) How can the AP better serve its contractors? (FY 11) What impact are contractor programs having on people

with arthritis? (FY 11)

Arthritis Program Evaluation PlanKey Stakeholders: New Mexico Department of Health NMDOH Arthritis, Osteoporosis and Worksite Health

Programs Arthritis Advisory Group (AAG) Contractors providing program coordination and content

for the AAG New Mexico residents affected by arthritis Centers for Disease Control GenQuest, Inc. evaluation team Agencies collaborating with the Arthritis, Osteoporosis

and Worksite Health Programs

Arthritis Program Evaluation PlanData Collection Methods:

Interviews Focus group interviews Program observations Document analysis

Arthritis Program Evaluation Plan

August 2010 Refine data collection instruments August – September 2010

Coordinate interviews, site visits, and focus groups

September 2010 Observe 2 local Arthritis Program initiatives October 2010 Site visit to Southern New Mexico region programs to conduct interviews and focus groups November and December 2010

Collect documents; document analysis

December 2010 – January 2011

Conduct phone interviews with program contractors

February – March 2011

Analyze data collected

April – May 2011 Write and present Phase I evaluation report; develop timeline for 2012 evaluation

Phase I – 2011 Tentative Timeline

Arthritis Program Evaluation Plan

Questions on the Evaluation Plan?

THANK YOU!