AS Media Studies – BLOG and Revision for the

next 4 weeks

Monday 15th April 2013

Unit G322: Key Concepts Exam

Why?

Aims & Objectives

• Re-cap prior learning of Section A and B.

• Go through some updates to the BLOG and inform you of how this needs to be treated as YOUR VLE!

• Look at what you can now access and teach you some new theory/key terminology that WILL allow you to succeed in the retake in 4 weeks time.

• YOU WILL be given the opportunity to complete some independent revision in the lesson as well today.

• Review the learning.

So you can succeed in the exam!

DO’s DON’T’s

Section A and B

• Make sure you link your evidence to the area of representation (Section A) OR Language from the Question (Section B)

• Use LOTS of media language in your answer!

• Structure your answer clearly.• Give relevant examples – e.g

DON’T write about Class in the exam if they are asking you to evaluate the representation of Ethnicity.

• Refer to EACH technical area in detail (Section A)

• Give Contemporary and relevant case study examples (Section B)

• Give theory/key terms that are NOT relevant to the area of of representation (Section A) OR Language from the Question (Section B)

• Write an answer for both Sections that is no less than 1 1/2 sides.

• Use theory such as John Fiske (1987)

• Use examples from earlier than 2009 (Section B)

YOU MUST write down AT LEAST 4 examples of elements associated to EACH of the features below.

YOU COULD give more than 4 examples.

Watch the following sequence:

- Make sure you have the ‘Section A: TV DRAMA TEXTUAL ANALYSIS (50 Marks) – Resources’ Page open – go to Disability.

- How is this represented to the audience in the sequence?

- What Technical areas help define this representation?

YOU SHOULD make notes on the sequence and then provide a summary for EACH of the technical areas.

YOU WILL then need to write a detailed analysis on ONE of the technical areas of your choice.

YOU MUST write down 3 examples of facts associated to the film industry you already know.

YOU COULD give more than 4 examples.

http://ncrafts.wordpress.com/

Username: ncrafts

Password: stpaulsmedia

LOG IN!

“Mind Map” - Task

Go onto the following pages underneath Section B: Film Industry:

• ‘Taken 2’ (2012)• ‘Ken Loach British Film’.

YOU MUST divide your A3 Page (or page in your exercise book) into the 7 sections YOU WILL need to know in relation to your own case studies as well in preparation for the exam.Then, write down x3 facts/statistics/ideologies associated to each one from each page.

Finally, YOU SHOULD identify any relationships/patterns/differences between the 2 case studies.

Remainder of the lesson:

1) Explore the BLOG and write down/”mind-map”/produce Flash Cards/Your own Revision PowerPoint on the information available to your for Section A and B.

2) YOU SHOULD build on this gained knowledge by researching and uploading content that is relevant to your own chosen case studies.

3) YOU COULD practice answering a question in timed conditions using one of the past papers available OR look at other resources available to you such as the Mark Scheme.

What have you learnt today?

Homework:

1) Cross Media Convergence and Synergy – X3 Advantages and HOW your Case Study(s) conform to these benefits. 2) Make sure Case Study examples are complete.

3) COMPLETE corrections/adjustments to coursework as stated on the BLOG!

DUE: Wednesday 17th April

AS Media Studies – Section B) Case Study

Practice- Tuesday 16th April 2013

Unit G322: Key Concepts Exam

Why?

Aims & Objectives

So you can succeed in the exam!

• We will go through the expectations of the Exam in relation to 2 Case Study examples YOU SHOULD refer to in the exam, alongside your own Case Study examples.

• We will apply this evidence and case study material to an exam paper question.

• YOU WILL hand this is in for marking against the mark scheme (which is available on the BLOG)

• Review the learning and set homework for next lesson.

YOU MUST write down what Marketing is.

YOU SHOULD give 1 example of a strategy for EACH Media Platform.

e.g Poster = Print Media Platform

YOU COULD explain how x1 of these methods is appealing to an institution in targeting an audience.

Vs.

‘Taken 2’ (2012)

Dir. Oliver Megaton

‘The Angel’s Share’ (2012)

Dir. Ken Loach

- Visit each of the following pages.YOU MUST identify x3 differences between EACH film and record them in your exercise book neatly.

Trailer Comparison

YOU MUST, In pairs, watch both trailers together and identify which codes & conventions stand out as similar OR different in terms of marketing strategies.

FEEDBACK

DO!

• Give Case Study examples, make them relevant and make comparisons.

• Focus on the Industry process in terms of a films PDME.

• Refer to theory/key terminology quickly!

• Give statistics/facts that demonstrate your understanding.

DON’T!

• Explain what the film is about in terms of narrative.

• Justify or explain what theory/key terms are.

• Give brief examples – LOTS OF DETAIL IS EXPECTED!

YOU WILL learn how to apply relevant Case Study examples to answering this question “step-by-step”.

YOU MUST make notes on the Case Study examples.

YOU WILL be given the opportunity to plan an answer to the question based on the Case Study material you will be presented, as well as reflecting on your own research.

THEN, you will answer the question in 45 minutes Exam conditions for effective practice and preparation for the exam.

These are the areas YOU WILL need to address when answering a question like the one above IF you get a question associated to:

What is it?

HOW is marketed across different platforms?Comparison between 2 very different strategies and case study examples.

Does it influence our knowledge of the film and our chances of consuming it?

What is actually being sold? Is it appealing – Compare!

What is Cross-Media Convergence?

YOU MUST find a definition of this key term and upload it onto your own page under the heading:

Definition:

‘The PDME of film (in this case) across different media platforms”

What is Synergy?

YOU MUST find a definition of this key term and upload it onto your own page under the heading:

Definition:

‘The PDME of film (in this case) across different media platforms”

High Production Value Blockbusters.

Hollywood conglomerates such ashave a complete Oligopoly over the film distribution market.

20th Century Fox distribute:

Major Studio and Media Conglomerate dominance of Distribution across the platforms.

20th Century Fox is owned and operated by another media conglomerate:

Research and note down what media institutions operate under this media conglomerate.

In the exam - YOU COULD compare this dominance of the media landscape by comparing to another case study you are familiar with:

HOW did the producers (EuropaCorp) of ‘Taken 2’ (2012) capitalise on it’s co-production deal with 20th Century Fox?

YOU MUST find examples of how the film was promoted across the media platforms on the BLOG Page.YOU MUST also find x1 example of Synergy with another global brand that helped the film’s success.

“Tent Pole Production”

(Justin Wyatt – 1994)

?

COMPARISON between a Global Major and Conglomerate and a smaller, independent studio:

RESEARCH!

• What New Media Technologies has the studio synergised with and why?

YOU MUST find x2 examples.

• How is this an example of binary opposition (Levi Strauss) compared to EuropaCorp’s ‘Taken 2’ (2012)

Was the film’s distributors intending to create hype and a crossover hit?

Feedback

“There is no product placement, that would be unacceptable” -

Ken Loach – Director of ‘The Angel’s Share’ (2012)

Feedback – Continued.

Compare and Contrast

Vs.

‘Taken 2’ (2012)

Dir. Oliver Megaton

‘The Angel’s Share’ (2012)

Dir. Ken Loach

YOU MUST research and compare the following:

• Box-Office Takings and DVD Sales• Films they were competing with on the opening

week/weekend that made the film “successful”• Reliance on marketing ‘Star appeal” (Richard

Dyer)

FEEDBACK

Around this question YOU WILL be given 5 minutes to annotate key areas to address and plan HOW you are going to answer the question based on what you already know and what you have learnt today.

Plan your answer – 2 minutes

Introduction – 2 minutes

Main Body and Cross Comparison – 35 minutes

Conclusion – 2 minutes

Proof read your answer – 3 minutes

You are going to answer the question based on these time constraints on the line paper provided.

YOU MUST be strict with yourself in keeping to these time constraints.

YOU MAY use the notes you have made in the lesson today, however this may end up harming your time management strategy.

FEEDBACK

Homework:

1) Section A – Choose a Clip to analyse and complete a question based around the area of representation. YOU MUST hand write your answer and time yourself (45 minutes MAX) 2) Section B – Find an example OUTSIDE of your Case Study (that is recent) where a Local Audience has been targeted by a Film Institution

DUE: MONDAY 22nd April – Period 1