Responses Food 1 2 3 4 1 5 6 7 1 1 Apparel 1

1 Home Watches & applicance furniture Jewellery s 1 1 1 1 1

1 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 1

1

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29 30 31 32

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1 33 34 35 36 1 1 1 1

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1 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

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1 66 67 1

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68 69 70 71 72 73 1 74 1 1 1 1 1 1

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1 75 76 77

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1 78 79 80 81 82 83 84 85

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86 87 88 89 90 91 1 92 93 94 95 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

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96 97 98 99 100 30

1 1 1 61

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46

21

31

1 Mobiles Books 1 Pharmacy Footwear very often 1

2 once in 1-2 Once in 1weeks 2 months 1

1 1 1

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24

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34 34

2 Within a year 1 1 1 Rarely Ambience Price

3 Product range 1 1 1 1 1 1 1 Service Quality

1

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1 1 1 1 65

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4 Yes 1 1 1 1 1 1 1 1 1 No Food Apparel 1

5 Home Watches & applicance furniture Jewellery s

1

1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

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37

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5 Mobiles Books 1 1 1 Pharmacy Footwear 1 yes 1

6 No Free of cost

7

1 1 1 1 1 1

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7 On Only after purchase purchase of any of certain amount amount 1 1

8 Others Yes 1 1 1 No Free Gifts 1 1 Valet Parking

9

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1 1 1 65 1 9

9 Free Home Delivery Lucky draw

Reward points to 10 claim larger Discounts discounts on 1 subsequen t purchase 1

Special offer

1 1

1

11 Informatio Exclusive n on new cash product counter lines 1 1 1 1 1

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11 Record of Dedicated Personlize person for d ordering assistance list 1

12 Reward Rebates Special Treatment 1 1 1 1 1 1 1 Rewards 1

13 Rebates

1 1

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13 Special Treatment Yes 1

14 No Yes 1 1 1

15 No Yes 1 1 1 1

16 No

1 1

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17 Emails 1 1 1 1 1 1 1 1 Post / regular mail Phone During shopping Others Yes 1

18 No

1 1

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1 1 1 1 80

What else Name Swaminathan Preethi Bhavani Kavitha More discounts and exclusive access to things out of stock Arthi Raj Haritha Sangeetha Priortize members for new launches and offers by emails Mobile

Gender Male 1 9962804997 9884631532 9710643684 9962536944 9444813959 1 1 1 1 1 1 Female

Peter Livingston. L

9566255665

1

Bonus points

Shalini Sunil kumar kalva Kavitha Ganesh durai Piya singhal A. Packiarajan Shankar E. Ganesh Shabi jordan R. Thulasi bai N. Ramakrishna rao S.Surendran Deepak choudhary Upendar Reddy M

1 1 1 1 1 9841700297 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

9176484583 9042766588 9840240231 9962288763 7799550002 7799550003 9043190749 9962764728 9962775847 9094064640 9790861870

More discounts More free gifts Quality and assurance Good customer relationship

S. Sumathi Priya. S Hari shanker. N Kumar C. Aarumugam N.Sampath

Customer satisfaction in the sense all class of people (High/middle/low class) should not be priortized

Kannan. G

1

Lenin dharamshi P.V. Venkatesan More discounts Preference in billing queues and furthur discounts C. S. Pradeep kumar 9940357489

1 1 1

R. Vinod khanna V. Prema Nithyanandhan Varsha Riya U. Kruthiga Umashanker Vijiyalakshmi Sumathi U. Vedashree C.T. Veerappan D. Trivedi Aparna Janarthanan. M Pushpa C. Divya K. S. Balaji V. Jayaprakash narayanan A. Alagar P. Stalin Balaji V.G.Rajendran S. Manohar

9282437780 9042858554

1 1 1 1 1 1

Special offers Good quality and low price during festivals Spot rewards Special discounts Special gifts More discounts

7845061044 9962239947 9962391333

1 1 1 1 1 1

8889406867 1

1 1 1

9566091530 9150025559 9841727242 9884790390

1 1 1 1 1 1 1

Discounts and attractive gifts Loyalty programs offer less benefits and hence I dont prefer it

P. S. Ravi

9575039442

1

Sethupathy

1

Provisions for suggestions to improve the services

Vigneshwar G. Ravichandran Arun kumar raveesh U. Sumathi

9710921430 9841700626 7799550005

1 1 1 1

Proper service to the customers

Vijay

9940664516

1

Regular correspondence in terms of product range and schemes, Exclusive treatment in terms of shopping exerience, Convenience, It should also offer a customer the possibility of migrate to a higher league gold card, platinum card so as to persuade him to buy more

S. Naganathan

9011019210

1

Siddhartha Jha More competitive scheme offers and unique offers

2243591281

1

Samit Ghodke

9619336801

1

Good discount for first few purchases Good discounts and offers

Suresh Sathya

8106631190 8106631190

1 1

Special discounts on certain products, free gift vouchers or coupens, add points even if we forgot to take the card to the shop if we provide our contact number or id proof

Ravi teja

7879315799

1

Product details More points per purchase

P. Chandrasekaran Devika Shyam prasad K Bhavani Kumar

9600079729 9818800792 9884448244

1 1 1 1 1

More attention and more concession Can inform special offers through message or any other means

Arthy shama

9962288916

1

Jerald

9344544025

1

Jaiganesh Peggy A feeling of belongingness and Rahul pacheriwala lot of warmth when you are shopping Anuj jain Peter Dhruv yadav Shama rao Shobana Jacob george Manjari singhal

9445938250

1 1

9619002342

1

9967632843 9871522552 7799550004 3244351100 9652783684 9008025631

1 1 1 1 1 1 1

The benefits of a loyalty program should be more than the amount paid to get a membership, most of the cases it is not Information on furthur deals

Karthik H

9618616678

1

P. V. Venkatesan Komal Vivekanandan Meera bharathi

9789001073 9958890549 9987607893 9717176357 9915390486 9820710606 9884071875 9890590545

1 1 1 1 1 1 1 1 1

Good discounts and offers Customised products just for loyalty members

Shitiz Modi Sukhand juneja Abhishek menon P. G. Vasudev Priyabrata Mishra

Transfer benefits towards purchase from other shops from the same parent company example points earned in big bazaar should be valid for all future group retail chains

Saikat sarkar

8807036624

1

0

Archana Shyam Ramya Praylin 0

9321627354 1 9940172567 598919575026 65

1 1 1 35

35

Age Group 50 Govt. Private business

Occupation

1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

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7

1 1 1 1 69

11

8

5

1

10

Occupation Corporate 1 1 1 1 1 1 1 Student Others Number of people 5 3 4 40000 1

mode of payment credit card debit card 1 1 1 1 1 1 1 cash others

1 1 1

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1 5 52

1 38

1 1 1 1 34

39

0

1 Food 30 30% Apparel 61 61% Home applicances 46 46% furniture 21 21%

Footwear Pharmacy Books Mobiles Watches & Jewellery furniture Home applicances Apparel Food 0% 6%

11%

16% 24%

21%

10%

20%

30%

2 Very often Once in 1-2 weeks Once in 1-2 months Within a year Rarely

4% 39% 34% 15% 8%

8%

15%

34%

3

Attributes Ambience Price Product range Service Quality

Respondents 30 15 65 14 31

% of respondents 30% 15% 65% 14% 31%

Quality

Service

Product range

Price

Ambience 0%

10%

4 Male Female Male Yes No Female Yes No 65% 35%49%

69% 31% 18 51% 49%

35%

Male

Fe

Male

Fe

5 Member of loyalty program Yes No

Watches & Jewellery 31 31%

Mobiles 24 24%

Books 16 16%

Pharmacy 6 6%

Footwear 6%

11%

Pharmacy Books Mobiles Jewellery furniture

16% 24% 31% 21% 46% 61% 30% 10% 20% 30% 40% 50% 60% 70%

plicances Apparel Food 0%

8%

4%

15%

Very often Once in 1-2 weeks Once in 1-2 months Within a year Rarely 39%

34%

Quality

31%

Service

14%

Product range

65%

Price

15%

Ambience 0% 10% 20%

30% 30% 40% 50% 60% 70% 31% Yes No 51%

49%

35%

65%

Male

Female

Male

Female

Footwear 11 11% 246

y often ce in 1-2 weeks ce in 1-2 nths hin a year ely

65%

50%

60%

70% 31%

Yes No

69%

65%