“From The ASEAN Way to the ASEAN Brand” The Next Step in the Evolution of ASEAN Strategy

PRESENTED BY:TEAM 6

The Pillars of ASEANA single market and production base

A competitive economic region

Equitable economic development

Integration with global economy

QUALITY

Quality Demands in ASEANLow cost moves but quality stays

ASEAN should keep their eye on developing quality while taking advantage of their low wages

Follow the models of Japan and South Korea

ChallengesLack of Identified Lead Countries

Multiple Countries, Cultures and Standards

Intra ASEAN Competition

ASEAN Country ComparisonSingapore Indonesia Thailand

Top 3 Priority Sectors of ASEANTextiles and Apparels

Extractives

Electronics

Lessons from the Past

Establish ASEAN wide standards Improved labor laws

Infrastructure & Safety

Environmental considerations

Training/education

Higher quality material

Educational ApproachASEAN Charter 2008 “To develop human resources through closer cooperation in education and lifelong learning, and in science and technology, for the empowerment of the peoples of ASEAN and for the strengthening of the ASEAN Community.”

5-year Work Plan on Educationa) Initiatives to address non-comparability of academic and

professional accreditation standardsb) Robust standards & best practices promotion across region

Southeast Asian Ministers of Education Org. (SEAMEO) a) Cross-border mobilityb) Internalization of education across ASEAN region

Educational ApproachFocused Universities / Vocational Schools/ Training Centersa. Youth Development - establish platforms for networking and

sharing best practices on ASEAN children and youth development strategies and tools

b. University Placement Options - promotion of higher learning options in a second ASEAN member state through “a semester abroad” or “a year abroad” program

c. Research Cluster Creation - clusters among ASEAN institutions of higher learning to promote education networking in various levels of educational institutions

d. Professional Interactions - Continue university networking, enhance & support student and staff exchanges professional interactions

Intra ASEAN Competition Multiple countries with overlapping markets

a) Manufacturingb) Textilesc) Agriculture

Which countries / sectors can compete on a global scale?

ASEAN Regional Guidelines on Competition Policy

Low Cost vs. Quality

Infrastructure &

Education

Quality Manufacturing Innovations

Rising Middle Class &

Market Demand

Role of MultinationalsRisk Mitigation ------------> Opportunities for LDC’s (CLMV)

Ethical / Sustainability Standards

Vocational Development

Care for employee well-being

Role of Multinationals