ASEAN IN 2020

ASEAN IN 2020

Beauty and Personal Care Products :

• Development Trends and Market Shares in Asean • Challenge & Opportunities for Thailand and Asean

Dr. Pisarn Jantaritthirathsamee Chief Executive Officer, Garguar Lab Co., Ltd.

17 February 2016

Beauty and Personal Care Competitiveness in Digital Space Opportunities for Thai and ASEAN SMEs

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Importers Exported value in 2012

Exported value in 2013

Exported value in 2014 %

World 2013493 1996723 1898084 100.00

ASEAN Aggregation 742117 782535 754663 39.76

Philippines 130310 141341 183556 9.67

Indonesia 190414 181976 148318 7.82

Malaysia 135262 139854 123533 6.51

Myanmar 60043 70125 76684 4.04

Cambodia 87319 89842 73175 3.86

Viet Nam 51155 59155 52423 2.77

Singapore 54429 58161 48783 2.57

Lao 32270 41678 47597 2.51

Brunei Darussalam 915 403 594 0.04

List of ASEAN importing countries for products exported by Thailand

Product: HS 33 Essential oils, perfumes, cosmetics, toileteries (Unit : US Dollar thousand)

Sources: ITC calculations based on UNCOMTRADE statistics.

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Importers Exported value in 2012



World 2013493 1996723 1898084 100.00

Japan 605242 505783 449456 23.37

Philippines 130310 141341 183556 9.67

Indonesia 190414 181976 148318 7.82

Malaysia 135262 139854 123533 6.51

Australia 113218 126047 121480 6.40

Myanmar 60043 70125 76684 4.04

Cambodia 87319 89842 73175 3.86

United Kingdom 57703 69206 64141 3.38

Korea, Republic of 55961 54010 57052 3.01

China 46824 61763 55633 2.94

List of World importing countries for products exported by Thailand


Sources: ITC calculations based on UNCOMTRADE statistics.

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Exporters Exported value in 2012



World 103045867 111009166 115194894 100.00

ASEAN Aggregation 7883437 7902925 7895000 6.86

Singapore 4664755 4499254 4570667 3.97

Thailand 2013493 1996723 1898084 1.65

Indonesia 584731 604105 659822 0.58

Malaysia 322380 319579 337436 0.30

Viet Nam 188778 244907 248140 0.22

Philippines 106588 236121 178423 0.16

Myanmar 1382 1236 1126 0.00

Lao 741 898 1075 0.00

Cambodia 20 42 123 0.00

Brunei Darussalam 569 60 104 0.00

List of ASEAN exporters for the selected products to worldwide markets


Sources: ITC calculations based on UN COMTRADE statistics. The world aggregation represents the sum of reporting and non reporting countries

Data based on the partner reported data (Mirror data) are shown in orange The data aggregated are mirror and direct data: the values are shown in purple.

Thailand

Indonesia

Phillippines

Malaysia

Singapore

Vietnam

Myanmar

Cambodia

Laos

ASEAN Cosmetic Market (US $ m)

ASEAN Cosmetics Market – Diversity…

• Total Market US$ 14bn (+8% CAGR 2009-14)

Per Capita US$ Per Capita US$

4.6 +13%

3.9 +13%

10.5 +18%

185.3 +5%

55.3 +6%

29.1 +4%

13.1 +15%

60.8 +7%

1.1 +6%

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Mexico

Indonesia

South Korea

Spain

TR-Asia

Italy

United Kingdom

Germany

France

India

Russia

Japan

Brazil

United States

China

Australia

India

Maxico

Canada

South Korea

Spain

Italy

United Kingdom

Germany

France

Russia

China

Brazil

Japan

United States

Indonesia – potential to be the centre of ASEAN Cosmetics Market

Top 15 countries for Beauty in 2011 Top 15 countries for Beauty in 2025

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27

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35

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ASEAN Cosmetics Market… presents great opportunity

• Market can reach ~ US$ 25bn (by 2025)

• Among top 20 contributors to growth of global cosmetics market

Indonesia

Thailand

Vietnam

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8 Euromonitor, a market research provider www.euromonitor.com


















Global Organic Cosmetics Market

According to a new report from Future Market Insights, the global organic cosmetics market will be valued at US$ 66.1 Billion by 2020, while the Asean organic cosmetics

market will be valued at US$ 4,410.9 million

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Product Development Trend

1. Organic Cosmetics Products :

- Asean organic cosmetics is expect to account for 6.6% of global organic cosmetics market by 2020

- Major contribution from hair care followed by skincare and make up

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- Organic skincare market in Asean was valued at U$ 1,089.2 Million in 2014 and is expected to register at CAGR of 9.7% by 2020

- Thailand and Indonesia, collectively accounted for 53.8% of total organic cosmetics market in 2014

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- Thailand is expected to dominate the overall Asean Organic Cosmetics market, accounting for 29.3% market share by 2020

- Asean organic cosmetics market is dominated by international players Such as L‘Oreal and Estee Lauder Inc.


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Trends - The trusted ingredient : Build upon the ingredient story to deliver superior

1) Herbal and Flower 2) Natural - Authentic Sensorial association 3) Less chemical /Additive – Harmless, Safe 4) Non Silicon/No Parabens 5) TCM/Traditional Western Medicine 6) Medicine – Time Proven/Certificated

Effective

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Natural Product Trends

Source: Kline & Company www.klinegroup.com

32 Source: Kline & Company www.klinegroup.com







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2. Whitening Product Trends

40 Source: www.datamonitor.com






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Global Anti-aging Products Market 2015-2019

Technavio's analysts forecast the global anti-aging products market to grow at a CAGR of 7.71% during the period 2014-2019.

Market driver - Rise in aging population worldwide

Market trend - Increasing demand for natural and organic

ingredients

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3. Men Grooming Product Trends :

Men grooming products become very popular over western developed countries from the beginning of twenty first century, the trend is now shifting to Asia Pacific and Latin America.

Men grooming beauty products becoming very popular over Asia Pacific including ASEAN countries, China and India.

Men Grooming Products Market Key Players: Some of the prominent players operating in global men grooming products market are Molton Brown, L'Oréal International, Unilever NV, The Estée Lauder and COTY Inc. Indonesia : Forecast Growth in Men’s Grooming 104% in 2013 - 2014

4. Halal Cosmetics Market

- The Future Market Insights (FMI) anticipates an increasing in Asean Halal Cosmetics market to reach U$ 1,037.7 million by 2016

- The market is expected to increase annually to reach a growth rate of 10.2% during 2015 – 2020

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Current Challenges: 1. Regulatory Implementation:

No Countries Registration Notification

1 China Special purpose cosmetic All import cosmetic

non special purpose

2 Korea Functional cosmetics non functional cosmetics

3 Japan High-risk cosmetic (e.g: depilatori, sunscreen, whitening, hair coloring, deodorant etc)

low-risk cosmetic (e.g: soap, shampoo, powder, body lotion etc)

4 US High-risk cosmetic (e.g: depilatori, sunscreen, whitening, hair coloring, deodorant etc)

low-risk cosmetic (e.g: soap, shampoo, powder, body lotion etc)

5 ASEAN Not Required local and import cosmetics

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1. Regulatory Implementation:

ASEAN Cosmetics Harmonized Regulatory Scheme

• Seven (7) technical documents developed: a. ASEAN Definition of Cosmetics & Illustrative List by Category b. ASEAN Cosmetic Ingredient listings and ASEAN Handbook of

Cosmetic Ingredients; c. ASEAN Cosmetic Labeling Requirements; d. ASEAN Cosmetic Claims Guidelines e. ASEAN Cosmetic Product Registration Requirements f. ASEAN Cosmetic Import/Export Requirements & g. ASEAN Guidelines for Cosmetic Good Manufacture Practice.

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1. Regulatory Implementation:

- Turn around time for processing product notification approval. - Product notification approval in one member country can not use in the others. - Continued harmonization among Asean numbers states.

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2. Halal Act:

Indonesian Labelization of Halal (Present)

MUI Halal

Certificate BPOM RI

MUI Halal

Logo

Permits the inclusion of MUI halal logo issued by BPOM RI based on MUI Halal Certificate.

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2. Halal Act:

New Indonesian Halal Act will be effective in 2019

New Halal Act (UU JPH No. 33/2014)

1) Halal Assurance Product Bearau (BPJPH) 2) Indonesian Council of Ulama (Majelis Ulama Indonesia) 3) Halal Assessment Institute (LPH) 4) Industry (Business Communities)

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3. Logistic:

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Opportunities 1. Market size increases to 625 m consumers.

ASEAN – 2015-an new emerging continent

• Area 4.4 m km2 • Population 625 m (+1.3%) • Median age 29 years • Total GDP US$2.4 tr • Per Capita US$3,832 (US$9,389 PPP) (PPP = Purchasing Power Parity)

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ASEAN – 2030 – the opportunity

• Population 720 m • Median age 34 years • 163 m households in consuming class (from 81 m) • Total GDP ~ US$6.6 tr • Per Capita ~ US$9,500

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Percentage of Internet Users In 2014 more than 3 billion, accounted for 40% of world population

2. E – Commerce / Internet Marketing

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Percentage of Internet Users In Thailand in 2014

more than 23.8 Million, accounted of 35% of Thailand population

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Percentage of Internet Using through Various Devices in Thailand in 2014

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Percentage of Internet Users through various Devices in Different Duration of the Day in Thailand 2014

Computer 52.7%

Smart Phone 41.4%

Notebook 18.7%

Tablet 10.7% Smart TV 1.8%

8.01-12.00 น.

Computer 52.1%

Smart Phone 44.1%

Notebook 21.2%


12.01-16.00 น.

Smart Phone 54.9%

Notebook 23.8%

Computer 22.6%


16.01-20.00 น.

Smart Phone 50.8%

Notebook 27.5%

Computer 21.3%


20.01-24.00 น.

Smart Phone 13.0%

Notebook 4.6%

Tablet 4.4%

Computer 2.8% Smart TV 0.8%

0.01-08.00 น.

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Asean Population (2015)

Internet Users (Nov 2015)

Internet Users (%)

Indonesia 255,993,674 78,000,000 30.5

Laos 6,911,544 960, 000 13.8

Malaysia 30,513,848 20,596,847 67.5

Myanmar 56,320,206 7,100,000 12.6

Philippines 109,615,913 47,134,843 43

Singapore 5,674,472 3,600,000 63

Thailand 67,976,405 38,000,000 55.9

Timor-Leste 1,231,116 290,000 23.6

Vietnam 94,348,835 47,300,000 50.1

Cambodia 15,708,756 5,000,000 31.8

Total 644,294,769 209,981,690 32. 59

Number of internet User in Asean

Updated to Nov 2015

Source: www.internetworldstats.com

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Country Population, (million)

Online users, (million)

Share of population

Retail sales, (billion)

E-commerce, % of retail

Opportunity, (billon)

Indonesia 244.8 75.9 31.0% $100.2 0.1% $5.0

Malaysia 29.5 18.5 62.9% $98.2 0.2% $4.9

Vietnam 88.8 31 35.0% $79.6 0.1% $4.0

Thailand 67.9 31.2 46.0% $94.4 0.2% $4.7

Singapore 5.3 3.9 74.0% $29.6 1.0% $1.5

Philippines 97.7 33.6 34.4% $34.0 0.3% $1.7

Aggregate 534 194.2 36.4% $4.36 0.2% $21.8

China 1,344 618 46.0% $3,812 8.0% N/A

Southeast Asian E- Commerce Market Southeast Asia’s E-commerce Market in 2013

Source: SparkLab Global Ventures

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Conclusion

Asean Increasing Trends in 2016-2020 1.Organic/Natural/Herbal Products 2.Whitening/Anti-aging Products 3.Men’s Grooming Products 4.Halal Cosmetics/Personal Care Products 5.Online Cosmetics Channel

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Date post:	14-Feb-2017
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ASEAN IN 2020

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