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Presentation Name Month Year 1 [ ] 1 Ascom Network Testing Overview. Dec. 2012 © Ascom ASCOM NETWORK TESTING EVOLVING NETWORKS. TRUSTED SOLUTIONS. Mobile operators are vying to deliver the best customer experience while keeping network expansion and operational costs at the bare minimum. Grow Capacity to meet rising tide of broadband data demand Improve Operational Efficiency to meet that demand even while ARPU is shrinking Deliver an optimal Customer Experience to outpace competitors, attract and retain premium customers 2 OPERATOR CHALLENGE [ OPERATOR CHALLENGE ] Capacity Operational Efficiency Customer Experience
Transcript

Presentation Name Month Year 1

[ ]

1Ascom Network Testing Overview. Dec. 2012 © Ascom

ASCOM NETWORK TESTINGEVOLVING NETWORKS. TRUSTED SOLUTIONS.

Mobile operators are vying to deliver the best customer experience while keeping networkexpansion and operational costs at the bare minimum.

Grow Capacity to meet rising tide of broadband data demand

Improve Operational Efficiency to meet that demand even while ARPU is shrinking

Deliver an optimal Customer Experience to outpace competitors, attract and retain premiumcustomers

2

OPERATOR CHALLENGE

[ OPERATOR CHALLENGE ]

Capacity

Operational Efficiency

Customer Experience

Presentation Name Month Year 2

3

OPERATORS SUPPLEMENT CAPACITY IN THE INTERIM

Ascom Network Testing Overview. Dec. 2012 © Ascom

CompetitionforSubscribersIntensifies

CompetitionforSubscribersIntensifies

NetworkComplexityGrows

NetworkComplexityGrows

Operators overlay multiple technologies (2G/3G, Edge/HSPA)

Add capacity indoors – 15% CAGR rate predicted through 2017

Indoor calls use Heterogeneous Networks (HetNets) like Wi-Fi,WAN, small cells – not controlled by operators

Demand continues to grow for competitive benchmarking and theability to analyze the smartphone customer’s experience

Operators rely on superior customer experience as a way to charge forapplications provided free by Over the Top (OTT) services (Google,Skype, Facebook)

Ascom Simplifies Technology Complexity, Automates Service Quality Assurance

[ MARKET ENVIRONMENT ]

[ ]

4Ascom Network Testing Overview. Dec. 2012 © Ascom

SOLVING OPERATOR CHALLENGES

Capacity

Operational efficiency

Customer experience

Presentation Name Month Year 3

Leverage the world’s most trusted, drive testing technology to assure performance duringnetwork rollout

Measure performance of new cells, technologies in-building without shutting down the network

Automate post-processing of data from drive and walk tests to streamline multiple field probesand network OSS/call trace data for rapid, distributed troubleshooting and decision making

5

EXPAND NETWORK CAPACITY

[ OPERATOR CHALLENGE ]

TEMS ProductsTEMS Investigation

TEMS PocketTEMS Discovery

[ ]

6Ascom Network Testing Overview. Dec. 2012 © Ascom

PRODUCTS

Test & Measurement

Benchmarking & Monitoring

Reporting & Analysis

Presentation Name Month Year 4

7

NETWORK TESTING OFFERING

TEST & MEASUREMENT BENCHMARKING &MONITORING REPORTING & ANALYSIS

March 2012 © Ascom Group

TEMS Investigation

TEMS Pocket

TEMS Symphony

TEMS Automatic

TEMS Monitor Master TEMS Discovery / TEMS Visualization

25 YEARS OF INNOVATION

[ PRODUCT UNITS ]

Drive- and walk-test tools for measuring wireless network performance

TEMS™ Investigation

TEMS™ Pocket

TEST & MEASUREMENT

Presentation Name Month Year 5

CHALLENGE: NETWORK TESTING Ensuring quality is imperative in successful

network rollouts and throughout the networklife cycle.

Field measurements are a critical componentin that success.

To be cost-effective, drive-test andtroubleshooting tools should be multifunctionand support multitechnology/multivendornetworks.

SOLUTION: TEMS INVESTIGATION

Industry’s No. 1 software solution for airinterface testing.

Leading-edge drive-testing tool for legacy,current and next-generation rollouts, includingHSPA+ and LTE.

System verification during rollout and servicequality assurance throughout network life cycle.

Easy, efficient data collection and analysis.

Multivendor, multitechnology support forunrivaled variety of terminals, scanners andwireless technologies.

Measurements can be automatically uploadedto our powerful post-processing tool,TEMS™ Discovery.

TEMS Portfolio Presentation June 2012, © Ascom 9

THE NETWORK CHALLENGE

[ TEMS PORTFOLIO: TEST & MEASUREMENT ]

10

Data collection andreal-time troubleshooting

On-screenpost-processing

Reporting

TEMS INVESTIGATIONCOLLECT INFORMATION FROM DRIVE TESTING

Ascom Network Testing Overview. Dec. 2012 © Ascom

[ TEST & MEASUREMENT: TEMS INVESTIGATION ]

Presentation Name Month Year 6

11

TEMS INVESTIGATION USE CASES

TEMS Portfolio Presentation June 2012, © Ascom

Ensures networkcoverage and qualityfrom the start.

Initial tuning

Detects specific typesof network issuesthrough fieldmeasurements.

Troubleshooting

Maintainsperformancethroughout thenetwork life cycle.

Networkoptimization

Performsmeasurements toverify base stationinstallations.

Site acceptance

Ensures high-qualityservice performancefrom a user’sperspective.

Service qualityassurance

Tests newlyimplemented RANfeatures and newservices.

Networkverification

[ TEMS PORTFOLIO: TEST & MEASUREMENT ]

Powerful and flexible – industry standard

CHALLENGE: INDOOR TESTING Operators must be able to test network QoS

inside buildings and other locations wheredrive testing isn’t possible.

When testing these areas, users need a small,discreet but powerful test and measurementtool.

Networks need to be tested from a variety ofphone models using a host of differenttechnologies.

SOLUTION: TEMS POCKET Leading industry tool for indoor and difficult-to-

access test and measurement.

All-in-one cell phone/smartphone andadvanced test tool.

Captures network information/detects networkanomalies wherever user goes and fromuser’s perspective.

Small but powerful enough to capture a widerange of data and with the same level of detailas drive-test tools.

Measurements can be automatically uploadedto our powerful post-processing tool, TEMSDiscovery.

TEMS Portfolio Presentation June 2012, © Ascom 12

THE INDOOR/ANYWHERE TESTING CHALLENGE

[ TEMS PORTFOLIO: TEST & MEASUREMENT ]

Presentation Name Month Year 7

13

TEMS POCKETCOLLECT INFORMATION FROM WALK TESTING

Ascom Network Testing Overview. Dec. 2012 © Ascom

[ TEST & MEASUREMENT: TEMS POCKET ]

14

TEMS POCKET USE CASES

TEMS Portfolio Presentation June 2012, © Ascom

Provides positioningmeasurement withoutneed for GPS coverage.

Indoor mapping

Evaluates networkaccessibility in hard-to-reach areas.

Coverage analysis

Offers convenient ultra-portable tool forvalidating cell sites.

Site verification

Allows operator to detectnetwork anomalies andoptimize cellperformance.

Basic cell planning

Interoperates withTEMS autonomous tool,TEMS™ Automatic, toreduce manual testing.

Remote operation

[ TEMS PORTFOLIO: TEST & MEASUREMENT ]

Personal handheld air interface testing solution

Presentation Name Month Year 8

[ PRODUCT UNITS ]

Benchmark and monitor wireless network service and application performance

TEMS™ MobileInsight

TEMS™ Automatic

TEMS™ Symphony

TEMS™ Monitor Master

BENCHMARKING & MONITORING

CHALLENGE: BENCHMARKING Operators must be able to benchmark network

QoS against the competition.

Proving the highest level of service quality iscritical for retaining and acquiring customers.

Separate benchmarking tools for drive, indoor,and nomadic testing can be costly andinefficient.

The ability to test multiple networks andservices in parallel is critical for operatorsseeking to cost-effectively benchmark today’scomplex wireless environment.

SOLUTION: TEMS SYMPHONY An all-in-one, wireless quality of service

(QoS) benchmarking solution for cellularnetwork operators Flexible enough for drive, indoor & nomadic testing.

Lightweight and portable.

Provides voice, data, and video service testing.

Offers wide range of supported phone & data cards.

Supports all major air interface technologies, includingLTE.

Market-leading, out-of-the-box capacity – expandableup to 16 processors/24 testing channels.

Measurements can be automatically uploaded to ourpowerful post-processing tool, TEMS Discovery.

TEMS Portfolio Presentation June 2012, © Ascom 16

THE COMPETITIVE BENCHMARKING CHALLENGE

[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]

Presentation Name Month Year 9

17

TEMS SYMPHONYBENCHMARK VOICE, DATA APPLICATIONS ON DOZENS OF CHANNELS SIMULTANEOUSLY

Ascom Network Testing Overview. Dec. 2012 © Ascom

Coverage StrategyHSPA CoverageHSPA Rollout 2009-2012EDGE Coverage

[ BENCHMARKING & MONITORING: TEMS SYMPHONY ]

18

TEMS SYMPHONY USE CASES

TEMS Portfolio Presentation June 2012, © Ascom

Comprehensive networkQoS performancemeasurements (voice,data, video, andmessaging)

Performancemeasurements

Benchmarking of overallservice quality andavailability compared withthe competition

Benchmarking

Vehicular, indoor ornomadic testing

Testing

Legacy, 3G or LTEnetwork monitoring

Network monitoring

Central data storage,reporting and analysis

Post processing

[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]

An all-in-one benchmarking solution

Presentation Name Month Year 10

CHALLENGE: QoS QoS can mean the difference between a

satisfied customer and former subscriber.

Operators must continuously monitor andmeasure a live network’s QoS (as well as thatof their competitors).

Accurate quality measurements as perceivedby subscribers are critical.

The only practical, cost-efficient way to do allof this 24x7 is through automation.

SOLUTION: TEMS AUTOMATIC Truly autonomous air interface monitoring

system.

Remotely controlled probes for differentdeployment scenarios (on taxi/bus, fixed orhandheld).

Around-the-clock, end-to-end measurementswithout the cost of around-the-clockpersonnel.

Experience the network and services assubscribers do.

Reporting and analysis for manyorganizational groups.

TEMS Portfolio Presentation June 2012, © Ascom 19

THE QUALITY OF SERVICE (QoS) CHALLENGE

[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]

20

TEMS AUTOMATICCOLLECT INFORMATION AUTOMATICALLY, REMOTELY

Ascom Network Testing Overview. Dec. 2012 © Ascom

Remotely controlledsoftware agents on

subscribersmartphones

Remotely controlledsoftware agents on

subscribersmartphones

Control anddata storageControl anddata storage

[ BENCHMARKING & MONITORING: TEMS AUTOMATIC ]

Presentation Name Month Year 11

21

TEMS AUTOMATIC USE CASES

TEMS Portfolio Presentation June 2012, © Ascom

Compare regions,countries, competitors

Benchmarking

Optimization Initial tuning/tuning Troubleshooting

Radio networkengineering

Rollout, expansion,upgrades, serviceintroduction

Audit/verification

Radio network qualitymonitoring

Service performance andquality monitoring

Quality trending

Quality monitoring

[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]

A truly autonomous network monitoring solution

CHALLENGE: QoE Subscriber expectations for network and

application quality are increasing significantly.

Operators must ensure QoE to avoidsubscriber churn.

Problems can occur anywhere in the deliverychain, from the application layer to the IPnetwork or RAN.

End-to-end application testing providesengineers with detailed performance data andhelps them pinpoint and resolve problems.

SOLUTION: TEMS MONITOR MASTER User experience optimization platform for

mobile services and content.

Can test anything a user does.

Tests and monitors end-to-end quality anduser experience.

Simulates all handsets.

Supports all major wireless technologies andnetworks.

TEMS Portfolio Presentation June 2012, © Ascom 22

THE QUALITY OF EXPERIENCE (QoE) CHALLENGE

[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]

Click to enlarge

Presentation Name Month Year 12

23

TEMS MONITOR MASTERMONITOR, TROUBLESHOOT SUBSCRIBER APPLICATIONS

Ascom Network Testing Overview. Dec. 2012 © Ascom

[ BENCHMARKING & MONITORING: TEMS MONITOR MASTER ]

24TEMS Portfolio Presentation June 2012, © Ascom

THE SOLUTION: TEMS MONITOR MASTER

[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]

Voice IVR WAP Web SMS MMS IM email Video VoIPUMA HSDPA UMTS GPRS GSM CDMA Wi-Fi IP LTE

Voice IVR WAP Web SMS MMS IM Email Video VoIPUMA HSDPA UMTS GPRS GSM CDMA Wi-Fi IP LTE

Device Profiles NorthboundTEMS Monitor Master Quality

•Devicecharacteristics

•Alarms•Traps•Data integration

•Test modeling•Test planning•Ad-hoc testing•Resource allocation

•Data warehouse•Reporting & analysis•Alarm & trapmanagement

X1100/X219

•Stable applianceprobe IPor OTA

SIM Server

•Scalablecentral SIMstorage

Presentation Name Month Year 13

25

TEMS MONITOR MASTER USE CASES

TEMS Portfolio Presentation June 2012, © Ascom

Messaging such asemail, Visual Voicemail,SMS and MMS

Instant messaging

Messaging

IP-based services –Web 2.0

Video streaming,HTTP, FTP, Ping, DNS

Roaming

Data

Voice service and quality VoIP service and quality IVR, USSD

Voice

[ TEMS PORTFOLIO: BENCHMARKING & MONITORING ]

Active testing and monitoring of mobile applications

Revenue assurance Service provisioning

testing Regression testing Content validation

Other

26

TEMS MOBILEINSIGHTCOLLECT INFORMATION FROM SUBSCRIBERS

Ascom Network Testing Overview. Dec. 2012 © Ascom

[ BENCHMARKING & MONITORING: TEMS MOBILEINSIGHT ]

Presentation Name Month Year 14

[ PRODUCT UNITS ]

Software to visualize, analyze and report mobile networkperformance and quality

TEMS™ Visualization

TEMS™ Discovery

REPORTING & ANALYSIS

CHALLENGE: DATA ANALYSIS

Operators must be able to troubleshootnetwork problems quickly, particularly duringhigh-stakes LTE rollouts.

Manual processing of performance data istime-consuming and costly.

Today’s reporting and analysis tools need tosupport multiple data sources andorganizational needs.

SOLUTION: TEMS DISCOVERY

Post-processing solution to support indoortesting, drive testing and benchmarking data.

Automatically processes logfiles from anindustry-leading number of testing probes.

Analyzes data from all major technologies,including LTE.

Data has to be processed only once, saving time,effort and cost.

Eliminates need for multiple reporting tools.

Combination of automation and flexibilityreduces manual data processing costs & TCO.

Easy data sharing and report generation,fostering collaboration.

TEMS Portfolio Presentation June 2012, © Ascom 28

THE DATA ANALYSIS CHALLENGE

[ TEMS PORTFOLIO: REPORTING & ANALYSIS ]

Presentation Name Month Year 15

TEMS™ POCKET –AUTOMATIC DATA UPLOAD

TEMS™ INVESTIGATION –AUTOMATIC DATA UPLOAD

FTP SERVER

AUTOMATIC DATA PROCESSINGWITH TEMS™ DISCOVERY

RF DIRECTOR

RF MANAGERRF ENGINEER

29Ascom Network Testing Overview. Dec. 2012 © Ascom

[ REPORTING & ANALYSIS: TEMS DISCOVERY ]

TEMS DISCOVERYPOST PROCESS DRIVE TEST, WALK TEST, AUTONOMOUS DATA

30

TEMS DISCOVERY USE CASES

TEMS Portfolio Presentation June 2012, © Ascom

Reporting and analysis ofdrive and indoor testingand benchmarking data

Reporting andanalysis

Wireless networktroubleshooting

Troubleshooting

Cross-domaininformation sharing andcollaboration

Information sharing

[ TEMS PORTFOLIO: REPORTING & ANALYSIS ]

Flexible and innovative post-processing

Automatic processing ofwireless networkperformance data

Automaticprocessing

Presentation Name Month Year 16

CHALLENGE: OPTIMIZATION Many QoS problems cannot be pinpointed

using traditional performance managementtools.

This causes MTTR, operational efficiency andcustomer satisfaction to suffer.

Engineers must be able to drill down fromstatistical performance data to the details ofan individual call.

Such visibility is needed to identify the rootcause of a problem, resolve it quickly and fine-tune the network.

SOLUTION: TEMS VISUALIZATION Subscriber-centric data analysis tool.

Bridges the gap between performancemanagement and drive-test solutions.

Analyzes statistics at cell level but allows userto drill down for call-level analysis.

Solves problems that were impossible to solvebefore.

Helps prioritize problem resolution.

TEMS Portfolio Presentation June 2012, © Ascom 31

THE NETWORK OPTIMIZATION CHALLENGE

[ TEMS PORTFOLIO: REPORTING & ANALYSIS ]

TEMS VISUALIZATIONOPTIMIZE, TROUBLESHOOT SUBSCRIBER-CENTRIC PERFORMANCE FROM THE NETWORK OSS

32Ascom Network Testing Overview. Dec. 2012 © Ascom

[ REPORTING & ANALYSIS: TEMS VISUALIZATION ]

Presentation Name Month Year 17

33

TEMS VISUALIZATION USE CASES

TEMS Portfolio Presentation June 2012, © Ascom

Fine-tune your networkin terms of cell coverage(i.e., coverage areaoptimization),neighboring cell relations(i.e., inter- and intra-frequency neighboroptimization), and more.

Network optimization

Summarize networkissues at a high level.

Drill down to analyzeindividual subscribersand even calls.

Perform analysis ofdifferent phone models.

Reporting and

analysis

[ TEMS PORTFOLIO: REPORTING & ANALYSIS ]

Subscriber-generated event data processingand analysis software

Troubleshoot networkproblems at cell andcluster level.

Geolocate dropped callsand areas of pilotpollution.

Troubleshooting

Determine whichcharacteristics are useful toidentify, resolve and monitorperformance issues.

Prioritize network issuesbased on qualitative andquantitative subscriberimpact.

Network

characterization

[ ]

34TEMS Portfolio Presentation June 2012, © Ascom

TEMS SOLUTIONS

Presentation Name Month Year 18

Mobile operatorcustomer reportsup to 50% intime savings.*

During single siteverification, the timesaved from datacollection to reportgeneration is approx.30%-50%.*

Time for clusteroptimization reducedfrom about 3-4 hoursdown to about 1 to 1.5hours, for an estimated30-50% time savings.*

35

OPERATIONAL EFFICIENCY

TEMS Portfolio Presentation June 2012, © Ascom

[ TEMS SOLUTIONS ]

* Compared with traditional post-processing methods

RF DIRECTOR

RF ENGINEER

TEMS™ POCKET –AUTOMATIC DATAUPLOAD

TEMS™ INVESTIGATION –AUTOMATIC DATA UPLOAD

RF MANAGER

FTP SERVER

AUTOMATIC DATAPROCESSING WITHTEMS™ DISCOVERY

Network infrastructure swap project for a leading European operator Requirement: Report on agreed-upon KPIs (per cell cluster) as acceptance

criteria for the swap project. KPI calculation included data from Ericsson UETR, TEMS Investigation, TEMS Automatic

and TEMS Symphony.

Result: Fully automated process saved two days per cluster of dataprocessing, enabling engineers to focus on analysis and problem resolution.*

* Compared with traditional post-processing methods

36

OPERATIONAL EFFICIENCY

TEMS Portfolio Presentation June 2012, © Ascom

[ TEMS SOLUTIONS ]

We put pride in automation!

Presentation Name Month Year 19

Sample customer experiences of integrating TEMS Visualization into radionetwork troubleshooting process

37

NETWORK TROUBLESHOOTING & OPTIMIZATION

TEMS Portfolio Presentation June 2012, © Ascom

[ TEMS SOLUTIONS ]

The tool added value and was efficientfor performing detailed investigationsinto dropped and blocked calls.”“

TEMS Visualization helps with thedetection of unknown uplink /downlinkfaults that we would only have foundthrough customer complaints andpulling the site apart into dropped andblocked calls.”

““ The module is effective for pinpointing the most

important missing intra-frequency and inter-frequencyneighbors and improving cell performance. Theidentification of the most probable missing inter-frequency neighbors is accurate.”

TEMS Symphony Use Case – North American Mobile Network Operator Customer for more than 15 years.

Over 100 TEMS Symphony systems located in about 50 markets.

Benchmarks competitive service quality, with all markets tested quarterly.

Performance KPIs are used to monitor QoS trends.

Quality data used by engineering and marketing departments.

Program contributes significantly to operator’s perceived networkquality advantage.

38

ENSURING QUALITY OF EXPERIENCE

TEMS Portfolio Presentation June 2012, © Ascom

[ TEMS SOLUTIONS ]

We supply hundreds of customers worldwidewith benchmarking solutions

Presentation Name Month Year 20

Among the first on the market to include commercially available LTEfunctionality.

Many of the world’s leading wireless operators have launched LTE networkswith the support of Ascom Network Testing LTE offerings.

TEMS Investigation, TEMS Pocket, TEMS Automatic, TEMS Discovery, TEMSSymphony, TEMS Visualization and TEMS Monitor Master all offer LTEsupport.

Together, our products help operators to move confidently into LTE aheadof the competition.

39

LTE OFFERINGS

TEMS Portfolio Presentation June 2012, © Ascom

[ TEMS SOLUTIONS ]

We spend more than any competitor on our R&D

[ ]

40Ascom Network Testing Overview. Dec. 2012 © Ascom

STRATEGIC POSITION

Presentation Name Month Year 21

[ STRATEGIC POSITION ]

Ascom Network Testing is the mobile network industry’s independent authorityfor validating network performance and customer experience across disparatenetwork infrastructures, technologies and devices.

VALUE PROPOSITION

Largest installed base across leading mobile network vendors and mobileoperators

Most experienced based on 20+ years serving the widest range of mobilenetwork operators and their key suppliers

Broadest global reach and expansive worldwide distribution structure

Most comprehensive solutions offering benefitting from industry‘s highest R&Dinvestment

Poised to uniquely provide best practices expertise that will enable mobilenetwork operators to optimize their CAPEX / OPEX

42

STRATEGIC POSITION

Ascom Network Testing Overview. Dec. 2012 © Ascom

[ STRATEGIC POSITION ]

Presentation Name Month Year 22

43

STRATEGIC POSITION

Ascom Network Testing Overview. Dec. 2012 © Ascom

SMARTPHONES

APPLICATIONS

HETNETS

SELF-ORGANIZINGNETWORKs ASCOM NETWORK TESTING

RAN NETWORKS

Leveraging Network Testing assets to bring operators unsurpassed insights into network performanceand customer experience in an increasingly complex multi-vendor environment

Wi-Fi WANPico cells Femtocells

[ STRATEGIC POSITION ]

[ ]

44Ascom Network Testing Overview. Dec. 2012 © Ascom

THANK YOU!


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