Date post: | 07-Jan-2017 |
Category: |
Data & Analytics |
Upload: | alteryx |
View: | 895 times |
Download: | 3 times |
© 2015 Alteryx, Inc. | Confidential
ASDA Saves Weeks Unlocking Customer Insights with AlteryxHosted byAndy Cooper – Solutions Engineer
© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential
In Today’s Webinar1. Alteryx Overview2. Unlocking Insight Through Alteryx: David Thorpe, ASDA3. Q&A (please use the WebEx Q&A panel during the presentation)
2
© 2015 Alteryx, Inc. | Confidential
Customer Success
Customers across the world
1000+Strong Foundation
Renewal rate with funds to support innovation
95%+Corporate Info.
3
Leader in Data Blending and Advanced Analytics
© 2015 Alteryx, Inc. | Confidential
Analytics Solution Must Deliver Business Insight Through Those Who Know the Business
4
• Line of business focused• Understands business requirements• Analytic thinker• Accesses data, blends
and analyzes
• Drives business change• Consumes reports, analytic apps, and
analyst insight• Shares insights with colleagues,
management, etc.
Data Analyst Business Decision Maker
© 2015 Alteryx, Inc. | Confidential
Legacy Analytics: Multi-Step, Multiple Tool Approach
5
IT Staff Data Scientists Line-of-Business
Data BlendingPredictive &
Spatial AnalyticsProduction &
Output CreationData Access Prep
& CleansingDATA INTEGRATION
TOOLANALYTIC CODING APP CREATIONDATA QUALITY TOOL
Slow, long process Multiple tools and process steps
Expensive software
and labor
© 2015 Alteryx, Inc. | Confidential
Intuitive workflow for
data blending and advanced
analytics leading to
deeper insights in hours, not
weeks Through Intuitive Workflow
Deeper Business Insight
In Hours Not Weeks
6
© 2015 Alteryx, Inc. | Confidential
Data Analyst
Single Workflow for Data Blending, Analytics and Reporting
• A drag and drop visual workflow - no programming required
• Seamless blending of internal, third party and cloud-based data
• 60+ built-in tools for spatial and R-based predictive analytics
• Simple creation of reports, data for visualization, or analytics apps
• User productivity in hours not days
7
© 2015 Alteryx, Inc. | Confidential
The Alteryx Solution For Analyst Enablement
8
Share
All R
elev
ant
Data
Rapid design of predictive analyticswith unique spatial understanding
Consume everywhere
!
AnalyzeBlend & Prep
Access, cleanse, and blend data with 3rd party
content
Enrich
Packaged Market & Customer Data
Unlocking Insight Through Alteryx David Thorpe
Data & Insight Analyst – Core Estate
ContentsASDA
Who are ASDA?
Market Development
Who are Market Development and what do we do?
Realignment
What challenges did we face?
Why Alteryx?
Why did we implement Alteryx?
Case Studies
Case study examples of use applications
Summary
What benefits have we seen?
About MeData & Insight Analyst – Core EstateBSc. Geography – Lancaster University1 Year at ASDAExperience in analytics systems & data8 months Alteryx & 10 months Tableau experience
Introduction
ASDA
Part of the Walmart family, influencing our technological
enablement
Walmart
We have c.600 stores across a
range of formats and sizes
Stores
We have an E-Commerce
operation, running Home Shopping and
Click & Collect services
E-Commerce
We are a multi-channel retailer,
currently celebrating our 50th
anniversary
Retailer
Market Development
Market Analytics
Geospatial and statistical analysis of demographic and
market variables
Threats & Opportunities
Scanning for store and market level competitive threats and identifying new
opportunities
Sales Forecasting
Evaluating sites and forecasting an overall sales figure
Estate Optimisation
Optimising assets to enhance the customer proposition
Data Visualisation
Visualisation and interpretation of data
Analytical Realignment
Unlocking InsightMarket insight team
unlock insight to inform our key
decision making
PrinciplesUsing insight to develop new principles to feed
back into site forecasting and market
analysis
CollaborateEnhance our scope to
work with internal departments, sharing our
data and insights
Market InsightEstablished a purpose-
built market insight team
Iterative Learning
Informing sales forecasting principles and guidelines, boosting accuracy and knowledge to inform future data and analysis requirements
Forecasting Principles
Applying analytical methods to generate insight
Insight
Blending data from disparate sources, SQL, Teradata, Excel etc…
Data
Challenges & Requirements
Process
Data & Systems
Agility
Accessibility
Speed
ProcessThorough, time-costly processes
Data & SystemsComplex systems, data and warehousing methods
AgilitySystem suite requirement to be agile and flexible
AccessibilityProvision of accessible reporting to integrate with existing systems
SpeedFast, self-serve data and analytics
Case Studies
1. Market Share Survey• No loyalty card• A customer postcode sales survey primarily to understand YOY impacts• Geocode customer responses to see geospatial store influence• Alteryx allows application of iterative process, review – adapt – grow – optimise
TimePreviously took around 2 hours per day (over 3 week period) to manually extract and compile data through SQL querying
OutputOutput each manual data pull into an Excel sheet, using formulae to calculate sums
TimeNow takes 2 minutes per day
OutputData automatically outputs to set sheets
in Excel workbook, equations update automatically
Daily Processing
TimePreviously took a few days to extract data from multiple sources
OutputOutput was into an Excel file where calculations were made, then joined into a polygon geography file
FlexibilityVery little flexibility, if data changed during the process, we would have to start afresh
TimeNow takes less than a minute to perform
same actions
OutputCalculations are automatic, as are polygon geography joins, meaning
output files are ready to use
FlexibilityHugely flexible, raw data, geographies and calculations can be modified very
easily
1. Market Share SurveyFinal Processing
2. Analytical Apps
Self-serve Analytics
Apps allow our team to self-service analysis, freeing time for interpretation
Data Access
Wider data access, without the need for technical know-how
Learning
Intuitive to learn, can be self-taught – building or
modifying existing modules
Speed
Speeds the ‘farm to fork’ process for data &
analytics
2. Analytical AppsGallery based apps for field useSum variables for point radii• User defined controls• Drop multiple points on an interactive
map• Takes c.4 seconds to run
Competition Market Authority model
3. Predictive Analytics
ValidityEach model can be intuitively built using various methods
and scored for accuracy and validity
UnderstandingBetter understanding the store to market interactions
and drivers that influence performance
Modeling ProcessEmploying association analysis, clustering,
regression, decision trees etc…
Predictive analytics allow us to
understand consumer behaviour and react
accordingly by situation
InsightModeling Process
Understanding
Validity
4. Tableau Visualisation
Alteryx blends data, outputs to .TDE format for insight reporting
Intuitive field accessible platform for data sharing
Interactivity allows presentation of data to become ‘data storytelling’Process automation allows faster
analyst interpretation
Interpretation of actual store performance vs. forecast at new store opening review allows for feedback into our forecast process
Summary
Speeds the querying, output and interpretation process
Speed
Sharable cross-business, once built modules can be re-worked and re-
used
Sharable
Alteryx/Tableau combination allows data and process flexibility
FlexibilityUsability is simple and effective
Intuitive
Allows cross-format data connections
Connectivity
Perfectly fits our data and systemsFit
Thank you
© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential 26
Q&A Session