good night - gorgeous dayEvery night, while you sleep, your skin enters its natural cycle of repair, rebuild and refresh.

This is when it’s at its most receptive to the added assistance of superior skincare designed

specifically for nightly use: ARTISTRY™ Intensive Skincare Anti-Wrinkle Firming Serum.

anti-wrinkle firming serum

overview of presentation

the inspiration. the innovation

usage instructions

anti-wrinkle firming serum and your skin

five star formula

proven results

inspirationScientific Advisory Board conferences

• These led to the creation of products that could deliverthe same targeted anti-aging benefits as professionaltreatments formulated with highly effective ingredients,but in the convenience of your own home

Consumer research found unmet needs

• There is a definite increase in the number of patientsseeking professional treatments in the doctor’s office;treatments like line-filler injections and chemical peels.

• Many consumers didn’t believe they could achieve thesame benefits as a professional treatment from an in-home anti-ageing skincare product.

inspiration

• At-home alternatives to professional treatments

• Intensive Skincare is the ARTISTRY™ answer to

dermatological or professional treatments, but in the

privacy and convenience of your own home.

• Problem solvers: targeted to address specific visible

signs of ageing

• The most common sign of aging, skin roughness or

uneven texture, can occur at any age. It’s often the first

sign of ageing a woman sees and feels. And that is why

Intensive Skincare Renewing Peel, a product designed to

target rough skin, was our first introduction in this range.

the answer

In just two weeks, see and feel smoother, more youthful-looking skin.

• Achieve targeted anti-ageing benefits

• Highly effective product

• Formulated with highly effective ingredients

the answerDuring the ageing process, the skin’s protein matrix of collagen and

elastin begins to breakdown. As a result, the skin starts to lose

firmness and wrinkle. This NEW high potency, collagen-boosting, anti-

ageing treatment significantly improves skin’s firmness and smoothes

out visible lines and wrinkles.

• Professional ARTISTRY™ Intensive Skincare Anti-Wrinkle Firming Serum

is clinically tested to deliver the benefits of a professional firming and anti-

wrinkle treatment product with a unique, targeted formula.

• Lower risk than professional treatments—the safe and gentle formula

contains many soothing, calming extracts to comfort the skin.

Base notes of Vanilla and Tonka Bean

Newly-created especially for the Intensive Skincare line

fragrance

Top notes of Basil, Clary, Sage,

Grapefruit, Mandarin Orange and

Cassis

Middle notes of White Rose,

Jasmine, Lilly of the Valley, Orange

Flower and Neroli

Base notes of

Sandalwood, Musk,

Amber and Peach

packaging

First design of its kind in the ARTISTRYTM line

30ml airless high-barrier aluminium tube

The best protection possible:• The aluminium foil laminate tube packaging

provides high barrier protection from oxygen and

the elements, which ensures you maximum

preservation of the formula.

back to overview

usage instructions

Use in the evening. For the first two weeks, apply every

other evening until skin is conditioned. Build up to

nightly use as tolerated. Always follow with Moisturiser.

1. Cleanser

2. Toner

3. Anti-Wrinkle Firming Serum

4. Night Cream or Lotion

Ensure daily use of sunscreen as the retinol could leave

the skin more sensitive to the sun

back to overview

the skin: benefits

• Smoothed visible fine lines and wrinkles

• Firmer-feeling skin

• Healthier-looking skin

• Improved texture

Over time, more youthful-looking skin is revealed for an overall smoother, firmer,

and younger appearance.

Young skin

• Abundant Collagen

• Smooth Surface Layer

• Ridged DEJ*

Old skin

• Fragmented Collagen

• Wrinkled Surface Layer

• Less Ridged DEJ*

the skin: structureTop, outer layer is called the Epidermis. Inner layer is called the Dermis

* Dermal-Epidermal Junction (DEJ)

The junction between the dermis and the epidermis is an important structure. The dermal-epidermal junction interlocks

forming fingerlike projections called rete ridges. The cells of the epidermis receive their nutrients from the blood vessels in

the dermis. The rete ridges increase the surface area of the epidermis that is exposed to these blood vessels and the

needed nutrients.

Young skin

• Strong support

Old skin

• Ageing and external factors

degrade protein fibres

the skin: structureThe dermis is made up of support proteins called collagen and elastin.

Collagen provides tissue shape and suppleness. Elastin fibres provide elastic stretch and recoil to the skin.

the skinThe following cause collagen and elastin to break down

• Irritation

• Glycation

Glycation is one of four key process which lead to ageing by damaging cells. Glycation is a process where sugar and protein molecules combine to form a tangled mess of tissue

• Free-radicals

• Pollution

• MMP’s

Matrix metalloproteinases (MMPs) collectively, are capable of degrading all kinds of extracellular matrix (ECM) proteins. ECM refers to any substance produced by cells and excreted to the extracellular space within the tissues, serving as a scaffolding to hold tissues together and helping to determine their characteristics.

• Smoking

• Inflammation

• UV exposure

back to overview

five star formula

COLLAGEN BOOSTER:

Peptides

COLLAGEN BOOSTER:

Vitamin C

COLLAGEN BOOSTER:

Retinol

SKIN BALANCER:

Targeting Complex

SKIN BALANCER:

Soothing Extracts

This exclusive ARTISTRY™ formula contains soothing extracts, like green tea, soy, liquorice, and apple, to help deal with potential irritation and to help combat the skin-ageing effects of stress, sun, and pollutants.

five star formula: collagen boostersOur formula blends three key collagen-boosting ingredients into one potent formula: retinol, vitamin c, and peptides.

These collagen boosters are combined with botanical soothing extracts that help prevent potential irritation and restore moisture.

Retinolalso known as vitamin A, is one of the most effective

ingredients recommended by skincare professionals for anti-

aging treatments and is, therefore, the pinnacle of our star.

It is the gold standard of anti-ageing ingredients because it

increases collagen to truly rebuild firmness and elasticity

while reducing visible lines and wrinkles.

Peptidesare short stretches of amino acids that are found naturally in

the skin.

The serum uses synthetic peptides to mimic the skin’s natural

ones and replenish them to help amplify collagen and elastin.

Peptides are also crucial to the proper bundling of collagen

fibers. This helps to organize the collagen in the skin so that

it has optimal strength and the correct structure.

Vitamin COur formula also contains stable vitamin C. Benefits include:

• Boosting/increasing collagen production

• Inhibition of MMPs

• Anti-oxidant activity

These benefits help build stronger, more resilient skin. Vitamin C

Peptides

Retinol

five star formula: targeting complex

TARGETING COMPLEX

• We are the first and only brand to offer a patented EGFR inhibitiontechnology. Simply put, EGFR stands for Epidermal Growth FactorReceptor. These are receptor sites within the epidermis, and theirover-activation causes excessive surface cell proliferation, which canresult in flaking and dryness.

• We have obtained EXCLUSIVE rights from a U.S. research universityand are using this unique, patented technology. For the consumer,we call this a TARGETING COMPLEX so it’s easier to understand.

TARGETING COMPLEX TECHNOLOGYBlending this complex with retinol creates next generation retinol andtakes retinol to a new level of targeted effectiveness. Never before couldanyone truly deliver the power of retinol in a gentle way quite like this.

We are now able to offer retinol, a powerful anti-ageing ingredient, toMORE women.

five star formula: targeting complex

We use the term Targeting Complexbecause these ingredients help deliverthe retinol directly to where it can bemost effective to boost collagenproduction.

The natural, plant-based TargetingComplex in our ARTISTRY™ formulacontains a soothing combination ofsoy isoflavones, hydrolyzed soyprotein, soy germ extract, and appleextract that helps reduce the irritationpotential of retinol as it helps targetthe retinol to deliver the best anti-ageing results.

back to overview

* In Vitro Study

proven resultsOvernight:

• Proven to produce 3 times more

collagen activity*

• See healthier-looking skin

Fine Lines:

• 3 out of 4 women showed reduced

visible fine lines in 2 weeks

Loss of Firmness:

• Increases firmness and skin looks

younger after just 4 weeks

Deep Wrinkles:

• 3 out of 4 women displayed fewer

deep wrinkles after 8 weeks

before and after resultsVisible improvement in firmness around her chin and the improvement

in the wrinkling around her mouth and at the jawline. Not to mention

the improvement in the skin’s texture and smoothness.

BEFORE AFTER

before and after resultsVisible improvement in the fine wrinkling on her forehead.

Before, she has many lines on her forehead. After, they are gone!

Her skin is smoothed out and has a more even texture.

BEFORE AFTER

FEATURE BENEFIT

Retinol + Vitamin C + Peptides

Boost Collagen and Elastin to helprebuild firmness, elasticity and reduce visible wrinkles

Targeting Complex

Helps to precisely focus the Retinol where it is needed to renew the skin and reduces the potential irritation associated with Retinol use

Hyaluronic Acid

Plumps the skin’s surface to help give an immediate and a long-term anti-wrinkle, firming effect

proven results: key ingredients

• The most potent overnight treatment product from ARTISTRYTM

skincare, delivering smoother, younger-looking skin in just twoweeks

• Comparing our product to professional treatments, the one thatcomes closest to the way this product works is retinoic acid,which can only be obtained from a skincare professional. Whilecertainly not the same thing, however, our formula is muchgentler and you can do this without the supervision of a doctor.

• Dozens of compounds tested via Bio-Assay. These test biologicalactivity of compounds for EGFR inhibition, collagen-building andsoothing extracts.

• Safety and clinical studies in three countries

proven results

good night - gorgeous dayWithin two weeks you can expect to see a lessening of fine lines, wrinkles will appear to

smooth away, and your skin will look firmer and fresher.

With nightly use, results will continue to improve, day after day, month after month.

back to overview