Part – I 08 Part – II 08 Part – III Core 90 Allied 16 Core Electives 06 Total 112 Part – IV Non-Major Electives 04 Skill based Electives 04 Value Education 02 Total 10 Part – V 02
NON MAJOR ELECTIVES
Semester Title Credit III Marketing Management (For Science Students) 02 IV Office Management (For Arts Students) 02
SELF LEARNING COURSES
Semester Subject Code Title Credit
III 15UBASL3 Body Language 03
IV 15UBASL4 Group Discussion 03
V 15UBASL5 Stress management 03
VI 15UBASL6 Retail Management 03
676
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-1 Semester : I Hours : 90 Subject Code : 15UBAC11 Credit : 05
PRINCIPLES OF MANAGEMENT (Revised - For those who join in June 2015 and afterwards)
Objectives:
To give the basic knowledge about the management
To make the students familiarize with the functions of management
To prepare the students to become a Successful Manager.
UNIT-I: Introduction to Management (18 Hours) Management – Definition, Nature, Features, Importance.Evolution of Management
thoughts: Taylor, Fayol, Hawthorne experiment, Decision theory approach
UNIT-II: Planning and Decision making (18 Hours) Planning – Definition, Nature, Importance, Features, Process, Types, Barriers. Decision
making – Definition, Types, Process, Effective decision, Guidelines for making effective decision, Techniques: Brainstorming, Nominal group, Delphi technique, Consensus
UNIT-III: Organising and Staffing (18 Hours) Organizing – Definition, Features. Departmentation – Bases, Span of management,
Organization structure: line, line and staff organization, functional organization.Staffing– Concept, Sources of Recruitment, Selection Process
Motivation: Maslow’s Theory, Herzberg’s theory,Theory X and Y. Leadership – Importance, Features, Theories of Leadership: Charismatic theory, Trait theory, Behavioral theory,Difference between leadership and management
UNIT-V: Controlling (18 Hours) Controlling – Importance,Features, Steps, Types, Difference between strategic and
operational control, Stages, Control areas, Design of effective control system, Essentials of effective control system, Causes of resistance, Behavioral implications
Book for Study: 1. L.M. Prasad, Priniciplesand Practice of Management,Sultan Chand &Sons, New
Delhi,2014.
Books for Reference: 1. Philip Kotler, Principles of Management –– Prentice Hall of India,2004. 2. T.Ramasamy, Principles of Management- Himalaya Publishing House,1998. 3. Tripathi, Principles and Practice of Management-Tata McGraw Hill,2014.
677
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-2 Semester : I Hours : 90 Subject Code : 15UBAC21 Credit : 05
OFFICE MANAGEMENT (Revised - For those who join in June 2015 and afterwards)
Objectives:
Help the students understand the functions of Management and Administration
To give ideas about how to manage the office
To understand the basic concept of Index and filing system
UNIT-I: Introduction to Office Management (18 Hours) Modern Office: Functions of office, Factors contributing to the growth of office,
Importance - Office Management: Functions, Manager, Qualities, Functions of Manager - Office Systems and Routines, Merits and Demerits
UNIT-II: Location and Layout (18 Hours) Office Location: Merits and Demerits of Urban and Rural area - Layout: Merits of good
layout, Open Office, Private office, Merits and Demerits - Office Furniture: Principles in selecting office furniture, Types
UNIT-III: Mailing and Filing System (18 Hours) Mail and Correspondence: Nature, Types, Merits and Demerits - Mail services:
Classification, Inward mail, Outward Mail - Filing System: Essentials, Modern Methods, Merits and Demerits, Classifications of files
UNIT-IV: Indexing and Stationery (18 Hours) Indexing: Essentials, Methods of Indexing, Merits and Demerits - Office stationery:
Purchase procedure, Control of Stationery, Essential Requirements
UNIT-V: Office Appliances (18 Hours) Office Appliances: Importance, Merits and Demerits, Types of Appliances,
Administration and correspondence, accounting appliances
Book for Study: 1. R.S.N Pillai and Bagavathi, Office Management, Sultan Chand and Sons Publishing
House, New Delhi, 2010.
Books for Reference :
1. B.N.Tandon, Manual of Office Management and Correspondence, Prentice Hall Publication, 1999.
2. C.B.Gupta, Office Organisation and Management. Sultan Chand and Sons Publishing House. New Delhi, 2012.
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Allied - 1 Semester : I Hours : 75 Subject Code : 15UBAA11 Credit : 04
BASIC FINANCIAL ACCOUNTING (Revised - For those who join in June 2015 and afterwards)
Objectives:
To introduce the fundamentals of Financial Accounting.
To provide adequate knowledge in the concept and principles of accounting.
To familiarize the accounting entries in the account books.
UNIT I: Introduction (15 hours) Financial Accounting: Meaning, Objectives, Functions, Limitation - Concepts and conventions – Double entry system of book keeping: rules, Analysis of transactions
UNIT II: Journal and Ledger (15 hours) Preparation of journal: advantages, Limitations – Ledger: advantages, between journal and ledger - Subsidiary books: Purchase book, Sales book, Purchase return book, Sales return book UNIT III: Final Accounts (15 hours) Cash book: Single column, Double column - Trial balance: Preparation of Trading, Profit and loss accounts and Balance sheet of a sole trader with simple adjustments UNIT IV: Depreciation (15 hours) Depreciation: causes, Factors influencing depreciation, Methods, Straight line method,Output method, Machine hour rate method, Diminishing Balance Method UNIT V Accounts of Non-Trading Organisation (15 hours) Final accounts of Non – Trading Organization: Receipts and Payments account, Income and Expenditure account, Difference between Receipts and payments account and income and expenditure account, Simple problems – Capitalexpenditure, Revenue expenditure Book for Study : 1. Dr.Peer Mohamed Dr. Shazuli Ibrahim, Advanced Accountancy-I, PASS
Publications,2014. Books for Reference:
1. P.S.BoopathiManickam, Financial Management and Accounting, 2. R.L.Gupta .Advance Accounts .Sultan Chand and Sons 3. Aruandam and Raman , Advance Accounts. Himalaya
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core - 3 Semester : II Hours : 90 Subject Code : 15UBAC32 Credit : 05
BUSINESS ENVIRONMENT Objectives:
1. To enable the student familiarize with both internal and external environment of business
2. To emphasis the social responsibility of business. 3. To understand the ideas about LPG
UNIT I: Introduction (18 Hours) Business Environment: Types of Environment, Internal Environment, External Environment, Micro environment, Suppliers, Customers, Competitors, Marketing Intermediaries, Financiers, Public - Macro environment UNIT II: External Environment (18 Hours) Economic Environment: Nature ,Structure, Policies, Economic conditions – Political and Government environment – Technological Environment – Innovation - Technological leadership and followership,Sources of technological dynamics,Impact of technology on globalization,Time lags in technology UNIT III: Social Responsibilities of Business (18 Hours) Social responsibilities of business: Models, Responsibilities to different sections - Corporate Governance: Importance, Reason for Growing Demand UNIT IV: LPG& Industrial Policy (20 Hours) LPG: Liberalization, Privatization: Ways of privatization, Obstacles, Benefits,Merits and Demerits – Globalization of business: Dimensions, Features of globalization, Essential conditions, Pros and cons of globalization-Industrial Policy1956, 1991: Public Private Joint and Co-operative sectors - Disinvestment. UNIT V: International Trade Issues (16 Hours) GATT – Objectives, Evolution of GATT, GATT and WTO – Multinational Corporations: Dominance of MNC’s, Merits and Demerits, Multinationals in India.
Text Book: 1. Francis Cherunilam.2014.Business Environment.Himalaya Publishing house
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-4 Semester : II Hours : 90 Subject Code : 15UBAC42 Credit : 05
ENTREPRENEURIAL DEVELOPMENT (Revised - For those who join in June 2015 and afterwards)
Objectives:
To motivate the student to become an entrepreneur
To help the student understand the modes of starting the business
To understand the functions of various financial institutions
UNIT I: Introduction (18 Hours) Entrepreneur: Characteristics, Functions, Types – Entrepreneurship: Concept, Growth, Roles of Entrepreneurship in Economic Development – Rural Entrepreneurs: Need, Problems, Role of NGO’s in development of Rural Entrepreneurship
UNIT II: Women Entrepreneurship (18 Hours) Women entrepreneurship: Concept, Functions, Recent trends, Problems, Growth,Successful women entrepreneurs - Entrepreneurship Development Programme, Course Contents, Phases,Evolution
UNIT III Small Enterprises and Formulation (18 Hours) Small Enterprises: Characteristics, Objectives, Scope, Role of small enterprises in Economic development – Form of Ownership – Project identification and Selection: Project Formulation, Significance, Contents and formulation of a project report, Planning commission guidelines, Specimen of a project Report
UNIT IV: Project Appraisal (18 Hours) Project Appraisal: Methods of Project Appraisal – Institutional Support to Entrepreneurship Development: NSIC, SIDCO, SISI, DIC and TCO
UNIT V: Industrial Sickness (18 Hours) Tax Benefits: Need, Tax Holidays, Concessions – TQM for small enterprises: Sickness in small business, Signals, symptoms, Consequences and corrective measures
Book for Study: 1. S.S.Khanka ,Entrepreneurial Development, Sultan Chand and sons, 2000.
Books for Reference: 1. GordenNatarajan, Entrepreneur Development, Himalaya Publications, 2009. 2. S. L. Gupta, Arun Mittal, Entrepreneurship Development, International Book House,
2012. 3. SrutiSingal, R. K. Singal, Entrepreneurship Development, S.K. Kataria& Sons, 2012.
681
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : I BBA Part : II – Allied 2 Semester : II Hours : 75 Subject Code : 15UBAA22 Credit: 04
BUSINESS STATISTICS
Objectives: 1. To make the students familiarize in the concepts of quantitative techniques.
2. To help the students for their project work in further studies. 3. To provide a very short history of the use of statistics.
UNIT I: Introduction (15 Hours) Statistics: Nature, Stages – Collection of data: Methods, Primary data, Secondary data, Relative merits and demerits – Sampling: methods, merits and demerits
UNIT II: Classification of data (15 Hours) Classification of data: Characteristics, Rules, Types: Geographical, Chronological, Qualitative, Quantitative – Tabulation of data, Difference between classification and tabulation, Rules, Types - Diagrammatic representation of data – Rules – Types – One dimensional, Two dimensional, Three dimensional, Pictogram, Cartogram
UNIT III: Measures of Central Tendency (15 Hours) Measures of central tendency: Mean, Median, Mode, Harmonic Mean - Range - Quartile Deviation - Standard deviation
UNIT IV: Correlation & Regression (15 Hours) Karl Pearson’s Co efficient of correlation: Simple problems - Regression: Difference between correlation and regression, Simple problems
UNIT V: Index Numbers & Time Series Analysis (15 Hours) Index numbers: Methods of constructing: Paasche, Laspeyre,Bowley, Fisher’s Index Method - Analysis of time series: Components, Secular trend, Graphical method, Semi average method, Moving average method, Method of least squares
Note: 60% of questions must be asked on problems and 40% on theory.
Text Book: 1.R.S.NPillai&Bagavathi.2012.Business Statistics.Sultan Chand and Sons
References: 1. Arumugam and Issac.2007.Business Statistics.New Gamma Publishers. 2. D.KathambaRajan. 2011. Economic and Business Statistics. Himalaya Publishing House. 3. Sharma. 2011. Business Statistics : Problems and Solutions Pearson
682
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core -5 Semester : III Hours : 90 Code : 15UBAC53 Credit : 05
ORGANIZATIONAL BEHAVIOUR
Objectives:
1. To provide the theoretical knowledge about the scientific decision making process and problem solving techniques.
2. To familiarize the concept of modern management process. 3. To give an idea about the behavioral aspects of an individual in the organization.
UNIT I (18 Hours)
OrganisationalBehaviour – Definition – Nature and Scope – Need for studying OB – OB process Models of OB.
Group behavior – Definition – Characteristics- Theories – Types – Stages of group formation – Group behavior – Group norms – Group cohesion – group role – Inter group behavior – Inter group conflicts – Group decision making. UNIT IV (18 Hours) Organisational conflicts – definition – sources – Types – Aspects – Conflict process – Conflict management – stress management – symptoms – measurement – sources- consequences – manage with stress. UNIT V (18 Hours) Organisational Change - Meaning – Forces for change – Types of change – Resistance of change – Overcoming resistance to change – Organisational Development – meaning – Objectives – Models – Factors influencing OD Intervention. Text Books :
1. S.S.Khanka, Organizational behavior –Chennai McMillan, 2012. 2. Robbins.S, OrganisationalBehaviour - X edition. - Prentice-Hall, India, 2006.
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-6 Semester : III Hours : 90 Code : 15UBAC63 Credit : 04
COMPANY ORGANISATION
Objectives:
1. To know about the provisions available for public and private companies 2. To give in depth knowledge about the basic requirements for starting thenew
ventures. 3. To impose the knowledge about the various administrative structure of thecompany.
UNIT I (18 Hours) Definition of company – Features - kinds of Companies – Company formation Memorandum and articles of association – Prospectus. UNIT II (18 Hours) Board of directors, Managing Directors, – Appointment – Rights, Duties and Liabilities – Terminations - Secretary and Auditor – Appointment – Rights and duties and liabilities. UNIT III (18 Hours) Company Meetings Kinds - Notice of meeting - Quorum minutes, proxies – Resolution. UNIT IV (18 Hours) Prevention of oppression and Mismanagement – Powers of NCLT – Powers of Central Government. UNIT V (18 Hours) Winding up of companies and dissolutions – Reasons – Modes of Winding up. Text Book:
1. N.D.Kapoor, Elements of Company Law – Sulthan Chand & Sons – New Delhi, 2008. 2. Gulshan S.S and Kapoor G.K, Business Law including Company Law – Sulthan Chand &
Sons, 2006. 3. Jain N.K, Company Law and company law practices – Deep and Deep Publications – New
Delhi, 2007.
Reference: 1. Gogna P.P.S, Text book of company law –Chand and Company Limited – New Delhi,
2006.
684
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-7 Semester : III Hours : 75 Subject Code : 15UBAC73 Credit : 04
MARKETING MANAGEMENT
Objectives: 1. To help the students to gain in depth knowledge about marketing management.
2. To help the students to develop their marketing skills 3. To impart knowledge about 4P is of Marketing. UNIT I (15 Hours)
Nature and scope of Marketing- Role of marketing with Special reference to India – Concepts of marketing – Consumer Behaviour – Buying motives – Consumer Decision making. UNIT II (15 Hours)
Product – Product Classification – Product planning and policies – New Product Development – Product modification, Product diversification and product elimination – Branding and packaging – Product life cycle. UNIT III (15 Hours)
Pricing – Methods of price determination – Cost oriented pricing – Demand oriented pricing, - competitive pricing – New product pricing – Product line pricing – geographical pricing – psychological pricing. UNIT IV (15 Hours)
Channel of distribution – channel of functions – factors to be considered in channel selection – retailing and wholesaling. UNIT V (15 Hours)
Advertising – Objectives – Advertising as a process of communication – type of advertising – Message selection. Text Books: 1. Ramasamy and Namakumari, Marketing Management.Macmillan publications,2006. 2. Pillai.R.S.N, Modern marketing and principles and practices of marketing.Sultan, Chand and Sons, 2006. Reference: 1. Philip Kotler, Marketing Management. Prentice Hall,2007.
685
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Allied-3 Semester : III Hours : 75 Code : 15UBAA33 Credits : 04
BUSINESS MATHEMATICS Objectives: 1. To enable the students to acquire knowledge of mathematics and their use in business decisionmaking. 2. To provide the knowledge about basic analytical Knowledge in Mathematics 3. To acquire the knowledge in Matrices UNIT I (19 Hours) Sets: Basic concepts – subset – operations on sets – Applications – Cartesian product of two sets – Functions: Functional representation – Finding Functions UNIT II (17 Hours) Matrices: Basic concepts – types - Solving a system of Linear equation using Matrix inversion - Rank of Matrix. UNIT III (10 Hours) Analytical Geometry: Introduction – Distance between two points, Equation of straight line (slope – Intercept form, Slope – Point form – Two Point form).Intersection of two lines – Equation Parallel line, Perpendicular line – Break Even Analysis. UNIT IV (15 Hours) Differential calculus – Rules - Sum Rule – Product rule Quotient rule UNIT V (14 Hours) Optimization - Functions of function rule – Simple problems - Criteria for Maxima – Minima – Applications Text Book: 1. Jayaseelan and Sundaresan, 2003. Business Mathematics - S.Chand& Company. References: 1. J.K.Sharma, Business Mathematics Theory and Applications - One Books, India, 2007. 2. Dr.HarbonsLal, Business Mathematics for C.A (P.E.-1) – Sulthan Chand, 2003. 3. QasiZameeruddinV.K.KhannaS.K.Bhambri, Business Mathematics – Vikas publishing House Pvt.Ltd, 2001.
686
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : UG Other Science Part : IV NME-1 Semester : III Hours : 45 Code : 15UBAN13 Credits : 02
INTRODUCTION TO MARKETING MANAGEMENT
Objectives: 1. To help the students gain in depth knowledge about marketing management.
2. To help the students develop their marketing skills 3. To impart knowledge about 4P’s of Marketing.
UNIT I Fundamentals of Marketing 9 Hours Nature and scope of Marketing- Concepts of marketing –Marketing Mix, Consumer Behaviour – Buying motives – Consumer Decision making. UNIT II Product Mix 9 Hours Product – Product Classification – New Product Development – Branding and packaging – Product life cycle. UNIT III Pricing 9 Hours Pricing – Methods of price determination – Cost oriented pricing – Demand oriented pricing, - competitive pricing – New product pricing. UNIT IV Channel of Distribution 9 Hours Channel of distribution – channel functions – factors to be considered in channel selection – retailing and wholesaling. UNIT V Advertising 9 Hours Advertising – Objectives – Advertising as a process of communication – type of advertising – Message selection. Text Books: 1. Ramasamy and Namakumari, Marketing Management - Macmillan publications, 2012. Reference: 1. Philip Kotler,Marketing Management - Prentice Hall, 2009. 2. Pillai.R.S.N. Modern marketing and principles and practices of marketing -Sultan Chand & Sons,
2010.
687
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : II Year BBA B.Com & IT&M Students Part : Core Elective-1 Semester : III Hours : 60 Code : 15UBAE13 Credits : 03
EXECUTIVE COMMUNICATION – I
Objectives:
1. To emphasis the development of both soft hard skills for smooth managerial functions. 2. To understand the preparation and development of business letters and reports. 3. To learn the trends in communication and application for effective managerial
functions.
Unit I (12 Hours)
Business Communication – Objectives – Importance – Principles of letter writing – structure and layout of letters. Unit II (12 Hours) Types of communication – Barriers of communication – Modern communications – Modern Electronic communication system. Unit III (12 Hours) Circular letters – Job application letters – sales letters – Quotations – Orders and tenders. Unit IV (12 Hours) Status enquiries – Trade and bank references – Bank and insurance correspondence. Unit V (12 Hours) Correspondence with public authorities and other agencies. Text Book:
1. Pillai. R.S.N and Bagavathy Norman Lewis – Commercial Correspondence and office management – Goyal Publication – New Delhi – 2005
Reference:
1. Mohan & Sharma – Business Correspondence – TATA McGrew Hill – New Delhi – 2008. 2. Rajendra Pal and J.S.Kolahalli – Essentials of Business Communications – Sultan and Sons
– New Delhi – 2007. 3. Sharma R.C Mohanakrishna – Business Correspondence and Report Writing – TATA
McGrew Hill Publication – 2nd edition – New Delhi – 2008.
688
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : U.G. (SFC) Part : Self Learning Course Semester : III Hours : -- Code : 15UBASL3 Credit : 03
BODY LANGUAGE
Objectives:
To help the students to understand the concept of Body language UNIT I Body language in Interpersonal communication – use of body language – Communicating methods – Types of body language – The impression – Stages – Body language during job interviews – Do’s and Don’ts UNIT II Eye contact – Use – Grammer – Gaze behavior – Methods to improve best eye conduct – Facial expressions – Types – Face facts – Importance of smile. UNIT III Head movements – Talking heads – listening heads – Head gestures – Basic head positions – Gesture and body movements – Common gestures – Thumb displays – Face gestures – Evaluation. UNIT IV Posture and Stance – Types – Posture research – Proximity and orientation – Territories – Seating arrangement – Status, proximity and orientation. UNIT V The touch behavior – Bodily conduct and touching – Dominant and submissive handshakes – appearance and physique – Body shape and size – body language for sales person – Top ten body language. Text Book: 1. Dr.Shalini Varma.2008. Body language your success mantra. S.Chand and company ltd.
New Delhi
689
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-8 Semester : IV Hours : 90 Code : 15UBAC84 Credit : 05
SERVICES MARKETING
Objectives: 1.The course aims at making students understand concepts, philosophies,processes and techniques of managing the service operations of a firm. 2. To understand the difference between product and services marketing 3. To study about the kinds of services prevails in the recent scenario UNIT I (18 Hours) Services marketing - Introduction – Types - Nature - Characteristics.
UNIT II (18 Hours) Classification of services – Difference between goods and products – Service marketing management – organizing marketing planning – Analyzing opportunities – Selecting target market – Developing the services marketing mix.
UNIT III (18 Hours) Services marketing mix - Product – Pricing – Promotion - Place
UNIT IV (18 Hours) People in service- Process and Physical evidence.
UNIT V (18 Hours) Marketing of services – Bank marketing – Tourism Marketing – Hospital and Airline marketing.
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-9 Semester : IV Hours : 90 Code : 15UBAC94 Credit : 04
BUSINESS ECONOMICS
Objectives:
1. To enable the students to learn the basic principles of economics and its application in the decision making in the business. 2. To understood the profit, profit policies, cost volumes relationship.. 3. To become skilled at the demand analysis and various cost aspects in the business.
UNIT I (18 Hours) Business Economics – Definition – Nature and scope – Relationship with other field – Decision making and forward planning.
UNIT II (18 Hours) Objectives of a modern firm – Role of a managerial economist – Demand forecasting – Purpose - methods
UNIT III (18 Hours) Consumption theories – Law of diminishing Marginal Utility – Law of demand – Elasticity of Demand Price Income, Advertisement.
UNIT IV (18 Hours) Pricing methods and problems – Cost plus target pricing – Marginal cost pricing - Going rate pricing – Customary prices pricing new products – Specific pricing problems.
UNIT V (18 Hours) Cost Analysis – Cost concepts – Classifications – Cost – Output relationship – Break Even Analysis.
1. Maria John Kennedy, Managerial Economics - Himalaya Publishing House, 2000. 2. S.N.Maheswari, Business Economics - - Himalaya Publishing House, 2000.
691
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-10 Semester : IV Hours : 75 Code : 15UBAD04 Credit : 04
BUSINESS LAW Objectives: 1. To know about the regulatory laws applicable to Indian industries 2. To familiarize with the various provisions of the industrial law. 3. To provide in-depth knowledge about the basic eligibility for obtaining benefits provided by the company.
UNIT I (15 Hours) Law of contracts Essential elements of a valid contract – Kinds of contract - Offer and Acceptance – legal rules - Capacity to contract – Minor – Persons of unsound mind – other persons – other disqualifications
UNIT II (15 Hours) Law of partnership – Definition – Characteristics of partnership – Formation of partnership and duration of partnership – Registration of firms – Rights, Duties and liabilities of partners – Types of partners – Reconstitution of a firm – Dissolution of a firm – Modes of dissolution. UNIT III (15 Hours) The Factories Act, 1948 - Definition of Factory - Health safety and welfare measures -The Workmen‘s Compensation Act, 1923- Disablement – Partial and Total disablement, employer and liability for compensation – Occupational diseases, UNIT IV (15 Hours) Payment of Wages Act- payment of wages, permissible deductions from the wages limits on deductions.Payment of Bonus Act- Employer eligibility and disqualification for bonus section 8 and 9 computation of gross profit - Minimum Bonus, Maximum bonus, time limit for payment of bonus. UNIT V (15 Hours) The Industrial Disputes Act 1947 - Definitions of Industry – Industrial Disputes – procedure for settlement of Industrial disputes – Conciliation machinery – Works committee – Court of enquiry – Tribunals – Arbitration - strikes lockouts, layoff and retrenchment. Text Books: 1. N.D.Kapoor , Elements of Mercantile Law –– Sultan Chand and Sons, 2007. 2. Baluchandar .K.R., Business Law – Himalaya Publications, 1999. References: 1. Gulshan SS, Kapoor G.K – Business Law –New age International, 2000.
692
ARUL ANANDAR COLLEGE (AUTONOMOUS) – KARUMATHUR DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : Allied - 4 Semester : IV Hours : 75 Subject Code : 15UBAA44 Credit : 04
OPERATIONS RESEARCH Objectives:
1. To impart the knowledge of Quantitative decision making skills 2. To learn the feasible solution and optimum solution for the resource management. 3. To help the students to acquire problem solving skills.
UNIT I (15 hours) Introduction to Operations Research – Meaning, Definition – Evolution of the Discipline – Important definitions of Operations research – General methodology in OR – Various OR Problems – Scope – Advantages - Limitations UNIT II: (15 hours) Introduction to Linear Programming – Critical Examples – Development of Linear Programming model - Graphical method – Simplex method – Solving a simplex problems - Problems with only slack variables. UNIT III: (15 hours) Transportation problem – Mathematical model for transportation problem – Types – Methods to solve transportation problem – Transshipment model – Assignment problem –Zero one programming model. UNIT IV: (15 hours) Network Techniques – Shortest Path model – Minimum spanning tree problem – Maximal flow problem – CPM – PERT. UNIT V: (15 hours) Game theory – Graphical method for 2Xn or mX2 games – LP approach for game theory - Introduction to Queuing theory – Basic waiting line models (M/M/1): (GD/a/a)- (M/M/C): (GD/a/a) Text Books: 1. Baskar S , Operations Research, AnuradhaAgencis, Kumbakonam, 2006. References: 1. Kapoor.V.K., Operations Research, Prentice Hall of India, New Delhi, 2006. 2. Panneerselvam R. ,Operations Research, Prentice Hall of India, New Delhi, 2006. 3. Sharma.J.K., Quantitative Techniques for Managers, Macmillan India Ltd., Chennai, 2007. 4. Srinivastava U.K, ShenoyG.V,Sharma S.C, Quantitative Techniques for Managerial
Decision,Second Edition, Prentice Hall of India. New Delhi, 2006. 5. Vohra.N.D, Quantitative Techniques in Management, TATA McGraw Hill. New Delhi, 2005.
693
ARUL ANANDAR COLLEGE (AUTONOMOUS) – KARUMATHUR DEPARTMENT OF BUSINESS ADMINISTRATION
Class : B.Com & B.A.(English Literature) Part : IV NME -2 Semester : IV Hours : 45 Subject Code: 15UBAN24 Credits : 02
INTRODUCTION TO OFFICE MANAGEMENT (For Arts Students)
Objectives:
To help the students understand the functions of management and Administration
To give ideas about how to manage the office
To understand the basic concept of Index and filing system UNIT –I Introduction to Office Management 9 Hours Office Management - Functions of Office Management– Functions of Manager- qualities - Modern Office – Merits and Demerits UNIT-II Location and Layout 9 Hours Office Location- Merits and Demerits of rural and urban area- merits of good layout- office furniture UNIT-III Office Correspondence 9 Hours Types of correspondence- Classification of files- Essentials of Filing System – Merits and Demerits of Correspondence. UNIT-IV Indexing and Stationery 9 Hours Indexing - Methods of Indexing - Merits and Demerits - Office Stationery- Purchase Procedure. UNIT-V Office Appliances 9 Hours Office Appliances- Importance- Types of Appliances- Administration and Correspondence Book For Study :
1. R.S.N. Pillai and Bagavathi, Office Management - Sultan Chand and Sons Publishing House, 2010.
Books for Reference: 1. B.N.Tandon, Manual of office management and correspondence - Prentice Hall
Publication, 1999.
2. C.B.Gubta, Office Organization and Management - Sultan Chand and Sons Publishing House, 2012.
694
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : II Year BBA B.Com & IT&M Students Part : Core Elective 2
Semester : IV Hours : 60
Sub. Code : 15UBAE24 Credit : 03
EXECUTIVE COMMUNICATION – II
Objectives:
1. To highlight the skills for smooth decision-making functions.
2. To be aware of the preparation and progress of business letters and reports.
3. To study the emerging trends in communication and application for effective managerial
functions.
UNIT – 1 PRESENTATION SKILLS (12 Hours)
What is presentation – Presentation Skills – Elements of presentation – use of aid – designing a
presentation – Advanced visual support for business presentation – types of visual aid.
Unit – 2 NEGOTIATION SKILLS (12 Hours)
What is a negotiation – nature and need for negotiation – factors affecting negotiation – stages
of negotiation process – negotiation strategies.
Unit – 3 EMPLOYMENT COMMUNICATION (12 Hours)
Introduction – Writing CVs – Group discussions – Interview skills- Impact of technological
advancement on Business Communication- Communication networks – Intranet – Internet –
Target group profile – Developing Decision Making Skill – Listening, Feedback, Public speaking –
Practice Presentation – Non verbal communication.
Text Book:
1. Dr,NageshwarRao, Dr.RajendraP.Das – Communication Skills – Himalaya Publishing
House - 2010
Reference Books:
1. P D Chaturvedi, MikeshChadurvedi - Business Communication: concepts, Cases, and
Applications - Pearson education – 2004
2. Mary Ellen Guffey – Business Communication, Process and Product - Thompson Learning
3/E – 2002.
3. Penrose, Rasberry, Myers – Advanced Business Communication - Thompson Learning
4/E – 2002.
4. M Ashraf Rizvi – Effective Technical Communication – TATA McGrew Hill – 2005.
695
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514 DEPARTMENT OF BUSINESS ADMINISTRATION
GROUP DISCUSSION
Class : U.G. (SFC) Part : Self Learning Course Semester : IV Hours : -- Code :15UBASL4 Credit : 03
Objectives: To introduce the students to study about Group discussion in Interview
UNIT I Group Discussion – Concept – Methodology – Components – Leadership – Role players – Positive and negative traits – Suggestions – Success in a Group discussion.
UNIT II Myths of group discussion – Generating Ideas for discussion – technique for evaluation.
UNIT III Presentation skill – Importance – preparation – structuring the presentation communication aids – Delivery – Dealing with nerves – Making a great first impression – Phrasing and delivering the speed.
UNIT IV Interview – Perspective- Major objective – Importance – Techniques – Advantagesand disadvantages – Appearing for an interview- Types of questions expected.
UNIT V Interview process – Writing a resume – Qualities of a candidate – Telephonicinterview – Criteria for evaluating a candidate. Text Book:
1. Hari Mohan Prasad and Rajnish Mohan. 2012. How to prepare for Group Discussion and interview. Tata McGrew Hill, New Delhi
696
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
OPERATIONS MANAGEMENT
Class : BBA Part : III Core-11 Semester : V Hours : 90 Subject Code : 15UBAD15 Credit : 05
Objectives 1.To introduce the basic concepts of operation management. 2.To explain the techniques of decision making in production management . Unit-1 Introduction to Operations Management - Production Planning and Control
(18 hours) Operations Management: Functions- History. Production Planning and Control: Objectives-Importance-Levels-Factors determining Production planning and control-Advantages- Difference between Production Planning and Control Unit II Plant Location, Plant Layout (18 hours) Plant location: Importance- Factors responsible for choice of plant location- Multiplant location problems. Plant Layout: Objectives- Types of layout- Plant layout tools and techniques. Material Hanling: Funtions- Principles-Equipments. Unit III Manufacturing system and Work study (18 hours) Production system: Continuous Production-Intermittent Production-Mass flow Production- Job production- Batch production. Work Study: Objectives- Importance- Components. Method study: Indicators- Techniques- Charts for method study. Process chart: Schematic process chart-Charts for men and machine-Work measurement. Unit IV Material Management (18 hours) Materials management: Objectives- Organisation- Stages-Factors-Importance. Purchasing: Objectives- Functions- Methods-Steps. Store Keeping: Functions- Working of store keeping Unit V Plant Maintenance and Quality Control (18 hours) Plant Maintenance: Objectives-Functions-Types-Merits and demerits. Material handling: Functions-Principles-Equipments. Quality Control: Objectives-Phases-Steps-Control Charts. Text Book
2. PaneerSelvam, Production and Operations management, Prentice Hall of India, NewDelhi, 2011
697
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
HUMAN RESOURCE MANAGEMENT
Class : BBA Part : III Core -12 Semester : V Hours : 90 Subject Code : 15UBAD25 Credit : 05 Objectives: 1. To understand the changing environment of the HRM and the role of the HR managers. 2. To impact the knowledge on training and development. UNIT I - Introduction to HRM (18 hours) Human Resource Management – Definition – Concepts – Objectives – Functions- Nature of HRM – Scope of HRM- Role and Qualities of HR Manager – Organizational structure, Types of Organization. UNIT II - HR Planning and Recruitment (18 hours) Human Resource Planning, Importance, Objectives, Factors Influencing HRP – Job Analysis: Need, Process, Benefits – Job Specification, Content –Job Description, Content - Job evaluation, Objectives, Methods – Recruitment: Sources, Merits and Demerits- selection procedure UNIT III - Training and Development (18 hours) Wages and Salary Administration, Objectives, Factors influencing wage policies, Methods of payment of wages – Training and Development, Importance, Methods of Training. UNIT IV Trade Union and Disciplinary System (18 hours) Trade Union, Need, Functions, Problems of Trade Unions Movement in India - Industrial Relations, significance, Causes for poor IR, Types of Punishment – Grievance Handing system, Causes, Grievance redress procedure. UNIT V Enhancement of HR (18 hours) Performance Appraisal, Methods – Collective Bargaining, Characteristics, Objectives, Guidelines of Successful Collective Bargaining, Process – Workers participation in management, Objectives and Forms of WPM. Text Book: 1. Memoria,C.B., Personnel Management, Prentice Hall of India, New Delhi, 2003. References: 1. J.Jeyasankar, Human Resource Management, Margham Publication, Chennai, 2011. 2. BhaskaranChatterjee, Human Resource Management, Sterling Publisher, New Delhi, 2004. 3. Cynthia D, Personnel Management, Chennai all India Publishers, Chennai, 1997.
698
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
Class : BBA Part : III Core -13 Semester : V Hours : 75 Subject Code : 15UBAD35 Credits : 04
Objectives:
1. To understand the various techniques of sampling. 2. To learn the various methods of analysis of data and its applicability in the decision
Making.
UNIT I: Introduction to Research (15 hours) Research methodology – An Introduction – Meaning – Objectives – Significance - Research Design – Research Process - Criteria of Good Research- Research Methods Vs. Research Methodology.
UNIT II: Hypothesis and Data Collection (15 hours) Hypothesis formulization – Procedures for Hypothesis testing –Chi Square Test - t test- Methods of Data Collection - Primary data - Secondary data - Tools - Questionnaire - Schedule UNIT III: Sampling (15 hours) Sampling Fundamentals – Need for Sampling – Methods of Sampling – Census and Sampling survey - Steps in Sampling Design – Characteristics of a good sample design
UNIT IV: Scaling and Analysis of data (15 hours) Measurement and scaling Techniques –Measurement in Research – Measurement Scales – Scaling – Meaning of scaling – Important scaling techniques - Analysis of Data –Mean-Standard Deviation- Interpretation.
UNIT V: Report Writing (15 hours) Report Writing- Importance – Steps – Types – Layout Format of report writing - Problems encountered by Researchers in India – Role of computer in Research
Text Book: 1. Kothari.C.R. &GauravGarg, Research Methodology, Methods and Techniques, (New Age International and Publishers, New Delhi, 2014.) References: 1. Donald R.Cooper and Pamela S.Schindler, Business Research
Methods,TATAMcGrawHill.NewDelhi, 2014. 2. Rao K.V., Research Methodology in Commerce and Management, (Sterling Publishers Pvt.
Ltd., Chennai, 2012.)
699
ARUL ANANDARCOLLEGE (AUTONOMOUS), KARUMATHUR – 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
FINANCIAL MANAGEMENT Class : BBA Part : III Core-14 Semester : V Hours : 75 Subject Code : 15UBAD45 Credits: 04
Objectives 1. To inculcate the basic knowledge of financial management. 2. To study its application in financial sources and management of capital.
(Note: 60% of questions must be asked on Theories and 40% on Problems.) UNIT I - Introduction to Financial Management (15 hours) Financial Management – Definition – Nature – Scope - History – Objectives of the firm- Profit maximization Vs Wealth Maximization Functions of Finance – Investment decisions- Financing decision – Dividend Decision – Organization of finance function – Controller Vs Treasurer. UNIT II - Sources of capital and financial institution (15 hours) Sources of capital – Security financing – Shares – Equity shares – Preference shares – Relative merits and demerits - Internal Financing – Retained earnings – Depreciation - Loan financing –Term loans – Specialized Financial Institutions – IDBI – IFCI– SIDBI – UTI - Short term sources – Innovative sources of capital – Venture capital – Seed capital – Bridge finance. UNIT III - Cost of capital (15 hours) Cost of capital – Cost of equity – cost of preference – cost of debt – cost of retained earnings – Weighted average cost of capital - Simple problems – Capital structure – Determination – Optimum capital structure – Simple problems. UNIT IV - Working capital management & Cash budget (15 hours) Working capital management – Determination of working capital – Types – Simple problems - Cash budget – Managing Cash- – Simple problems UNIT V – Capital budgeting &Divident decision (15 hours) Capital Budgeting – Evaluation methods – Payback period method – Accounting Rate of return - Net present value method –Internal rate of return - Simple problems. Dividend decision - factors affecting dividend decision, Forms of dividend. Text Book: Sharma, Gupta, Financial Management –Kalyani Publishers, 2001. References : 1. Prasanna Chandra, “Financial Management – Theory and Practice” – Tata McGraw Hill, New
ARUL ANANDAR COLLEGE (AUTONOMOUS) – KARUMATHUR DEPARTMENT OF BUSINESS ADMINISTRATION
INSTITUTIONAL TRAINING
Class : III BBA Part : III Core -15 Semester : V Semester Hours : Subject Code : 15UBAD55 Credit : 04
Objectives: 1. To compare the theories learned and the actual practices prevailing in the business
environment 2. To demonstrate an ability to produce a clear report, this includes critical reflection
on the general implications and conclusions of the work carried out. Description:
The institutional training is an essential requirement and integral part of the curriculum for successful completion of the BBA programme. It is designated for BBA students to improve their business skills and provide them with practical experience. The essence of the institutional training is to help the students develop the ability to apply multi-disciplinary concepts, tools and techniques to solve organizational problems. Supervision, dates and Duration of the Institutional Training
Every student has to undergo an institutional training for a minimum period of 4 weeks after completing the Fourth semester and before the start of fifth semester. All the students will have to submit their institutional report within a period of one month in the department. Each student will be attached to one faculty guide, with whom he/she shall be in continuous touch during the training period. The faculty guide will be required to evaluate the report for 25 marks and the corresponding industrialist will evaluate the report for 25 marks. The evaluation of the remaining 50 marks shall be made by the department during viva voce on the basis of the candidates performance to be held before the commencement of fifth semester examinations.
The student shall submit 3 copies of project reports within two months after the commencement of the 5th semester.
No two students of the institute shall work on the same problem in the same organization.
701
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
COMPUTER APPLICATION IN BUSINESS Class : BBA Part : III SBE-1 Semester : V Hours : 60 Subject Code : 15UBAS15 Credits : 02
Objectives: 1. To provide knowledge of computer applications used in business. 2. To create knowledge on working with basic documents, worksheets, presentations and data bases. UNIT I: COMPUTER FUNDAMENTALS (12 hours) Definition – Characteristics- components of computer system Hardware – Input devices- Output Devices – Processor- storage – software- operating system. UNIT II: MS WORD (12 hours) Introduction to Ms word – Starting word – Window layout – Menu Bar – Creating documents – Editing, Opening, Closing and Saving a document. UNIT III: POWERPOINT (12 hours) Introduction to PowerPoint- Window Layout – Slide –AutoContent Wizard- Templates – Creating a presentation – Transition and Animation Effects – Saving a presentation – Active buttons in slideshow. UNIT IV: MS EXCEL (12 hours) Introduction to Excel – Window Layout – Working with Worksheet – Entering data into cells – Printing and Formatting Worksheets – Alignment– Working with Fonts, Borders and cell – Using Functions – Percentage - Standard Deviation - Mean Deviation - Correlation - Creating a chart. UNIT V:SPSS (12 hours) Introduction to SPSS – General aspects - Data entry and analysis– Data transformation – Data Presentation. Text Book: 1. Anita Goel. 2013. Computer Fundamentals. Pearson Education India. New Delhi. References: 1. David Reed. 2007. Basic introduction to computer science. Prentice Hall India.New Delhi. 2. Xavier.C. 2005. Basic Concepts of Computer. Tata McGraw Hill, New Delhi. 3. Jame B. Cunningham& James O. Aldrich 2012.Using SPSS: An Interactive Hands-On
Approach.SAGE Publications India Pvt Ltd, New Delhi.
702
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
STRESS MANAGEMENT
Class : All U.G.Courses Part : Self Learning Courses Semester : V Hours : Subject Code : 15UBASL5 Credits : 03
Objectives: - 1. To provide knowledge on stress and its variables. 2. To highlight the importance of social and psychological processes of managing stress. UNIT 1 – Introduction to stress Introduction - Understanding the stress -reactions to distress. UNIT 2 – Sources and causes of stress Sources - Environmental stress, social stress, organizational stress, physiological stress, psychological stress. Causes – Personal stressors, Environmental stressors. UNIT 3 - Types of stress Types – Acute stress, Chronic stress, Internal irritations, External exasperations. UNIT 4 – Identification of stress Signs of stress – Psychological, Emotional, Physical, Behavioural. UNIT 5 – Managing stress Understanding the coping process, coping options.Managing the pressure – Aerobic exercise, Nutrition, Sleep. Books for Reference – 1. Pestonjee, D.M. (2009). Stress and Coping. (2nd) New Delhi: Sage publication. 2. Cartwright, S and Cooper, C. L. (2012): Managing workplace stress, New Delhi: Sage
703
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
SALES MANAGEMENT Class : BBA Part : III Core-16 Semester : VI Hours : 90 Subject Code : 15UBAD66 Credits : 05
Objectives: 1. To make the student familiarize with concepts related to Sales. 2. To pick up the qualities of an efficient and innovative sales manager UNIT I Introduction to sales management (18 hours) Sales management – Definition – Objectives and Scope – Sales Organization, Types of sales Organization structure, - Sales Forecasting, Importance, Methods of sales Forecasting. UNIT II Sales manager and the sales offices (18 hours) Importance of sales manager-qualities of sales manager-duties & responsibilities of sales manager-types of sales manager- sales office functions-sales organization-limited & exclusive agencies UNIT III Functions of Sales Manager (18 hours) Process of selling- Prospecting - Pre approach - Approach, Methods of approaching prospects, - Presentation, Important aspects of presentation- Handling objections, Types of Objections- Closing the sales, Methods of closing and Follow-up. UNIT IV Sales Territories and Sales Report (18 hours) Sales territories – Factors deciding territories- Sales Quotas- Types of Quotas –Sales Man’s Reports, Types of reports – Ethics of Sales person UNIT V Management of Sales Force (18 hours) Salesman Training, Methods of training – Motivation of Sales force -Compensation and methods of Compensation, Performance appraisal of sales men. Text Book: 1. Edward W. Cundiff& Richard R.Still, Sales Management, Prentice - Hall, New York, 2011. References: 1.Patel J.S.K., Salesmanship and Publicity, Sultan Chand Publications, New Delhi, 2002. 2.Sahu P.K and Raut K.C., Salesmanship and Sales Management, Vikas Publications., Chennai,
2005. 3.VernaAggarwal R.K. Sales Management, Forward Book Depot, New Delhi, 2004.
704
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
EXPORT DOCUMENTATION & PROCEDURE Class : BBA Part : III Core-17 Semester : VI Hours : 90 Subject Code : 15UBAD76 Credits : 05
Objectives: 1. To familiarize the essential concepts of export trade with the basic procedure and
documents which are essential for export trade and other government policies. 2. To create awareness on government policy related to the export.
UNIT I – Introduction to export (18 hours) Introduction – Foreign Trade, export and import, Balance of payment – Equilibrium in balance of payment, Meaning and methods of foreign payment – credit instruments and means of foreign payments, Role of RBI. UNIT II – Financial Institution for export (18 hours) Financial institutions and export trade, payment exports. Duty Draw Back credit scheme, Buyers credit scheme - Bid Bond and Quarantine against exports, factoring and forfeiting. EXIM Bank of India.Lending programs, line of credits, differed payments exports. UNIT III –Foreign Trade Agency (18 hours) Indian Institute of Foreign Trade - Trade Development Authority - State Trading Corporation. UNIT IV – Documentation for export (18 hours) Terms of trade and Shipping Documents – Related to Export bills - Marin Insurance policy - Invoices and certificates and other documents. UNIT V – Procedure for export (18 hours) Supplementary documents, Customs document and procedure – Packing marketing and quality inspection - Terms used in Foreign exchange documentary - Export control – Licensing authorities – Concessions - Statutes - Breaches and penalties.
Text Book: 1. Ramagopal C., Export Import Procedure and Documentation and Logistics, New Age
International Publishers, Chennai, 2006. Reference: 1. Francis Cherunilam, Export Marketing, Himalaya Publishing House., Chennai, 2004. 2. Jeevanandam.C. Foreign exchange & Risk management, Sultan Chand & Sons., New Delhi,
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
ADVERTISING THEORY & PRACTICES Class : BBA Part : III Core -18 Semester : VI Hours : 75 Subject Code : 15UBAD86 Credits : 04
Objectives: 1. To impart the knowledge of various advertising techniques 2. To inculcate the concepts of media planning and development.
UNIT I – Introduction to Advertising (15 hours) Advertising meaning- Definition - Nature and Scope- Communication and advertising objectives- Importance and Value of objectives- Approaches to objective setting. UNIT II – Classification of advertising (15 hours) Classification of advertising- Economic efforts of advertising social aspects of advertising- Ethics in advertising – Competition Act. UNIT III – Advertising Budget and Evaluation (15 hours) Advertising budget– Budgetary process – Advertising budget approaches – advertising research – Evaluating advertising effectiveness- Time of measurement UNIT IV – Advertising Media (15 hours) Advertising media planning – Media selection consideration - Use of computer and models for media strategy - Media weight theories – Classification of media UNIT V – Advertising Agencies (15 hours) Advertising agency types – Selecting an agency – Agency compensation – Creative strategy planning and development – Creative process and advertising – Advertising layout – Current issues in advertising Text Book: 1. Agarwal.P.K. Advertising Management An Indian Perspective, PragatiPrakashan Publication,
Meerut, 2005. References: 1. Batra, Myres, Aaker, Advertising Management, Prentice Hall Publications, New Delhi, 2005. 2. Chunnawalla, Kumar, Sethiam Subramanian, 4th Edition, Advertising Theory and Practice,
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
BUSINESS POLICY & STRATEGIC MANAGEMENT Class : BBA Part : III Core -19 Semester : VI Hours : 75 Subject Code : 15UBAD96 Credits : 04
Objectives: 1. To help the students to learn the process of strategic decision making, implementation and
evaluation of corporate policies. 2. To integrate the knowledge gained in various functional areas to make business decisions. UNIT I : Introduction to Strategic Management (15 hours) Business Policy-Need-Difference between Business Policy and Strategic management-Concepts of Strategy: Defining strategy, levels at which strategy operates – Approaches to strategic decision making – Mission and purpose, objectives and goals – Strategic business unit UNIT II : Strategy Formulation (15 hours) Environmental Analysis and diagnosis – Concept of environment and its components – Environment scanning and appraisal – Organizational appraisal – SWOT analysis UNIT III :Corporate Level Strategy (15 hours) Corporate Level strategies – Expansion, Stability, Retrenchment – Concentration Strategies - Integration Strategies, Horizontal Integration, Vertical Integration – Diversification, Concentric Diversification, Related Diversification, Conglomerate, Unrelated Diversification – Stability Strategies – Retrenchment strategies- Turnaround-Divestment-Liquidation UNIT IV: Business Level Strategy (15 hours) Generic competitive strategies – Cost leadership, differentiation, Focus - Value Chain Analysis – Bench Marking - Grand strategies -BCG approach – Michel Porter’s approach - Functional Strategies-Nature-Need-Development UNIT V:Strategy Implementation & Control (15 hours) Strategy implementation – Issues in strategy implementation – Strategy evaluation – overview of strategic evaluation – Strategic control – Techniques of strategic evaluation and control. Text book: 1. AzharKazmi, Strategic Management and Business Policy, (McGrew-Hill Education (India ) Private Limited, New Delhi, 2008) References: 1. Hax A.C. Strategic Management: An Integrative Perspective, Prentice Hall, New Delhi, 2007. 2. Pearce& Robinson, Strategic Management, All Indian Travellors, New Delhi, 2005. 3. Samul C. Certo and J.Paul Peter, Second Edition, Strategic Management Concept And
Application, Tata Mcgrew Hill.New Delhi, 2004.
707
ARUL ANANDAR COLLEGE (AUTONOMOUS) – KARUMATHUR DEPARTMENT OF BUSINESS ADMINISTRATION
Class : III BBA Part : III Core Semester : VI Semester Hours : Subject Code : Credit : 04
FIELD STUDY PROJECT REPORT
Objectives:
To understand the practical aspects of the research process
To identify a problem at the firm level/industry level and undertake a research study, through a systematic research methodology.
Description:
In the VI semester, the student has to avail 21 days for project data collection and analysis in consultation with the faculty guide. The report has to be submitted within three months of the commencement of VI semester.
Project report evaluation consists of report evaluation and the conduct of viva voce examination. Report evaluation (50 marks) will be undertaken by a faculty guide independently and, Viva voce examination (50 marks) will be conducted by the Head of the Department and the faculty guide together.
The students should undergo the following systematic research methodology
Identification of research problem
Collection of Review of literature
Selection of the title of the research
Identification of the statement of the problem
List out the objectives of research
Preparation of tools of research
Data collection
Data processing
Preparation of report
Submission of report
708
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
TALLY 11 Class : BBA Part : IV SBE-2 Semester : VI Hours : 60 Subject Code : 15UBAS26 Credit : 02
Objectives: 1. To bring an exposure towards the concept of accounting software 2. To impart knowledge on accounting and inventory management system.
UNIT I Introduction to Tally (12 hours) Tally – Features – Tally license - Gateway of Tally - Creating Company – Loading/Selecting – Shutting a company – Altering an existing company – Buttons on the button panel – Configuring company. UNIT II Accounting information (12 hours) Menu related to Accounts – Groups - Creation of Groups (single & Multiple groups) – Creation of ledger (single & Multiple) – Cost categories and Cost centers (single & Multiple) – Display, Alteration, Deletion – Buttons on the button panel. UNIT III Preparation of Voucher (12 hours) Configuring vouchers - Creation of vouchers – Pre-defined Vouchers – Contra- Purchase – Sales – Payment – Receipt – Journals – Memo – Optional vouchers – Reversing journals – Post dates vouchers – Pure inventory vouchers – Receipt note voucher – Rejections in voucher – Rejections out voucher – Stock journal voucher – Physical stock voucher –Display, Alteration, Deletion – Modifying vouchers – buttons on the button panel. UNIT IV Inventory Management (12 hours) Stock groups (Single & Multiple) Stock categories (Single & Multiple) – Stock items (Single & Multiple) – Display, alter, deletion. Godowns: Creation of Godowns (Single & Multiple) – Unit of measures (Single & Compound) – Display, alteration and deletion. UNIT V Generating Reports (12 hours) Trial Balance – Balance Sheet – Profit and Loss account – Stock summary – Ratio analysis – Display menu – Daybook – Cash flow and funds flow – Bank Reconciliation Statement – Internet Capabilities – E-Mail – Web Publishing – Keyboard Shortcuts - VAT Text Book: 1. NamrataAgrawa, Tally 11 Course Kit.,Dreamtech Press, 2012. Reference: 2. Firewall, Computer Accounting with Tally 9.2., Laxmi Publications,2006.
709
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514 DEPARTMENT OF BUSINESS ADMINISTRATION
RETAIL MANAGEMENT
Class : All U.G.Courses Part : SLC - Optional Semester : VI Hours : Subject Code : 15UBASL6 Credit : 03
Objectives: - 1. To provide knowledge on retailing industry. 2. To gain knowledge in various functional areas of retail management.
UNIT I – Introduction to Retailing
Retailing – Characteristics –Functions –Retailing industry in India. UNIT II -Market Segmentation
Benefits – Kinds of market – Dimensions of segmentation. UNIT III – Market Mix
Retail location – Importance, Types – product management – types of suppliers – Pricing – Approaches to pricing – Promotional mix. UNIT IV - Retail in India
Traditional Retail formats – Retailing in rural India – Modern Retail formats in India. UNIT V - Relationship Marketing in Retailing
Relationship Marketing strategies in Retailing – Organized Sector, Unorganized sector. Emerging trends in retailing – Challenges faced by the Indian retail sector. Books for reference
1. John Fernie& Leigh Sparks, 2014, Logistics and Retail Management, Kogan Page, New Delhi.
2. Chetan Bajaj, RajnishTuli,Nidhi V Srivastave.2011. Retail Management.OxfordUniversity Press, Hyderabad.
710
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION SCHEME OF EVALUATION
DEPARTMENT OF BUSINESS ADMINISTRATION Question pattern for Core, Core Electives, Allied, Non-Major Electives and Skill Based Electives Time: 3 hours Maximum marks: 100
S.No Section Marks
1 Section A Multiple Choice Questions
10 X 1 = 10
2 Section B Short Answers and Definitions.
5 X 2 = 10
3 Section C Five questions with internal choice.
5 X 7 = 35
4 Section D Three questions in about 500 words out of five choices.
