PRODUCT AND

COMPANY

SELECTION

1

EXECUTIVE SUMMARY

Sky Energy SdnBhd is a trading shop that sells watch power bank. Our

business will be operating at No 11-1, JalanPusatPerniagaanSg. Jelok, 43000

Kajang, SelangorDarulEhsan. The reason why we agreed to operating at this

place is because this place are located near to the commercial place in Kajang

that is Metro Point and Metro Kajang other than easy public transportation to get

to our place. We also choose this place based on the population of the people at

Kajang as we can see that Kajang has the big population of people who love to

use a powerbnk and it is a big potential for us to sell our product. The type of this

business is a Partnership form that built up by 5 partners, whereby each partners

contribute RM 30,000 where all the total contribution is RM 150,000.

The objective of our business is to provide the watch power bank and also

information about it to the power bank lovers. Other than selling the products, we

also provide membership to our loyal customers which they are been given the

member’s privileges from our shop which other customers don’t have. The

privileges for our members are that they will be updating with the latest design

about pattern, color and also other specifications. Based from our research that

we have conduct before we agreed to form this business, we found out that the

only nearest competitors will be at Semenyih which it will be about 4km to

Kajang. Furthermore, the competitors only sell the power bank unlike us who

focusing mainly on the new innovation of the power bank and start up a new

trend of watch power bank.

As in the future we are hoping that we can expand our business by having

more branches and perhaps we can be the largest watch power bank store in

Malaysia. We believe that watch power bank has it owns groups of fan and it has

been widely spread as it has become a new trend in not just Malaysia but in

Japan and most of the developing countries. From there we believe that we can

gain our opportunity by following the trends of the consumers.

2

BUSINESS IDEA AND GOALS

Product that we design which will facilities all phones for android namely is

“watch power bank”. Watch power bank are the combination between the normal

watch and innovate it with the power bank in 1 thing. This is also come with the

USB intermediate wire to charge the power bank included. We design this

product is to easy consumer parties it bring that product to where only they go.

Contrasts with our product design consumer watch can bring and charge the

android anywhere with the USB wire and watch only for the period that is old.

MARKETING

For marketing we use the marketing strategies is 4Ps for our product. In

first P is product. We make this product to give easy to customer and the

customer can brought the product is anywhere. Second is price we take the price

is very low. For each unit we sell just about RM 150 only. For the third is about

our place. Our shop is at Kajang Selangor. We choose a strategic place to open

our company and shop. The last is about promotion our company promote our

business by creating a banner; advertise in television advertising, radio, and

catalogue/pamphlet to view our product description.

FINANCE

We process or create this product by using a capital from ourselves

namely our nest egg to create be facilities all those people wish to use our

product. Other than that nest egg that we use, we also made loan money on

prominent bank in Malaysia to support our capital to create this product. Nest egg

we use as much as RM 150,000. Money that we borrow a loan from bank as

much as RM100,000 to back up our business operation if something loss

happen. Total amount we use to provide this product “watch power band” is RM

250,000. And price for per unit is only RM 150.

3

BACKGROUND OF THE BUSINESS

Name of the business : SKY ENERGY SDN BHD

Address : No 11-1, JalanPusatPerniagaan 1, Sg. Jelok,

43000 Kajang, Selangor DarulEhsan.

Telephone Number : 03-87360042

Fax Number : 03-87360043

E-mail : skyenergy@yahoo.com

Website : www.skyenergy.com.my

Form of Business : Partnership

Main Activity : Selling a new trend of watch power bank.

Date of registration : 15TH DECEMBER 2012

Date of commencement : 1ST JANUARY 2013

Initial capital : General Manager RM 30,000

Administration Manager RM 30,000

Operation Manager RM 30,000

Marketing Manager RM 30,000

Financial Manager RM 30,000

Total RM 150,000

Bank : CIMB Bank

Account no : 05-111850572204

1.3 COMPANY PROFILE

4

SKY ENERGY SDN BHD

Sky Energy SdnBhd established in 2013 is an enterprise specializing in

developing edge products of computers. We specialize in research,

development, and production. We have export our business from China to

Malaysia which located at Kajang, Selangor.

Our company has over 100 employees, and we are expecting to currently

exporting 85% of our products all over the world. We have strong technique work

team. Our well-equipped facilities and excellent quality control throughout all

stages of production enables us to guarantee total customer satisfaction.With the

aim of "Enjoy your life", our watch external power bank can make your life more

interesting and enjoyable. According to their humanity concentration design, they

will make your life more convenient. In the future, we will constantly bring in new

technology, and improve techniques in order to make our products meet various

requirements of customers and create larger profits for them.

Our watch external power bank also offer a high standard products in

order to ensures the quality, environmental friendliness, safety using, reliability,

efficiency and interchangeability at an economical cost, with constant product

improvement to satisfy and meet our client's quality demands.If you are

interested in any of our products or would like to discuss a custom order, please

feel free to contact us. We are looking forward to forming successful business

relationships with new clients around the world in the near future.

5

This is the location of our company at China which located at Shenzen, a major

city in China. We joint venture with Yoobao Company from home country and

Swatch Company from Malaysia in order to export and market our Watch Power

Bank at Malaysia.

COMPANY CULTURE

We place high value on our business concept:

Safety   - human-oriented, safety comes first

Quality - art of more, commit to excellence

Sincerity - sincere operation makes great business

Harmony - share the future with our clients

Our tenet is to offer opportunities for suppliers and create benefits for

agents as well as to provide good platform for our employees and participate in

creating a harmonious society to realize a harmonious, continuous and healthy

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Our company

development. We respect every employee as we believe that the success of an

enterprise is the success of its employees.

CHARACTERISTICS OF OUR TEAM WORK:

i. Clear Objectives: a clear objective can bestir our members to sublime

personal objective to group objectives.

ii. Special skills: our members have the techniques and abilities to realize

their objectives with great teamwork spirit.

iii. Mutual trust: trust brings enthusiasm.

iv. Commitment: committing loyalty to the work team and willing to do their

job actively for the purpose of group success.

v. Efficient communication: exchange information through a smooth way,

help the management personnel to guide their work and eliminate any

potential misunderstanding.

VISION:

To be a well-known manufacturer of trendy watch power bank in Malaysia.

MISSION:

To spread the watch power bank culture.

To maximize profit through action figures and power bank selling.

OBJECTIVE:

To fulfill the customer’s demand on power bank that is widespread now.

To provide the customers with the watch power bank trendy as this is rare

to found at Malaysia yet.

To help the people to keep running their phone battery power.

7

BUSINESS GOAL:

GOALS CORRESPONDING OBJECTIVES

Improve

Profitability

Net profit as a percent of sales & investment

Net profit per share of common stock

Increase

Volume

Market share

Percentage growth in sales

Sales rank in the market

Production capacity utilization

Provide

stability

Variance in annual & seasonal sales volume

Volume in profitability

8

INTRODUCTION TO PRODUCT IDEA

(WATCH POWER BANK)

Power bank is also called “plug-in battery, external battery, back up

battery and charging battery” of the digital products. The concept of power bank

is with the popularity and rapid growth of digital products. Its definition is

convenient and easy to carry large-capacity. Digital product functionality is

increasingly diverse.

With the development of global economy and the improvement of people's

living standard, there are more and more portable digital products involved in

people's life, such as mobile phone, PDA, MP3, MP4,etc. which all come with

batteries. However, these batteries cannot meet people's need of ordinary use

because of their low capacity. Furthermore, it's their busy working period while

you are traveling or on business trip. It often happiness that , while you are

talking on phone, or you are taking pictures with your digital camera, or you are

working with your PDA, etc., the batteries run out of power. How anxious and

helpless you will be under these circumstances. Moreover, it's unreasonable for

you to buy a backup battery for each device. Not only will it cost you much

money, it also increase burden to your trip.

    

Therefore, we developed a new kind of "universal battery" that can solve

the problem of power supply for most portable equipment. It's our latest product

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Watch External Power Bank. Watch External Power Bank is continuously valued

by the people. In the chaotic market, more and more the insecurity factors

appear. Power bank must have protective measures for short circuit, overcharge,

over discharge, constant voltage and other supply problems. They should be a

high performance power management technology.

2.4.1 PRODUCT DETAIL

10

SPECIFICATIONS

Color: black, white, red, blue, yellow, purple and pink

Battery 

- Type: Li-ion polymer battery 

- Capacity: 1500mAH 

- Full Recharge Time: 5 hours (via USB) 

- Working Temperatures: -10 C to +50 C

Power Output Port: Mini-USB - additional stretch extension cord allows

you to reach electronics without taking off the watch 

Dimensions: 250mm x 35mm x 15mm (L x W x H)

Weigh : 80g

Can work with Portable smart phone power charger, portable PSP and

media players

Style: Watch External Power Bank

Type: Emergency / PortableType: USB

Trendy : Power bank

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PACKAGING & DELIVERY

Packaging Details: Gift box or per your request

Delivery Details: 3-5 days once deposited

MAIN CHARACTERISTIC

1. Rechargeable LI-ION battery 

2. Portable, light weight and

durable in quality

3. Wrist watch

4. Comfortable Life

5. User-friendly

6. Saving time

12

DIRECTION TO USE

1. To charge the wristband portable battery

To charge the watch power bank, please use the USB to Mini USB charging

cable from the cable box of the watch power bank’s portable battery. Plug USB

end to any standard USB port and plug the Mini USB end to the watch power

bank’s portable battery. While charging, the 4 LED lights of the watch power

bank’s portable battery will turn on to indicate the device is under charging. 

When charging is finished, all 4 LED lights will be turned off.

2. To charge user’s own devise

Plug the Mini USB to 3511 DC female cable to the watch power bank’s portable

battery and choose the suitable connectors to charge their device.

Note: The wristband portable battery only provide the standard USB

power to the device, which is 5V 500mA.

3. Check the power level of the wristband portable battery

To check the power level of the remaining electricity stored in the watch power

bank’s portable battery, please press the button on the middle of the watch

power bank’s portable battery.

1 LED turn on == over 25% power left

2 LED turn on == over 50% power left

3 LED turn on == over 75% power left

4 LED turn on == over 90% power left

13

MARKET

ANALYSIS

14

Marketing Objective

Our company also has the marketing objective to achieve.

To achieve the target profit for the first year

To ensure the product can be completed at the date line

To give the good product to the customer

To make sure our promotion can attract more new and potential customer

1. Market Research

Our research also will be based on market segmentation. We choose two education

centres around Kuala Lumpur which is Universiti Kuala Lumpur and Kolej Poly Tech

Mara Cheras as our research place to get information about rating of students who like

to use watch power bank. We choose randomly male and female of 100 students from

UNIKL while 100 students from KPTM to make research. Based on our information,

there are 1,200 students at Universiti Kuala Lumpur and there is 2,100 students at Kole

Poly-Tech Mara Cheras. Below are the percentages of student who are the using power

bank in their daily life.

40

60

SURVEY ON STUDENT UNIKL AND KPTM

KPTMUNIKL

Table 1

15

From the survey by giving questionnaire, it shows that there are 60% from 100 students

of UniKL are using power bank and overall of them giving a positive feedback about our

product we are proposing which is watch power bank, while there are 40% of 100

students in Kolej Poly Tech Mara Cheras are also giving a feedback like that. Both of

this education centres mostly their student are high living standard. From this survey,

we conclude this product have quiet demand among student because totally get more

than 50 percent supported to market this product.

Interview

We has interview the student based on their opinion with the current power bank

in the market and what the improvement they want to make with it if giving

chances. The example question that we ask such as “is it this product could go

far?” .The answer that we get mostly supported by them. Also we interview them

what is their opinion about this watch power bank whether it can give benefit and

satisfaction to them or not.

Table 2

Source: Wikipedia (Smartphone)

16

Survey

With this technology era, most people are using the smart phone. Based on

survey Table 2 above, entire people give comment that their smart phone is quite

fast run out of battery. So they need a power bank to supply extra battery for their

smart phone. So the power bank becomes a need in their lifestyle. The light

weight, small size and good design are more preferable as it is easy for them to

bring while lecture.

(Please refer to the finding research of survey at the last page in marketing

section)

Facebook

Everyone knows Facebook has become a famous medium of communication

between people in social media nowadays; we take a chance of this issue of

advantage our product inside it. We make the page of this watch power bank by

to see how many people like about this product. The comment and review given

by them show that this product have demand and can be market in Malaysia.

Here is the home page of our Facebook product.

17

Secondary research

We got the secondary research via information from user of power bank. Most of

them give opinion to create some new that have specification such as light and

easy to hold. Other than that, these products are still considered as new product,

so there are a few percentages of users that give comment about this product.

MARKET ANALYSIS

Description of products or services

Watch power bank was established to manufacture, selling and distribute the device to

customer every day. We are interested to do this business because this device is

helping people that need charge of hand phone and fully extract with combination of

time and charging. There are several facilities of watch power bank which is battery

hand phone energy booster, time facilities, and easy to carry as it is light weight.

18

Market Growth

 In recent years, power bank market demand continues to increase. As emerging

markets, because of the lack of standardize export, low barriers to entry, many size

battery enterprises together into the industry, the power bank  market shows the

situation of good and evil people mixed up, and there has been a vicious competition.

As mobile phones, cameras, tablet computers and other digital products

unceasing popularization, watch power bank also ushered in the huge market in recent

years. In the second half of 2011, power bank market started in explosive growth under

the drive of interests. At present, more and more enterprises have entered the field

around China.

If this product could success on China, why it is can’t be market at Malaysia?

Actually, this product could enter Asian market with high percentage because it is a new

product for Asian.

2011 2012 20130%

5%

10%

15%

20%

25%

30%

35%

40%

Market Growth Watch Power Bank China

(Source: Magazine Mobile C Device (2013 July) )

19

From chart above, the market of watch power bank increased by easy stages even

though only a few percent. This product has been launched since 2011 and increased

only 5 percent, then it increase a little bit that is 2 percent. But it could give big impact to

market for such new product to enter market.

Market Size

Watch power bank is a business that sells device and action figure and our main

focus is to fulfill customer requirement by providing a complete facility for gadget lovers.

Because of that, we have identified the target market for our business which is the

customers around Kuala Lumpur.

To make sure that we know who our potential customers are, we have

segmentation the market so that we know more about our potential customer. By

questionnaire, we have survey the information we needed include occupation,

percentage that know user, location, action figure and device spend in month.

SURVEY OF OCCUPATION OF PEOPLE IN MALAYSIA

PROFESSIONAL WORKERSTUDENTGENERAL WORKER

This chart shows the survey of occupation among people in Malaysia. As to fulfil

requirement, we choose 100 people for the purpose survey. 36 percent of them are

professional worker, 34 percent are student and 30 percent are general worker. For the

professional worker normally they need watch power because this group always busy

with matter at office and it will make them not enough time to charge their smart phone

20

and become difficult when they need to make an emergency call in the low battery

supply. They are need an extra battery supply that is easy to carry and can give a good

facility to use.

For the student, in this modern era, there are a lot of social media which will be a

medium of connection between people such as Facebook, Twitter, Instagram, WeChat

and etc. Addicted with this social media will lead to smart phone running out of battery

when the social media has become a priority for them to update every moment. Student

can use watch power bank while attend lectured time. For the general worker such as

dispatch and driver also encouraged to have this device because this could be

advantage for the long journey to make them comfortable while driving on road.

TARGET CUSTOMER IN A YEAR (action figure average)

Normally per device watch power bank could be sold:

RM135 (per item) X 10 (person) per day = RM 13, 50.00

Total (1month) = RM 40,500.00

TOTAL IN YEAR

RM 40,500.00 X 12 = RM 486,000.00

21

Target market

i. Geographical Segmentation

Geographic segmentation tries to divide markets into different geographical units:

these units include:

Malaysia

At Malaysia, watch power bank is the one of new product that still being

considered to enter markets because the website that sell this product at

Malaysia only Alibaba trade.com. So this show the growth of this product are still

low’s because no competitor.

To fulfill the sales of watch power bank, a few areas will be press to make this

device could get demand. The certain area include all state from north to south

that could be become biggest demand.

Asian

Asian people likely more to hangout because the weather is average, so when

they more preferred to hangout this make their battery life hurry to be end, as the

smart phone is bad in supplying a phone battery capacity and it is difficult to

always find a plug to charge it.

City

City people always busy with activity and it make them sometime forgot to charge

their smart phone in fully battery percentage. Uncomfortable with their situation,

they need a power bank that ismore light in weight and easy to carry which also

convenient to use.

22

Result of Finding Research

Based on Survey That Have Been Done

A) OCCUPATION

Working; Series1;

0.35; 35%

Student; Se-ries1;

0.600000000000001; 60%

Unemployed; Series1; 0.05; 5%

Chart Title

Working

Student

Unemployed

B) SALARY

< RM1,000; Series1; 0.5;

50%RM 1,000-RM

1,500; Se-ries1; 0.25;

25%

RM 1,500-RM 2,000; Se-ries1; 0.15;

15%

> RM 2,000; Series1; 0.1; 10%

23

C) FIRST FEEDBACK ABOUT WATCH POWER BANK

Yes; Series1; 0.35; 35%

No; Series1; 0.65000000000

0003; 65%

D) POWER BANK USER

Yes; Series1; 0.65000000000

0003; 65%

No; Series1; 0.35; 35%

E) PRICE OF POWER BANK SPEND BY USER

Series1, RM 150, 70%, 70%

RM 80; Series1; 0.2; 20%

> RM 100; Series1; 0.1; 10%

24

F) FREQUENCY OF USE

Yes; Series1; 0.9; 90%

No; Series1; 0.1; 10%

G) HOW ABOUT OUR PROMOTION

Satisfied; Se-ries1; 0.4; 40%

Average; Se-ries1; 0.5; 50%

Dissatisfied; Series1; 0.1; 10%

25

MARKET ENTRY

STRATEGY

26

Our Company chose to build a good relationship which is joint ventures with our

suppliers to run the business. Our company partners are Yoobao from the home

country, and Swatch from Malaysia. Other than that, we also build a relationship with

Celcom and Picom Pc Fair to help us promote, develop and expand our product to

international. Thus, we communicate with them, make a good relationship and also put

some effort and trust to build up each other and we try to give benefit for both parties.

To make our business successful in future we continuously connected with our supplier

to have a strong relation with them.

1. YAOBAO

Yoobao is the biggest company which sells a variety type of power bank. Yoobao

Corporation has set on their name in the top company in this market. We grab on

this opportunity to make a business relationship by make them as our supplier to

supply all the material of doing a power bank and use their name in order to

promoting our product.

To save our cost and budget, we order the things from our supplier in four times

a year. This means at once in 3 months because we want to maintain the quality

of our products.

2. SWATCH

Swatch is already reaching the top of the watch industry. We had chosen

Swatch to be our supplier to supply watch to our company. The watch that has

been made will we renovate it with the Yaobao component of doing the power

bank.

Besides, Swatch is a well-known brand and famous at Malaysia. So when

customer familiar with this brand automatically customer will recognize our

product and they believe the quality at our watch power bank. Furthermore, we

choose digital type of watch and water-resistant. Thus, our watch power bank

looks like adventurous and resilient when people use it.

27

3. CELCOM

Celcom had provided a special rack for the power bank from any company who’s

paid for them a loyalty to put their power bank at that rack. So, from that chance,

we had paid a loyalty to Celcom to put our product on that rack, so that we easily

can catch on customer’s eyes to look and view on our watch power bank.

4. PICOM FAIR

As we know that PICOM Fair are the biggest event for computer and gadget. The

event will be held on every year, and there has a million visitors to come there to

survey on latest gadget. We alert on this issue and take this opportunity to join

the fair and promoting our new watch power bank to people.

28

PROMOTION

To introduce our business to our customer, we have done some promotion

strategies that contain information about our business’s product with the purpose to

attract our target customer.

Signboard

Besides using banner and business cards to promote our business, we also use

signboard for our shop to let people know about our business and services that we

offer. It also makes it easier for those who want to find our shop. We put our company’s

name, registered number, telephone and fax number.

Launching event

We will launch our shop by doing a launching event. In that day, we will organize a

game and contest and we will distribute our shop free t-shirt to contestant and to lucky

guest. The budget is RM10,000. The event will be held at our shop in after a week we

open our shop. The event will be advertised at social media, television, banner and

brochure. All competition entrance is free.

Internet

We have our own website which the customer can browse to see us on line by typing

http:// www.skyenergy.com.my. With this website, we can communicate with our

customer to get a feedback from our services and get recommendation to improve our

business. We found that these tactics are the most effective way for us to gather the

information. For instance we are giving the feedback form to our existing customer to

improve or retain the best service of us to customer.

29

Figure (Website Sky Energy Sd.Bhd)

Other than that, Everyone knows Facebook has become a famous medium of

communication between people in social media nowadays; we take a chance of this

issue of advantage our product inside it. We make the page of this watch power bank by

to see how many people like about this product. The comment and review given by

them show that this product have demand and can be market in Malaysia. Here is the

home page of our Facebook product.

Figure (Facebook Sky Energy Sdn.Bhd)

30

We also will advertise our shop in popular web such as PICOM PC Fair. We

advertise at this web because it is a place for power bank fans to updates their info.

Advertising our business in internet would help to introduce the business to everyone.

The cost of fee to web creator will be RM800.

Business card

We have ordered business cards from Happy Advertising and the cost for 1 person for

this business card is RM10 for 1 box. We use it as to promote our business. This

business card will be given to our customers because this is the easier way for our

customer to contact us back to ask for our services.

Banner

We use a very different banner for our business. The banner will be really colorful ad

creative and we will hang it in front of our premises. With this promotion strategy, it will

help our customer to find our place easily as we will place it at the top of our building.

Our customer can easily know the place and familiar with it and for the next time visits

they will not have any problem to find the place because we are using a large banner

with a clear title of “SKY ENERGY”. The cost of banner is RM1.50 for one square feet.

Advertisement

We will advertise our shop through a well-known web such as at PICOM PC Fair. Lot of

new product will be advertising there. So, it is our opportunity to promote our shop. The

cost to advertise in those magazines is RM 1000 for one issue. The size is half page

horizontal bleed and the size is 13.5cm x 19cm.

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EVALUATION OF MARKETING

From the point above we can see the marketing strategies are suitable and mix

with the operational and financial status. It could be the first model to achieve the

objective of marketing. We can predict that in the next 6 months of our business

operation, we are able to reach our target market and believe that our customer

increase year by year following the trend. In the period within 6 months, we also believe

that people are well-known about the born of watch power bank which is the first

innovation product of power bank.

In the planning of promotion, within the period, we will be establishing a new

small branch in other place in order to reach our customer nearer. We will build up a lot

of banner, brochure and pamphlet to promoting our product. Also, we will start create an

advertising at television to make people easy to get the information about our product,

by promoting an actress to be our model for this product.

This is based on our sales trend predictable which we are predicting it to be

increasing year by year, as this is a new innovation product and fewer competitors to be

competing. We also will sign the agreement with the PICOM to be the one of the

compulsory booth to promote our product when the carnival of PC Fair every year. This

will give us the big opportunity to larger our market. Within the period also, we are

predict that our product are well-known among others. We will expanding our business

scope to the multi-level marketing which we will provide the opportunity to other people

who are interested to join our business as a reseller of our product and make a profit by

selling it and collect the point of purchasing.

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CUSTOMER RELATIONSHIP

Creating and nurturing a strong relationship with a customer is the key to the

ongoing success of a business. A strong customer relationship not only means that the

client is likely to keep doing business with a provider over the long-term, it also means

that the chances of that customer recommending the company and its products to

others are greatly enhanced. For Sky Energy, we had 5 ways on how we are going to

keep and maintaining the relationship with our customer.

Maintain Multiple Lines Of Communication That The Customer May Use

Along with traditional communication tools like telephone calls, site visits, and

mailings by post, offer email, instant messaging, client forums and online access

to customer usage and billing data. But following the trend, we will also follow up

our customer via wassap, facebook, forum on blog, and group of text messaging.

Multiple options means that clients who do not care for telephone calls and prefer

the convenience of communicating via email can participate in ongoing

interaction on their terms.

Provide Full Disclosure When Interacting With A Client

This means we are focusing on providing a complete answer in response to the

customer queries and concerns. We also will always be honest in those

communications and set reasonable expectations for getting back to clients if we

need to do some research before making a response. Doing so leaves the

impression that what the customer will thinks matters greatly and that the

customer is in fact of our priority.

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Actively Seek Customer Feedback

This way that used by Sky Energy has includes seeking suggestions on new

features or products that would interest the customer, as well as critiques of

current products and features. We will always listen carefully and respond in a

manner that lets the client know we understand the suggestions or critiques that

have been offered. We will always thank the client even if the comments are

negative.

Membership card and loyalty card

We also will value our customer by giving them a membership card as the

attraction to them keeps purchasing with our company. The discount is provided

as 15% less. We also will give them a mystery gift if they had bought our product

more than 5 times. This will make our customer feel love with our services and

will suggest to their family and friends to also buy our product.

Warranty Card

The warranty card is given to our customer for purchasing our product as we are

very care about the safety of our product and also our customer satisfaction. This

also was called as a post-purchased, where we will keep maintaining our

relationship with our customer. In one year, if there are any broken on our

product as it was our fault, we will change it one-to-one with the new watch

power bank to our customer.

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LOCATION

35

As part of our analysis, we had decided to open our business at Kajang,

Selangor Darul Ehsan. We are existing business premises venturing from January

2013, Sky Energy Berhad owning the property of three sty end lot shop lot. We are

running space of combination of factor and business activities in one building since we

are still new in the market. We held business activities on selling and promoting our

Watch External Power Bank would be on the ground floor and another two levels are for

manufacturing activities and administration office. Space taken was 1600 square feet.

Below is the map location:

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Our Premise

The reason why we choose at Kajang, Selangor because the place has become

a business center. We also believe that it has a potential to expand our business since it

was near with TESCO, banks, hospital, housing residents, colleges, offices and linked

to main road. So, it is surrounded by workers, students and teenager in the

neighborhood. This is our opportunities to produce more and selling our watch external

power bank as the price is very reasonable.

As our product is also based on online selling product, we have our own

distribution strategy like shipping, postage and free delivery. Customer does not need to

come for the product ordered but the product will come to them. It will make customer

more love to product.

As our target market is workers, students and teenagers, they are exposed more to

the social media. So, communication is very important to make sure customers always

keep in touch with us. We have set up one forum or comment page on their own

website to easily make customers share their views or comments. We also make many

awareness campaigns to make our customer aware of their store and the product

offered.

To maintain a good relationship with customers Sky Energy Sdn.Bhd also has

produced a loyalty program called loyalty card as the attraction to them keeps

purchasing with our company especially to students because they love discounts. This

card functions when customer wants to make order any Sky Energy Sdn.Bhd product.

Just key in their membership or loyalty product before make an order, customer will

earn reward points to use against future purchases.

So, from the reasons above, it easier for us to operate our business and distribute

our watch power bank. As the place is becoming the concentration of people, we easily

can get our customers and them also easy to reach us.

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CONCLUSION

For the conclusion, our company are successful company due to our company

have fully supported by our customer and without customer we unable to stand

successful nowadays. Therefore in term to give return to our beloved customer and at

the same time increase our sale, our company will provide user friendly of e-marketing

in our website. On other hand, our company must maintain and improve our strategy so

that we can compete with our competitor. In term of achieving our goal all staff of our

company must work together as a team to achieve a goal even though we facing many

consequences regarding our task.

To become a successful business company, we must always put our customer in

the first place like other people say “customer is always right”. Without customer they

will be no watch power bank product and without customer our company cannot gain

profit. So business is not just to gain profit but on how we sale the product to customer

and at the same time we contribute back to society so that the society can share with

us.

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REFERENCES

1. Http://Www.Facebook.Com/Pages/POWER-BANK-Original/

2. Http://Www.Wikipedia.Com/Smartphone

3. Magazine Mobile C Device (2013 July)

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