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SESSION TITLE Presenter’s Name Artistry and Ethics in Email Marketing PRESENTER: Chris Barrish [email protected]
| Date post: | 12-Jan-2017 |
| Category: |
Small Business & Entrepreneurship |
| Upload: | miva |
| View: | 192 times |
| Download: | 2 times |
SESSION TITLEPresenter ’s Name
Artistry and Ethicsin Email Marketing
PR ES E N TE R :C hr i s B a r r i s h
c ba r r i s h@ m i va . co m
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Brand Environmentalism
How does your brand SPEAK?
What kind of person is your brand?
What kind of person is your brand?
What kind of person is your brand?
What kind of person is your brand?
How often should I send emails?
Effectiveness vs. Annoyance
Effectiveness vs. Annoyance
Effectiveness vs. Annoyance
Effectiveness vs. Annoyance
Effectiveness vs. Annoyance
Effectiveness vs. AnnoyanceHave something NEW to say.
Create something RELEVANT to say.
Please unsubscribe me.
Who should I send emails to?
Emailing “everyone” doesn’t work.
Capturing a high value audience
Capturing a high value audience
Capturing a high value audience
Capturing a high value audience
Capturing a high value audience
Capturing a high value audience
Capturing a high value audience
Segments = Custom
How do I get people to open my emails?
How do I get people to open my emails?
HOW LONGDOES IT TAKETO READA SUBJECT LINE?
Minimal
New Spring looks.
Evocative
Something in the way she moves…
Informational
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Long
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Tell the truth and deliver relevant information.
What should my emails say?
Deliver fresh content daily.
Flash SalesHoliday SalesCloseoutsPre-orders
ExclusivesBundlesFree ShippingDeal-A-Day
DeadlinesCountdowns New Bestsellers Trending
BlogHoliday Social Pop cultureRecommended
ContestsGuidesFeedbackNewsSite
Automatedsequences
Welcome Thanks SurveyBirthdayLapsed purchaserNever purchased
UpdateRe-activationReferAbandoned cartVIP
3 seconds to DELETE.
How should my emails look?
Every email tells a story.
Create imagesthat tell your story.
The product.
The brand.
The lifestyle.
The customer.
Your “house style”
What’s the difference between good marketing and spam?
Be honest.
Impart value.
Deliver relevance.
Reward loyalty.
Be a resource.
Be yourself.
Be a friend.
