AS MEDIA

AS UNIT G321FOUNDATION PORTFOLIO IN MEDIA

RESEARCH AND PLANNING

Candidate Name

Candidate Number

Centre Name

Centre Number

Joshua Duke

4050

The Leigh Academy

61101

Masthead

Skyline

Anchorage Text

Price & Issue

Puffs

Barcode Main Coverline

Coverline

The masthead is the title/flag or banner of the publisher of the magazine.

Short statements that are found on the cover of the magazine that describe the articles inside

A banner of information found at top of page

Words and phrases to main topic or image

Shapes containing important information or quotes

The cost of the magazineA digital pattern at bottom of the magazine, used to buy the magazine (sale)

Information about the main article

Magazine Forms and Conventions

Masthead, this is big and bold. It’s the first thing you see when you look or pick up the magazine.

Main image, it covers 3/4ths of the magazine, it uses high key lighting to emphasis the mask. The background is a light colour to make the band member stand out.

Barcode, This shows the price of the magazine – it is important, in order to buy the magazine.

Skyline, This shows the information at the top of the page, The information is in different colours to make it stand out among the magazine.

Coverline, shows the main topics the magazine will be covering in this issue.

Popular band name to reel in the audience.

Box out, ‘FREE’ pull outs to entice the audience to buy, it is also eye catching.

Masthead, this is big and bold. It’s the first thing you see when you look or pick up the magazine. It is in a opposite colour to the background to make it stand out.

Main image, it uses high key lighting of the band members with a dark background to make the band stand out among everything on the magazine.

Barcode, This shows the price of the magazine – it is important, in order to buy the magazine.

Skyline, This shows the information at the top of the page, The information is in the same colours to make it stand out among the magazine.

Coverline, shows the main topics the magazine will be covering in this issue. They are headlined in blue to lure the reader.

Popular band name to reel in the audience. This also stand out from the rest of the magazine due to it being a different colour.

Another Skyline, This time at the bottom of the magazine (describing the other bands inside)

Using, developing and challenging conventions

Title and colour schemes: The magazine has a typical title placement, the colour scheme is ordinary as the colours are mainly black and white (used to make each other stand out) There are a few other colours that match the black and white.

Straplines: The strapline in this magazine follows a different line to the others as it overlaps the title and does not stay in a straight line.The strapline develops as it is in different colours (white and red) this is different to 2 of these magazines.

Proportion: This magazine changes the proportions of the magazine and shows a long shot of the band, in comparison to the other magazines in which the others show the upper body of the band member, this shows nearly full body.

All Three: This magazine show all three of title and colour/straplines and proportion, as the band member is showing more than half the upper body which changes proportion. As well as the skyline is in white but has hints of orange to max it out. Finally the title is basic and the colour scheme match really well together.

A magazine can either use, develop or challenge the typical conventions.

USE OR FOLLOW

The conventions we see are expected and follow the typical patterns of most magazine designs.

DEVELOP

Conventions are changed or adapted slightly to create a different effect or impact for the audience.

CHALLENGE

The conventions are atypical or different from the normal magazine designs we see. The use of layout, words or images may have been altered

Using, developing and challenging conventions

Representing and appealing to social groupsAGE

Age Audiences:

Child: Mainly Fun magazines, with favorite characters, colouring etc..

Teen: Celebrities, fashion, based on teens

Adult: “adult magazines”, fashion, workout, food

Elder (OAP): health, money, gardening, support and advice

Representing and appealing to social groupsGENDER

Male: Different types of magazines appeal to men. Examples such as fitness, music, health, food etc.

Female: Different types of magazines appeal to women. Examples such as health, beauty, fitness

Representing and appealing to social groupsRACE

Different Race magazines consist of:

Caucasoid (European)Mongoloid (Asian And American Indian)

Negroid (East African Black)Australoid (Australian And Oceanic)

Capoid (South African Black)

Representing and appealing to social groupsSEXUALITY

Different Sex magazines, consist of a magazine based on men or women (just around that sex in the magazine) Examples such as fitness men's or women's fitness magazines.

Representing and appealing to social groupsEDUCATION

Education magazines are solely based on education, for high school, college or university. With different types of education, comes more

information there is inside the magazines.

Representing and appealing to social groupsOCCUPATION

There are different types of occupational magazines, for example there are job seeking magazines. Which will help you get a job. As well as there are magazines based on a certain job such as plumbing.

Representing and appealing to social groupsINCOME

Income magazines are based around money making methods or “how to get rich quick” are

used for these magazine. There are also money magazines based on others wealth.

Representing and appealing to social groupsSTARTER - TARGET AUDIENCE+

AgeYou should describe a person using an age range of 10 to 20

GenderYou should describe a person using male or female. Only one gender. eg,. Female 10-20 years old

Social ClassYou should describe a person using a category of A to E Depending on there job.A:Judges or doctorsB: TeachersC:PlumbersD:Shop workersE”Students

Social Groups

Group A:BankersLawyersDoctorsSurgeonsScientistHigher Management- Rich Style -

Group B:TeachersMiddle ManagementFairly Well Paid Pro ‘s-Rich and Mainstream style -

Group C1:Junior ManagementBank ClerksNursesWhite Collar Pro’s- Slightly Mainstream -

Group C2:ElectriciansPlumbersCarpentersBlue Collar Pro’s- Mainstream -

Group D:DriversPost SortersWarehouse- Mainly Mainstream -

Group E:StudentsUnemployedPensioners- Younger Interests -

Representing and appealing to social groups

Social Group A

Price per issue – $108.88

Formal setting – Rolls-Royce on cover – as well as the Mise-en-scene is set in a rich area.

Advertising expensive cars that the customer can buy. As well as other enticing promotions at the bottom of the magazine.

Language:They have used proper English to appeal to the rich – There is not much text on the cover as it is showing off the rich mise-en-scene.

Stereotypes:FormalSnobWorkaholicPoshArrogantSelf-Centered

Magazine institutions and distribution

A media institutions is a company, business or establishment that is in charge of one or more of the following elements surrounding any media product….

Distribution

Making a product or service available for use or consumption.

Marketing

Communicating the value of a product, service or brand to customers through promotion.

Production

Constructing the finished product ready for distribution and consumption.

Identifying Music Magazine Forms and Conventions

published by Hamburg based Bauer Media Group. That distribute the magazine.

Mixmag is published by development hell ltd.

ICP media is a consumer and publisher of the digital photographer.

Technologies and Processes

Physical Technology

Photographical cameras have good range for view and have long battery life. There very good to use for magazine pictures, the photos need to be very good quality so the camera needs to be top notch.

Digital Technology

Computer hardware is good to produce and edit magazines, everything (pictures, text etc.. Can be produced on a computer. Large storage and durable software which runs with the computer

Software

Photoshop is good to edit rough pictures and make them more appealing to the magazine audience. It canAlso be used to edit theOverall magazine.

Printing

Printing processes,Printer hardware is in high demand and there needs to be a very high powered printer to mass produce magazines.

Researching Main TaskContents Page

There is a main image that covers most of the page this gets the readers attention.

The contents title is used like a masthead but not as big, this simply tells you what you are looking at

There are pictures placed everywhere over the page, this make the page more interesting and give a glimpse of what is in the magazine. Each page is listed individually and

has description of each. This gives the reader exact knowledge of what there looking for in the magazine.

Each paragraph has a cover line to promote it, They are in bold and then promote the reader to read the mini articles that then direct them to the the main articles in the magazine.

The colour scheme is black, yellow, and white and these colours contrast and complement each other to make the text stand out more on the page. The black and yellow are relatable and are consistently used in other contents pages for kerrang magazines

Page numbers are listed on each are very important for the reader to find the article that they want to read.

Researching Main TaskDouble Page Spread

The double page spread contains a lot of the information on one page while there is is a large picture covering the other page. This is the main thing the reader will see, this is good because the reader is drawn straightaway to the main feature of the double page.

Certain words in the double pages are coloured (red/ pink) this makes up the article and works well together, As well as the colours correlate well with the person on the over side of the page to make it more aesthetically pleasing and more comfortable for the reader with harmonising colours.

There are also large letters to start of the articles. The letter “D” is used in both articles to start. This shows that the double page is all about the featured person.

As well as a pull quote is used as the title from the article interview and is used make the reader want to read more of the article.

Header to show the people who carry out the interview.

For the editorial copy, the two light colours have been used. Against the dark background, it makes the text stand out and easier for the readers to see. It also shows how the article is interview based. The white/Red text shows the interviewer’s, words while the black/white text is the artists words.

YOUR ASSESSMENT MATERIALS 

Copy and paste these e-stickers onto your work when instructed to do so by your teacher.