Presentation Name Month Year 1
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1Ascom Network Testing Overview. Dec. 2012 © Ascom
ASCOM NETWORK TESTINGEVOLVING NETWORKS. TRUSTED SOLUTIONS.
Mobile operators are vying to deliver the best customer experience while keeping networkexpansion and operational costs at the bare minimum.
Grow Capacity to meet rising tide of broadband data demand
Improve Operational Efficiency to meet that demand even while ARPU is shrinking
Deliver an optimal Customer Experience to outpace competitors, attract and retain premiumcustomers
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OPERATOR CHALLENGE
[ OPERATOR CHALLENGE ]
Capacity
Operational Efficiency
Customer Experience
Presentation Name Month Year 2
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OPERATORS SUPPLEMENT CAPACITY IN THE INTERIM
Ascom Network Testing Overview. Dec. 2012 © Ascom
CompetitionforSubscribersIntensifies
CompetitionforSubscribersIntensifies
NetworkComplexityGrows
NetworkComplexityGrows
Operators overlay multiple technologies (2G/3G, Edge/HSPA)
Add capacity indoors – 15% CAGR rate predicted through 2017
Indoor calls use Heterogeneous Networks (HetNets) like Wi-Fi,WAN, small cells – not controlled by operators
Demand continues to grow for competitive benchmarking and theability to analyze the smartphone customer’s experience
Operators rely on superior customer experience as a way to charge forapplications provided free by Over the Top (OTT) services (Google,Skype, Facebook)
Ascom Simplifies Technology Complexity, Automates Service Quality Assurance
[ MARKET ENVIRONMENT ]
[ ]
4Ascom Network Testing Overview. Dec. 2012 © Ascom
SOLVING OPERATOR CHALLENGES
Capacity
Operational efficiency
Customer experience
Presentation Name Month Year 3
Leverage the world’s most trusted, drive testing technology to assure performance duringnetwork rollout
Measure performance of new cells, technologies in-building without shutting down the network
Automate post-processing of data from drive and walk tests to streamline multiple field probesand network OSS/call trace data for rapid, distributed troubleshooting and decision making
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EXPAND NETWORK CAPACITY
[ OPERATOR CHALLENGE ]
TEMS ProductsTEMS Investigation
TEMS PocketTEMS Discovery
[ ]
6Ascom Network Testing Overview. Dec. 2012 © Ascom
PRODUCTS
Test & Measurement
Benchmarking & Monitoring
Reporting & Analysis
Presentation Name Month Year 4
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NETWORK TESTING OFFERING
TEST & MEASUREMENT BENCHMARKING &MONITORING REPORTING & ANALYSIS
March 2012 © Ascom Group
TEMS Investigation
TEMS Pocket
TEMS Symphony
TEMS Automatic
TEMS Monitor Master TEMS Discovery / TEMS Visualization
25 YEARS OF INNOVATION
[ PRODUCT UNITS ]
Drive- and walk-test tools for measuring wireless network performance
TEMS™ Investigation
TEMS™ Pocket
TEST & MEASUREMENT
Presentation Name Month Year 5
CHALLENGE: NETWORK TESTING Ensuring quality is imperative in successful
network rollouts and throughout the networklife cycle.
Field measurements are a critical componentin that success.
To be cost-effective, drive-test andtroubleshooting tools should be multifunctionand support multitechnology/multivendornetworks.
SOLUTION: TEMS INVESTIGATION
Industry’s No. 1 software solution for airinterface testing.
Leading-edge drive-testing tool for legacy,current and next-generation rollouts, includingHSPA+ and LTE.
System verification during rollout and servicequality assurance throughout network life cycle.
Easy, efficient data collection and analysis.
Multivendor, multitechnology support forunrivaled variety of terminals, scanners andwireless technologies.
Measurements can be automatically uploadedto our powerful post-processing tool,TEMS™ Discovery.
TEMS Portfolio Presentation June 2012, © Ascom 9
THE NETWORK CHALLENGE
[ TEMS PORTFOLIO: TEST & MEASUREMENT ]
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Data collection andreal-time troubleshooting
On-screenpost-processing
Reporting
TEMS INVESTIGATIONCOLLECT INFORMATION FROM DRIVE TESTING
Ascom Network Testing Overview. Dec. 2012 © Ascom
[ TEST & MEASUREMENT: TEMS INVESTIGATION ]
Presentation Name Month Year 6
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TEMS INVESTIGATION USE CASES
TEMS Portfolio Presentation June 2012, © Ascom
Ensures networkcoverage and qualityfrom the start.
Initial tuning
Detects specific typesof network issuesthrough fieldmeasurements.
Troubleshooting
Maintainsperformancethroughout thenetwork life cycle.
Networkoptimization
Performsmeasurements toverify base stationinstallations.
Site acceptance
Ensures high-qualityservice performancefrom a user’sperspective.
Service qualityassurance
Tests newlyimplemented RANfeatures and newservices.
Networkverification
[ TEMS PORTFOLIO: TEST & MEASUREMENT ]
Powerful and flexible – industry standard
CHALLENGE: INDOOR TESTING Operators must be able to test network QoS
inside buildings and other locations wheredrive testing isn’t possible.
When testing these areas, users need a small,discreet but powerful test and measurementtool.
Networks need to be tested from a variety ofphone models using a host of differenttechnologies.
SOLUTION: TEMS POCKET Leading industry tool for indoor and difficult-to-
access test and measurement.
All-in-one cell phone/smartphone andadvanced test tool.
Captures network information/detects networkanomalies wherever user goes and fromuser’s perspective.
Small but powerful enough to capture a widerange of data and with the same level of detailas drive-test tools.
Measurements can be automatically uploadedto our powerful post-processing tool, TEMSDiscovery.
TEMS Portfolio Presentation June 2012, © Ascom 12
THE INDOOR/ANYWHERE TESTING CHALLENGE
[ TEMS PORTFOLIO: TEST & MEASUREMENT ]
Presentation Name Month Year 7
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TEMS POCKETCOLLECT INFORMATION FROM WALK TESTING
Ascom Network Testing Overview. Dec. 2012 © Ascom
[ TEST & MEASUREMENT: TEMS POCKET ]
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TEMS POCKET USE CASES
TEMS Portfolio Presentation June 2012, © Ascom
Provides positioningmeasurement withoutneed for GPS coverage.
Indoor mapping
Evaluates networkaccessibility in hard-to-reach areas.
Coverage analysis
Offers convenient ultra-portable tool forvalidating cell sites.
Site verification
Allows operator to detectnetwork anomalies andoptimize cellperformance.
Basic cell planning
Interoperates withTEMS autonomous tool,TEMS™ Automatic, toreduce manual testing.
Remote operation
[ TEMS PORTFOLIO: TEST & MEASUREMENT ]
Personal handheld air interface testing solution
Presentation Name Month Year 8
[ PRODUCT UNITS ]
Benchmark and monitor wireless network service and application performance
TEMS™ MobileInsight
TEMS™ Automatic
TEMS™ Symphony
TEMS™ Monitor Master
BENCHMARKING & MONITORING
CHALLENGE: BENCHMARKING Operators must be able to benchmark network
QoS against the competition.
Proving the highest level of service quality iscritical for retaining and acquiring customers.
Separate benchmarking tools for drive, indoor,and nomadic testing can be costly andinefficient.
The ability to test multiple networks andservices in parallel is critical for operatorsseeking to cost-effectively benchmark today’scomplex wireless environment.
SOLUTION: TEMS SYMPHONY An all-in-one, wireless quality of service
(QoS) benchmarking solution for cellularnetwork operators Flexible enough for drive, indoor & nomadic testing.
Lightweight and portable.
Provides voice, data, and video service testing.
Offers wide range of supported phone & data cards.
Supports all major air interface technologies, includingLTE.
Market-leading, out-of-the-box capacity – expandableup to 16 processors/24 testing channels.
Measurements can be automatically uploaded to ourpowerful post-processing tool, TEMS Discovery.
TEMS Portfolio Presentation June 2012, © Ascom 16
THE COMPETITIVE BENCHMARKING CHALLENGE
[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]
Presentation Name Month Year 9
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TEMS SYMPHONYBENCHMARK VOICE, DATA APPLICATIONS ON DOZENS OF CHANNELS SIMULTANEOUSLY
Ascom Network Testing Overview. Dec. 2012 © Ascom
Coverage StrategyHSPA CoverageHSPA Rollout 2009-2012EDGE Coverage
[ BENCHMARKING & MONITORING: TEMS SYMPHONY ]
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TEMS SYMPHONY USE CASES
TEMS Portfolio Presentation June 2012, © Ascom
Comprehensive networkQoS performancemeasurements (voice,data, video, andmessaging)
Performancemeasurements
Benchmarking of overallservice quality andavailability compared withthe competition
Benchmarking
Vehicular, indoor ornomadic testing
Testing
Legacy, 3G or LTEnetwork monitoring
Network monitoring
Central data storage,reporting and analysis
Post processing
[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]
An all-in-one benchmarking solution
Presentation Name Month Year 10
CHALLENGE: QoS QoS can mean the difference between a
satisfied customer and former subscriber.
Operators must continuously monitor andmeasure a live network’s QoS (as well as thatof their competitors).
Accurate quality measurements as perceivedby subscribers are critical.
The only practical, cost-efficient way to do allof this 24x7 is through automation.
SOLUTION: TEMS AUTOMATIC Truly autonomous air interface monitoring
system.
Remotely controlled probes for differentdeployment scenarios (on taxi/bus, fixed orhandheld).
Around-the-clock, end-to-end measurementswithout the cost of around-the-clockpersonnel.
Experience the network and services assubscribers do.
Reporting and analysis for manyorganizational groups.
TEMS Portfolio Presentation June 2012, © Ascom 19
THE QUALITY OF SERVICE (QoS) CHALLENGE
[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]
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TEMS AUTOMATICCOLLECT INFORMATION AUTOMATICALLY, REMOTELY
Ascom Network Testing Overview. Dec. 2012 © Ascom
Remotely controlledsoftware agents on
subscribersmartphones
Remotely controlledsoftware agents on
subscribersmartphones
Control anddata storageControl anddata storage
[ BENCHMARKING & MONITORING: TEMS AUTOMATIC ]
Presentation Name Month Year 11
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TEMS AUTOMATIC USE CASES
TEMS Portfolio Presentation June 2012, © Ascom
Compare regions,countries, competitors
Benchmarking
Optimization Initial tuning/tuning Troubleshooting
Radio networkengineering
Rollout, expansion,upgrades, serviceintroduction
Audit/verification
Radio network qualitymonitoring
Service performance andquality monitoring
Quality trending
Quality monitoring
[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]
A truly autonomous network monitoring solution
CHALLENGE: QoE Subscriber expectations for network and
application quality are increasing significantly.
Operators must ensure QoE to avoidsubscriber churn.
Problems can occur anywhere in the deliverychain, from the application layer to the IPnetwork or RAN.
End-to-end application testing providesengineers with detailed performance data andhelps them pinpoint and resolve problems.
SOLUTION: TEMS MONITOR MASTER User experience optimization platform for
mobile services and content.
Can test anything a user does.
Tests and monitors end-to-end quality anduser experience.
Simulates all handsets.
Supports all major wireless technologies andnetworks.
TEMS Portfolio Presentation June 2012, © Ascom 22
THE QUALITY OF EXPERIENCE (QoE) CHALLENGE
[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]
Click to enlarge
Presentation Name Month Year 12
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TEMS MONITOR MASTERMONITOR, TROUBLESHOOT SUBSCRIBER APPLICATIONS
Ascom Network Testing Overview. Dec. 2012 © Ascom
[ BENCHMARKING & MONITORING: TEMS MONITOR MASTER ]
24TEMS Portfolio Presentation June 2012, © Ascom
THE SOLUTION: TEMS MONITOR MASTER
[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]
Voice IVR WAP Web SMS MMS IM email Video VoIPUMA HSDPA UMTS GPRS GSM CDMA Wi-Fi IP LTE
Voice IVR WAP Web SMS MMS IM Email Video VoIPUMA HSDPA UMTS GPRS GSM CDMA Wi-Fi IP LTE
Device Profiles NorthboundTEMS Monitor Master Quality
•Devicecharacteristics
•Alarms•Traps•Data integration
•Test modeling•Test planning•Ad-hoc testing•Resource allocation
•Data warehouse•Reporting & analysis•Alarm & trapmanagement
X1100/X219
•Stable applianceprobe IPor OTA
SIM Server
•Scalablecentral SIMstorage
Presentation Name Month Year 13
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TEMS MONITOR MASTER USE CASES
TEMS Portfolio Presentation June 2012, © Ascom
Messaging such asemail, Visual Voicemail,SMS and MMS
Instant messaging
Messaging
IP-based services –Web 2.0
Video streaming,HTTP, FTP, Ping, DNS
Roaming
Data
Voice service and quality VoIP service and quality IVR, USSD
Voice
[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]
Active testing and monitoring of mobile applications
Revenue assurance Service provisioning
testing Regression testing Content validation
Other
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TEMS MOBILEINSIGHTCOLLECT INFORMATION FROM SUBSCRIBERS
Ascom Network Testing Overview. Dec. 2012 © Ascom
[ BENCHMARKING & MONITORING: TEMS MOBILEINSIGHT ]
Presentation Name Month Year 14
[ PRODUCT UNITS ]
Software to visualize, analyze and report mobile networkperformance and quality
TEMS™ Visualization
TEMS™ Discovery
REPORTING & ANALYSIS
CHALLENGE: DATA ANALYSIS
Operators must be able to troubleshootnetwork problems quickly, particularly duringhigh-stakes LTE rollouts.
Manual processing of performance data istime-consuming and costly.
Today’s reporting and analysis tools need tosupport multiple data sources andorganizational needs.
SOLUTION: TEMS DISCOVERY
Post-processing solution to support indoortesting, drive testing and benchmarking data.
Automatically processes logfiles from anindustry-leading number of testing probes.
Analyzes data from all major technologies,including LTE.
Data has to be processed only once, saving time,effort and cost.
Eliminates need for multiple reporting tools.
Combination of automation and flexibilityreduces manual data processing costs & TCO.
Easy data sharing and report generation,fostering collaboration.
TEMS Portfolio Presentation June 2012, © Ascom 28
THE DATA ANALYSIS CHALLENGE
[ TEMS PORTFOLIO: REPORTING & ANALYSIS ]
Presentation Name Month Year 15
TEMS™ POCKET –AUTOMATIC DATA UPLOAD
TEMS™ INVESTIGATION –AUTOMATIC DATA UPLOAD
FTP SERVER
AUTOMATIC DATA PROCESSINGWITH TEMS™ DISCOVERY
RF DIRECTOR
RF MANAGERRF ENGINEER
29Ascom Network Testing Overview. Dec. 2012 © Ascom
[ REPORTING & ANALYSIS: TEMS DISCOVERY ]
TEMS DISCOVERYPOST PROCESS DRIVE TEST, WALK TEST, AUTONOMOUS DATA
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TEMS DISCOVERY USE CASES
TEMS Portfolio Presentation June 2012, © Ascom
Reporting and analysis ofdrive and indoor testingand benchmarking data
Reporting andanalysis
Wireless networktroubleshooting
Troubleshooting
Cross-domaininformation sharing andcollaboration
Information sharing
[ TEMS PORTFOLIO: REPORTING & ANALYSIS ]
Flexible and innovative post-processing
Automatic processing ofwireless networkperformance data
Automaticprocessing
Presentation Name Month Year 16
CHALLENGE: OPTIMIZATION Many QoS problems cannot be pinpointed
using traditional performance managementtools.
This causes MTTR, operational efficiency andcustomer satisfaction to suffer.
Engineers must be able to drill down fromstatistical performance data to the details ofan individual call.
Such visibility is needed to identify the rootcause of a problem, resolve it quickly and fine-tune the network.
SOLUTION: TEMS VISUALIZATION Subscriber-centric data analysis tool.
Bridges the gap between performancemanagement and drive-test solutions.
Analyzes statistics at cell level but allows userto drill down for call-level analysis.
Solves problems that were impossible to solvebefore.
Helps prioritize problem resolution.
TEMS Portfolio Presentation June 2012, © Ascom 31
THE NETWORK OPTIMIZATION CHALLENGE
[ TEMS PORTFOLIO: REPORTING & ANALYSIS ]
TEMS VISUALIZATIONOPTIMIZE, TROUBLESHOOT SUBSCRIBER-CENTRIC PERFORMANCE FROM THE NETWORK OSS
32Ascom Network Testing Overview. Dec. 2012 © Ascom
[ REPORTING & ANALYSIS: TEMS VISUALIZATION ]
Presentation Name Month Year 17
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TEMS VISUALIZATION USE CASES
TEMS Portfolio Presentation June 2012, © Ascom
Fine-tune your networkin terms of cell coverage(i.e., coverage areaoptimization),neighboring cell relations(i.e., inter- and intra-frequency neighboroptimization), and more.
Network optimization
Summarize networkissues at a high level.
Drill down to analyzeindividual subscribersand even calls.
Perform analysis ofdifferent phone models.
Reporting and
analysis
[ TEMS PORTFOLIO: REPORTING & ANALYSIS ]
Subscriber-generated event data processingand analysis software
Troubleshoot networkproblems at cell andcluster level.
Geolocate dropped callsand areas of pilotpollution.
Troubleshooting
Determine whichcharacteristics are useful toidentify, resolve and monitorperformance issues.
Prioritize network issuesbased on qualitative andquantitative subscriberimpact.
Network
characterization
[ ]
34TEMS Portfolio Presentation June 2012, © Ascom
TEMS SOLUTIONS
Presentation Name Month Year 18
Mobile operatorcustomer reportsup to 50% intime savings.*
During single siteverification, the timesaved from datacollection to reportgeneration is approx.30%-50%.*
Time for clusteroptimization reducedfrom about 3-4 hoursdown to about 1 to 1.5hours, for an estimated30-50% time savings.*
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OPERATIONAL EFFICIENCY
TEMS Portfolio Presentation June 2012, © Ascom
[ TEMS SOLUTIONS ]
* Compared with traditional post-processing methods
RF DIRECTOR
RF ENGINEER
TEMS™ POCKET –AUTOMATIC DATAUPLOAD
TEMS™ INVESTIGATION –AUTOMATIC DATA UPLOAD
RF MANAGER
FTP SERVER
AUTOMATIC DATAPROCESSING WITHTEMS™ DISCOVERY
Network infrastructure swap project for a leading European operator Requirement: Report on agreed-upon KPIs (per cell cluster) as acceptance
criteria for the swap project. KPI calculation included data from Ericsson UETR, TEMS Investigation, TEMS Automatic
and TEMS Symphony.
Result: Fully automated process saved two days per cluster of dataprocessing, enabling engineers to focus on analysis and problem resolution.*
* Compared with traditional post-processing methods
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OPERATIONAL EFFICIENCY
TEMS Portfolio Presentation June 2012, © Ascom
[ TEMS SOLUTIONS ]
We put pride in automation!
Presentation Name Month Year 19
Sample customer experiences of integrating TEMS Visualization into radionetwork troubleshooting process
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NETWORK TROUBLESHOOTING & OPTIMIZATION
TEMS Portfolio Presentation June 2012, © Ascom
[ TEMS SOLUTIONS ]
The tool added value and was efficientfor performing detailed investigationsinto dropped and blocked calls.”“
TEMS Visualization helps with thedetection of unknown uplink /downlinkfaults that we would only have foundthrough customer complaints andpulling the site apart into dropped andblocked calls.”
““ The module is effective for pinpointing the most
important missing intra-frequency and inter-frequencyneighbors and improving cell performance. Theidentification of the most probable missing inter-frequency neighbors is accurate.”
TEMS Symphony Use Case – North American Mobile Network Operator Customer for more than 15 years.
Over 100 TEMS Symphony systems located in about 50 markets.
Benchmarks competitive service quality, with all markets tested quarterly.
Performance KPIs are used to monitor QoS trends.
Quality data used by engineering and marketing departments.
Program contributes significantly to operator’s perceived networkquality advantage.
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ENSURING QUALITY OF EXPERIENCE
TEMS Portfolio Presentation June 2012, © Ascom
[ TEMS SOLUTIONS ]
We supply hundreds of customers worldwidewith benchmarking solutions
Presentation Name Month Year 20
Among the first on the market to include commercially available LTEfunctionality.
Many of the world’s leading wireless operators have launched LTE networkswith the support of Ascom Network Testing LTE offerings.
TEMS Investigation, TEMS Pocket, TEMS Automatic, TEMS Discovery, TEMSSymphony, TEMS Visualization and TEMS Monitor Master all offer LTEsupport.
Together, our products help operators to move confidently into LTE aheadof the competition.
39
LTE OFFERINGS
TEMS Portfolio Presentation June 2012, © Ascom
[ TEMS SOLUTIONS ]
We spend more than any competitor on our R&D
[ ]
40Ascom Network Testing Overview. Dec. 2012 © Ascom
STRATEGIC POSITION
Presentation Name Month Year 21
[ STRATEGIC POSITION ]
Ascom Network Testing is the mobile network industry’s independent authorityfor validating network performance and customer experience across disparatenetwork infrastructures, technologies and devices.
VALUE PROPOSITION
Largest installed base across leading mobile network vendors and mobileoperators
Most experienced based on 20+ years serving the widest range of mobilenetwork operators and their key suppliers
Broadest global reach and expansive worldwide distribution structure
Most comprehensive solutions offering benefitting from industry‘s highest R&Dinvestment
Poised to uniquely provide best practices expertise that will enable mobilenetwork operators to optimize their CAPEX / OPEX
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STRATEGIC POSITION
Ascom Network Testing Overview. Dec. 2012 © Ascom
[ STRATEGIC POSITION ]
Presentation Name Month Year 22
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STRATEGIC POSITION
Ascom Network Testing Overview. Dec. 2012 © Ascom
SMARTPHONES
APPLICATIONS
HETNETS
SELF-ORGANIZINGNETWORKs ASCOM NETWORK TESTING
RAN NETWORKS
Leveraging Network Testing assets to bring operators unsurpassed insights into network performanceand customer experience in an increasingly complex multi-vendor environment
Wi-Fi WANPico cells Femtocells
[ STRATEGIC POSITION ]
[ ]
44Ascom Network Testing Overview. Dec. 2012 © Ascom
THANK YOU!