Sarah JaneSarah JaneArtist Development PlanArtist Development Plan

Sarah Jane Berry

19 Years Old

Lima, NY

College Student

SUNY Potsdam

Psychology Major

Sarah who?

“An emotional roller coaster with a very natural acoustic sound.” - Sarah Jane

“Singer-songwriter, pop, alternative with a side of fries.“ - Ali

“A blend of country-alternative-pop.” - Fans

About the Artist

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SongwritingPerformingInterpersonal SkillsRelatableGuitar Recording PianoAptitudeVocals

Talents

Experiences

Overall sound

Songwriting/Lyrics

Outlook/Mission

Relatable

Interpersonal Skills

Life Journey

Uniqueness

Sarah’s life mission is to bring people together to help them overcome their troubles and their past. It’s not about walking the path alone, it’s about creating a path for people to follow and branch off from

Drive/Motivation

Emotional Power in Songs

Songwriting Aspect

Strong back story

Personality

Equipment

Experience/Past Shows

Studio/Software

College Student

Community Involvement

Personable

Strengths

Past shows

Old Fan Base

Connections

Community Involvement

YouTube

Social Networking

Other Artists

Collaborations

Adding Musicians

Opportunities

Vocal Training

Outside Factors

Medical Issues

Time Management

Indecisive

Practice

Vision not Clear

Solo Artist

Stage Presence

Social Media Updates

Weaknesses

Popular music right now

CD Sales

Standing out

Jazz Demand in the Area

Competition (less of a threat)

Threats

Goals & TimelineJanuary

•Work on a 4 Song EP

•Social Media Development•Cover Once a

Week

•Create a Website

•Attend Open Mic’s in Area

•Focus on writing songs

•Vocal Lessons

•Start booking shows for the summer•Community Events/HS Graduation

•News Story in Local Paper

•Collaborations YouTube Etc.•Local Artist

Outreach•Copyrights

•Post more originals online

•Social Network Spread

•Post EP and songs on

streaming sites•Work on

routing possible tour

for next summer

Feb. March April/May June July/Aug. Nov./Dec

StrategiesJanuary

•Work on a 4 Song EP

•Social Media Development•Cover Once a

Week

•Create a Website

•Attend Open Mic’s in Area

•Focus on writing songs

•Vocal Lessons

•Start booking shows for the summer•Community Events/HS Graduation

•News Story in Local Paper

•Collaborations YouTube Etc.•Local Artist

Outreach•Copyrights

•Post more originals online

•Social Network Spread

•Post EP and songs on

streaming sites•Work on

routing possible tour

for next summer

Feb. March April/May June July/Aug. Nov./Dec

•Take charge of social media for the first few

months

•Hire someone to create a

website or take charge

•Research good vocal coaches &

attend songwriting

sessions

•Indie on the Move•Create a good story/image

•Connections & Email

•Reach out to outside artists•Select songs

•Utilize online sharing sites

•Research and discover online platforms and opportunities

Tactics

•Work on a 4 Song EP

•Social Media Development•Cover Once a

Week

•Create a Website

•Attend Open Mic’s in Area

•Focus on writing songs

•Vocal Lessons

•Start booking shows for the summer•Community Events/HS Graduation

•News Story in Local Paper

•Collaborations YouTube Etc.•Local Artist

Outreach•Copyrights

•Post more originals online

•Social Network Spread

•Post EP and songs on

streaming sites•Work on

routing possible tour

for next summer

•Record over Break

•Develop Emails & Accounts•Update YouTube

(Certain Day)

•Word Press•Research•Try New

Areas

•Writing Exercises•Time

Management

•Indie on the Move•Create a good story/image

•Connections & Email

•Connect with people on

social networks•Fill out

paperwork

•Twitter•Boost Post•Fanbridge

•Research•Indie on the

move•Potential Musicians

Marketing Plan: EvaluationSinger-Songwriter

Taylor SwiftEd SheeranJohn Mayer

SalesBecoming more and more popularVery natural soundMore radio playMore prevalent in the UK, Canada, AUSA lot of the artists selling on iTunes in this genre started out on YouTube

Locally & NationallyLocally

Not as common or popularRochester is a huge Jazz cityThere are singer-songwriter competitionsBenefit concerts, a lot of open mic’sBig time artists - Ed Sheeran, Taylor Swift = Lot of Radio PlayHuge local Support of Musicians

NationallyPretty popularA lot of radio play - Ryan SeacrestMagazinesYouTube, Ellen

CompetitionLocally there’s not a lot of competition

Nationally, there’s quite a bit just because singer-songwriters are becoming more popular

Acoustic-pop music is starting to grow

Target Market

High School/College Students

Potential FansPeople in search of hope Need someone to look up toLike acoustic musicPeople struggling Fans of Taylor Swift, Demi Lovato, Etc.Teenage girls

Target Market

LifestyleLaid backCreative/Artsy

Geographic LocationsUnited States - New England Area, Upstate NYCanada - Toronto Area, OttawaUnited Kingdom - London, Glasgow, EdinburghAustralia - MelbourneNorway - Oslo

Secondary Markets

Older Generations

Acoustic Music Fans

Younger kids

Unique TacticsSpur of the moment shows at outside locations - find out 24 hours prior

First 5 people to arrive receive free merch

Skype Contests

Fan of the Week

Fan Videos

Personnel Requirements

Drummer, Bassist

Graphic Designer/Web

Sound Engineer

Booking Agent

FinancesEp Mastering $100

Copyrights $35

Photography -

Gas Expense -

Design -

Online Distribution $100

Flyers $25

Merchandise $100

Vocal Lessons $200

Total $560

Manager StrengthsKnowledge of the Industry

Confident

Upfront

Honest

Reliable

Trustworthy

Efficient

Marketing Skills

Budgeting

Social Media

Public Relations

Web Design

Manager Opportunities

Creative Artist

Management Experience

Promotion

Productivity

Implementing visions

Branding

Connections

Travel

Threats

Grad School

Geographic Location

College

Other career opportunities

Distance

Weaknesses

Time

Availability

Scheduling

Multitasking (Spreading thin)

Patience

Sarah JaneSarah Jane“Singer-Songwriter, pop, alternative with a side of fries.”“Singer-Songwriter, pop, alternative with a side of fries.”