Artist Research – Selena Gomez

The artist I will be focusing on is Selena Gomez, born Selena Marie Gomez on July 22 1992, she is an American actress and singer. She formed the band Selena Gomez & the Scene after signing a recording contract with Hollywood Records in 2008 and produced 3 studio albums with them. However, in 2012 they split and she carried on her career in the music industry as a solo artist and now has 3 solo studio albums.

Magazine she has debuted in:

Selena Gomez has been represented as a star in this image by her clothing and accessories. She is wearing a low cut dress, which highlights her figure and is wearing several bracelets and rings, which signify her success and riches. The image itself represents her as a star as she is looking directly into the camera she comes across as enticing and shows her importance. One of the initial things we notice is her red lipstick as it is bright and bold, which matches with the colour scheme of the magazine. The colour red has connotations of danger and fierce this portrays her as a star and someone of importance.

Both the male and female gaze will respond to this image positively. Male’s responses would be how they think she is beautiful and attracted to her looks. Whereas females will not only admire her beauty but her hair,

make up and clothing. In this photo Selena comes across as a girl all the guys want and a girl who girls aspire to be as she looks dominant and enticing in this photo used.

Selena Gomez’s Twitter Page

Possible Audience Reaction / Response

Selena Gomez’s layout for her twitter is kept to the standard typical layout, however she may have some mixed responses towards her icon picture and cover photo. The majority of the audience will react positively as Selena Gomez’s pictures are quite revealing and she looks good in them. For example the male gaze will focus on her body and looks within the pictures and by her poses, such as her icon picture she is looking directly into the camera, it will attract guys and get their attention as she comes across as alluring and inviting. Also

females will respond in quite a positive way as they will admire not only her looks and body but also her style, such as her hair.

How I can apply the research of the existing artist to my own Music Video Production

By researching the artist I have chosen it has shown me how I should show case my artist’s beauty to be in line with the fan base of pop music for my music video. As we can see Selena Gomez has a big fan base I need to make sure my artist comes across similar and follow conventions of Pop Videos. Just like Selena Gomez, I can use enticing and risqué images and shots within my music video to reel in and captivate pop audience.

Selena Gomez’s Facebook Page

Possible Audience Reaction / Response

Selena Gomez’s Facebook page is filled with many posts, pictures and videos. This will make her audience respond positively as she is always keeping them up to date with things such as her daily life, her music and acting. By having a Facebook page it will allow the majority of her fans to access her updates easily. Facebook is used by many people and is easy to navigate so her fans response will be optimistic.

How I can apply the research of the existing artist to my own Music Video Production

This research has shown me that by creating a Facebook page, it will allow many of my audience to access information, photos and videos about my artist quickly. This is a platform used by many and I will be able to apply it to my music production by getting ideas of how to showcase my artist.

Selena Gomez’s YouTube account

Possible Audience Reaction / Response

YouTube is a common website used by many people to access and listen and watch videos. By Selena Gomez uploading her audio tracks and music videos to YouTube, it will allow her audience to watch them with ease and access them whenever they want, thus meaning her audience reaction will be well. YouTube allows audiences to leave comments and like or dislike the videos, Selena Gomez’s audience will be able to leave their thoughts on her songs and videos within the comment section and gives the chance of Selena replying.