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• Be the driving force in creating the companies PPC strategy, defining the path to take to grow, whiles continuously optimizing its performance • Take ownership of all aspects of the SEM lifecycle done by external partners including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi-Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy • Develop targeting and segmentation strategies and oversee their implementation to increase campaign efficiency • Establish a solid collaboration between agencies, marketing managers and our Google LCS team. • Analyse keyword costs, ad copy, landing pages, and cost per conversion, identify and working together with country marketing teams and external partners to use growth opportunities and mitigate risks and any issues that might arise • Manage PPC campaign reporting and ROI tracking set-up within internal systems • Be the driving force in creating the companies PPC strategy, defining the path to take to grow, whiles continuously optimizing its performance • Take ownership of all aspects of the SEM lifecycle done by external partners including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi-Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy • Develop targeting and segmentation strategies and oversee their implementation to increase campaign efficiency • Establish a solid collaboration between agencies, marketing managers and our Google LCS team. • Analyse keyword costs, ad copy, landing pages, and cost per conversion, identify and working together with country marketing teams and external partners to use growth opportunities and mitigate risks and any issues that might arise • Manage PPC campaign reporting and ROI tracking set-up within internal systems IPF Digital is a rapidly growing business operating in eight markets and providing fast, flexible and convenient credit solutions through a prompt, high quality service under the Hapiloans, Credit24, Sving and Creditea brands to retail customers in Finland, Estonia, Latvia, Lithuania, Poland, Spain, Mexico and Australia. you will work as a part of our HUB Digital Marketing team and be the internal expert of Google AdWords. You will oversee all activities that we do within search, display, Gmail, YouTube and more. You will work closely together with the country marketing teams as well as local agencies and our Google LCS team to improve the campaign performance by developing a common strategy, analysing activities, noticing gaps, suggesting optimizations and together with other Digital Marketing team members developing a joint reporting system to monitor the results in all countries. As the AdWords Manager Key responsibilities in the role: Key requirements to be successful at your job: You will working at IPF Digital if you enjoy truly international fast paced work environment; you value friendly and open work culture, appreciate good teamwork and like to be trusted to take responsibility for your tasks. We look after our people by providing fresh fruit daily and team lunches twice a week. We have fun team events both in the office and after work. The role is based in Riga and will report to the Head of Digital Marketing. Please send us a brief cover letter outlining your experience and your CV to [email protected]
