+ All Categories
Home > Documents > Artisan spring 2015

Artisan spring 2015

Date post: 06-Apr-2016
Category:
Upload: group-one-associates
View: 215 times
Download: 1 times
Share this document with a friend
Description:
 
Popular Tags:
14
INCLUDING THE GREENWICH WORKSHOP PRESS SPRING 2015
Transcript
Page 1: Artisan spring 2015

including

the greenwich workshop press

spring 2015

Page 2: Artisan spring 2015

4 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

Aut

hor p

hoto

© J

usti

n H

ackw

orth

marketing & publicity• National feature coverage in women’s and

shelter magazines

• Targeted outreach to regional home-design magazines and online outlets

• Mother’s Day gift guides

• 15-city author tour

• Co-promotion with DesignMom.com and with AltSummit, the leading biannual design conference

April 2015

250 color photographs272 pages7¾" x 9" Paper-over-board

$29.95 ISBN 978-1-57965-571-6No. 85571

PARENTING/HOME DESIGN

Design MomHow to Live with Kids: A Room-by-Room Guide

Gabrielle Stanley blair

The intersection of motherhood and design

Ever since Gabrielle Stanley Blair became a parent, she’s believed in one idea strongly: Design doesn’t disappear when kids appear. She has always felt that an intentionally designed environment is one of the greatest gifts you can give to your family. That the items and decor one chooses tell a story. That a home is truly a child’s first and favorite picture book and the comfort she reaches for when she needs it most. In this, her first book, Blair offers a room-by-room manual for keeping things sane, organized, creative, and stylish. She provides advice on making a foyer more functional; which sofas work best for different kinds of families; how to organize family photos; throwing birthday parties; kitchen organization; cooking with children; keeping a home office; how to deal with a never-ending stream of toys; traveling with children; how to balance it all; and much, much more.

G A b r i e l l e S tA n l e y b l A i r is the founder of Design Mom—praised as a top parenting blog by The Wall Street Journal, Parents magazine, Time, and Better Homes & Gardens—which features everything at the intersection of motherhood and design, from DIY projects and home tours to book reviews, family-friendly travel ideas, and discussions about modern parenting. She is a founder of the blockbuster biannual design conference Alt Summit and a creator of the video series Olive Us. She and her husband, Ben Blair, along with their six children—Ralph, Maude, Olive, Oscar, Betty, and Flora June—live in Oakland, California.

DeSIgN MoM hAS IT All

Down- to-earth

parenting advice

Easy-to-achieve,

stylish organizing solutions

Plus crafts, kid-friendly

recipes, and more

Page 3: Artisan spring 2015

4 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

Aut

hor p

hoto

© J

usti

n H

ackw

orth

marketing & publicity• National feature coverage in women’s and

shelter magazines

• Targeted outreach to regional home-design magazines and online outlets

• Mother’s Day gift guides

• 15-city author tour

• Co-promotion with DesignMom.com and with AltSummit, the leading biannual design conference

April 2015

250 color photographs272 pages7¾" x 9" Paper-over-board

$29.95 ISBN 978-1-57965-571-6No. 85571

PARENTING/HOME DESIGN

Design MomHow to Live with Kids: A Room-by-Room Guide

Gabrielle Stanley blair

The intersection of motherhood and design

Ever since Gabrielle Stanley Blair became a parent, she’s believed in one idea strongly: Design doesn’t disappear when kids appear. She has always felt that an intentionally designed environment is one of the greatest gifts you can give to your family. That the items and decor one chooses tell a story. That a home is truly a child’s first and favorite picture book and the comfort she reaches for when she needs it most. In this, her first book, Blair offers a room-by-room manual for keeping things sane, organized, creative, and stylish. She provides advice on making a foyer more functional; which sofas work best for different kinds of families; how to organize family photos; throwing birthday parties; kitchen organization; cooking with children; keeping a home office; how to deal with a never-ending stream of toys; traveling with children; how to balance it all; and much, much more.

G A b r i e l l e S tA n l e y b l A i r is the founder of Design Mom—praised as a top parenting blog by The Wall Street Journal, Parents magazine, Time, and Better Homes & Gardens—which features everything at the intersection of motherhood and design, from DIY projects and home tours to book reviews, family-friendly travel ideas, and discussions about modern parenting. She is a founder of the blockbuster biannual design conference Alt Summit and a creator of the video series Olive Us. She and her husband, Ben Blair, along with their six children—Ralph, Maude, Olive, Oscar, Betty, and Flora June—live in Oakland, California.

DeSIgN MoM hAS IT All

Down- to-earth

parenting advice

Easy-to-achieve,

stylish organizing solutions

Plus crafts, kid-friendly

recipes, and more

Page 4: Artisan spring 2015

2 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

All-new recipes for living the sweet life from the South’s favorite bakers

Cheryl and Griffith Day, authors of the New York Times bestselling Back in the Day Bakery Cookbook, are back with more recipes to make with love. Who needs store-bought when baking things at home is so gratifying? In this follow-up to their smash-hit first book, the Days share ways to lovingly craft not only desserts, but also breakfast pastries, breads, pizza, and condiments. The book features more than 100 new recipes, including some of the bakery’s most requested treats, such as Star Brownies and the Cakette Party Cake, as well as savories like Chive Parmigiano-Reggiano Popovers and Rosemary Focaccia. Cheryl and Griff share their baking techniques and also show readers how to put together whimsical decorations, like a marshmallow chandelier and a best-in-show banner. With pure delight woven throughout the pages, Back in the Day Bakery Made with Love is sure to please Cheryl and Griff’s fans nationwide.

C h e ry l and G r i f f i t h Day founded Back in the Day Bakery, in Savannah, Georgia, in 2002. Their first book, The Back in the Day Bakery Cookbook, was a New York Times bestseller. Cheryl’s enthusiasm for enriching lives through the time-honored art of scratch baking is one of her most endearing qualities, along with a few dance moves she picked up in her days as a Soul Train dancer. Griff adds his pioneering spirit to the mix and is the master behind their flavorful breads and creative savory menu. Together they comprise a sweet and savory tour de force!

marketing & publicity• National feature coverage in food and lifestyle

magazines

• Targeted outreach to Southern-interest and baking outlets

• Regional newspaper print campaign

• 10-city author tour

• Artisan Cookbook Club Challenge

marCh 2015

More than 115 color photographs and illustrations 304 pages7¼" x 9½" Paper-over-board

$24.95ISBN 978-1-57965-556-3No. 85556

COOKING

Back in the Day Bakery Made with LoveCheryl Day and Griffith Day

Aut

hor p

hoto

© A

ngie

Mos

ier

3D TK

happy day! they’re back! with more than 100 all-new, oh-so-yummy, from-scratch recipes

AlSO By Cheryl dAy ANd GrIffIth dAy

The Back in the Day Bakery Cookbook

New York Times bestseller

* * *100,000 copies in print

* * *2013 SiBa award for Cookbook of the year

See page 28

Page 5: Artisan spring 2015

2 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

All-new recipes for living the sweet life from the South’s favorite bakers

Cheryl and Griffith Day, authors of the New York Times bestselling Back in the Day Bakery Cookbook, are back with more recipes to make with love. Who needs store-bought when baking things at home is so gratifying? In this follow-up to their smash-hit first book, the Days share ways to lovingly craft not only desserts, but also breakfast pastries, breads, pizza, and condiments. The book features more than 100 new recipes, including some of the bakery’s most requested treats, such as Star Brownies and the Cakette Party Cake, as well as savories like Chive Parmigiano-Reggiano Popovers and Rosemary Focaccia. Cheryl and Griff share their baking techniques and also show readers how to put together whimsical decorations, like a marshmallow chandelier and a best-in-show banner. With pure delight woven throughout the pages, Back in the Day Bakery Made with Love is sure to please Cheryl and Griff’s fans nationwide.

C h e ry l and G r i f f i t h Day founded Back in the Day Bakery, in Savannah, Georgia, in 2002. Their first book, The Back in the Day Bakery Cookbook, was a New York Times bestseller. Cheryl’s enthusiasm for enriching lives through the time-honored art of scratch baking is one of her most endearing qualities, along with a few dance moves she picked up in her days as a Soul Train dancer. Griff adds his pioneering spirit to the mix and is the master behind their flavorful breads and creative savory menu. Together they comprise a sweet and savory tour de force!

marketing & publicity• National feature coverage in food and lifestyle

magazines

• Targeted outreach to Southern-interest and baking outlets

• Regional newspaper print campaign

• 10-city author tour

• Artisan Cookbook Club Challenge

marCh 2015

More than 115 color photographs and illustrations 304 pages7¼" x 9½" Paper-over-board

$24.95ISBN 978-1-57965-556-3No. 85556

COOKING

Back in the Day Bakery Made with LoveCheryl Day and Griffith Day

Aut

hor p

hoto

© A

ngie

Mos

ier

3D TK

happy day! they’re back! with more than 100 all-new, oh-so-yummy, from-scratch recipes

AlSO By Cheryl dAy ANd GrIffIth dAy

The Back in the Day Bakery Cookbook

New York Times bestseller

* * *100,000 copies in print

* * *2013 SiBa award for Cookbook of the year

See page 28

Page 6: Artisan spring 2015

8 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

Aut

hor p

hoto

© W

illia

m H

eref

ord

Fire Equals FlavorA Manifesto for Better Barbecue and Grilling

Joe Carroll and NiCk FauChald

Recipes and lessons for live-fire cooking

Joe Carroll makes stellar barbecue and grilled meats in Brooklyn, New York, at his acclaimed restaurants Fette Sau and St. Anselm. In Fire Equals Flavor, Carroll gives us his top 20 lessons (i.e., chapters) and more than 90 recipes to make great fire-cooked foods at home, proving that you don’t need to have fancy equipment or regional traditions to make incredible barbecue. While most barbecue and grilling books focus solely on recipes, Fire Equals Flavor teaches the hows and whys of live-fire cooking: how to create low and slow fires, how to properly grill whole fish, why American whisky blends so nicely with barbecued meats. Simple and straightforward recipes nested within each lesson include Pulled Pork Shoulder, Beef Short Ribs, Bourbon-Brined Center-Cut Pork Chops, Sweet Tea–Brined Poussin, Grilled Clams with Garlic Butter, and Charred Long Beans. Fire Equals Flavor shows that anyone can follow these simple lessons to become an expert.

Born and raised in northern New Jersey, J o e C a r r o l l didn’t grow up steeped in Southern barbecue culture. With a curious nature and a love of food, Carroll launched barbecue joint Fette Sau in 2007, luring equal parts hipsters and barbecue devotees to the garage-turned-restaurant in Williamsburg, Brooklyn. With his beer garden, Spuyten Duyvil, and casual American steak house, St. Anselm, in Brooklyn, Carroll continues to expand, opening Fette Sau in Philadelphia (in 2012) and St. Anselm in Manhattan (in 2014), and he plans on rolling out the concepts in cities around the country. Carroll; his wife, Kim; and their twin daughter and son live in Brooklyn, New York.

marketing & publicity• National feature coverage in food, men’s, and

lifestyle magazines

• National satellite radio tour

• Father’s Day gift guides

• 8-city author tour: festivals and dinners in partnership with restaurants and bookstores

may 2015

85 color photographs256 pages7W" x 9½"Paper-over-board

$24.95 ISBN 978-1-57965-557-0No. 85557

COOKING

• Barbecue Is a Technique, Not a Recipe

• Use Quality Meats for better results

• Wood Is an Ingredient

• One Rub Conquers All

• Sauce? only If You Must . . .

• you can Bring the Smoke Inside

• Fire equals Flavor

• Keep Your Charcoal Pure

• Brining and Salting Are Worth the Time

• Get a Thermometer You Can Trust

• Cook to the Cut

• Leave Chicken on the Bone

• When Grilling Seafood, Less Is More

• you can Grill Before Noon

• The Grill Basket Is Your Buddy

LIve-FIRe COOKING: A MANIFeSTO————

Page 7: Artisan spring 2015

8 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

Aut

hor p

hoto

© W

illia

m H

eref

ord

Fire Equals FlavorA Manifesto for Better Barbecue and Grilling

Joe Carroll and NiCk FauChald

Recipes and lessons for live-fire cooking

Joe Carroll makes stellar barbecue and grilled meats in Brooklyn, New York, at his acclaimed restaurants Fette Sau and St. Anselm. In Fire Equals Flavor, Carroll gives us his top 20 lessons (i.e., chapters) and more than 90 recipes to make great fire-cooked foods at home, proving that you don’t need to have fancy equipment or regional traditions to make incredible barbecue. While most barbecue and grilling books focus solely on recipes, Fire Equals Flavor teaches the hows and whys of live-fire cooking: how to create low and slow fires, how to properly grill whole fish, why American whisky blends so nicely with barbecued meats. Simple and straightforward recipes nested within each lesson include Pulled Pork Shoulder, Beef Short Ribs, Bourbon-Brined Center-Cut Pork Chops, Sweet Tea–Brined Poussin, Grilled Clams with Garlic Butter, and Charred Long Beans. Fire Equals Flavor shows that anyone can follow these simple lessons to become an expert.

Born and raised in northern New Jersey, J o e C a r r o l l didn’t grow up steeped in Southern barbecue culture. With a curious nature and a love of food, Carroll launched barbecue joint Fette Sau in 2007, luring equal parts hipsters and barbecue devotees to the garage-turned-restaurant in Williamsburg, Brooklyn. With his beer garden, Spuyten Duyvil, and casual American steak house, St. Anselm, in Brooklyn, Carroll continues to expand, opening Fette Sau in Philadelphia (in 2012) and St. Anselm in Manhattan (in 2014), and he plans on rolling out the concepts in cities around the country. Carroll; his wife, Kim; and their twin daughter and son live in Brooklyn, New York.

marketing & publicity• National feature coverage in food, men’s, and

lifestyle magazines

• National satellite radio tour

• Father’s Day gift guides

• 8-city author tour: festivals and dinners in partnership with restaurants and bookstores

may 2015

85 color photographs256 pages7W" x 9½"Paper-over-board

$24.95 ISBN 978-1-57965-557-0No. 85557

COOKING

• Barbecue Is a Technique, Not a Recipe

• Use Quality Meats for better results

• Wood Is an Ingredient

• One Rub Conquers All

• Sauce? only If You Must . . .

• you can Bring the Smoke Inside

• Fire equals Flavor

• Keep Your Charcoal Pure

• Brining and Salting Are Worth the Time

• Get a Thermometer You Can Trust

• Cook to the Cut

• Leave Chicken on the Bone

• When Grilling Seafood, Less Is More

• you can Grill Before Noon

• The Grill Basket Is Your Buddy

LIve-FIRe COOKING: A MANIFeSTO————

Page 8: Artisan spring 2015

6 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

Aut

hor p

hoto

© S

cott

Jon

es

The Jewelry Recipe BookTransforming Ordinary Materials into Stylish and Distinctive Earrings, Bracelets, Necklaces, and Pins

NaNcy SoriaNo

More than 100 recipes for make-it-at-home jewelry

The Jewelry Recipe Book takes materials available at large craft stores (as well as specialty shops and artisan shops on Etsy)—beads, shrink plastic, leather, lace, pearls, sequins, polymer clay, yarn, and pinecones, to name a few—and transforms them into one-of-a-kind pieces of jewelry. Each of the 35 mini chapters organized by material consists of three projects and three skill levels, adding up to more than 100 stunning pieces that could easily be found for sale at Urban Outfitters or Anthropologie. Every piece is beautifully photographed, as are the majority of how-to steps, and the information is presented in an easy-to-follow way, like a recipe. The book also includes an overview of simple jewelry-making techniques and tips, with best practices for how to work with various materials; how to wear jewelry; and how to work with design elements that include color, scale, and shape.

N a N c y S o r i a N o developed an interest in design early as she rummaged through her mother’s jewelry box and tagged along on flea-market trips. She introduced crafting and DIY to Country Living while she served as the magazine’s editor in chief and has also served as the Publishing Director for Craft at F+W Media. Today, she is a brand strategist and editorial director for companies like Rue La La and Cricut. She has been a featured expert on Good Morning America, Today, and Martha Live on SiriusXM Radio, and she finds time to bake in the kitchen of the 1920s Tudor cottage in New York where she lives with her husband, her son, and her many collections—including a good amount of vintage and handmade jewelry.

marketing & publicity• National feature coverage in home, lifestyle, and

DIY media outlets

• Mother’s Day gift guides

• Workshop events, both with and without the author

april 2015

More than 400 color photographs272 pages8" x 9¼" Paper-over-board

$24.95 ISBN 978-1-57965-618-8No. 85618

CRAFTS AND HOBBIES/FASHION

the new jewelry-making bible

more than 100 projects for all budgets and skill levels

recipes for rings, bracelets, necklaces, brooches, and more

Step-by-step instructions and photographs

ALSO IN ThIS SERIES

See page 34

Page 9: Artisan spring 2015

6 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

Aut

hor p

hoto

© S

cott

Jon

es

The Jewelry Recipe BookTransforming Ordinary Materials into Stylish and Distinctive Earrings, Bracelets, Necklaces, and Pins

NaNcy SoriaNo

More than 100 recipes for make-it-at-home jewelry

The Jewelry Recipe Book takes materials available at large craft stores (as well as specialty shops and artisan shops on Etsy)—beads, shrink plastic, leather, lace, pearls, sequins, polymer clay, yarn, and pinecones, to name a few—and transforms them into one-of-a-kind pieces of jewelry. Each of the 35 mini chapters organized by material consists of three projects and three skill levels, adding up to more than 100 stunning pieces that could easily be found for sale at Urban Outfitters or Anthropologie. Every piece is beautifully photographed, as are the majority of how-to steps, and the information is presented in an easy-to-follow way, like a recipe. The book also includes an overview of simple jewelry-making techniques and tips, with best practices for how to work with various materials; how to wear jewelry; and how to work with design elements that include color, scale, and shape.

N a N c y S o r i a N o developed an interest in design early as she rummaged through her mother’s jewelry box and tagged along on flea-market trips. She introduced crafting and DIY to Country Living while she served as the magazine’s editor in chief and has also served as the Publishing Director for Craft at F+W Media. Today, she is a brand strategist and editorial director for companies like Rue La La and Cricut. She has been a featured expert on Good Morning America, Today, and Martha Live on SiriusXM Radio, and she finds time to bake in the kitchen of the 1920s Tudor cottage in New York where she lives with her husband, her son, and her many collections—including a good amount of vintage and handmade jewelry.

marketing & publicity• National feature coverage in home, lifestyle, and

DIY media outlets

• Mother’s Day gift guides

• Workshop events, both with and without the author

april 2015

More than 400 color photographs272 pages8" x 9¼" Paper-over-board

$24.95 ISBN 978-1-57965-618-8No. 85618

CRAFTS AND HOBBIES/FASHION

the new jewelry-making bible

more than 100 projects for all budgets and skill levels

recipes for rings, bracelets, necklaces, brooches, and more

Step-by-step instructions and photographs

ALSO IN ThIS SERIES

See page 34

Page 10: Artisan spring 2015

10 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releasesA hArdworking wArdrobe

is A mAn’s best friend

Aut

hor p

hoto

© Y

oung

Min

Kim

Menswear Dog Presents:The New Classics Fresh Looks for the Modern Man

DaviD Fung and Yena Kim

A quirky, practical guide to men’s style, with a twist

Bodhi, the Shiba Inu behind the beloved blog Menswear Dog, is here to show you how to dress like a man. Organized seasonally, The New Classics highlights the essential items every man needs in his wardrobe—from a chambray shirt to a perfectly fitted peacoat (all modeled by Bodhi, of course)—and shows readers how to mix and match them all year long.

The book is jam-packed with serious fashion advice, from the only knot a man needs to know how to tie to the secret to a perfectly fitted suit jacket. Readers will learn when to splurge (on the perfect white dress shirt) and when to save (snag your military field jacket at a thrift store), what to wear to a summer wedding, and the key to impeccable interview attire. Also included are packing lists, clothing care, the brands every guy should know, and so much more.

Husband-and-wife duo Dav i D F u n g and Y e n a K i m are the creative force behind Menswear Dog, a one-of-a-kind blog featuring photos of their Shiba Inu, Bodhi, styled in serious menswear. Bodhi has appeared on Good Morning America, The Rachael Ray Show, Anderson Cooper Live, and E! News, and in national publications including Time, Bloomberg Businessweek, GQ, Details, and Esquire.

marketing & publicity• National feature coverage in men’s, fashion, and

lifestyle outlets

• Targeted outreach to major pop culture outlets

• Co-promotion with Menswear Dog’s social channels, including Tumblr (220k followers), Instagram (97k), Facebook (69k), and Twitter (5k)

• Author appearances by request

april 2015

More than 100 color photographs and illustrations 160 pages6¼" x 8½"Paper-over-board

$19.95 ISBN 978-1-57965-616-4No. 85616

5-copy counter display$99.75 ISBN 978-1-57965-650-8No. 85650

FASHION/PHOTOGRAPHY

Dozens of timeless,

can’t-go-wrong looks

Fit guides for jackets, dress

shirts, jeans, and more

Plus clothing-care basics

and shopping guides

Page 11: Artisan spring 2015

10 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releasesA hArdworking wArdrobe

is A mAn’s best friend

Aut

hor p

hoto

© Y

oung

Min

Kim

Menswear Dog Presents:The New Classics Fresh Looks for the Modern Man

DaviD Fung and Yena Kim

A quirky, practical guide to men’s style, with a twist

Bodhi, the Shiba Inu behind the beloved blog Menswear Dog, is here to show you how to dress like a man. Organized seasonally, The New Classics highlights the essential items every man needs in his wardrobe—from a chambray shirt to a perfectly fitted peacoat (all modeled by Bodhi, of course)—and shows readers how to mix and match them all year long.

The book is jam-packed with serious fashion advice, from the only knot a man needs to know how to tie to the secret to a perfectly fitted suit jacket. Readers will learn when to splurge (on the perfect white dress shirt) and when to save (snag your military field jacket at a thrift store), what to wear to a summer wedding, and the key to impeccable interview attire. Also included are packing lists, clothing care, the brands every guy should know, and so much more.

Husband-and-wife duo Dav i D F u n g and Y e n a K i m are the creative force behind Menswear Dog, a one-of-a-kind blog featuring photos of their Shiba Inu, Bodhi, styled in serious menswear. Bodhi has appeared on Good Morning America, The Rachael Ray Show, Anderson Cooper Live, and E! News, and in national publications including Time, Bloomberg Businessweek, GQ, Details, and Esquire.

marketing & publicity• National feature coverage in men’s, fashion, and

lifestyle outlets

• Targeted outreach to major pop culture outlets

• Co-promotion with Menswear Dog’s social channels, including Tumblr (220k followers), Instagram (97k), Facebook (69k), and Twitter (5k)

• Author appearances by request

april 2015

More than 100 color photographs and illustrations 160 pages6¼" x 8½"Paper-over-board

$19.95 ISBN 978-1-57965-616-4No. 85616

5-copy counter display$99.75 ISBN 978-1-57965-650-8No. 85650

FASHION/PHOTOGRAPHY

Dozens of timeless,

can’t-go-wrong looks

Fit guides for jackets, dress

shirts, jeans, and more

Plus clothing-care basics

and shopping guides

Page 12: Artisan spring 2015

12 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

Aut

hor p

hoto

© M

ona

John

son

Ideas for effortless entertaining in the great outdoors

“Get outdoors and enjoy yourself.” That’s the mantra of The Picnic. Picnics are the silver bullet of entertaining: they take the stress out of parties and leave only the fun. This irresistible book is filled with recipes, tips, tricks, and the secrets to effortless outdoor get-togethers. A key tenet to picnicking is that there are no rules—but there are hints to make it easier. Menu planning and portioning, how best to transport your feast, and what to do when bad weather strikes are just some of the topics covered in The Picnic. Alfresco-friendly recipes for Shocking Pink Beet Hummus, Japanese Potato Salad, Smoky Tea-Brined Fried Chicken, Blue Ribbon Tomato Pie, Banana à Trois Pudding Parfaits, and Sour Cherry Sangria make these parties no ordinary fete. Features include deviled eggs 12 ways, Salads on a Stick, Ten Tantalizing Tea Sandwiches, and Ten Fabulous Floats, all illustrated and presented visually to make for an entertaining read.

M a r n i e H a n e l writes for Vanity Fair, The New York Times Magazine, and Marie Claire. a n d r e a S lo n e c k e r is a cookbook writer, the recipe editor of Kinfolk, and the author of Pretzel Making at Home and Eggs on Top (Chronicle Books). J e n S t e v e n S o n runs the Portland food blog Under the Table with Jen and is the author of the self-published book Portland’s 100 Best Places to Stuff Your Faces. Together, Hanel, Slonecker, and Stevenson lead the Portland Picnic Society, a group that was founded to celebrate the art of picnicking.

marketing & publicity• National feature coverage in food, lifestyle, and

women’s magazines

• Targeted outreach to food and lifestyle blogs

• Author appearances in Portland, OR, and by request

June 2015

Illustrations throughout 176 pages6¼" x 9¼" Hardcover

$19.95 ISBN 978-1-57965-608-9No. 85608

5-copy counter display$99.75 ISBN 978-1-57965-651-5No. 85651

COOKING/ENTERTAINING

The PicnicRecipes and Inspiration from Basket to Blanket

Marnie Hanel, andrea Slonecker, and Jen StevenSon

outdoor entertaining made easy

Page 13: Artisan spring 2015

14 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

Aut

hor p

hoto

© M

ary

Jo C

ollie

r

A Medal of Honor Book

Choosing CourageAmazing Stories of Heroism from Soldiers and Civilians Alike

Peter Collier and the Congressional Medal of Honor foundation

A riveting collection of nonfiction accounts of war and everyday heroism for middle-grade readers

What turns an ordinary person into a hero? What happens in the blink of an eye on a battlefield (or in any dangerous situation) to bring out true courage? The men and women who have been recognized by the Congressional Medal of Honor Foundation know the answers to these questions deep in their hearts. We learn of Jack Lucas, a 13-year-old who kept his real age a secret so he could fight in World War II—where he deliberately fell on a grenade to save his buddies during the Iwo Jima invasion—and Clint Romesha, who almost single-handedly prevented a remote U.S. Army outpost in Afghanistan from being taken over by the Taliban. Also included are civilians who have been honored by the Foundation for outstanding acts of bravery in crisis situations: for example, Jencie Fagan, a gym teacher who put herself in danger to disarm a troubled eighth grader before he could turn a gun on his classmates. Adding depth and context are illuminating sidebars throughout and essays on the combat experience and its aftermath: topics such as overcoming fear; a mother mourning her son; and “surviving hell” as a prisoner of war. Back matter includes a glossary and an index.

marketing & publicity• Memorial Day features in national outlets

• National TV appearances

• Select events by Medal of Honor recipients

• Major ARC mailing

• Downloadable Common Core–aligned Educator Guide and Reader’s Guide

• Advertising in Learning magazine, SEEN magazine, and Scholastic Instructor

may 2015

Black-and-white photographs throughout192 pages6¾" x 9"Hardcover, jacketed

$16.95 ISBN 978-1-57965-596-9No. 85596

JUVENILE NONFICTION/ BIOGRAPHY/MILITARY

ALSO BY PETER COLLIER and THE CONGRESSIONAL MEDAL

OF HONOR FOUNDATION

See page 38

Character-building lessons from civilians

and soldiers alike

The history of the Medal of Honor, a glossary of military terms, and more

Engaging accounts of combat from World War II to Afghanistan, geared to middle-grade readers

true stories of valor

for readers 10 and up

Page 14: Artisan spring 2015

14 ARTISAN

MARKETING & PUBLICITY CAMPAIGN

• Bulletsgohere

new releases

Aut

hor p

hoto

© M

ary

Jo C

ollie

r

A Medal of Honor Book

Choosing CourageAmazing Stories of Heroism from Soldiers and Civilians Alike

Peter Collier and the Congressional Medal of Honor foundation

A riveting collection of nonfiction accounts of war and everyday heroism for middle-grade readers

What turns an ordinary person into a hero? What happens in the blink of an eye on a battlefield (or in any dangerous situation) to bring out true courage? The men and women who have been recognized by the Congressional Medal of Honor Foundation know the answers to these questions deep in their hearts. We learn of Jack Lucas, a 13-year-old who kept his real age a secret so he could fight in World War II—where he deliberately fell on a grenade to save his buddies during the Iwo Jima invasion—and Clint Romesha, who almost single-handedly prevented a remote U.S. Army outpost in Afghanistan from being taken over by the Taliban. Also included are civilians who have been honored by the Foundation for outstanding acts of bravery in crisis situations: for example, Jencie Fagan, a gym teacher who put herself in danger to disarm a troubled eighth grader before he could turn a gun on his classmates. Adding depth and context are illuminating sidebars throughout and essays on the combat experience and its aftermath: topics such as overcoming fear; a mother mourning her son; and “surviving hell” as a prisoner of war. Back matter includes a glossary and an index.

marketing & publicity• Memorial Day features in national outlets

• National TV appearances

• Select events by Medal of Honor recipients

• Major ARC mailing

• Downloadable Common Core–aligned Educator Guide and Reader’s Guide

• Advertising in Learning magazine, SEEN magazine, and Scholastic Instructor

may 2015

Black-and-white photographs throughout192 pages6¾" x 9"Hardcover, jacketed

$16.95 ISBN 978-1-57965-596-9No. 85596

JUVENILE NONFICTION/ BIOGRAPHY/MILITARY

ALSO BY PETER COLLIER and THE CONGRESSIONAL MEDAL

OF HONOR FOUNDATION

See page 38

Character-building lessons from civilians

and soldiers alike

The history of the Medal of Honor, a glossary of military terms, and more

Engaging accounts of combat from World War II to Afghanistan, geared to middle-grade readers

true stories of valor

for readers 10 and up


Recommended