Date post: | 08-May-2015 |
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Technology |
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Silver Sponsors
Why the digital going is good in bad times
By Arthur Goldstuck
1997 – a little start-up: “You are destroying the price structure of the industry”
A once upon a time storyA once upon a time story
There’s always someone trying to make too much
money
Opportunity 1:
The digital revolution levels theplaying fields
1997 – a little start-up: “You are destroying the price structure of the industry”
2000 – part of a listed group: “What you guys are doing is passé”
A once upon a time storyA once upon a time story
The corporation regards “the digital guy”
as an oddity
Opportunity 2:
Instead of a digital mascot, become a digital watchdog
1997 – a little start-up: “You are destroying the price structure of the industry”
2000 – part of a listed group: “What you guys are doing is passé”
2005 – Declaring the mobile subscriber base inflated: “Those close to the industry have known about this for a long time”
A once upon a time storyA once upon a time story
Then why didn’t you SAY something?!
Opportunity 3:
Much needs to be said and donethat’s not being said and done
A reporter asked me if I had a graph of cellphone growth.
“Yes, of course!”
But I didn’t have one, and nor did anyone else.How could we all have missed something so damn obvious?
What a glaring gap in the knowledge base!I didn’t sleep last night.
Just yesterday…Just yesterday…
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And now another gap is filled…
68% of South Africans are locked into that
curve.
Opportunity 4 – 71:
The networks need all the help they can get
Opportunity 72:
The network’s clients want protection from the network
It happened to be us this time.But month after month we come across huge gaps in the digital knowledge base.And people who would pay us good virtual money if we could fill it for them.Yesterday.So much data, so little time
Yesterday it could have been anyone getting that cellular call
How many SMSs are sent daily?Monthly? Annually?
The media would have been eating out of your hands last week if you had that at your fingertips.It’s all publicly available, but like raking leaves when the South Easter is at it.Come inside, there’s plenty room.
For Example…
Opportunity 73 – 85:
You can be Mr SMS.Or Ms Twitter (too late!).Or a dozen other thought leaderships.
And look what’s coming next
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Fully connected, at last
Shipping routes of the world, mid-19th Century. Oxford history of the British Empire
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Behold the broadband culture
0
200 000
400 000
600 000
800 000
1 000 000
1 200 000
2003 2004 2005 2006 2007 2008
15 700 51 500
160 000
323 000
668 000
1 101 000
Total unique broadband users in SA, 2003-2008
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The death of dial-up
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The cables are coming…
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Exponential bandwidth increase
2008 2009 2010 2011 2012 2013
80
2330
5650
10530 10530 10530
Capacity of African undersea cablesGb/s
Opportunity 86 – 87:
Mapping the possibilities of both connectivity and connectedness
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SMEs move to broadband
Opportunity 88:
SMEs and consumers are ready for what broadband can do FOR them, but not for what they can do WITH it.
One SIM card for every South African Three phones for every 4 South Africans Media hype:10-m cellular Internet users (Don’t confuse data with Internet) And 10-million South Africans on Mxit This year: ½ million using phones as primary Internet access device
The Cellular base
Opportunity 89:
Cellphones are great ... as phones. 34-million people need help to turn them into tools.
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A powerful Internet economy
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Opportunity 90:
Prepare for 2013, but meanwhile, help educate the newcomers
Is it evil to destroy the newspaper?
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The global picture
USA Canada Australia SA
30%
54%60%
45%
35%
60%61%
24%26%
38% 34%
27%
11%
25%27%
32%
Online adspend growth rate comparison2005 2006 2007 2008
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Social media lives up to promise
Opportunity 91 – 93:
Mobile content MUST boom. So must video, and the integration of social networks.
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Opportunity 94 – 95:
Wikis and widgets will flourish, the former for content kings, the latter for developers.
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Watch out for the curve
Fibre to the home – a residential reality
True video-conferencing – home and work
Real-time speed monitoring – in your car
Cash will cost – towards a smartcard society
Content will be free – free from platform, that is
2018: the need for speed²
Opportunity 96-100:
Managing speed of technology, of contact, of networking, of transacting, of information.
The digital curves are all on the rise…
FINALLY, THE INFORMATION ECONOMY IS REAL.
JOIN IT.