ARTISTS MOTIF’S/LOGOS

WILL.I.AM #WILLPOWERThis logo is the logo for the album #WILLPOWER.Promotion of the logo to represent #WILLPOWER;In April 2012, Italian car manufacturer Lancia commissioned two commercials, both featuring a track from #willpower, to promote their new line of Lancia Delta cars.In the lead-up to the album's release in Australia, Perth-based online newspaper Perth Now ran a competition to win CD copies of #willpower before its release on April 19.This logo is now well known to be the logo of WILL.I.AM’s products.

After the album was released, will continued to

advertise his album with his logo on his

clothes.

When Will.I.AM’s first single ‘bang bang’ came out, the

cover of that was the album name and the logo was on it, further using his logo to advertise his CD.

On will’s CD, he thurther promoted the

logo by putting it on the CD disc and front cover.

THE STONE ROSESThe stone roses logo of the lemon is in reference to the May 1968 riots in Paris. The cover was named by Q magazine as one of "The 100 Best Covers of All Time." In the accompanying article, Squire said: "Ian [Brown] had met this French man when he was hitching around Europe, this bloke had been in the riots, and he told Ian how lemons had been used as an antidote to tear gas. Then there was the documentary—a great shot at the start of a guy throwing stones at the police. I really liked his attitude." This story was also the inspiration for the lyrics to the song of the same name.

The stone roses posterThe stone roses 20th anniversary

album

The stone roses album released

May 1989

This logo is a global icon for the Stone Roses, this features so

the audience will recognise the logo, and therefore recognise

the who the artist is.

RED HOT CHILLI PEPPERS

This logo is advertised on the covers of CD’S, T-

shirts and posters of the red hot chilli

peppers.

What does the logo mean?Frontman Anthony Kiedis has been credited as the artist behind the asterisk-style logo. On many different occasions, the symbol has been often associated with the "Star of Affinity," which refers to chaos. Some fans of the Los Angeles band have also posed the idea of the design symbolizing an "angel's asshole." However, Kiedis stated in his book Scar Tissue that the logo was something he just came up with when the label asked for a logo to use in promotion of their first album. The eight-pronged asterisk stands as a focal point, which is completely surrounded by the bands lengthy name which appears clockwise and without spaces.

This logo is a global icon for the Red hot chilli peppers, this

features so the audience will

recognise the logo, and therefore

recognise the who the artist is.

The logo is advertised on the

front cover of their CD in 1998.

The logo is advertised on the

bands T-shirt.

The logo is advertised on the

bands poster.

ACDC What does the motif mean?Bob Defrin, the art director at Atlantic Records, called upon Gerard Huerta to curate the band's

lightning bolt logo, which debuted on Let There Be Rock. The lightning rod split the name in a

definitive way while also playing off of the idea of electricity. Meanwhile, the gothic style lettering

was actually inspired by Gutenberg's Bible. Fitting style for one of the most energetic bands in rock

history.This motif is a global icon for ACDC, this

features so the audience will recognise the motif, and therefore recognise the who the

artist is. It is advertised on the covers of CD’S, T-shirts and posters of ACDC.

The motif is on the front cover of

their CD ‘black ice’

The motif is advertised on

their poster for their world tour.

The motif is advertised on

their merchandise

such as t-shirts.

AVICIIWhat does the motif mean?The two triangles encode ‘A’ and ‘V’. These triangles stand for the first 2 letters of his name ‘Avicii’ .This motif is a global icon for Avicii. This features so the audience will recognise the symbol, and therefore recognise the who the artist is. It is advertised on the covers of CD’S, posters, T-shirts and even his own music videos.

The motif is shown on a Avicii

poster.The motif is shown on his album ‘true’.

The motif is shown on own

music video ‘the nights’ at the

beginning.

Overall this shows that artists in different genre’s have their own motif/logo that defines them so that the audience can easily

recognise them. Although I did find pop and R&B artists are less likely to have a motif than house genre, rock genre, nu-disco genre and the indie genre, this is possibly because these genres are more likely to endure in gigs and open venues, where logos will be shown whilst the artists is playing. Therefore I will use a motif when I am creating my digipak and advertisement as it is a regular occurring

thing for artists to have their own motif/logo.

Rihanna’s logoArctic monkeys

logo

Jason Derulos motif

Swedish House Mafia motif

Tiesto motif

Alesso motif

Calvin harris motif

Kings of Leon motif