51
O FROM SCIENCE FICTION TO FACT
| Date post: | 05-Dec-2014 |
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Technology |
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O
FROMSCIENCE FICTIONTO FACT
ODale HerigstadChief Creative Officer, Schematic
OMarc René GardeyaFounder and CEO,
OHISTORYREPEATING
OLAYERMETAPHOR
OWHAT‘S THERETODAY
OTHEFUTUREOFAUGMENTEDREALITY
ONew categoryof devices
Newmedium
Mass distribution
Mass market
HISTORY REPEATING
O
NEW CATEGORY OF DEVICES
O
LOCAL CONTENT
O
NEW MEDIUM
O
MASS DISTRIBUTION
O
MEDIUM SPECIFIC CONTENT
O?MASS MARKET
OLayers in Television
HISTORY REPEATINGLAYER METAPHOR
OINFORMATION
INTERFACEBRANDING
OINFORMATION
INTERFACEBRANDING
OINFORMATION
INTERFACEBRANDING
OINFORMATION
INTERFACEBRANDING
OINFORMATION
INTERFACEBRANDING
FlatFixed to the screenSometimes animatedOn top of the video imageNot interactive
OWHAT‘S THERETODAY
O„Key element of our layer is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“
Chris Manzione, Artist
VIRTUAL PUBLIC ART PROJECT
OHappy easter!Looking forward to see you again!
SOCIAL
O
CAMPAIGN
O
BERLIN WALL 3D
O
BERLIN WALL 3D
O
CONTENT MANAGEMENT
OLayers in Television
WHAT‘S THERETODAY
OThe “push back”
CREATING CONTENT
SPACES
OCREATING CONTENT
SPACES
OCREATING CONTENT
SPACES
OThe “push back”
CREATING INTERFACE
SPACES
OCREATING
INTERFACESPACES
OENVIRONMENTAL
GRAPHICS
OCREATING
INTERFACESPACES
OApps and other IP content
INTERNETCONTENT
TO TV
OINTERNETCONTENT
TO TV
O
artwork
photography
motion graphics
big screens
interactive media
virtual reality
O
artwork
photography
motion graphics
big screens
interactive media
virtual reality
stereo 3D
O
artwork
photography
motion graphics
big screens
interactive media
virtual reality
stereo 3D
O STEREO 3D
SPACES
O STEREO 3D
SPACES
OApps and other IP content
INTERNETCONTENT
TO TV
OTHEFUTUREOFAUGMENTEDREALITY
OPaul Otellini, CEO Intel, CES 2008
IMAGE RECOGNITION
O
FACE RECOGNITION
TAT The Astonishing Tribe, Concept Work, 2009
O
GESTURE CONTROL
John Underkoffler, TED Konferenz, February 2010
O
GESTURE CONTROL
Concept work, Schematic
OConcept work, Nokia
AR GLASSES
O
DOMESTIC ROBOCOP
Keiichi Matsuda, Augmented (hyper)Reality, January 2010
OTHANKS
Dale HerigstadChief Creative Officer, Schematic
Marc René GardeyaFounder and CEO,
